Unlocking Podcasting’s Influence Potential: How To Build An Engaged Audience And Boost Your Reach With John Ball Of Podfluence (Podfaded)

TBF John Ball | Podcast Influence

 

How do you unlock your podcast’s influence potential? How do you build an engaged audience and boost your reach? Here’s where people miss the point of podcasting most of the time. In this field, it’s not about getting in front of the most people; it’s getting in front of the right people and giving them what they really need to hear. John Ball, host of Podfluence, doesn’t just teach this essential strategy. He applies it to his own show. Before becoming Podfluence, John’s show underwent multiple iterations that reflected his need to narrow his focus down and maximize his influence on a very specific audience. If you’re still unsure about the benefits of really niching down in the podcasting world, this may be the conversation that will change your mind. There is a lot of value to be gleaned from this episode, so better tune in!

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Unlocking Podcasting’s Influence Potential: How To Build An Engaged Audience And Boost Your Reach With John Ball Of Podfluence

We’re going to talk about the influence of podcasting. We’re going to talk about podfluence. My guest is John Ball of the Podfluence podcast. He’s a business coach who wants to build influence and an audience through podcasts. He wants you to understand what that’s deeply like. He’s a persuasive presentation coach and an international speaker on topics like podcasting for thought leadership ethical influence, persuasion skills, and how to be exceptional in interviews.

He’s an online coach and course creator with over twelve years of coaching and training with T. Harv Ecker, a former flight attendant, and an entertaining and engaging guest with many stories and a wide range of life experiences. He’s got a great face for audio content. He likes to keep things light and fun and serious and surprisingly profound at the same time.

I know you’re going to love John. He’s fascinating. His podfluence view of podcasting is why I’m bringing him on and why we’re collaborating together to talk about this. It’s his humor that is working for him here. You’re going to see it not as much on this show but much more on his show and even more on his social media. You’re going to want to check that out. Click on some of those social media posts because they’re interesting and funny. It gives a little new perspective on influencers and podcasting. Let’s talk about podfluence with John Ball.

About Podfluence Host John Ball

TBF John Ball | Podcast InfluenceJohn is the host of Podfluence, the podcast for business coaches who want to build influence and audience through podcasts. John is a persuasive presentations coach, an international speaker on topics like podcasting for thought leadership, ethical influence & persuasion skills and how to be exceptional in interviews. He’s an online coach and course creator, with over 12 years of coaching and training with T.Harv Eker, a former flight attendant and an entertaining and engaging guest with many stories and a wide range of life experience. He says he’s got a great face for audio content. Likes to keep things light with fun and laughter although he can be serious and surprisingly profound and is a fan of Stoic philosophy and meditation.

Follow John Ball on Social: Facebook | Twitter | LinkedIn | InstagramYouTube

John, thanks for joining me. Podfluence, I love the title. It’s great. It fits the show. It fits the kind of person you want to be talking to both as a guest and as your audience. How did that one come to you?

Firstly, it is an absolute pleasure to be talking with you. Your show has had some influence and impact on mine as well over the time that I’ve been tuning in to you. It was a development. When I first started podcasting, I had no clue what I was doing. I named the show every silly name. It was something I thought was clever, and nobody got it.

It eventually changed to being called Speaking of Influence, and then shortened to Speaking Influence. I decided in 2022 to narrow down the focus much more to how to build influence and audience through podcasting. It was simply because there are a lot of people already in the speaker space and not so many people are doing this through the podcasting space. It was a case of a bit less competition in that.

Also, probably the people who are doing that in the podcasting space are perhaps more about the how-to rather than some of the energy, characteristic, and charisma things that I like to include in everything as well. I like portmanteaus, so it seemed like a good idea. Rather than Podcast Influence, I shortened that to Podfluence. It was what I’ve titled a book that’s in the works as well. I decided it could be a cool brand.

It’s a good fit right now. I’m surprised at how many people are focusing on the podcasting space who don’t have a plan or don’t have a direction. You are clear about the fact that you want to talk to people about the energy, the speaking, and what it can do when you convey it. That is very clear in what you talk about on your show and who you invite. That makes a big difference. I wouldn’t say that there are less how-tos because there are still some how-tos in there, but it’s less about that.

 

TBF John Ball | Podcast Influence

 

I want the show to be encouraging people, especially people who are self-employed. I target it towards primarily business coaches and speakers, but they are not the only people who this would apply to. Anyone with a personal brand business, and maybe even beyond that as well, is able to take advantage of the opportunities in podcasting. They’re potentially far greater than people have realized. Maybe there are even some great opportunities there than there might be in the speaking world because there are many people who want to have guests on their show, especially quality guests.

Anyone with a personal brand or business can take advantage of the opportunities in podcasting, which are potentially far greater than there might be in the speaking world. Click To Tweet

As it gets more competitive in the field, I feel like it will be super important for people to be able to stand out and not be the run-of-the-mill podcast guests that you see on a lot of different shows. People’s charisma needs to come through. Their energy needs to show in what they’re doing so that people can connect and identify with them.

You’re so right in this marketplace. As we were talking about before we started here, you’ve made some shifts in your show. You are doing topic episodes and guest episodes. That means that you can be pickier about who you choose on your show. You can be curating the right type of guest. That makes that guesting environment much more challenging if you’re not great at it. That is where speakers think, “I’m a great speaker. No problem. I got this podcasting thing down.” You and I both know that it’s a different animal. It doesn’t work the same way. What advice do you give to someone who’s coming out of that speaker world and thinks they’re going to be so great at podcasting?

First, it’s important to understand that podcasting and being a podcast guest are not the same as speaking. It’s more like you are being interviewed for potentially getting booked as a speaker, so you need to be able to come across well. I know it’s one of the things that you’ve talked about on your show many times. You don’t want to turn up and give your Ted Talk or your presentation, which a lot of people do. A lot of people turn up and have their agenda for what they want to talk about, but it doesn’t always necessarily fit with the show or where the guest is going.

TBF John Ball | Podcast Influence
Podcast Influence: Podcasting and being a podcast guest are not the same as speaking. It’s more like you are being interviewed for potentially getting booked as a speaker, so you need to be able to come across really well.

 

I’ve had this as a host where guests aren’t listening to the questions. They’re answering how they want to answer. That makes the show very hard to want to publish because it makes you look irrelevant. It makes you look like you’re not doing a good job as a host if the guest isn’t listening. It is important to have guests who understand what the show is about and what you are trying to achieve with it. They are on board with that and are good conversationalists as well.

You want to package down some of the stuff that you do as a speaker that’s still going to be relevant, but have it more nutshell like, “What are you about? What’s your purpose?” You should be able to have these things in very simple to express statements. It is almost like your elevator pitch thing with some simple stories that you can pull from as well from your experience or case studies that aren’t going to take half an hour for you to talk about, but take a few minutes for you to highlight some things. You need to be a lot punchier with this, but you also do need to listen.

I agree. You have to be both punchy and willing to deep dive. You have to be able to be flexible to do both. Especially a lot of what I see are trained media people who guest on TV and radio and do a lot of news channels, they don’t have the skillset to be able to do both very well. I also see that as the case for a lot of speakers. They do maybe the long tail in getting through their whole entire speech to get into it, but they don’t always do the short intriguing things well. You have a little bit of both going on.

For podcasters and podcast guests, hooks are very important. You need to be able to hook people into what you are about and to want to stay and listen to more of what you have to say. If you’re going to spend 10 or 15 minutes going through your whole life history, people are going to be tuning out of that pretty quickly.

For podcasters and podcast guests, hooks are very important. You need to be able to hook people into what you are about and to want to stay and listen to more of what you have to say. Click To Tweet

I so agree. Let’s talk a little bit about the challenges of the speaking world. You come out of having a lot of experience over there. Here in the US, it’s as challenging as it is everywhere in the world, but speaking engagements are few and far between. There is less traffic. What are you finding?

I am generally finding that it’s easier for me at least to be approaching some businesses directly to be doing presentations in that environment. In terms of speaking, most of my work over the last twelve months has been virtual. Even after COVID, probably most of the gigs I do are virtual. I do look for things like platform events where you have an opportunity maybe over 2 or 3 days to be a guest speaker. I look for platform events where there is some diversity on the panels as well so that you’re not going to be the podcast person talking about podcasting with 5 or 6 other people who are there talking about almost exactly the same thing. You’re never going to stand out there.

I agree that maybe they’re not as varied and easily accessible as they have been. The moment in terms of getting booked and stuff, if you are more well-known or the more people are familiar with you and your voice, the more likely they are to want to book you and rebook you if you’re doing well. Podcasting does offer that opportunity to spread your voice, get your voice into more ears, and have more people be interested in who you are and what you’re about. Even if you don’t have the speaker bookings necessarily, you hopefully have opportunities to have your own courses, programs, or whatever else you might be able to offer on that so that you’re never going to be stuck for work coming in an opportunity.

I so agree with that. I’m going to be on your show. We’re going to record that. I’m so looking forward to that. We’ll talk a little bit about that. I didn’t plan to be a speaker. It came out of podcasting. It’s the reverse for a lot of people where they want to be a speaker and they end up in podcasting to try to increase their influence over there. I went the opposite way. It is an interesting model though to think about podcast influence and what that means. It’s not the same meaning as social media influencers. Would you define a little bit about how you term that influence?

The influence here is much more about being that trusted voice that gives good advice and is also fun to listen to. Podcasting does require a level of entertainment. It is an entertainment format at the end of the day, as well as an educational format. People as podcast guests do need to walk this fine line between entertainment and education. This often gets called edutainment. You need to be able to do that quite well.

TBF John Ball | Podcast Influence
Podcast Influence: People as podcast guests do need to walk this fine line between entertainment and education. This often gets called edutainment. You need to be able to do that quite well.

 

As a speaker, you need to be able to be entertaining as well because that is an entertainment format. You need to keep people’s attention. You need to do that in the podcasting world, but you also need to give people a reason to keep listening. In a speaking event, people don’t have that many options other than walking out. On a podcast, people can find something else to listen to the moment they lose interest. You don’t have to maybe become hyper or anything like that, but you do need to be able to keep people’s interest and have relevance to what they’re talking about.

Maybe you find this as well. Some people will say they sometimes hear my voice in their ears. To me, that’s the biggest compliment. They’re thinking, “You were talking about this on your show.” It’s like, “I heard your voice in my head with some stuff that you were saying on your show.” I’m thinking, “That’s amazing.” It never occurred to me that people might have that kind of experience. I love that. That’s a huge influence. People are thinking, “What would John say or what would Tracy say in this situation?” That’s an influence for sure.

That’s the difference between the social media influence, which we see as being a lot of like you got to make one great video that goes viral and gets shared out to a ton of people. It’s not this continual voice in your ear over time creating this impression. It’s a long-tail influence on podcasting. It has a lasting impression and a thought leadership-building model, which lasts a lot longer and is easier to maintain.

Too many people are chasing viral opportunities. I regularly get people contacting me saying they’re trying to be everywhere and everything on every platform all at the same time. They’re burning out because of it, but they want to know how they can get more focus. Even if all you were doing was guessing on podcasts, it’s getting on the right shows and presenting yourself in the right way because personal presentation skills are super important in how you come across to people. You are going to find an awful lot of opportunities. The people who generally find that they’re not getting a lot of results from their podcasting are not being so selective about the shows they’re going on.

I’m so glad you said that right there. They’re not being selective in and of themselves. We find podcast hosts are starting to be more selective, but the guests operate under this shotgun approach. They’re like, “I’ll take anything beyond anything. It’s got to be better than nothing.” That maybe dilutes your value over time.

I believe it does. When I’m advising people, I will say, “Initially, it’s not a bad thing to get on as many podcasts as you can and get some experience. It doesn’t matter as much, but you still want to be on relevant shows where you’re going to be talking in ways that are going to help you prepare for the kinds of shows that you do want to be on.”

I waited quite a long time before applying to come on your show simply because I wanted to feel that I was ready for that opportunity. You’ll find that there may be shows like that that you are not quite ready for yet. You’re not sufficiently prepared for it. You may have to build up to that. If you are looking to do podcasting as something to do with business, which you are doing for fun or for business because there’s not a lot in between, then you have to treat it seriously and be strategic about it.

TBF John Ball | Podcast Influence
Podcast Influence: If you are looking to do podcasting as something to do with business, then you have to treat it seriously and be strategic about it.

 

I so agree with that. Let’s talk a little bit about the business coaches that you help. Where do you find that most people trip into and say, “This podcasting thing sounds good.” It is interesting that sometimes it’s not the first thing people think of.

This is true. I’ve been connecting with various business networks over the years. That is often where I’ve come into contact with people. They usually want to know about the opportunities in podcasting because some of them have never even listened to a podcast. There are going to be people who have never listened to a podcast.

It happens more often than you think. I always say on this show that I could tell the difference when a host is a listener too, which I could tell on your show that you listen to other shows. That’s because there is a distinctive difference in the focus. It’s an audience focus. It’s a little tweak to it, but it makes a difference.

I find that with the coaches that I end up working with, they usually do start listening to the show. Also, they more often come across me through LinkedIn or Twitter where I prefer to spend most of my time posting. It is probably LinkedIn more than anywhere else. I post a lot of humorous stuff on LinkedIn. I find that people respond to that and are often curious. I post a weekly blog as well. It surprises me how that has built up and the people who have started following that helped me.

Were you doing the new newsletter-style blog?

Yeah.

This is a strategy. I’ve got an episode where I talked about how I set mine up. Go and find John’s newsletter because when you subscribe to it, all of a sudden, you start getting some interesting content week after week. It gets pushed on you in a great way. You want to hit subscribe on LinkedIn for that.

If they subscribe to LinkedIn, they can get weekly updates there if they’re already on that channel. If they’re not, there is a direct link that takes you through to ConverKit to subscribe for that. There’s also a free bonus for people who want to sign up to that that people might find helpful in terms of laying out the game plan for what podcast guesting can do for you, how to prepare for it, and how to get yourselves building up along the way.

What do you think some of the biggest challenges for business coaches are?

For business coaches, always their biggest challenge is getting clients. It depends on where you are. It depends on what the economy is like of where you are. That can affect how you get clients. Also, the mindset that we get into. There is always opportunity. I do still find that a lot of business coaches have the same issue that podcasters have. It’s not being specific enough about what they’re about, who they help, and the problems that they solve.

TBF John Ball | Podcast Influence
Podcast Influence: A lot of business coaches have the same issue that podcasters have. It’s not being specific enough about what they’re about, who they help, and the problems that they solve.

 

Also, if you’re solving a problem that no one has any pain about, no one’s going to want to buy them. A simple principle of sales is that there has to be some pain around this or there has to at least be a strong desire as well. Usually, they don’t have clients coming through. They don’t have consistency. They don’t have the social value that they would like to have or the status in their industry that they would like to get. Podcasting does allow you to create all that, find your following, and have people coming and checking you out.

It is not just from one appearance. Your show is called The Binge Factor for a reason. You talk about people bingeing shows. People will go back and look for shows that they want to listen to. I see this from my own podcast listening experience as well. For the shows that I tune into regularly, I look for the topics that I’m interested in. If it looks like a good title, that’s what I want to tune into. It’s not necessarily always that I want the latest episode. I want what’s going to give me the most value. I will go through people’s back catalogs and take a look at what else they’ve been doing that might be helpful for me. You don’t get that with too many other formats.

For those of you out there, you need to check out Podfluence’s titles. Your episode titles are fantastic. They give you an outcome payout like, “Why should I listen to this episode?” The descriptions do a good job of supporting that as well. You have a fabulous titling, which I most often find is one of the weak points of podcasters. It’s not there. I’m curious. Did you have blogging experience before?

No. I didn’t have any blogging experience.

That’s because I sometimes see that. When I see someone who was previously a blogger, they tend to do this. You’ve got that down. It’s fantastic.

This came from some podcast coaching. I was getting some coaching on podcasts. I’ve been in coaching for a lot of years. It made sense to get some coaching around podcasting. This is one of the things that came up. It led to the rebrand. It also led to me retitling all my episodes and perhaps taking away a few that were irrelevant and weren’t going to be of interest or even use. I had some very early episodes where I was finding my feet with all this stuff.

I do still leave my earliest episodes up there because as horrific as they may be, I’m not ashamed of them either. That’s been my journey. I do find that the title thing was the case of going through all of them and making them make sense. I was like, “Why would someone want to listen to this episode?” I see a lot of people get that wrong with podcasts as well.

You get that right. I’m so glad that you purged some because some people are so reluctant to delete a video, a podcast, or anything in general. I would not delete a blog, personally. That’s my personal view on it. It’s because it breaks so many links everywhere. Removing something from your feed is simple. No harm, no foul. It’s dynamic and is so much easier to do. That’s one of the flexible reasons I love podcasting. Doing it puts you in a better presentation light to someone new coming to you. You made it easier for them to navigate, so it’s a good choice on your part.

Thank you. I appreciate that. With the blog stuff, I wanted to get better at writing. I thought, “What better to do than start writing a blog?” I enjoyed doing it. I feel like I’ve been improving in my writing. I’m not always good at being succinct in my writing though. That’s my challenge.

That’s okay because the algorithms love the length. Humans may not, but the algorithms who search us and make us searchable do love the length.

I’m finding I’m getting better at putting a bit more story in there and also some more humor and entertainment in my writing. I’m a bit of a joker. I like to joke around. I like to have fun with stuff, and I like to bring that into the work that I do as well. It is why a lot of the stuff that I post that is awareness posts are usually humorous stuff. That’s who I am. I do take things seriously sometimes, but I love to play, joke, and make people laugh. I don’t always get that on my show, but I get some of it.

You do get it in your LinkedIn feed though, I have to say. Your humor does come across there. It’s worth making sure that you connect with John and check it out. You said something before that I want to come back to. You said that it’s getting clients. What a lot of business coaches are concerned about is getting clients and all of that, but so many of them flock to this idea that they need more leads. That’s the mistake. Instead, what you said is you get more specific. The more specific you get, the better the results will be.

With that as well is the difference between generalists and specialists in any walk of life. Specialists will be able to charge more for their specialization and for the results that they can create because they’ve chosen to specialize in it. That’s where many coaches and podcasters are alike. They are afraid to go even more specific in who they help and what they can solve. It doesn’t mean they’re the only people you have to work with, but it may create a huge opportunity for you.

I’ve certainly seen this in my own coaching business and through the podcast as well. The podcast is picking up somewhat a newer audience as well since shifting from Speaking Influence to Podfluence. Some people have stayed, and some people have gone. That’s great that the people who are still interested in this, and many of them are already coaches, are still tuning in to get that information. They are tuning in to improve on what they’re doing in terms of their output and their communication style and becoming public figures, which is a key part of this.

 

 

If you have a known quantity, you can charge more as well. These are all things that help you to charge more money because people know who you are. You’ll get more exposure. It’d be great to have your own podcast as well at that point and keep building and growing that audience. The leads will come, but you will probably find yourself turning more of them away as you get specific about your work and how much you charge. The goal has to be to be able to scale up your business. The best way to do that isn’t to take on more one-on-one clients. It’s getting clever about charging more money and the kinds of things that you offer that allow you to leverage your time more effectively.

Keep building and growing your audience. The leads will come, but you will probably find yourself turning more of them away as you get specific about your work and how much you charge. Click To Tweet

It is a growth strategy that most people don’t understand and underestimate. It’s hard to do that when you’re starting your business coaching business or any coaching business at that because you’re starting out with fewer clients. It’s anecdotal, your results. It’s not, “I have a mass amount of clients. I understand which segment is my best segment, which ones I can get the best results for, and which one is the easiest to close as clients.” Any of those things, they can’t come until you’ve done a thousand or more. That takes time. Podcasting is a selective process. Isn’t that a fantastic way to help accelerate that?

It is. One thing I’ve found through podcasting is it has helped me to get clearer about what I talk about and be able to express myself more clearly in terms of what I do, who I help, and beyond as well. It’s more than that as well. It’s a great fun thing to be able to do that. You get to highlight your strengths and have some fun conversations, build up your network whilst you’re doing that, and get what’s most vital, which is getting in front of other people’s audiences.

Other people’s audiences are what it’s all about. You mentioned casually that you were working on a book. You shifted your show and you’re doing more topic based. Is that helping with the book? How is that working for you with getting your book together?

It is. I did my book like I did my podcast. It’s all the wrong way around. I wrote the book first because I wanted to write a book. I had maybe 2 or 3 started books that had been abandoned, so I wanted to follow through and complete them. I did that, and then I had a book coach on my show and realized that I had done it all completely the wrong way around.

The book framework is still there, but with the focus on the show and everything, I have a lot more input from guests in the industry. Many of them have more knowledge and experience than I do. I’m able to potentially bring some of that, and maybe even put some of the interviews or at least excerpts of it into the book. The book is on hold until I’ve had a while of going through some of those guests and being able to bring some of their knowledge into the book as well. It’s so that it’s not just me and my most basic. I haven’t got that far along the track with Podfluence at that point, but it’s going to add a lot more value. That’s the reason why the book is on hold. It will be revisited when I feel that I have enough content to maximize it.

That’s the underestimated side of the book business in general. It’s the fact that like you need guests on your show, you need case studies. You need people you’re mentioning in your book. You need stories that aren’t just your experience. You need to broaden that. It makes for a better book. It makes for better circulation. At the end of the day, that’s why you’re doing it.

Writing a book is hard work. Probably everyone does have a book in them if they’re willing to put themselves through that. It’s worth getting a little bit of coaching on that as well before you start. It’s so that if you’re going to do it, you do it in a way that’s going to make sense and you do it in the right order. Get all the advice and who you need to help to get all the editing done because it is a huge process. It’s way more than just writing the book. It’s the same as being a podcast guest. It should be more than just showing up to a podcast recording.

TBF John Ball | Podcast Influence
Podcast Influence: Writing a book is hard work. Probably everyone does have a book in them if they’re willing to put themselves through that.

 

Many do that. It happens all the time. One of the things that I hear clearly in your show because you do talk about the things you’re testing and the things you’re experiencing is the way you ask questions of your guest. You are in that curiosity mode. You are in that also highly coachable curiosity mode which models that for your potential clients. That’s what makes your show binge-able.

I hear an openness in your show that makes me want to say, “We’re experiencing this together. We’re learning from this guest. I bet you anything John is going to apply it coming up, and then he is going to tell me how it worked, whether it was great or not, and what he’s done with it.” That’s missing. Much of it is preaching from the pulpit. You think of that separation. It doesn’t have the growth trajectory necessary, but your show does.

I appreciate hearing that because that is very much what I aim for with the show. I want to show that I’m very curious and hungry to learn. I’m a lifelong committed learner. I see the interview shows particularly as my opportunity to do that. Also, my solo shows are opportunities for me to bring my own experience and knowledge to what I’m talking about. I follow up with stuff that I’ve been doing on the shows and other things that I’m finding that work or don’t work in terms of ultimately growing your business, status, and profile as a business coach, speaker, or whatever it is that you’re looking for that kind of growth in. That’s wonderful to hear as feedback.

I also think that that’s where I am hearing your topics go. Your topics are going alongside what you’ve been learning and the application of those things. You’re talking about those experiences whereas a lot of them are 101 speeches at the end of the day. It’s like, “I got to talk about the basics of 101 because I got to have content for my website. Let me do that as the topics on my show.” It’s not where your audience is. Your audience has been coming along with you, so you’ve decided to keep your topics focused that way. I think it’s very valuable.

Thank you. The show is about giving people what they need to be able to do this. Even when I’m interviewing guests, I’m always thinking about what my audience would want me to ask. I’m making sure I do listen to what the guest is saying. I’m like, “What would my audience want me to ask?” or, “Where should I go from here that’s going to be most helpful or useful to them?” The audience is always in my mind when I’m recording the show as well. That’s one of the things that helps me to be curious and put myself in the audience position to some degree, which I hope is a very helpful thing in terms of podcasting.

There does come a time, and I’m sure I’ve heard this from you, where you have to show your own expertise. You have to show who you are and what you can do, which is one of the reasons I started making some adaptations to the format. I may make some more in the future. Who knows? That’s the good thing about podcasting and having your own show. You can do that. You can make it yours and how you want.

The good thing about having your own podcast is that you can make it yours any way you want it to be. Click To Tweet

One of the adaptations that I’m working on at the moment is trying to get the shows more edited and taking out anything that doesn’t need to be there so that it’s even more punchy. I have a lot of shows that are mostly around 1 hour in terms of interviews, but I can probably, with good editing, get them down to 45 minutes or so. Anything that’s unnecessary, perhaps irrelevant, or isn’t what people need to be listening to, helpful to them, or even entertaining should come out.

That’s such a great audience focus. You’re respecting their time in the way that you’re doing that. That’s going to come through. It’s going to reward you with more listeners and those that are going to continue to subscribe from there. That’s great. I would be remiss if I didn’t ask you for some advice. You said at the beginning of this that your direction was a little bit more about energy, style, and other things. I’m getting a lot more people interested in hearing about, “How should I format my podcast?” They don’t mean the technical. They mean that level. What advice do you give?

It’s important for a host to have some structure. As a guest, you should probably seek out as well to know what you are getting into. More important than anything, it is one of the bits of advice you give to your guests as well about taking some pauses. Most people don’t pause and stop. They’re waiting to answer the question. Give yourself some time to think. If someone wants to take the pauses out in the edit, they can do that or they might leave them in. A lot of people don’t edit their shows. It’s going to help you far better to do that because it adds some more gravitas than anything else. It shows that you’re not just diving in there and you got your answers off the cuff and ready to go.

It’s not a pat answer. It was pre-prepared.

I love it when people take a moment to think about things. I appreciate it more because usually, their answers come out more eloquently.

We’ll connect the episode where I’m on your show. They’ll get to hear it. We’ll cross-share them. I’ve been doing that and it’s been working well. We’ll do that here as well. We’ll put our side by side to have that. Before we go, what’s your biggest challenge going forward, and what are you ruminating about what’s next for you?

My biggest challenge is keeping things going and growing. I do a lot of work outside of the podcast, so it’s not my main focus with what I do, but I love doing it, and blogging as well. Keeping them going and growing is one of my personal priorities. That’s what I will stay focused on. The coaching that I’ve been getting on the podcast particularly, I’m seeing the results coming from that. I’m seeing growth coming from that, and that feels great.

I feel like I’ve got a great show with great potential. I have courses that will be coming out soon and a book that will most likely be released once I’ve got enough input for that. That’s the direction I want to head in. I’m already in a good position to be one of those people who are a go-to person for talking about podcasting influence and being an amazing guest.

You are well on your way. You are a go-to person. Podfluence is something no one wants to miss if they’re thinking about how they want to grow in the podcasting industry. They need to check that out. I thank you so much for bringing forward the podcast in the way that you do and for being so open about how you are in it. Too many coaches phone it in and they don’t have this. I’m in it with you. I do get that this is hard. I get that holding myself accountable and showing up to make sure I’m recording. It’s hard, and I get that. It’s going to make you an even better coach for them.

Thank you. I hope so. I have made every mistake that there is to make in podcasting, so I have no judgment on anyone for making those mistakes too.

That’s what makes you so valuable. You can show them where all the potholes are. Thank you so much for Podfluence and thank you for being here. I look forward to talking with you on your show.

I’m very excited about that. It’s been an absolute pleasure. Thank you.

He’s funny and humorous, and a serious guy at the same time. That’s what we’re talking about. There are so many things that are needed to be brought to life. A small pond is actually a good thing in this sea of digital media. You’re underestimating the value of how you play there and what you can do, and be thinking about this audience. If I can get in front of 30 people every week, is that not worth it?

These are some viewpoints that I’m so glad John touched on. I’m thinking about this. Also, he’s a great interviewer. You got to go listen to the show Podfluence and check out the way he interviews people. It’s always great for us to up our skills in that area. Taking lessons from listening to a pro like John is worth it. Go check out John Ball’s Podfluence. Find it everywhere on your favorite podcast listening app.

Everyone, I’m so glad you’re here with me week after week, talking to great podcasters with new perspectives on the industry and successful tactics that you might want to try yourself. It’s nothing if you don’t give me some feedback and let me know who you’d like to hear from next and what type of podcast are you looking to build so that I can help find the successful podcaster that would be just right for you to learn from. You can reach out to me anywhere on social media but especially on LinkedIn. You can go to TheBingeFactor.com and leave me a message there. Thanks, everyone, for listening. I’ll be back next time.

 

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Tracy Hazzard

Tracy Hazzard

Tracy Hazzard is a former Authority Magazine and Inc. Magazine Columnist on disruptive innovation, and host of 5 top-ranked podcasts including: The Binge Factor and Feed Your Brand–one of CIO’s Top 26 Entrepreneur Podcasts. She is the co-founder of Podetize, the largest podcast post-production company in the U.S. As a content, product, and influence strategist for networks, corporations, marketing agencies, entrepreneurs, publications, speakers, authors & experts, Tracy influences and casts branded content with $2 Billion worth of innovation around the world. Her marketing methods and AI-integrated platform, provides businesses of all sizes a system to spread their authentic voices from video to podcast to blog, growing an engaged audience and growing valuable digital authority.
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