The Power of a Platform: Building a Strong Foundation for Your Brand

FYB COI 4 | PurposeGirl Podcast


Your existence makes sense when you start to choose to live a purpose-driven life. The PurposeGirl Podcast host, Carin Rockind, unravels how she found the tenacity that led her to start a highly listenable podcast. A nationally-known motivational speaker, Carin gives away gold nuggets on the best ways to book great guests, increase listeners, produce a professional podcast, encourage engagement, and monetize your show. Also as a founder of Women’s Global Happiness Day, learn from Carin the value of defining your why and going for it even when it is scary.

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The Power of a Platform: Building a Strong Foundation for Your Brand

I have Carin Rockind here and she has a podcast called PurposeGirl. A purpose-driven life is what she is an absolute expert and purpose-driven living. Doesn’t that sound empowering? She’s trying to create a movement to empower purpose-driven living. She is the Founder of Women’s Global Happiness Day. You are nationally known as a motivational speaker. She’s taught thousands of people real-life strategies to break free and finally live their joy. She regularly inspires leaders and employees of companies such as BMW, Morgan Stanley, Avon and she’s been on NBC, CBS, PBS, NPR and is the host of the PurposeGirl podcast. That’s why we’re talking to her. Carin, welcome.

Thank you, Tracy. I’m excited to be here.

Tell me a little story about the most interesting thing that’s happened to you since you started podcasting.

The most interesting thing has been the reaction around the world. I was not a podcast listener until I started a podcast. My husband was telling me for a couple of years, “You should have a podcast.” I was like, “Who listens to that?” and it’s only because I don’t drive to work. I work from home, so I don’t have to commute anymore. I thought, “Why would I do that?” He convinced me and it was the right thing to do. What’s amazed me is that I now every couple of days get emails from women all over the world. I got an email from a woman in South Africa and then I got an email from a woman in Hong Kong. Through this incredible medium, we are able to create a worldwide community. We are able to make such an impact that was not possible. It used to be in order to make this kind of impact via audio, via radio you had to be hired by a station in your local town or by a big national like Sirius. It’s blown me away how we can create a community and create movement across the globe. I’ve only been podcasting a year and it’s blown me away.

I didn’t realize it was that short because you have a lot of episodes. I thought it was a little bit longer than that.

We’ve been consistent every week putting out. We started with four and then every week. It’s one thing that we will not miss. Listeners tell their friends, tell their sisters, tell their mothers and it’s making its way around the world and I feel grateful.

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How did you get started? Josh pushed you a little bit to start a podcast, but how did it go? Did you finally listen to some shows?

I finally said, “Let me listen to some podcasts.” I found some podcasts that I would be interested in. Some about how-to podcasts and some about women’s entrepreneurship or women’s wellness and started getting a flavor for what I liked, what I was interested in and what I wanted to do. I had realized I was afraid. I was afraid I would put something out there and nobody would respond and then I would feel like a big fat loser. No one wants to feel like that. Isn’t that why anyone doesn’t go after a dream? You’re afraid of failure, afraid of rejection and afraid of whatever it might be. I realized one day, what happened for me is I had been a regular on a SiriusXM radio show. There was a woman’s morning show for a few years. I had been on every month. She called me her happiness guru. I would come on and I would give happiness tips for women every single month and that’s how I built my business. It’s how I built my coaching business, a good chunk of my speaking business by being on Sirius XM, which is another story how I got on that.

The show was canceled out of nowhere. One day it was canceled, I realized, “That was my safety blanket. It was my security blanket. It was wonderful, but it was keeping me from going out, making my own name and doing my own thing with the message I wanted.” Sometimes we have to lose something in order to gain something. A lot of times that’s what happens and it seems like the worst thing that’s going to happen, but it can be great. That’s what finally gave me the kick in the pants and I said, “I will do this.” I listened to some podcasts. I said, “I got to give this a go and put something out.” I hope my listeners feel that it’s gotten better over time as I’ve gotten into my rhythm. I’m super clear now about what we’re doing. We’ve upgraded our equipment four times in one year and all that good stuff.

This is the thing. There’s all the stuff that goes wrong in the beginning. I love to mention mistakes because my last name’s Hazzard. There are always the hazards of whatever it is that you’re going to launch. What nearly went wrong for you in the beginning? What were some of the funnier or stuff where you’re like, “That was awful?”

I cannot go back. When people tell me they’re going to start from the beginning, I’m like, “No, how about you start at number ten?” I know people love listening from the beginning. The first thing is that I was podcasting in a room of our house because we work out of our house where traffic goes by all the time. I love birds, but every episode you could hear them. I’m like, “I can’t even listen.” The other thing is early on I had a guest that is a friend who lives down the street. I had her over and we sat with one microphone and it was the worst sound quality. It couldn’t be edited because it was one track instead of two tracks. That is highly embarrassing. A couple of those sticks out for me, but I also have had the attitude of and this has been my attitude with everything I’ve done. Once I made the decision to start doing this work in the world to follow my dreams of empowering every single person alive, particularly every woman to live her purpose, live her happiest life is to put it out there and give it a try.

The short of my background is that I was born the youngest of three and my parents always said that they got it right the third time. They called me their perfect child. As a kid I loved it. I would say to my brother and sister, “I’m the perfect child.” What that meant was I’ve got to finish this perfect mold, to get married to a tall, dark, handsome lawyer with a perfect house and perfect this. I did all of that. I got married to a tall, dark, handsome lawyer at 22 with a big house in the suburbs by the time I was 24 and I was unhappy that I ended up getting divorced at 26. I began my journey to say, “If that didn’t make me happy,” if what Cosmo magazine and Ladies Home Journal and everything was telling us what’s supposed to make us happy and what my parents had done to make me happy, what would?

FYB COI 4 | PurposeGirl Podcast
5 Things You Need To Know To Create An Extremely Successful Podcast


That was when I started to explore. I felt like I have a purpose and I explored things that interested me. I was volunteering with high school girls and find this love of empowering them or I started advising other divorced women online and being their cheerleader. I’m like, “I love this,” and going to France for a month. I told my boss, “I’ve got to go to France for a month,” and starting to like, “What do I want as opposed to what anyone else has told me to do?” I got this sense like I know that I’m here to empower women to love who they are and go for their dreams, but I’m like, “What kind of job is that?” This was a long time ago. There was no podcasting, no YouTube and no coaching.

One day, I was living in Cleveland, Ohio and coming home from a bad blind date and someone followed me into my condo building. He was not my date. I go to put my key in my condo door and I suddenly felt hot breath on my neck. I turned around and I was nose-to-nose with a sad-looking young man. I’m like, “Are you going inside?” I thought maybe he has an aunt who lives in the building or a friend. He looks into my eyes and then he looks down at my belly and he pulls a gun. I scream. I fell to the floor, “Please don’t hurt me.” My hands are over my head. I’m like, “Please don’t hurt me.” I have this moment where I think it is the end of my life. I could see my Bat Mitzvah. I could see my eighth birthday party. I said, “God, it’s been a good life. Tell my parents thank you.” Suddenly, some other voice came over me and she said, “You were put on this Earth for a purpose and people need you.”

I said at that moment, “If I live, I will pursue this purpose no matter what.” At that moment, the man took my purse and he ran. After that is when I said, “All right.” I was making a fat six-figure salary. I had a vice president title as a marketer in Cleveland. I said, “I’ve got to go for it. I have to.” I found a Master’s program in Philadelphia, Master’s in Positive Psychology, which is the scientific study of human flourishing at the University of Pennsylvania. I left my big six-figure job and I went back to grad school at 36. I decided since then that any dream in my heart I’m going for it, even when it’s scary. With the podcast my SiriusXM gig was over. I’ve got to go for this.

That is great that not only you imagine that this is going to happen. That at some point, your life was flashing in front of your eyes, whether it’s a car accident or something even scarier than what you’ve gone through. How many people listen to what they said to themselves and take action? That says a lot about who you are. It’s great for you to keep that movement going and not only that but take more education and figure out how to pursue this thing.

That’s what I want everyone reading this, if you want to know how to start a podcast or how to take your podcast to the next level, the most important thing is that you’re clear on who you are, what lights you up and why you’re doing this and that shines through the airwaves and you go for it. You never know when a gun will be pointed at your head.

This follows up to my next question, which is that this is a hint of why your show is unique, why it’s special. It’s because you inject so much of yourself in there. What do you think it is? What do you think your special sauce is? What makes you binge-listenable?

You never know when a gun will be pointed at your head, so do what lights you up. Share on X

My special sauce is a combination of I get real about my own stories. Two episodes ago, I shared my fertility journey, the two miscarriages that we’ve had, how we’re now going to use an egg donor and sharing exactly what that’s like. The real stories of what we experience as women married with science. Positive psychology is not just positive thinking. It’s a scientific study done in labs at Ivy League universities and universities around the world to understand research-based proven practices, tools, studies on what makes life worth living. My episodes are everything. One week might be about orgasm and then one week might be about how to ask for what you want in business. One week might be on leadership. It’s the whole gamut because that’s what it is to live as a human and certainly as a woman is we have all these sides. I get real, raw, and I back it all up with science. I’m proud of that because it’s scary to share as much as I share.

Years ago with the last job I had before I left, I had been with a friend. I used to own a boat when I lived in Cleveland and I had been taking a friend out on the boat. That day he dove off and he never came back up. He drowned in front of my eyes. My boss’s wife said to me at the time, “You poor girl, so many bad things happen to you.” I said to her, “I don’t see it that way.” I believe everything in my life has been for a purpose. I believe that whatever happens to me is so that I might make a woman feel normal, feel validated and have some solutions of where to go. That’s my special sauce. I’m super proud of it. I love hearing from listeners what they love about it and that’s what they tell me.

That’s true and important. When you’re binge-listenable, it’s because they value what you’re bringing them, but they also want to hear what’s next with you, what’s going on with you. The intimacy is amazing to me. I find that crazy. Sometimes I would get tweets, because we would record so far in advance of one of our early shows that I would get these tweets that would say, “What flavor ice cream? You talked about ice cream, but you didn’t say what flavor you had.” We were talking about this business model of buying ice cream and having it delivered to you, which was cool at the time. I was like, “That happened a month ago,” but I didn’t realize how, “They do want me to talk more about me and about what’s going on in my real life.” They care about that. They don’t just care about the technical stuff we’re talking about. I was like, “That was a good early on lesson.” Trying to make sure that you personalize everything and you give them stories, that connection is deep and it is two-way whether you realize it or not, even though it feels distant.

It can feel distant sometimes if you think of it as a tweet, but I know when I’m doing my podcast, I feel someone is sitting right in front of me. I do feel I’m talking to friends or to my closest friends, my sisters. The thing I have found is that we all have information to share, but what makes each of us unique is the wisdom that we’ve gotten from the life that we’ve lived. Even if you have a twin, your twin has not lived the same life you have. It’s in our life experiences. We each have a different set of strengths and talents and passions, but no one’s lived your life. Those experiences teach more. We all remember the stories and the experiences teach. It’s what I like to listen to so it’s what I like to give.

Being a good listener helps to create that. I hear that often from successful podcasters that they become listeners even if they weren’t before.

There is an issue, at least in the coaching industry now and maybe even in the podcasting and YouTube industry where people are coming on as experts in a particular topic and acting like they have it all together. If you follow their seven-point plan, you will have Shangri-La. Their seven-point plan might be amazing. I have no doubt the Shangri-La, they’ve got it. Part of the human condition is that we also have suffering and we also have challenges. We also sometimes walk out of the bathroom with toilet paper stuck to our shoe as I did. If we are not talking about the truth and reality, we are setting our listeners up for failure. We’re doing a disservice. It’s irresponsible and I think it’s downright wrong. I’ve made a commitment to be the coach that will tell you I walked out of the bathroom with toilet paper or I sent an email and used the wrong name. We have to be honest. People ask me because I’m a happiness “expert.” I have a Master’s Degree from an Ivy League university in happiness. “Are you happy all the time?” I say, “No, I teach this stuff because I have to learn it too.” It would be unrealistic to think that you’re going to be happy all the time.

FYB COI 4 | PurposeGirl Podcast
The PurposeGirl Podcast


Let’s talk a little bit about these tips that we can give other people because I want to make sure we get them in because we’re doing this for aspiring podcasters so how they can be successful. I’m sure you’ve got some experiences and some hard-earned lessons on becoming a Center of Influence through podcasting about the best ways to book great guests. Do you have guests on your show?

Every other week is a guest. The best way I have found to have great guests is to work with your network and who do you know and who do you love? You might love Oprah and she might not start off being on your podcast, but if you have a sense of what you’re doing and why, then you can reach out to everybody who knows and say, “Do you know anyone who is specific in finance for teenagers?” Use your network and that’s what I did. Now, I’m at a place where I get emails at least once a week, if not more, someone wanting to be on my podcast and that I have to look at it. I want to say yes to everybody because I love every woman. I’m like, “I want you to succeed,” and I have to look at does this person seem to have a unique way to say something that maybe the other people didn’t? What are they going add for my audience? Start off with telling everybody no. One of the things we don’t do, not just as podcasters but in general, is tell people, “I’m doing this,” and make an ask. You have to be vulnerable, but go for it. If people say no or they don’t get back to you, go again. Work your network.

How do you increase listeners? That’s the hard part.

I increase listeners in a couple of ways, again, working my network. I’m also a motivational speaker so I put into all my talks now, “Here’s the link to the podcast,” and make sure I’m passing out something promotional for it. I also, early on, went onto someone else’s show for my launch. I decided on my launch I was going to be on someone else’s show that’s popular. Her audience knows me and I gave away $150 off of one of my retreats if you left a review. That immediately gave me 40 reviews right up front. Reviews help you to get more listeners. Think of something you could do that would be creative for your launch and that would help get the reviews coming in. I do two more things. At the end of every episode, my tagline is, “We are changing the world one woman at a time,” to share this with mom, share this with the women at work. I’m constantly plugging that we need to share this with everybody. I already had a newsletter and so putting into the newsletter, putting into my other channels, “Here’s this week’s episode.” I was a little shy to do that on social media at first because, “I ruined my grid?” Who cares? Tell everybody what you’re doing and get it out there.

How do you produce it in a professional way?

You get a team and you get a husband, a wife, a partner or kid that’s interested in the backend. My husband was a teacher for many years and then when we got married, he was burnt out on teaching. I said, “Why don’t you come to work at the backend of my business?” When he suggested I have a podcast, I said, “Let’s go hire an editor.” He said, “I’ll learn how to edit.” He loves it. I have asked him many times, “Are you sure you don’t want to get a professional editor?” He loves it. Find someone who is either a professional or get a team who either is a professional edit or who loves it, who wants to learn it. He spends a lot of time on Facebook following all the podcast stuff. He goes to the podcast conference every year learning. It could be a kid. It could be someone you find on Upwork. If you love it, then try it. Otherwise, he does. He has upgraded our equipment four times. I was like, “Do we need to spend money on that?” I need to let go and trust him that he knows what he’s doing and that the sound and quality really matters.

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From my side of view, because I have a service company, if he’s upgrading you it’s because he’s making his job easier on himself. Let it go because you’re helping him so he doesn’t have to edit as much. It’s not vanity because the equipment is cool. If it wasn’t good, he wouldn’t do it. It will make more work for him.

The other thing I only say with that is I stressed before I did it with like, “What should the intro sound like? What should the outro sound like? Should I hire a voiceover to do it? Should I do it?” I kept saying to him, “Tell me the right answer. What’s the right answer?” He was like, “There is no one right answer. People do it all sort of different ways.” I decided I’m going to save a little money and not hire a voiceover. I’m going to do it myself the first time I wrote it and it stuck. He put some music behind it and it has stuck. Might we change it one day? Maybe, but it’s not hurting us for it to be my voice. It’s something I wrote in a matter of an hour or two. That is the perfect get in the way of progress. I’m a recovering perfectionist. I’m a recovering perfect child and that’s my biggest lesson.

There’s no harm in changing in the future if you decide it does not fit you anymore. How do you encourage engagement? You were talking a little bit about sharing and having a social share message, but what else do you do?

I have had a Facebook group for a few years and never knew what to do with it. Now that I have a podcast, “This is my community. Now I know what to do with it. I was building up for this moment.” I’m always encouraging our listeners to go back to the Facebook group to join it. My team and I post several times every week on the group. We have a motivational Monday, a question for women to answer. It’s called PurposeGirls: The Women’s Happiness Network. On Wednesday we feature a member and we share all about her, which people love. On Friday we ask every woman to brag about something great she’s done that week.

Good for you because that doesn’t happen enough.

We’re all about the Friday brags, celebrating yourself and getting other women to celebrate each other. We created a schedule for me to start doing lives on there as well. That’s one way that we have wanted listeners to engage. It’s the biggest. It has been the thing that has increased our community. It’s all new and I only figured out, “I should use that as our community.” It’s been wonderful to do. What I’m going to do is I also have a newsletter and what I’m trying to do is create this one big community. I’m going to be launching the Women’s Global Happiness Summit with twenty expert speakers. I’m thinking of what’s a creative way that I could do something on the podcast, something in the Facebook group, something on Instagram where we’re all saying we’re one community.

FYB COI 4 | PurposeGirl Podcast
PurposeGirl Podcast: The more we can engage a listener to be part of the overall community and part of the message, the better off we are.


I’m not sure what that is, but the more we can engage a listener to be part of the overall community and part of the message, the better off we are. I’ll be doing my first live event, that’ll be another way to engage. My first live event is coming up. I created something called Women’s Global Happiness Day, which is the first ever worldwide effort to empower women’s happiness to eradicate the women’s depression epidemic. Twice as many women are depressed as men and all by learning positive psychology. The first year in 2018 we had 98 small events on six continents and nineteen countries. We’re doing it again, but I’m going to hold a live event. That’ll be my first way to bring podcast listeners together for a live event coming up on October 18th.

Maybe the answer to the next question is the best way to monetize your show is to do your own events. Do your own things.

I’m honestly learning. I’m learning what’s the best way to monetize my show. I have been totally amazed that I already have two sponsors. I went to the podcast conference and most of the people there said you have to have 10,000 weekly downloads. One person, I wish I could remember who it was because I would like to hug that person, said, “Come up with a creative package. You can have a podcast, my social media, my newsletter and all these things together.” I said, “Okay.” I put together a package and that’s how I was able then to get my first sponsor. When the second person approached me, I said, “Do you want this whole package?” They said, “No, we just want the podcast.” I’m not retiring on sponsorship dollars.

Most of us wont because we’ll be too discerning. You should be discerning and you won’t take in everybody.

You should be discerning and there’s not a ton of money in it, especially when you start, but there are ways to at least get some of your equipment paid for and that kind of thing. What can you offer to your podcast listeners? What do they love most that you then can do with them? I’ll be launching an online course. We’ll be doing the summit, the online course and then the first event. I’ve been following a friend of mine who also was a guest at some point, Sara Dean, with The Shameless Mom Academy podcast. She’s incredible. She’s a couple of years ahead of me. I go, “That’s a great idea. Thank you, Sara.” We should. I hope someone learns from me and I’ll learn from them. We all learn from each other and that’s the idea of this podcast.

I want to add a little plug so that you have a little context for everybody. One of the reasons why PurposeGirl and shows that are focused on women audiences are more valuable is because there are not enough women podcasters. There are nine men to every woman podcaster. It’s extreme. Audiences for women across the board in everything because my background in business is in the product. When I look at that, I know that women buy or control the influences or the purchases across the board of services, travel, products, of everything that goes on out there at 85% or more in the industry. Getting your brand in front of women is highly valuable.

Part of the human condition is that we also have suffering and challenges. Share on X

If you can go on a podcast that targets women and it’s focused on women, then you have a higher likelihood of success. Plus, podcast conversions on advertisements and sponsorship are much higher than any other media because most listeners say they don’t mind an ad now and again because they’ve been served wonderfully by their host. If you are taking a few sponsors to mean your show’s going to stick around, I’m going to put up with it. That’s what they say. In fact, I’m going to support it because it means you’ll be around for long. That’s where the value is. You’ve touched on something and you hit in the marketplace that’s doing well. You’ve been podcasting about a year, how many total shows?


What advice do you have for someone who wants to start a show?

Spend a little bit of time getting quiet and checking in with your why. What that means is what do you want every single listener to feel once they’ve heard your show? What do you want them to experience? What do you want them to have or get in life? What’s your biggest dream and desire for them? What can you offer for them to get that? It’s got to come from an altruistic. We all want to make money. We all want to do great things. We all want to be on Oprah Super Soul Sunday. I do. Maybe half of you do. There has to be a purpose behind it because people feel it. Once you have some clarity on that, you don’t need clarity. Is it going to be a 30-minute show or a 60-minute show? What kind of intro and outro? Try something. Start, you will get a feel for it, you will hone it and then it will get better and better. I waited a couple of years and how many more lives could I have impacted in those couple of years? The most important thing is to get that clarity, get a good microphone, pop filter and all of that. If you’re not into the editing game, go on Fiverr. Get yourself an editor and then start.

What has becoming a Center of Influence, becoming a person of authority? How has the podcast accelerated that for you? Has it gotten you more speaking stages? What has it gotten for you in terms of that raise of authority?

What it’s gotten for me is more people knowing who I am and what I do. I have gotten more coaching inquiries from it. I have not yet gotten more speaking inquiries. What I have gotten is I get emails from people all over the world. If they’re joining my community, I know that at some point, maybe they’ll spend $5 but at least there’ll be part of. The building of the community will end up creating whether it’s coaching, now we’re going to create the course, the event. I know that it will get me more speaking and I know that it will get me the book publishers and everything else that I want. That’s why suddenly I have to remind myself all the time with podcasting is to be patient. Slow and steady wins the race. One of my dear friends, her grandfather is Eastern European and he would always say to her, “Patience.” I say that to myself, “Patience.” Keep building slowly and it will come.

FYB COI 4 | PurposeGirl Podcast
PurposeGirl Podcast: When you focus on the influence and the purpose and not the numbers, you will feel good and end up getting the result you want.


It will be definitely. I call it a platform rise. If you want to speak on a bigger stage, people think you can just hop onto that big stage, but you can’t. You’ve got to start out with platform heels, then move up to the riser and then and if you can get it to grow itself underneath you, which is what a podcast does, then all the better. Now you’re not even actively working. You’re doing what you love, which is talking to people, impacting people and it’s building itself for you.

More people are finding me because of it. No one’s called and said, “I heard your podcast. Will you come to speak?” What it’s doing is building credibility. It’s building a name because we post it everywhere from YouTube to LinkedIn. It’s getting more people. Our newsletter group list has been growing. My Facebook group has been growing. We’ve got a couple of sponsors. All of that, it’s building the platform and it feels good.

Where can our readers find you on social media?

You can find me at, that’s my website. On Facebook, any woman out there to join our community would love to have you. Look up PurposeGirls: The Women’s Happiness Network. If you just do PurposeGirls, you’ll find us. On Instagram, it’s @CarinRockind. Those are the places and LinkedIn it’s Carin Rockind. All of those places and the podcast is the PurposeGirl Podcast.

You mentioned Oprah as being someone you’d love to interview or you’d love to be on her show too, which is all the better too. Is there anyone else? Is there someone living who you’d love to have as a guest because their message for happiness is valuable?

My shortlist, Brené Brown, who I’ve gone ahead and asked to be part of Women’s Global Happiness Day and a couple of things. I don’t even know that it’s made it to her. I haven’t made it past her team yet, but I’m going to ask and keep asking. Elizabeth Gilbert, my Oprah, Glennon Doyle. Those are some of the women that I admire and what I admire about them is how they are that mix of putting themselves out personally and sharing the great content but really putting themselves out personally. There are many others and I’m excited about them. Regena Thomashauer, do you know her? She’s also known as Mama Gena. She is one of my mentors. It was a short list. I’d probably put her above all those people. Her whole message is that a woman’s power comes from her pussy. I can say that because that is the name of her book. The New York Times bestselling book Pussythe idea that pleasure is the source of all of a woman’s power. I have this bookshelf behind me and probably all those women, Christiane Northrup and Marie Forleo and a whole bunch of them.

Spend a little bit of time getting quiet and really checking in with your why. Share on X

Is there anything else you want to share with me?

I’ll add, thank you for what you’re doing here, Tracy. It’s important that every single person discovers their voice and is out there speaking their truth. We live in a world where a lot of people are pretending, covering up and hiding behind masks, social media and filters to change their face and all that stuff. Podcasting is such a unique way to make real connections. I cannot tell you how many times since the gun robbery and doing this that I want to be a center of influence. Every time I think that, I get caught up in how many likes did I get? How popular am I? I’m not yet at Oprah level. When I do that, I become way less effective and then become depressed and anxious. What do I know? I’m still working on it too. We’re all works in progress. The best way to become a center of influence is to focus on the influence and the purpose, not the numbers, who do I want to impact and how. When you do that, you’ll feel good and you will end up getting the result you want.

Thank you, Carin. I appreciate you coming and doing the article with me. I look forward to sharing your story and sharing your tips with everyone. The PurposeGirl Podcast, you got to tune in. There are 60 episodes you can binge listen to, so you can catch up on all things Carin and then get to know her better as she moves forward and get some of these great guests on her show. Thank you all for reading and this is Tracy Hazzard on the Center of Influence.

Thanks, Tracy.

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About Carin Rockind

FYB COI 4 | PurposeGirl Podcast

Carin Rockind is a leading happiness and life purpose expert, positive psychology educator, and the creator of PurposeGirl, a movement to empower purpose-driven living. As the founder of Women’s Global Happiness Day, the previously-dubbed SiriusXM Stars Channel “Happiness Guru” and a nationally known motivational speaker, she has taught thousands of people real-life strategies to break free and finally live their joy. She regularly inspires leaders and employees of corporations such as BMW, Morgan Stanley, AVON, and Progressive Insurance, has appeared on NBC, CBS, PBS, and NPR, and is the host of the internationally ranked show about the science of women’s happiness, “The PurposeGirl Podcast.”


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Tracy Hazzard

Tracy Hazzard is a former Authority Magazine and Inc. Magazine Columnist on disruptive innovation, and host of 5 top-ranked podcasts including: The Binge Factor and Feed Your Brand–one of CIO’s Top 26 Entrepreneur Podcasts. She is the co-founder of Podetize, the largest podcast post-production company in the U.S. As a content, product, and influence strategist for networks, corporations, marketing agencies, entrepreneurs, publications, speakers, authors & experts, Tracy influences and casts branded content with $2 Billion worth of innovation around the world. Her marketing methods and AI-integrated platform, provides businesses of all sizes a system to spread their authentic voices from video to podcast to blog, growing an engaged audience and growing valuable digital authority.
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