Why Understanding How People Think Is The Key To Your Podcast Success With ST Rappaport Of LifePix University

TBF 164 | Podcast Success

 

Successful podcasting is not just about the message; it’s about the messenger. By understanding how your audience thinks and what they need, you can create content that not only informs, but truly resonates and connects. The key to podcast success lies in understanding the psychology of your listeners. In this episode, ST Rappaport of LifePix University discusses the importance of understanding the psychology of our listeners. From their motivations and pain points to their communication styles and preferences, there is a lot to know about the audience. And ST provides tips on how to use this knowledge to craft compelling content that connects with your audience on a deep level. ST’s expertise in the field of content creation is unparalleled, and she’s here to share her secrets to success with our listeners. Tune in and don’t miss out.

Watch the episode here

 

Listen to the podcast here

 

Why Understanding How People Think Is The Key To Your Podcast Success With ST Rappaport Of LifePix University

I have the host of LifePix University, ST Rappaport here. There’s nothing I like talking better than about the brain and cognitive functions. I know you’re probably going like, “That’s the weirdest thing ever,” but I love to think about the way people think. What makes them do something? What makes you binge on podcasts? It’s exactly what I’m doing here. It is diving in to understand behaviors and how your brain works to make them happen.

ST Rappaport has made a great study of this. Her show has shifted over time with over 380 episodes as of the time I’m blogging this. She’s shifted the show in the last 35 to 40 of them. It’s different. It’s more solos and lots more responses from clients that made her do that. We’re going to be looking at that. If you’re checking her out, you might say, “There’s not 380.” She has tons of them. They’re in that in the archive catalog. She’s cut and narrowed it down so that you can be concise with where she is now. I think that’s an interesting thing we’re going to dive into when I talk to her on the show. Let’s know a little bit more about ST and LifePix.

ST is a brain coach who works with high-achieving entrepreneurs to unleash their potential via peak brain performance. ST assist them to rewire their brain so they can remove overwhelm, get more done in less time and take their business to the next level. That’s exactly what she hopes she’ll do on the podcast LifePix University. Let’s check out the show and know what ST Rappaport has to say about the brain and how you think.

About LifePix University Host ST Rappaport

TBF 164 | Podcast SuccessST Rappaport is a brain coach who works with high-achieving entrepreneurs to unleash their potential via Peak Brain Performance. ST assists them to rewire their brain so they can remove overwhelm, get more done in less time and take their business to the next level.

 

Follow ST Rappaport on Social: Website | Facebook | Instagram | YouTube

ST, I’m excited to talk with you. LifePix University, I thought that it is an unusual name for a show. It sounds like the name of a course or a program, and it is in a way because it’s the name of your program. It’s exactly how your show goes. It’s like a masterclass every time you listen. I think it fits you.

Thank you. It wasn’t like a name that evolved and it doesn’t have a meaning anymore, but it still goes with the brand. That way, people find and understand things easily. For branding purposes, it made the most sense.

I didn’t dive into this first before we talk about like “Let me start the show,” because I need people to understand it. They may only see 30 to 50 episodes of your show in the feed, but it says episode 380 or something like that. You’ve been doing this for a while but you have carefully curated a smaller library. Why did you decide to do this? Why are you taking away some of your episodes?

Originally, when I started the podcast, it was on a completely different topic. It was on marriage. I am not an expert on marriage so I would interview experts. It was a much more interview, typical style show. During that process of trying to grow the show, I spoke to John Lee Dumas from Entrepreneur On Fire. He told me, “You need to put out more episodes. What you have to do is listen to a guest, even if you’re not the expert. In the next show, right after the next day, pull out your 3 takeaways and record a short 5-minute episode of your three takeaways. That way, you will start looking like an expert even if you’re not an expert in the marriage field.” That is what I did.

The responses I got from those short episodes were crazy. Everyone was telling me they wished that on Spotify or Apple Podcasts, they could skip all the interviews and do the short ones because they liked the perspective. I knew that I had to switch something up. That’s what I did. After when I switched it and it was a completely different topic and we changed everything and the whole transformation that went into there, I was telling everybody, “Start from episode 350 because you’re going to not be interested in things before.” I literally decided to take everything off. Everybody starts from 350. You can find old ones if you want on YouTube, but they’re not there so there is less confusion.

 

TBF 164 | Podcast Success

 

I think this is such an interesting conundrum for a lot of podcasters out there. That’s why I wanted to talk about this at first. A lot of us shift our shows over time. There’s a real big choice about whether or not we want to start a brand new show or keep going in the same feed that we’re in. There’s a power to it because you built up an audience, listener numbers, and all that up. If you start again, you start fresh with none of that. Staying where you were was a smart move. Recognizing that you had people who wanted that solo show is an a-ha that a lot of podcasters get, but I would say they don’t get that in the first year.

You’d have to already be a thought leader the next for someone to say, “I like your solo shows, I wish I could skip to only them.” I hear it from a lot of podcasters. I have a couple of podcasters who are well over 500 episodes, and they finally decided to stop taking interviews at this point. If they had done this earlier, they might not have grown the audience to the level that they needed it and they might not have grown in themselves in the way that they handle their and own expertise, and where they needed to be without that. That journey of learning was critically important for you. I guarantee you, it makes your show so much better.

Even for me, it happened a couple of years and not in the first year or so. It was the process to decide, “Are we skipping or removing?” It was decided because we didn’t switch topics. It was a very slow process. We went from marriage to what I now speak about, the thinking skills and cognitive functions, mixed in between until eventually became what I spoke about. The listeners were already listening to it. It made sense. They are already into it. When new people come in, they would get confused, “I like it when you find a new podcast.” First, you listen to the new ones, then when you go all the way back to the old ones.

TBF 164 | Podcast Success
Podcast Success: Podcast listeners first listen to the new ones, then if they like it, they go all the way back to the old ones.

 

Do you read what she’s saying? This is my description of what binge listeners do. That’s what we do. We go to the most recent. We listen to a few, then we go, “This sounds intriguing,” then we go back to the beginning and we listen all the way through. That’s the one thing that I don’t want to say is not frustrating, but it needs an explanation. I’m glad you put that you have episode 349. It is the description of the transition to this new phase of it.

I’m glad you did that because when you don’t explain it, then I’m looking for the beginning I’m frustrated because I can’t find the beginning. I know I want to go to the beginning. It makes it confusing for me. You put that transition episode in there and that’s critically important. Let’s talk about this shift. Your business has shifted over time. As you were talking, your speaking has shifted over time. It’s gotten broader, not narrower, which is unusual. A lot of times they get narrower.

Broader in a way that it’s related to more people and the topic I talk about is related to many aspects of life, but it’s a very specialized type of field that I work in.

Let’s tell the audience all about that part.

I’m a brain coach. I work with people to help them improve their thinking skills because thinking is not one big thing. Thinking is made up of twenty parts called Cognitive Functions. Naturally, we all have stronger and weaker ones. The thing is, sometimes, those weaker ones get in our way. It makes it challenging for us to do what we want to do. All we got to do is improve those thinking skills and our life becomes easier.

I love that idea because with LifePix University, when you think about this, there’s so much that you could dive in. There are many areas if you talk about the 28 different ones, you talk about the groupings of them, the times at which you use them, and the ways that what you use. There’s much variety and what you can talk about here. This is a perfect area for a podcast because it’s not something you could just do in your course.

They can take their course, get the basic, skip down, and it’s going to encourage people to go to it, but real-life applications of things, how I want to use it, what’s happening in the world, when does this kick in, there are many different things for you to talk about that are ideal, that keep me engaged using remembering and re-engaging back into my lessons in my course with you. What you built here is a great nurturing environment. My question for you is, do you find that it benefits your clients more than it does someone new?

Because of the work, I do take a lot of education. Before the person will sign up to work with me, they need to consume a lot of content. I don’t know. I’m not an expert in this field of how much content someone needs to consume before they buy from you, but from conversations with other experts, it’s a lot more than what usually people do. Because this is a podcast, they could listen to much more and take much more in before they’re ready to buy versus seeing a post on Instagram or watching a short TikTok. This will give them a lot of knowledge. They feel that they get the value right away and they’re like, “Now I’m ready to work with you.”

I want to describe your flow-through here. You have a flow-through where you have an assessment and a quiz for some of you. Some of you might have a quiz on yours. It’s called an assessment on yours, where you’re coming in, and doing your cognitive style assessment. Explain a little bit about what that is.

It’s the assessment of the 28 cognitive functions, it’s 20 thinking skills. We all have them. Some of them are weaker, and some of them are stronger. On this assessment, you would see that it goes on a scale from 1 to 5, then you could compare which ones are stronger, weaker, you need to work on first, etc.

This is what I think ST and the podcast do brilliantly. She’s talking to you like you have a sense of where you are in this. She’s already talking like you’ve taken the assessment. As you’re going through it, you’re like, “I don’t know where I am. I need to take that assessment.” It’s great. You feel left out in a good way like it’s driving you to take that assessment. I’m curious to see, do you track specifically the listeners that go through to the assessment as opposed to when you give a speaking engagement and they go through an assessment?

It’s interesting because it’s not the only place they promote assessment. Many times, people first take the assessment, and then they go to the podcast to get more knowledge because the assessment doesn’t tell you now how to improve it like, “I can’t go through all the 28. You’re going to be overwhelmed instead by listening to short episodes, you could apply it.” I don’t know if there’s especially more. I would say it’s pretty equal.

Most definitely, if someone comes to the podcasts, I’ve got a lot of that. People came to the podcasts, they heard on different podcasts, come to the podcast, and then they’re like, “I need to take this assessment.” I get to stick it in everywhere, and not without it being too promotional. It makes sense like, “If you’re going to want to understand this better, then take this assessment.”

If there’s anything that I could recommend you to do is to create a specific landing page that’s just for the podcast listeners so that you can track it separately because I think that’s powerful. Eventually, when they’re in your customer management database, whatever you use for your CRM, you would know where they came or maybe you could go and ask them a question like, “How many podcast episodes did you listen to before you took it?”

You’d be able to go back, ask them those questions, and help yourself refine your marketing later. I think you probably are getting a high conversion rate on that. As a listener, I had no idea what I was coming into. We met where I was like, “This sounds like fun. I’d love to talk about brain stuff. It intrigued me. This will be a fun conversation,” but I didn’t have a sense of like I was coming to you because I wanted to listen to this already. Before I was even done with the first episode, I was like, “I’m taking the assessment. I want to know where I am.” You must get a high conversion rate on those that haven’t taken it already.

I know I get a higher conversion rate. I just don’t have the numbers. I’m going to create that landing page. I’ll get a special landing page like a Bitly link or something.

Even if you’re using a Bitly link, you’re tracking how many people click through that than how many people fill out the assessment. You’re at least having a sense of that, or in your assessment, one of the questions are, “Where did you come from?” You have them even say the podcast is one of the five choices or something that you have there. At least you’re tracking it that way because I think long-term, you’re going to see that’s high. I know on my end and I hear this from a lot of other podcasters that the conversion rate to clients is faster when someone’s come through the podcast.

You know that when they’ve already listened here, the touch points are less. You have to have a less conversations with them. It’s easier. You already know that you do want to track it. You have a goal of one million listeners by the year 2025. I love that goal. The power and impact you want to have is not about a vanity piece at this stage. It was the vanity piece you’d say in 2023. You accelerate and that’s how I know it’s not a vanity piece for you. This is the impact you want to see rolling and having by 2025. That’s admirable that you had that goal and you put it right out there for your listeners.

I had it pretty early on in starting the podcast. In the beginning, I didn’t put it out much. I was like, “What am I trying to hide?” That’s why I’m doing it because I want more people to know about cognitive functions and to be it an everyday word. Everyone should know what we’re talking about because we can understand ourselves and other people better. I can’t do this by myself. I need the listeners to help me. I need people to be able to do this. When it becomes not my goal, but our goal, how can we together get to one million, then it works well.

 

 

Let’s talk about why you think that starting a podcast was going to serve your goals.

My original reason for starting the podcast was because, at that point, my business was a little bit different. I was working with cognitive functions, but I was also combining it with photography and a few other methods.

That kickstart is making sense.

It got fine-tuned to what I do now. At that point, I wasn’t the marriage expert. I found most of my clients were couples who needed additional help in the marriage field. I was like, “How else can I serve my clients without pretending to talk about something that I’m not an expert in?” That’s how it started. I found it fascinating for myself because in general, I love relationships and people. It evolved to what it came to now.

TBF 164 | Podcast Success
Podcast Success: “How else can I serve my clients without pretending to talk about something that I’m not an expert in?” That’s how it started.

 

Do you think you’re going to miss asking questions and interviewing people?

I do sometimes, and sometimes I still do it for my YouTube channel. I like to mix up people sometimes, but because the podcast is such a specific format, I won’t stick to an interview now because I think it would throw people off.

You’ll confuse people. This Binge Factor developed out of Feed Your Brand. It is our show first. It was tips, tools and resources for podcasters. We would do interviews with interesting people, then I decided to do a couple of interviews of podcasters, in general, to find out what they were doing and how they were working for my own purposes so that I could learn from them. People liked them much, but they muddied the show so I spun it off.

That’s a case where you might want to split. That’s what we found worked for us. It’s a whole lot more work because you got 2 shows and running 2 sets of audiences. It’s different. The audience who want the interviews and stories are tuning in to The Binge Factor and the audience who want to know how to do something are tuning in to Feed Your Brand. It’s working because the personalities, cognitive functions, and modalities of learning are different.

You could say the fact that putting it on YouTube is a different channel.

It’s a different model. You’re getting that anyway. Let’s talk a little bit about our three things. When you were getting guests and shifting out of that, now you have the choice of, “How do I decide what my topic should be for this week,” instead of, “Who should be my guest for this week?” You have a different choice. That’s what I want to ask you. What goes into your thinking, and how are you developing this? I heard from a lot of podcasters that it’s daunting to figure out how to fill their content and think about what that next topic is going to be. How do you do it?

I plan and record my content 3, 4 or 5 months in advance when it’s just me. I like in general to batch whatever I’m doing so it takes much faster. It’s been 2 weeks and for the next 4 months, I am done with it. I am working hard for two weeks, but it’s worth it.

That’s admirable. I find few people who batch-record at that pace. That’s amazing. Good for you.

In between when I don’t have the pressure, “I have to put it in an episode right now,” my eyes and ears are open the whole time. What are our clients, listeners or people saying? What are they interested in? I like to keep it in a running list of brainstorming things, dump it on there, then when it does come to plan, I could pick and decide what’s coming up, what events are happening, what things they’re doing, and how it’s related. I have already 100 ideas and I could decide which ones I want to do.

TBF 164 | Podcast Success
Podcast Success: Listen to what your clients, listeners, or people are saying. Keep it in a running list of brainstorming things.

 

I’m sure you don’t find a shortage of ideas. That list is probably way bigger than you’re going to record in a two-week period.

Sometimes, I’m like, “I want to record.” I want to put out five episodes every day, but there’s an amount of work that goes into it.

Are you doing all your episodes in the video as well?

Yes.

Even though they’re not interviews, you’re still doing that.

I use it a lot afterward also for repurposing. One of the tools to help me grow the podcast is a short-form video.

That’s powerful. With the brain content, it’s going to hit well if somebody is also viewing it. Let’s talk about listeners. You said that a lot of your clients listen to the show and people who come through the assessment. Are you actively marketing the podcast to that community and group? What are you doing on that side of it to help grow engagement in the show?

There are different aspects. There are people who don’t know the show at all. I do things like going on other podcasts and TikTok. I do a lot of TikTok. It’s the go-to for people who don’t know at all about the show. For people who know already about the show, there’s the other social media content that’s specifically getting them to the show or email lists or things like that.

For actual clients, I don’t specifically promote it to them so much. More what I do is if there’s a specific thing that I need to work on, I will send them to a specific episode. My clients don’t have any pre-recorded courses or things like that. Clients I work with in person because everything is customized based on their cognitive functions. It’s nice for me to say, “Listen to episode 373. That’s going to help you.”

When working with clients, it’s best to have everything customized based on their cognitive functions. Click To Tweet

This is something that if you’ve discovered this problem, you numbered your episodes. Now you don’t have all those numbers in the episodes so it confuses the numbers. When you’re looking at it on Apple, it says 33 then it’s 380. There’s a cognitive dissonance that happens for some of us meticulous numbers people. That’s a difficult place. At the same time, when you’re using it as a reference point for clients, that becomes critically important. If I can make a suggestion to you, put the episode numbers at the end of your title instead of at the beginning so that the numbers aren’t side by side confusing.

This is a new thing. Do you know how to show the whole title if it’s a long title? How are they going to see the number? Are they going to have to click through every single one?

No. What happens is that they use the search function. We use the ShowCaster at Podetize. That’s what our clients and everyone who read have read me talk about before. The ShowCaster has a search function that helps with that. If your Showcase player doesn’t have a search function, find another one. There are lots of free tools and lots of other ones out there, but use one that has a search function in it. That’s critically important.

It’s also in your blog if you’ve got blogs or short format that references it on your website. If you’ve ever seen it where you do a short comment, a colon, and then something else after it, you can put it at the end right before the colon. That’s also another spot you could do. When you put the numbers right next to each other, that’s what creates this confusion for people. It is hard because it happens to all of us.

At some point, there’ll be a guest we want to purge from our system. There will be an episode you want to delete and you delete it. Now all your numbers are off. What are you going to do? Go through and renumber everything. When you’ve got 380 shows, you’re not going to do it. In your case, don’t go back and fix them. Just go forward and fix it. Do it differently going forward. You can never recommend to somebody, “Go back and fix it.”

People get to see the transformation.

It’s okay. As long as you have your explanation episode, which is important, in which you did, they can go back and listen to that. A real binge listener will do that. That’s the only thing I say because sometimes it’s like, “Where’s everything else?” They can’t get their answers, and then they’ve distracted. We don’t want them distracted. We want them doing what you want them to do. That’s my recommendation for you.

Thank you.

You’re welcome. Let’s talk about conversion because you were nodding heavily when I was saying about how you’re very sure that you have clients who come to you with less conversations. Where are you seeing the biggest return on investment from the podcast?

Most definitely, before the show comes up or before we have a call, all my things are higher. I talked to everyone before selecting them. We do it in groups. The clients who are eager to do it, they know how the transformation is going to happen in their lives. All listened to multiple episodes first because the episodes are not just educational. They also give you a little transformation that you can have by you applying some of the things that you’ve done. It’s not like a lot of fluff or not sharing what to do. It’s listening and understanding how it’s going to make a difference and then applying it to their lives. When they come, they’re like, “I know this works.”

They already got success.

The people who convert fast easily, it’s 90%-plus of people. They’ve all listened to the episodes before. I’ve heard someone saying, “If you know what your success clients do, force people called to do it.” I’m thinking about adding to the application like, “If you didn’t listen to this episode, you have to listen to episodes 4, 5 or 6,” to make people get that first so that way, they have that transformation verse.

If you know what your success clients do, force people called to do it. Click To Tweet

That’s understanding how someone can be successful and using our shows to narrow that focus to the most successful to come through when they’ve taken action. When they listen, they’re going to have better outcomes. There’s no question about it. I know that if someone shows up on my coaching calls, they have higher success rates. They have higher numbers on their show and better conversion rates. They last longer as clients for me. Every success metric, measurable happens when they show up on a coaching call, but I can’t make keeps show. I know if you do, it’s worth my time because you are going to be successful with it. It’s proven.

It’s not just worth your time, it’s also worth their time. It’s not like you’re coming up for a show and to a call like, “Whatever.”

It’s like, “Show up because it’s my requirement.” It’s not. It’s your requirement for success. I want to share your binge factor with everyone else because if you haven’t gotten it already, this is the thing. When you’ve listened to ST show or LifePix University, you are jumping into a class mid-semester. That is what makes you want to go and listen to every single episode she has. It makes you want to go back to the beginning because she doesn’t coddle you. She tells you what we’re talking about, “That’s it. We’ve talked about this in the past. Go to another episode. Go take the assessment. Find out where you are.” She’s getting you right in the middle of the action and encouraging you to take even more. That’s why people binge-listen.

I don’t like the fluff or the stuff. They’re all super short as you saw.

I’ve written enough articles for Inc Magazine. They love to write about the brain. When I was writing for them, if I wrote about the brain 2 or 3 times a month, it wouldn’t be shocking. People love to read about that. People love to hear or watch it. They love that kind of thing, but too much is too much. You can’t absorb that much.

It was part of the evolution of the process like figuring out what’s the sweet spot for people and that it’s enough information without overwhelming them.

You are an expert in cognitive functions here and this is what you do. What works so well with podcast listening that is hitting into our ability to trust someone, want more from them, and absorb what they’re saying? What’s an action there?

It has to do a lot with the way that when you’re listening to podcasts, you feel like you’re having a conversation with the person. Either the podcast was good and bring you into the conversation, or you get a cool perspective of being the fly in the wall, but it’s cool because you don’t usually get to have that in every day. You feel like you know the person well. They could be doing so-called a bad thing.

TBF 164 | Podcast Success
Podcast Success: When you’re listening to podcasts, you feel like you’re having a conversation with the speaker. It either becomes good and brings you into the conversation, or you get a cool perspective about something random.

 

They could be manipulating it.

A little bit of that or a little bit of habits that you don’t like but because you know them on a more intimate level, you’re more willing to be forgiving. People that you know well, your friends or family who do these weird things, you don’t think that they’re weird because you know more about them. First of all, if you see a random person on the street doing it, then you’re like, “That’s weird. Why is that person doing it?” You understand them from a different perspective. There’s that intimacy.

At the end of the day, I know you said you moved away from marriage, but this is about relationship building. What podcasting does well is that we’re tapping into those cognitive functions. We’re doing a better job of building relationships with someone over time, whether it’s years of marriage or whatever. Tom, who’s my co-host on the Feed Your Brand will have our anniversary. We were saying like, “It’s almost like a shorthand. That’s what happens when you have a long-term relationship with someone.” When you crash course binge listened to someone, you get that intimacy level faster.

Build relationships, those deep connecting conversations, and you get that with the podcast.

Build relationships. Have deep, connecting conversations. Click To Tweet

Honestly, my favorite part is I love it when somebody comes up to me and says, “I’ve been binge-listening to your show.” They dive into something. I’m not caught up on the relationship, but they are. I find that awesome. It feels amazing on my end. How do you feel when people come up to you and they’re like, “I’ve been listening to your show?”

It’s a bit of an interesting conversation because they know you well or from whatever side you want to show on the podcast. They know you and you don’t know them because it’s only a one-way conversation. Without it being like, “You’re a stranger.” No, but like, “I care about you. I’ve been doing this for you. I want to see you in real life how it’s happening.”

I haven’t taken the assessment yet all of you. I’m going to take it before I do close out this conversation. What I want to know, ST, is there a cognitive function that helps me build that intimacy faster on my side? Is there one of those that I can work on so I can jump into getting to know them better and faster?

One of the cognitive functions is called Considering Another Perspective. It is one of the easy ones to understand. My favorite way to get better at this is to think of the movie playing in your head. When we are having a conversation with someone, it’s not automatically without even realizing we are playing a movie of what they’re saying and processing it, but how we view the world. When another person is talking for that moment, put your movie on pause, and watch their movie and what’s going on in their brain. As soon as you respond, you could go back and play your own movie, but while they’re talking, see it. Stand in their shoes, watch their movie, and you’ll get a whole different perspective that you didn’t get this for.

TBF 164 | Podcast Success
Podcast Success: When another person is talking for that moment, put your movie on pause, and watch their movie and what’s going on in their brain. As soon as you respond, you could go back and play your own movie.

 

What I hope we do here on the show is get a perspective on how you podcast, what you do, and how things work. Before we go here, I want to make sure that we hit on that. What is it that you found to be one of the most challenging parts of podcasting? You alluded to this because you’re saying it’s a lot of work. Where do you put that work and where do you find that it’s challenging for you?

When I started doing solo episodes by myself, that’s where all of a sudden I got the big challenge. I love talking to people. I love interviewing people and asking people what I’m curious about. I’m not much so prepared. I would prepare about them before, but a lot of it, I would wait to hear on the podcast because I want to hear and I would ask them and record it.

When I’m doing it by myself, I don’t have the energy of the other person. I don’t have anyone asking me questions. I have to come prepared, especially with the type of podcasts that I do with giving you exercises and explaining how your brain works. There’s a lot more preparation that goes on in between and that shift from being able to show up versus having to come fully prepared.

You’re not scripting.

I’m not scripting word for word.

You’re outlining. I can tell the difference. I can clearly tell when somebody is reading something versus doing it off the cuff or in that kind of model. You aren’t reading it. I was like, “There’s no way she’s reading that.” An outline makes sense. That’s such a good point that the solo shows have a different energy.

They’re not as easy to do. It’s why I like that I have a co-host on mine because we feed off of each other’s energy and it helps. I feel like I’m lecturing on the other side. It’s not my favorite place to be. I don’t want to be a teacher. It’s not my thing. I feel like that. It gets a little too heavy and coaching if we don’t have each other to bounce that off of. Energy is hard but keep it up. It’s working for you. Now that you’ve done this shift in your show, what’s next for you?

Now that I know very specifically what the audience like in the beginning, people would like this episode or more of that type or topic. It was a little bit all over the place because I was trying to feel what people want. At this point, I have a very good pulse on what type of content people like and what sort of topics people want. I’m expanding that because now I feel very proud of what it is. Before, I don’t think the podcast didn’t have value, but now it is something that’s amazing. It does deserve the binge factor.

You should be so proud of it. You’ve built a beautiful show here that adds a lot of value to people’s lives. It is such a great support for your client base and such an attractor for new leads. I don’t see how it isn’t going to continue to build your business. Do you have any last piece of advice for the audience?

Make sure to develop your growth mindset. I don’t know if we ever spoke about that Mindset by Carol Dweck. There are challenging parts of podcasts. On some days, it gets hard. On some days, it’s easier.
When you have your growth mindset and you look at it more as a game, and more of like, “It’s okay to make mistakes and fail because it’s part of the game,” then it becomes a whole lot easier.

Thank you for sharing that. I’m glad you did that. It’s funny because I think a lot of us adults have gotten this new idea of a growth mindset, but they’re teaching it to my third grader. Our kids hopefully are not going to have this problem understanding what that means. ST, keep it up. We’ll keep following you. I can’t wait to take your assessment and let you know how it goes.

Thank you, Tracy.

This is something that fascinates me. It’s something that we use in our business. Not quite the same program that ST is working with but it’s something that we have used to great success, both in hiring for our company, how we evaluate and communicate with our customers, and how we handle our sales. These kinds of things are key to getting you where you want to go. There’s a lot holding you back that you may not even realize.

Some of it may be the team you’re working with, your own cognitive blocks, or challenges like tech problems and other things but there’s always a way to figure it out. I enjoyed testing out our program, diving in and going through that quiz to figure out where was I in the process. I’ve had a lot more training the most. I think that was an advantage. I knew I’m at a different place in my career and in how I studied. How I have reflected on myself, how I’ve improved myself and how much self-development I’ve done.

There’s a clear difference to the stage that I’m at, but I could clearly see how someone going through and answering those questions would be sitting back, being honest with themselves, and saying, “Is this something important because it’s here and something I haven’t thought about before? Maybe this is a key to my success.”

That’s where one of ST’s episodes comes in, and I could see as you’re taking the quiz, you’re going back saying, “I’m going to look for an episode about that.” You go back and listen to an episode. Before you know it, you’re on a phone call with ST. That’s the brilliant model of this coaching live on air, but I can’t ask her the questions I want. There’s a brilliance to that model and ST has driven it. It made you feel like you’re right in the middle of the program.

You might as well get with it and work directly with her. It’s a great model for podcasts and businesses. I’m impressed by ST. I think you will be too. Go check it out, LifePix University. Check out the quiz and go take a look at your own cognitive functions and see how they’re working for you or working against you. I’m going to be back next time with another great podcaster bringing you insights and how you can become binge-able too.

 

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Tracy Hazzard

Tracy Hazzard

Tracy Hazzard is an Authority Magazine columnist, former Inc. Columnist on disruptive innovation, and host of 5 top-ranked podcasts including: The Binge Factor and Feed Your Brand–one of CIO’s Top 26 Entrepreneur Podcasts. She is the co-founder of Podetize, the largest podcast post-production company in the U.S. As a content, product, and influence strategist for networks, corporations, marketing agencies, entrepreneurs, publications, speakers, authors & experts, Tracy influences and casts branded content with $2 Billion worth of innovation around the world. Her marketing methods and AI-integrated platform, provides businesses of all sizes a system to spread their authentic voices from video to podcast to blog, growing an engaged audience and growing valuable digital authority.
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