Stand Tall & Own It: Sharing The Message Of Intentional Optimism With Andrea Johnson

Two words: intentional optimism. These are probably two of the best words stitched together – so profound and compelling, especially in these challenging times. Today’s guest lives by that philosophy. Andrea Johnson calls herself the Intentional Optimist, and she uses her podcast, Stand Tall & Own It, to share her message of hope to the world. Andrea is the living embodiment of intentionality and optimism, and it shows through authentically in how she structures her podcast. Tracy believes that Andrea’s binge factor is intrinsically tied to this specific aspect. Find out what it is by tuning in!

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Stand Tall & Own It: Sharing The Message Of Intentional Optimism With Andrea Johnson

Welcome back to the show. I know we had an unusual episode when we were interviewing Mark Hirschberg, who was not a podcast host. We almost only have podcast hosts here on the show but we’re back to having podcast hosts as our guests. I’m excited about this one, Andrea Johnson. Stand Tall & Own It is the show. She’s known as The Intentional Optimist. That’s her business. I love that title. It makes me smile and I love the words together. I am going to put intention into being optimistic about something.

Tom, my husband and partner at Podetize, always says sometimes I used to be a glass-half-empty girl but I’ve worked hard to be intentional about my focus on the outside world, about my focus on looking at things from a more visionary standpoint from more like, “Where are things going to go?” That’s an optimistic view.

It also requires you to do something that’s right in Andrea’s title, Stand Tall and Own It. You’re going to have to own it because sometimes things don’t go the way they’re supposed to. In podcasting, that happens to us all the time. Let’s talk about Andrea Johnson. I’m so excited about her. She empowers executives and founders to lead with venticity, authenticity, conviction, and confidence so that they can make a positive impact on their lives, organizations, and their communities.

She works with leaders who feel stifled and who haven’t grown their influence the way that they thought they would. They’re not achieving the current level of influence that they wish they would that they feel that they should. She facilitates improving communication and corporate culture within teams and organizations in addition to improving yourself.

She loves to work on and focus on equipping female leaders to define a new culture by trusting their own ability to think critically, creatively, and effectively as leaders. I love the idea that we can make it our own. We can own it and change our future. We don’t have to do it the same old way that it was done before. Let’s hear from Andrea Johnson, Stand Tall and Own It, our Intentional Optimist.

About Stand Tall & Own It Host Andrea Johnson

Andrea Johnson empowers executives and founders to lead with authenticity, conviction and confidence so they can make a positive impact on their lives, organizations and communities.

As an adoptive parent, who grew up internationally, navigating mental and physical wellness, she learned that emotional resilience must be earned. The process of uncovering and understanding the significance of her Core Values became the key to the process that allows her clients to do the same.

Follow Andrea Johnson on Social: Facebook | Instagram | LinkedIn | YouTube

The Intentional Optimist’s Intention

Andrea, I’m so glad to have you here. First off, I do love the name of your show, Stand Tall and Own It. I love that, especially not being a super tall person in stature, but I feel like that’s something that you have to do. You have to stand tall and own it. I love that title, but I also love the title of your company, The Intentional Optimist, the title of your URL, and your website. I love that. I have to say, for most of my life, I didn’t consider myself an optimist, but that has changed in recent years. Maybe with age. I don’t know, but I do love the intentional part of it. That’s so important in that everything we do is with intention. Let’s talk about that. What was your intention in starting the show?

It’s very meta. Thank you for having me. I’m excited to be here. I know everybody says, “I mean it, I’m intentional about these things.” When I turned 50, we lost my mother to a seventeen-year breast cancer battle. If you go to my website, you’ll see some of that story. I sat down to say, “What do I want to stand for? I’m fairly certain where I am today is not where I want to end up.”

One of the things that she was very good at is she had that sanguine personality that we talk about, the bubbly person. I compare her to a bottle of champagne. She could just do that. Every time she entered a room, she would enter and people would say, “Judy,” like norm on cheers. I, too, considered myself an optimist, but not really. I’m an enneagram six. By definition, I’m a realist and I’m always looking for the worst thing that could happen then I mitigate for that. I’m not a worst-case scenario thinker, but I realized that I was not being optimistic in a way that was benefiting me.

I could say, “I hope, or wouldn’t it be nice?” One of the things that I am is intentional. I do everything with intentions. I wanted to start a business and have the name have something to do with sanguine. All my friends were like, “Nobody uses that language anymore. You can’t say that.” What does that mean? It’s from the old four-quadrant personality types of the caloric, the sanguine, and the phlegmatic. Nobody remembers.


Feed Your Brand | Andrea Johnson| Intentional Optimism


I said, “I don’t do anything without thinking about it. I don’t do anything without having a purpose behind it. I’m not a wanderer. Intentional optimism is where I want to go.” This was right before COVID, so this is 2018 or 2019. There was this whole pushback against toxic positivity and toxic optimism. It’s not that. I don’t think you can truly be optimistic if you haven’t seen the dark side of every situation.

You can’t truly be optimistic if you haven't seen the dark side of every situation. Share on X

That’s interesting that this idea of like foils in writing. You have to have good and evil in order to see it. You’re right about that. That also does come with age because as I said, I didn’t consider myself an optimist, especially in my younger years. I do think that comparison I am now.

With age, comes an understanding or the ability to look back on the things that have gone right in your life, even if you’ve made poor choices or you’ve changed direction ten times. You can still look back and say, “I’m still standing and it’s okay.” The definition of having optimism is being able to have hope in the future. If you don’t have hope in the future, you’re truly not an optimist. If you can at all say, “I have hope that something’s going to be different or better,” then you can call yourself an optimist.

Feed Your Brand | Andrea Johnson| Intentional Optimism
Intentional Optimism: The definition of having optimism is being able to have hope in the future. If you don’t have hope in the future, you’re truly not an optimist.


I love that. That’s great. How did that lead to the show? How did that like spark of like, “I’m going to start a show,” come for you?

I’m going to tell you that I’m in my 50s, and during COVID, I was still working for the University of Virginia. I spent many years in upper-level education, graduate-level education and administration operations, and management. I was managing people and I did a lot of work with research administration, so clinical trials. I understand a lot of those kinds of things.

When COVID hit, because I’m the person who thinks ahead and sees the worst-case scenario, I saved all these laptops. I was ready to move my entire team off campus. There were ten departments in the Department of Medicine or divisions, and we were the first to move everybody off to home. At the time, in March of 2020, we didn’t know what we were doing. It was impressive but because of that, I was working from home way before anybody else.

I had already gotten my coaching certification and I was trying to use it on my staff. Don’t do that. There are ways in which departmentally, they wanted some help with some coaching but it doesn’t work. In a bigger institution, they’re looking to maintain the status quo, which is management and I’m interested in leadership and change. I was out working in my backyard listening to a show to this woman who’s now my speaking coach, Heather Sager. Shout out. In the show, she said, “Is your next stage a show?” I’m out there by myself.

The voice is coming saying, “Start a show.”

Earbuds in my ears, I stood up from pulling weeds and said, “Yes, it is my next. That’s my stage.” I can do keynotes, but I love the intimacy of having a show. At the time, I knew I had my six tenets of intentional optimism, which is where that name came from. I knew that my business was named that. I’m like, “I’m going to at least teach some of this stuff. I’m going to interview women to figure out how this shows up with them.” It became an experiment and it just started. My best friend said, “Can I help?” I said, “Yes.” I would have been one of those who would not have made it past eight episodes if I did not have her helping me with production.

Support is so essential. I’m glad you got that early on. As the recording of this, you’re over 160 episodes. Amazing. That puts you in an elite group because it’s about less than 10% make it past 100. That’s shocking to me now because there are so many great voices that need to keep being heard. You’ve done that, so I’m so happy for that.

Thank you. I will say it doesn’t shock me having done more than 160. Some of those are repeats. I’ll not lie. Some of those are like best of’s because you need a break but getting there and even there are days when it’s hard. We can’t tell people that it’s not, but I appreciate the encouragement because it is a labor of love. It’s something that I want to do and I love to do that I’m dedicated to.

Andrea’s Binge Factor (It’s Intentional)

What I find to be your binge factor, so I’m going to do this early in the episode, which I don’t always do, is this interesting mix between your topics and lessons, if you want to call them that. It’s a thought-provoking topic. They’re not you lecturing anyone, which I do appreciate. That’s a big difference. There are a lot of coaches out there who do a lecture instead of a, “Let’s think about this, and let’s ponder this.” That’s the way you propose your topics. I also think you must be you or your team are doing this by combining the right thought-provoking topic and the guest you had. That’s an interesting play on it. You’re getting a flow-through of the conversation and the thought process. That is why your show is bingeable.

Thank you very much. It will not surprise you to hear that is intentional.

I was hoping that was what you were going to say because it seems like it should be with your show and that’s missing for a lot of people. When you have a binge factor that’s unique to you and it fits your brand of intention in this particular case. That’s why people are going to stay subscribed and come back for more.

Thank you. We will continue with that. I’m releasing several episodes on how you manage stress and all the different aspects of stress during the holidays. I had an extra that I recorded from a guest back in June but I’m like, “That fits later.” We’re just popping that in because I just got finished. The episode that came out was about how you love your body and your food during the holidays. She is an image coach. It all worked together. Part of that is me, my producer, and editor, every once in a while, we have a spreadsheet and will say, “You’ve got a lot of episodes on this but do you know what I’m hearing?” I’m like, “That’s great.”

You’re collaborating. I love that. Tracy, that’s the way I work with people. I’m very big on collaboration. It’s nothing for me to collaborate with other podcasters for things or business coaches or even businesses in the area. Collaboration is something that we as women leaders need desperately and we have not been taught that.

Feed Your Brand | Andrea Johnson| Intentional Optimism
Intentional Optimism: Collaboration is something that women leaders need desperately. We haven’t been taught that. It is not in our DNA.


It is not in our DNA and not in the business structure of the post-industrial revolution that collaboration over competition is extremely important. Therefore, when I even present a topic as “This is something to think about.” For me to say, “This is how it needs to be.” It would be completely contradictory to every bit of personal growth that I have done personally. It would be so out of congruence that I wouldn’t be able to do it.

My goal is to teach women to be critical thinkers, or even just my readers, women or men, because we’re taught, even in school, to recite things back. We’re taught this is the way things should be. The culture that I was raised in was very prescriptive. I’ve had to break away from some of that and some of it has been very difficult, but it’s so worth it. Thank you for recognizing that.

You’re welcome. Here’s the thing, there’s not enough good information out there on podcasting. That’s part of what we try to fill here. It’s so fractured, and the collabs work. That’s one of the things. We do have a very collaborative and cooperative environment because if you ask any podcaster, “What are you doing over here?” They’ll tell you because the more successful podcasts out there, the more the whole ecosystem works for everybody. They’re big on sharing. I found that to be so refreshing and attractive to the marketplace. That’s what you’ve been finding, too.

I started as soon as I said to the yard outside, “That’s my next stage. That’s what I want to do, be a podcaster.” I was presented with an opportunity to be in a class. It was literally 90 days from start to finish. Everything was done and ten episodes. It was out the door. They didn’t do anything for us. It was all us but it was, “Here’s how you get it done.” We had a good cohort of people that did that. Getting all of that out the door meant that I met all these different people with different opportunities for different types of podcasting.

One of the things that I love to do is share the information I have. If you listen to ten of my episodes, you’ll hear me say at least twice, “When I learn something, I’m going to share it with you.” I don’t know information that I gather is proprietary because I got it from someplace else. There’s no reason for me to hang on to it.

If I want to be able to help the next person along, whether it’s a coaching client, a younger woman, or another podcaster, I am going to share that information. I have been on so many shows as a guest that they didn’t even know that you could have two separate Zoom recordings for the audio. I’m like, “Are you doing this because it sounds funny?” They’re like, “No.” They’re like, “I can’t believe you shared that with me.” I’m like, “How could I not?” It makes it all better.

It does. It makes everyone better.

To be able to be in the work that promotes that fills my cup.

Intentional Podcast Structure

That’s so great. Now, you’re intentional about your topics. You’re intentional about the way you flow the show. How do you go about getting guests that you feel fits your intention?

For the first few years, it was called the Intentional Optimist Unconventional Leaders. I took a lot of guests. I had some that were not even ready to be a guest. What I was looking for was women with stories that I felt like were leadership stories. They could share and other women could hear that and go, “That’s me. I’m a leader.”

Women tend to not think we’re leaders and it depends. Again, I come from an evangelical culture where women are not the leaders. For me, that’s something that I very much want to showcase. Being able to talk to over 75 women and look at their stories and say, “This is a story I want to highlight.” It always had some aspect of, “I didn’t think I was a leader. I became a leader and this is what I’m doing now.”

It was something different every single time. It was such a beautiful way to do that. By the time I got to the end of that, it was a hundred of some odds episodes, but three years worth. I said, “I’m ready to take this information. Instead of presenting it that way, I’m going to do more solos and more thought-provoking, as you call it, presentations and share some of the information that I’ve gained.”

I’ve also been coaching one-on-one for a few years. I have a lot of coaching clients who have asked questions and have serious things that they want to talk about. I’m realizing that I can share that on the air as well. Any of the interviews that I have on now are extremely intentional. They go very well with whatever it is that I am trying to promote at that moment or a stream of thought that we’ve been walking in that direction. Now, they’re much more intentional than they were.

I love that you’re feeling free to mix it up. There are too many shows out there who think, “This is working. I’m not going to change anything,” and they don’t. The audience dies off and they don’t even realize they’ve flatlined that they could be growing. This is a way to do it. That’s one of my favorite part about podcasting is how flexible it is.

You can change your cover art and your description as we were talking about before the call. You can change all of that. You can change your guest types and you should, because you’re at a different stage of business. You’re at a different stage of marketing and the show itself. Your audience that’s come along with you is ready for that change, too.

It also opens up to a new audience. The most recent guest I have was a financial coach that I’ve been talking to for years. I’m like, “It’s time to take that Holy Trinity of taboo subjects, money, politics, and religion.” I decided to take those and throw them out and say, “Nothing’s taboo anymore.” That’s where Stand Tall and Own It came from.

For somebody like me, that’s a big deal. For some people, it’s like, “What do you mean there’s a taboo subject?” For me, there are very taboo subjects. Having even a money mindset coach would present things for women who needed to hear that they didn’t need to think in a certain way to have good finances. They could either be a business owner or not a business owner and still take good charge of their finances was extremely important to have that on my show.

I love that you’re expanding and thinking about that audience so much and what you’re doing. Are you getting feedback? What has the feedback been for you?

What’s interesting is that I am doing more in my business, more local work. I’m involved in the Chamber and all kinds of things. I have had more local feedback than international or general feedback. I get cold chills thinking about it. At my last Chamber Businessmen’s Round Table meeting, I had a woman come up to me. She’s also the president of the SHRM chapter, which is, for those of you who don’t know, it’s the Society of HR Managers. It’s the HR people.

She said, “I wanted to ask your permission for something.” I said, “What?” She said, “I’ve been enjoying your show so much. It’s helped me so much. I get to write an article every other month. Can I focus on your show? Can I promote your show?” I said, “First, can I hug you?” She’s like, “We don’t have a big readership.” I’m like, “That doesn’t matter. You just stood here and told me that what I have done behind a microphone or on a video camera has changed your life and you want to tell people about it.” I can’t think of a higher compliment.

I love that. It always surprises me when I do go to an event in person and someone goes, “I recognize your voice.” I’m like, “You do?” They’re like, “I’ve been listening to you.” I was like, “Really?” I love that. That’s so great. It is helping you all over the place in your business. What other business benefits have you found from your show?

Honestly, it’s more my own personal growth because I am a verbal processor. I’m an internal thinker but an external processor. I perfect it out here. As I share my ideas and talk about things, I realize, “Thirty episodes ago, when I said that thing, let’s revisit that, and let’s say it this way because I’ve grown a lot.” For me to be able to show up better in my business, podcasting is a great crucible.

That’s great. Let’s talk about how you do that. How do you lead readers and guests to becoming clients? What is that call-to-action process, that model, or that funnel that you flow through?

I’m just going to be honest and say, I don’t have a great funnel. I will find a lot of times, somebody will read. As a guest, I’ve been on live radio shows and that thing that is show episodes. For me, I have my core values course that I love to start people with because as a coach, I like to start from the inside out. Seeing downloads of my freebie, I also see responses to, believe it or not, from my newsletter. People click on my show link and my newsletter and then say, “I’m glad I read this,” and then they’ll move forward with something else.

You find it as a closing conversation moves faster because they’re warming themselves up.

That’s a good way to say it.

Starting With The Core Values

I can see that. Let’s talk a little bit about these core values as the starting point for you. How are you getting them in and working them in to do a throw to it on the show?

One of the things that when I changed the title to Stand Tall and Own It and revisited how I was doing each show. I decided I would either highlight a core value aspect or the ABCs, which are our assumptions, beliefs, and conditioning. When I do that, I don’t even have to script it because it automatically comes out for me to say, “When you understand your core values and you’re comfortable in who you are. It is so much easier to confront the conditioning that came up when I talked about this topic.”

If you heard when I said something about holiday stress with your family if your body went tense or you got sick to your stomach. This is a good opportunity for you to take the core value exercise, look at what’s important to you, and then say, “Where am I conditioned for this to be in conflict with my core values?” It’s almost more of a teaching opportunity as a call to action, but I find that that is the most natural way to share it.

It’s a support. That’s what you’re doing, additional resources and additional support. Here’s a way for you to explore this further. It’s an invitation. It is not a, “Take my course.” You’re not putting them into the course to begin with.

It doesn’t feel right to me. At the very beginning, you said, part of what I do is it’s collaborative. It’s like, I put things out here for you to consider. I shared with another interviewer that I don’t stand on the path and yank people onto the path. I shine a big light on the path and I invite people in. I did 25 years’ worth of work trying to make people do stuff. I can’t do that anymore. I have a kid who’s about to turn fifteen. I can’t even make him do anything. What I’ve learned is that it’s so much better to share with people the options they have that are available to them and say, “This is available to you, whether you take it or not. I’m here to walk you through it.” That seems to work well.

I love that thinking about this. This is saying, let this be a natural flow through. It’s going to happen because they’re reading and binging on you. They’re starting to naturally say, “What else is here? What else is available to me?” You’re naturally flowing and saying it without pushing it. That’s a big deal. Now, let’s talk a little bit about the way you promote your show. I’m sure you’re doing well nurturing your existing client base, your existing audience, and the newsletter subscribers that you have. How are you reaching people who don’t know you yet? What does your outreach look like on social and in other places?

Honestly, you’ve caught me in a down moment.

Andrea, you’re not alone. I’m asking this question because I want others to hear that they’re not alone.

Good, because for the longest time, we were doing social media every single day and finding that it wasn’t getting anything. It was a lot of work for no return. We’ve started focusing on changing the name. We talked about fixing the description and looking for the right data to release it then doing some collaborations with others. As far as promoting it, I need to focus on existing client base and nurturing the list because for us now, it feels like social media doesn’t do anything. I welcome completely what you have to say in that area if you’ve got any tips.

I wish I could like say, “Magic wand, let’s make Facebook work for you.” It doesn’t work like that. I’m going to be honest, every year, at this time of year that we’re recording this, this is the time that I walk my clients through that social media analysis conversation. I don’t do it like the social media planners out there. This is their job. I do it from a, “Are you feeling the return? Are you feeling the conversation happening? Are you feeling engagement anywhere?”

If that’s not happening, then this has to change for you because otherwise, it’s too much work for too little return. Now there is a part because I’m older than you are. In a week and a half after recording this, I turn 50-something. Let’s put us out for us women in our 50s. I’m frustrated by all the work I have to do. It’s a lot and you can’t always control all that.

I don’t want to not be authentic on Facebook and Twitter but I have to look at it as I do need to be alive and posting. That’s my 80s song, Alive and Kicking. I am alive and posting in places. We like to put things on autopilot and that’s the decision that we make at the end of each year. We say, “Are we going to continue with Twitter?” That is the big question we’re asking now. Is it benefiting us? I have to look at it from a technical standpoint as well as a relationship-building standpoint and engagement standpoint.

If I take something out, I might harm my website or my business. I have to double-check that. That is something when I say, “I’m going to get rid of Twitter.” I go and say, “Should I?” Should I get rid of it in a way that requires any active work for me? That’s the decision for Twitter that we came to. It does so much for our website search engine optimization. It does a lot there because we put in tweetables, which are quotes that highlight it. It breaks up the blog for us.

By clicking them and sharing them, we’re giving ourselves search engine optimization on Google and that’s important to me. That’s where I get a lot of business, so I can’t harm that. I said, “We’ll still keep the tweetables and we’ll still have to keep a Twitter account that it tweets to.” We have to keep that, but do we have to do more than that? No, so every time we post, we hit five tweets and we’re done for the week. That’s it. Nobody has to do anything. We just click them.

All at one time like a blast.

We do a five-tweet blast and we’re done. That’s how we do it, so it’s easy.

We did a little bit of this and it’s very reassuring when we switched things in September to Stand Tall and Own It. One of them was I get a lot of traffic on LinkedIn. I went in a little bit more on LinkedIn and I get pretty good traffic on Instagram. We keep Instagram doing that. I’m devoting a little bit more time to you. Threads is more for me, but I noticed I was trying to do all the things.

I was trying to put stuff on Pinterest. I have lots of friends on Facebook and I even have a good number of followers, but I don’t get a lot of anything off Facebook. It’s like, we’ll put them on my business page and we put it up there. It’s there. That’s a good thing to be reminded of. I do have tweets that I could use. I do have a Twitter account that is languishing.

Any of the profiles, any of them you can think about doing that? Putting them some auto-scheduling where it’s taking something that you’re already producing that’s already part of your show or something you’re using on LinkedIn. Now you’re just going to send it over to Instagram or Facebook and you’re using the same thing somewhere so that there isn’t more work. It’s simply copy and schedule.

That’s what we do.

This is that time of year when about these things. This is good for you to contemplate this at this time, but the reality is if you’re not feeling the engagement. It’s probably not there. That’s important to understand, that 97% of what’s going on out there is paid. You’re competing against paid and if you’re not going to do it for 3%. That’s going to be hard.

Feed Your Brand | Andrea Johnson| Intentional Optimism
Intentional Optimism: If you’re not feeling the engagement, it’s probably not there.


That’s why you also have to think about where I can put my energy. Where can I put the value that I bring to the world? If it’s your existing community, create raving fans where they’re going to recommend you to other people. They’re going to share your show. Someone’s going to write an article about you. This is where you should spend your energy and you’re doing that fantastically.

I’m glad that you’re thinking through the intention of what you’re doing. It’s not like you shouldn’t experiment. The whole thing started as one. Find your next experiment. Where do you want to play? What do you want to try? What engages you? Let those other things go.

Thank you. It’s really easy to get caught up in them and I do this with my coaching clients. It’s like, “Do you need a permission slip for this?” It’s like “Yes, I need a permission slip. Thank you for my permission sip.”

I love that. We can collaborate back and forth and coach each other. That’s so wonderful. Stand Tall and Own It, you switch the name and that’s obviously intentional. That’s the last thing I want to touch on here before we go. What was the purpose of that? How is that going to carry through into next year?

The purpose was to make it a little bit clear about what I was doing with the show. For me, I’m not quite 5’2” so there’s a little bit of a play.

Me, too.

I love petite women. We’re way more powerful than people expect. There’s a little bit of a play on that. For me, being able to say, “Having come from where I came from and talking to women who are also playing all the right games and following all the right rules, it’s okay to stand up tall.” People say, “The tallest person in the grass gets cut first.” That’s okay because we grow. There’s a reason for that.

It doesn’t always happen. My son misses tons of blades of grass, so it’s okay to do that. I want to make sure that I promote the courage that I want to live. That’s what I’m trying to promote in the show, is being able to say, “You get to stand tall and own all of this. All of this is good. All of it is you. There’s nothing about you that’s scary. You get to stand up and be whoever you need to be in order to make the biggest impact that you can make.”

You get to own all of this. All of this is good. There's nothing about you that's scary. You get to stand up and be whoever you need to be in order to make the biggest impact that you can make. Share on X

You couldn’t have named it that back at the beginning when you started. It required this time and focus and understanding of what was working. It’s the right name for the show now, especially in the format that it is in the style of what you’re doing.

Thank you. I felt much smaller at the beginning. I felt much more apologetic. As I said, it’s a personal growth journey that’s documented in the public, and how many of us business owners don’t do that. I did need the maturity and the understanding, the back and forth, and the hours under my belt to be able to do that, so thank you.

You’ve done that. Andrea Johnson, Stand Tall and Own It, an amazing show. Everyone out there, you need to subscribe and read. I’m going to come back with a couple of closing thoughts about some things and make sure that you have a connection to those core values. Andrea has been so great to get that to us as a connection point for you to check out more. Some of those might be helping you understand. If you’re out there trying to figure out what your core values are and how that is going to create a better intention with your show. You’re going to need to connect it up with Andrea.

Please do. I look forward to it.

If you take away nothing from this conversation with Andrea, and I’m sure you’re going to have a ton of takeaways. You probably wanted to be making notes, but don’t worry. There’s always a blog post for this episode. Our blog posts are no longer at Although you can go there and you can forward on, but they’re at

If there were some things touch points or things you wanted to remind yourself about what Andrea said, go there, to the blog post for this episode. If you take away nothing else but the essence of what she was talking about, that when we create intentionality in what we do, when we are intentional about our show, about how we lead, the message that we’re bringing to the world, and who we are and what we bring into that world, there’s nothing that could stop us. That is a powerful place to come.

I can tell you from personal experience that intention is everything in creating the ability for you to want to take action. When you know what you want and what your intention is for something, it’s so much easier to take action. I also know that coming from a place of intention makes it easier for me to be creative and innovative, and get my team to follow me.

Intention is the crux of all of that. When you are going out into the world and you’re putting out your show here, let’s be intentional about it. Let’s see what we can do if you put in, like Andrea’s, a year of concentrated intention on your show. How much it will change? How much value it will start bringing? How much it is going to draw in and change things for you in your focus on your audience and the results that it creates for you?

Think about that. Think about your show not just being this thing that you do, but this intention of what you’re putting out into the world. Don’t forget to go check out Andrea Johnson’s show, Stand Tall and Own It. Go check out what’s going on there. Don’t forget, she also offered us to give her core values exercise. Thanks, everyone, for reading. I’m Tracy Hazzard, and I’ll be back with another great show host for us to learn from.


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Tracy Hazzard

Tracy Hazzard is a former Authority Magazine and Inc. Magazine Columnist on disruptive innovation, and host of 5 top-ranked podcasts including: The Binge Factor and Feed Your Brand–one of CIO’s Top 26 Entrepreneur Podcasts. She is the co-founder of Podetize, the largest podcast post-production company in the U.S. As a content, product, and influence strategist for networks, corporations, marketing agencies, entrepreneurs, publications, speakers, authors & experts, Tracy influences and casts branded content with $2 Billion worth of innovation around the world. Her marketing methods and AI-integrated platform, provides businesses of all sizes a system to spread their authentic voices from video to podcast to blog, growing an engaged audience and growing valuable digital authority.
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