How Content Specific Podcast Inspires Women To Reach Their Dreams With Veronica Dagher (Podfaded)


Podcasting is fast becoming a major platform of information segregation mainly because of hosts who dedicate their content to specific niches. One of the most significant and successful podcasters today is Veronica Dagher, an award-winning Senior Wealth Management Reporter for the Wall Street Journal and the co-creator, host, and co-producer of the top-rated podcast, The Wall Street Journal’s Secrets of Wealthy Women. Podcasting has brought notable positive impact to many, especially women, and Veronica talks about the opportunity it offers to shine a light on the rise of women’s wealth and entrepreneurship as well as the issues and career challenges women face.

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How Content Specific Podcast Inspires Women To Reach Their Dreams With Veronica Dagher

I’m bringing you for Veronica Dagher. She’s an award-winning Senior Wealth Management Reporter for the Wall Street Journal and she is the Co-Creator Host and Co-Producer of the top-rated podcast The Wall Street Journal’s Secrets of Wealthy Women. It’s one of the podcasts that I subscribe to and have subscribed to for some time. We were both at the Exponent Women event. I’ve also written some articles on it for Inc. Magazine. She was moderating a panel and I was on a panel, not on the same one. We bumped into each other in a very long line for the women’s room because when you have a conference with 200 women, the line for the ladies’ room is long, which is so funny. Normally when I go to business events, that’s not the case. We were joking about that in the line and then it dawned on me that her name was on my list for Authority Magazine for writing an article about. I reached out to her and said, “We bumped into each other in the line for the ladies’ room and I’d love to interview you.” I’m wanting to raise that to you because it’s an example of how just asking and making connections and going to events and doing those things can get someone amazing on your show.

She’s been the Co-Creator and Host of the podcast Secrets of Wealthy Women. She has been a reporter for the Wall Street Journal for some time and she has interviewed some of the most well-known women in the world, Ayesha Curry, Maria Sharapova, Rebecca Minkoff. She’s also the author of the Wall Street Journal eBook Resilience: How 20 Ambitious Women Used Obstacles to Fuel Their Success, and she co-produces and host videos for Wall Street Journal and Wall Street Journal Snapchat channel. She’s a regular guest on Fox Business Network, Yahoo Finance and other national media where she speaks about women, personal finance, markets and the economy. She is a frequent panel moderator, keynote and emcee across the US. She has an MBA from Fordham University and is a volunteer anti-human trafficking educator for Lifeway Network. I am so pleased to bring you someone who has deep experience and has a very highly produced show so that you can contrast those independent podcasters who started out of their garages or their basements or wherever. Maybe some of them in their cars that we’ve interviewed already and contrast that to this more highly produced show that’s coming from the Wall Street Journal, which she has such high input into. I’m excited to bring you Veronica Dagher.

Veronica, thank you so much for joining me and I’m super excited to talk to a real broadcaster. Some of us just play one on iTunes and others of us, like you, are very real. You have the training and it would be so nice to get some viewpoints from that. I want to start a little bit at the beginning, which is when did you decide that a podcast was the next step?

Thank you so much for having me, Tracy. I first want to preface by saying I learned podcasting and video all on the job. My background was business and finance and so I am self-taught. I got some mentoring from within my company, but in general I have learned very publicly on the job. I’m still very much learning. I want to make sure that people know that because I think it’s important to see that. You cannot have a background in the technical side of podcasting or be on air and you can learn it. What’s important is to understand your subject expertise. In my case, it’s personal finance, women and money, and then have a passion for that. The rest of the stuff you can learn. It’s an iterative process. You gradually learn the more you go.

In terms of having a podcast, I thought it was a good opportunity for us here at the Journal. I was going to a lot of events and conferences all about women and the rise of women in the workplace, the rise of women’s wealth and entrepreneurship all these efforts and the pay gap. I thought that this was a great opportunity for us to address some of those issues along with talk about some of the career challenges women face. I went to one of the executive producers at the time had said, “I think we should do a podcast about this.” There are so many women out there who are looking for community. They’re looking for inspiration and they’re looking for stories of resilience and hearing stories from CEOs and celebrities. Many other women who’ve gone through difficult times who had gone on to great success would be inspirational for people. I knew it would be inspirational for me. It has been. That’s how the Secrets of Wealthy Women podcast started.

That’s how we met. You were on my list of people to have on the show as well as write an article about and then we bumped into each other because we were both speaking at the Exponent Women’s group, which was amazing. We were both on it. You were sharing a panel and I was on a panel. It was so funny to have bumped into you there. I thought this is a community that I want to be more a part of. I had already been reading to your show, but I see what you mean by community-building. Because once I stepped into that group of all those women together, I realized what a network, what an amazing group that is.

They’ve done a great job at Exponent, Cortney and the rest of the team, in terms of building that out and creating those communities. I have noticed a shift. Some of the shifts I’ve only heard about it locally but in terms of women and their careers and sharing knowledge, from what I’ve heard from some of my more senior sources, people who’ve been in business a long time, it’s perhaps a bit of a change. In the past, there would only be one or two women in the room and there might be some competition between them. We’re here and I’m sure there’s still some of that going on. In general, I think the mood and this comes from a lot of the Millennials too is there’s more spirit of collaboration. Let’s help each other. Let’s try to advance each other because we understand the saying, “A rising tide lifts all boats,” or something like that. There’s that spirit out there that it’s good for all of us. It’s not just women. It’s men helping women, women helping men. This isn’t just a gender thing. This is about advancing everyone’s career.

That’s where podcasting and the influence you’ve begun to have through that is changing things. It was interesting to me when I was listening through a couple of back episodes that I had already heard before, but I wanted to refresh my memory. I was listening to the one about from Maria Bartiromo. She tells an amazing story about how hard it was to be on the floor and do her job. I’ve had that same experience on the factory floor in China. It’s such a different world. I’m in the product design and development and I’m in China and they’re like, “Where are your children? Who’s taking care of them?” That’s things they would say to me. You have these differences go on but it’s the same experience, it’s just a little bit different world. I thought that’s what you’re bringing is such an interesting viewpoint to these people who we look at. These women that we look at that are so successful and wealthy and competent and they thought it all together, but they’ve all been through those struggles too that we’re struggling with at whatever stage of business life we’re in.

Maria is a great example of that in terms of the ground she broke for so many women in business and also women business journalists. I think we all have a pretty big debt to her in terms of what she had to endure to get where she is and set the standard for a lot of female journalists. You yourself, if you were on the factory floor in China and you’re one of the first to do that and you yourself are a model to other women. I’m sure there were other women around who either saw you or heard about you and feel inspired by the ground that you broke. Each of us in our own way can change society. We may not realize we’re doing it at the time and it’s a gradual process, but we all can inspire people in ways that we might not even recognize.

I think that’s such an interesting thing. They have ripples of effects and the work that we do and we don’t even know that. I want to talk a little bit about your show though. Your show is structured nicely. For a lot of podcasters out there, they’re free form and we’re like, “Let’s go. We’ll have a talk. We’ll do an interview or I’ll just speak,” but yours is a lot more produced. Is that because of the involvement of the Wall Street Journal and the involvement of the team there?

FYB COI 21 | Secrets Of Wealthy Women
Secrets Of Wealthy Women: It’s also my worst nightmare to show up not prepared.


I have a great producer named Tanya Bustos that she helped us think about the structure of the show. Part of that is the Journal. It has certain standards, but also because of some of the high profile guests we’re having on the show. You have people like Maria Bartiromo, Maria Sharapova, Bobbi Brown and Gloria Steinem. These women are incredibly busy. They’re generous with their time indeed, but they are so busy. Often when they’re doing media, they are doing back to back media appointments. We have to be super-efficient in terms of our questioning, in terms of our process when they come here. We have our sets set up. They come here, they take a photo or two. We have a photographer, Angela Owens, who does some great photos for us.

We give them the quick rundown of what to expect in terms of the structure of the show. Most of them have already listened. Tanya will have them do a quick intro for us and then I’ll go right into the questions. They haven’t had a chance to see those questions yet. They’re doing those questions and answer cold. I tell them, “This is your chance to inspire the audience.” Even if sometimes you get a little uncomfortable, which isn’t my goal, but my goal is to educate the audience. It’s okay because you will be so surprised at the incredible response you get from the listeners and how much you can change another woman’s life by sharing your story candidly.

I have to say, my guests have been wonderful in terms of their generosity in sharing their story. I book my own show. I’m out there. That’s a huge hustle. Even though we’re the Wall Street Journal, I have pitches, but a lot of the pitches aren’t necessarily people I would select for the show. To get those big names, I am out there hustling, going to events, asking for introductions, following up. Some of these biggest names take a year, a year-and-a-half to get on your show and you might have multiple reschedules. I’m managing the calendar. I’m making sure we have enough shows in the hopper that we’ve already produced. We have a bank. They’ll pop in case a guest canceled at the last minute. I’m out there marketing, doing interviews. I also do all the research for my show. I spent hours upon hours on each guest, looking into their background, reading everything I can from all the way back until the ‘70s. We have an archive that we can check out, watching videos, reading their books, talking to people who know them. I try to do as much due diligence as I can on that guest. I’m super prepared and want to ask them the questions that hopefully the listeners want to hear.

It comes across. You hear it in your show. There’s a definite depth to the questions that you ask and there’s a big difference in the preparation when you hear a host do preparation as you do. It has a level of professionalism that can’t be beaten. I think that that goes hand-in-hand with the type of guests. They’re expecting you to ask them something new. They don’t want to say the same thing every time.

Podcasting is an iterative process; the more you learn it, the more you do more of it. Click To Tweet

My audience wants to hear something new. It’s also my worst nightmare to show up not prepared. I was always that way in school. I was like over-prepared.

What has always surprised me over the years of doing so many interviews for my column and for my podcast is how many guests don’t listen to your show before they show up on it. It’s a sign of sometimes bad publicists who haven’t prepared them well. It’s sloppy on your end. When you get a guest who’s listened to your show, who knows what to expect and it’s important to them, that’s amazing. It’s so helpful at the end of the day to be looking for those. You’re participating in that process at a deep level. It’s a lot of time commitment.

It’s a lot of time to commitment for sure. I think people think like, “Podcasting is fun.” I say, “It can be for sure.” The amount of time it takes between the pitching, follow-up, the booking, the research and the actual recording part is often quick. If your technology and equipment go well, that’s where luckily Tanya helps us. That’s her skillset in terms of making sure we have the best equipment and making sure the sound’s great. I am privileged to have a producer on staff. She’s an expert in that she knows what sounds good and what doesn’t sound good and what we need to do retakes on. Having her, the advantage is huge.

She’ll publish the show for us and then I go ahead and I’m on to the next one. We do follow-up promotion. We’ll do a promotion story on, which also helps raise the visibility of the podcast and it gives us a place to embed the story in. They were talking about it at an expo of personal finance. People who write and blog and do podcasts, all about personal finance and they were saying the importance of doing things like having a story to embed your video or your podcast. That raises more visibility and also gives the guest another thing to share. You want to make it as easy as possible for your guests to share those assets, for lack of a better word.

We call it brandcasting. In all fairness, it’s named after my company Brandcasters. We call it brandcasting because it’s critically important. It doesn’t end at just the audio. You have to do so much more in the process to make sure people see it, they hear it, they find it. You want all of those things to happen. How is this preparation? How is what you’re doing different than what you do when you’re doing one of your video shows or you’re prepping for an article that you’re going to write. What is different about the media?

There’s a lot of similarities in terms of the depth of research and I always treat it like a story essentially. I’m doing almost a profile piece on that guest. I think what’s different is it’s such a luxury to be able to speak with someone for 20, 30 minutes about their story and for them to get a chance to share that story and their point of view. Perhaps clarify some misunderstandings that had been put out there about them in the past or help them articulate their views on money or career. It gives me a chance to challenge them on all of those views and their past statements. It’s a nice give and take. It’s difficult to get that much back and forth in something like a story or even a video. Many of the videos are 90 seconds or two minutes if they’re long. You have such an opportunity to have such a nice back and forth, to have a conversation and to both sides get to elaborate. I try to listen a lot more than I speak. I know I differ from some posts on that.

FYB COI 21 | Secrets Of Wealthy Women
Secrets Of Wealthy Women: I’d much rather hear their story.


You do. It’s noticeable. I thought, “She’s listening. She’s sitting back. She asked the question and she lets them go.” I love that structure because so often that doesn’t happen.

That’s intentional, partly it’s because I find other people a lot more interesting than I find myself to be. I’d much rather hear their story. I always assume the audience feels the same way. Some of these people have notable accomplishments, have been all over the world and done so many things, whether it’s their charitable interest or their careers. I want to sit back and learn from them. I’m learning with the audience as much as hopefully the listener is.

What are some of those things that you’ve learned that you heard on your show and you thought, “That’s an amazing tip,” or, “That’s an amazing thing. I never knew that,” that you’ve applied for yourself.

There are so many things. I think one of the constant themes throughout show and throughout the different guests. I wrote an eBook based on the show called Resilience and we called it that because that was the through-line of all the podcasts so far. That was an a-ha moment for me because you see these women who are famous or wealthy and beautiful and look great and successful and have these well-known businesses or other interests. You think like, “They must have always had everything together. They must have always known what they wanted to do. They must have always had everything go their way and not have obstacles. One of the things I learned is that no matter how wealthy or successful you are, I don’t want to give a percentage, but probably a high percentage of people, 99% or something like that in my anecdotal study has had some pretty serious obstacles that they’ve had to overcome. Whether it’s in their personal life or in their professional life or their financial life, they’ve had to overcome those obstacles.

The women that I asked to come on my show have indeed all faced those obstacles no matter what their Instagram looks like. They have had these obstacles they’ve had to overcome. The difference between them and women who are doing well but maybe not as well is that the women tend to bounce back from their failures and their challenges quicker than other people. They learned not to take it so personally, even though it can feel very personal. They learned to keep going despite those obstacles, despite all the naysayers.

That’s resilience. It’s such a good word. I love that you wrote a book from your podcast about that. I still have mine for my column on the back shelf. Because for me, we produced so many episodes here that I always feel like the book is old because the podcast seems so new.

I know it’s funny, but it was an eBook, which we’re doing more of, which is exciting. It’s great because there are all different audiences. It’s similar content. We elaborated more on the stories, but it’s neat because it hits different audiences because some people who pick up a podcast may not pick up an eBook and some people pick up an eBook may not be on Snapchat or check out our video series on the Secrets podcast. It’s nice that we have the opportunity to franchise out and explore so many different media.

One of the things I was thinking about is you’ve done a lot of broadcasting and you worked in a lot of different mediums. Thinking about that, is there any tips that you’ve translated from what you were doing before that has served you well as a podcaster?

Try to listen a lot more than you speak. Click To Tweet

I’ve had the opportunity to do some video and TV. One tip would be, and this is something I’m still working on, is try to be as conversational as you can. Try to be yourself. Everybody has to find what that means for them. I know for the longest time even I looked up to the work of Oprah Winfrey, Maria Bartiromo and Barbara Walters and I was trying to physically sound like them. They are super talented but I thought I had to physically sound like them or be like them or try to imitate some of the best writers in our newsroom, Jason Zweig or Laura Saunders or some of these other superstars in our newsroom. What I learned is you got to be yourself.

You can talk to those people who’ve achieved great success, whether it’s in writing or video or podcasting or TV, but I think ultimately, you need to be yourself because it’s easier for you. It’s more authentic. It helps you feel more confident. That’s what makes everyone so special is that they bring their own voice to their podcast. Nobody wants someone to mimic someone else. Being yourself is the greatest gift you can give to the audience. That’s something I learned from talking to some of the TV hosts and even some of the writers here that you want to find your own voice and you’re not looking to mimic someone else. That’s a tip that anyone can take away that I would consider.

I’m glad you’re not the Joe Rogan Show. You have your own ego. It fits you and it fits the audience that’s listening to you as well. I want to go into some of our five questions we ask everyone on the Center of Influence. I’m glad that you participate so strongly in the preparation of your show because you can answer these. What are some of the best ways you found to book a great guest?

FYB COI 21 | Secrets Of Wealthy Women
Secrets Of Wealthy Women: Persistence is the number one tip.


Persistence is the number one tip. I think it was Rebecca Minkoff, the designer, she said, “Except in the context of dating, no doesn’t mean no.” I had a guest whose agent who I met told me, “No, she’s absolutely not doing your show. She doesn’t like the title,” whatever. I said, “The title says one thing, but there’s a lot we talk about. It’s not just a money show. I’m not going to ask her how much she makes. That’s not what I do.” They’re like, “No.” Lo and behold, she had something that she wants to talk about a year-and-a-half later, not her agent, but someone else came to me and said like, “Would you like her to come on?” I was like, “Yeah, she’s huge. I absolutely would love for her to come on.” Because I had kept her on the radar, I kept an open mind and I kept in touch with that agent even though he said no. I have a sense that he passed that contact information on to her team. It’s also able to deal with the constant rescheduling. Having a bank of shows is super helpful. I did this to you, so I’m so sorry.

Veronica and I have had to reschedule on each other many times here. It’s taken us a little while to get ourselves scheduled. It’s worth it and that’s why I do it. I know that I’m sure that’s why you do it as well.

It’s not personal, it’s just people. Everyone is moving so quickly. I think that’s something to be flexible, be ready to, to deal with and not think by any means anyone above it. We all have to deal with scheduling. It’s because you’re the podcaster doesn’t mean you’re like, “I’m not scheduling.” Unless you have a big team, you’ll probably be scheduling as well. I stress having that bank of shows because for 0a few months, I had to take leave. My mom was sick and I took family leave to take care of her. Because we had a bank of shows already taped, that helped us. We had to do a few recap episodes, which was also fine to do, but that helped me stress less during that time away.

How about increasing readers? What have you found has helped you do that?

I think thinking about the podcast as much as into the franchise way. Whether it’s thinking about like, “Is there a video series we could build out from this? Is there an eBook we could build out from the Snapchat, Instagram? Is there a way we can reach new listeners in different ways?” That’s a helpful thing. Going on people’s podcasts, asking to be a guest or being asked to be a guest and accepting those offers is super helpful because you get to meet other podcasters that way. In addition, I’d like to have panel shows once in a while. For example, for the New Year, we did a money resolution show and I invited five women who are personal finance experts whom I admire, people like Jean Chatzky, Sharon Epperson, Farnoosh Torabi, Bobbi Rebell. I had them come to our studio and sit with me. We did a round table of personal finance resolutions and tips for the new year. That was a big hit with listeners and it exposed a bunch of new readers to my podcast because those women were kind enough to share the podcast with their audience. That goes back to this very communal spirit in this podcasting world, which I like.

One of my favorite panels that you did was the one on confidence.

Thank you. I loved that. I feel like I learned so much from those women. It was amazing.

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Secrets Of Wealthy Women: I would like to find a way to bring the community all these devoted listeners together in real life.

You have a producer and you produce it in a professional way, but we didn’t talk about post-production work. Your show has an interesting sound bites at the beginning from each of your guests. Do you choose those? How do you produce it in a professional way? How much input do you have in that?


My producer, Tanya, is the genius behind that. She said, “Let’s format it this way.” She selects the quick insights in the beginning and we go from there. I came up with the idea for the money secret at the end of the show, which is a personal finance tip everybody gives. That’s something that people can count on every time they listen. We tell people to allow 30 minutes. We may record twenty minutes. We may record 40 minutes. It depends on how the conversation is going and what we’re covering. Tanya will ultimately decide what occurs in those let’s say 20, 23 minutes that is the final episode. She has a very good editorial judgment on that final product. That’s helpful. We’ll discuss it may be ahead of time if we feel like there’s something that we want to keep in absolutely. That’s super key. She has the final say on that. It’s a nice back and forth.

It sounds like you have a great producer you can trust and that’s probably the best thing for you in this in terms of doing it professionally. How do you encourage engagement with that audience? You started building a community here, but how are you engaging them?

I try to answer if I get messages on Instagram. I get a fair amount of messages on Instagram. I got a lot on LinkedIn, a lot of people, which is interesting. I guess it’s not entirely interesting because we are going to such a professional audience. A professional woman is our target. If you think about professional women, LinkedIn is where they are. I’m getting a lot of traction on LinkedIn. I get comments, I reply back to the comments, I get a ton of private messages on LinkedIn. People asking me either for advice or saying thank you for the show, connecting that way. I’m a bit on Twitter, but it’s mostly LinkedIn. I get a fair amount of email and when I get emails, I try to respond to that. That’s one of my goals for the show. I would like to find a way to bring the community all these devoted listeners together in real life. I’m not sure what that looks like. I’m figuring that out.

Being yourself is the greatest gift you can give to the audience. Click To Tweet

You should figure that out because that would be amazing. Are you getting engagement, especially when you do the panel shows? Are they helping with that engagement?

Yes, they absolutely do. They might ask a question to their followers and their followers might respond. Some of them are incredibly savvy on social media so they’ll boost engagement that way. Some people are very switched on with that and I absolutely love that. That’s always helpful in terms of connecting the community and boosting engagement.

Most of the podcasters are independent out there and they need to monetize their show. Do you have any ideas and any tips for them on how to monetize?

I’m pretty spoiled because we have a separate sales and marketing team that pitch people and think about that. I’m trying to think in terms of tips. I went FinCon as I mentioned and one of the tips I heard, because there was a lot of independent podcasters there talking, one of the things they said is it was helpful for them to have a one sheet. Essentially a sales sheet that breaks down their typical listener from what they understand has a sense of maybe downloads, has a sense of what their target is. Maybe a potential show list of upcoming episodes so that an advertiser might know what they’re getting into. It has a little one sheet that you can give to advertisers at some someplace like FinCon or if you’re pitching local advertisers. Have something that professionalizes what you market on your show. That, from what I understand, helps you be seen as a serious player. You’re not just some person with a podcast. You’re a person who’s thinking about monetization. You’re a person who’s thinking about how your brand and their brand synergize.

This is called Feed Your Brand Center of Influence and you have now become such a center of influence with wealthy women and aspiring wealthy women. In that, have you had anything interesting happen to you? Have you found that your influence already has ripples? What’s going on? Have you found that your show is bingeable in that process and someone says, “I’ve listened to all your shows and I took these tips and did something with it?”

I have it super cool. I have listeners send me a picture of collages they make from the notes they took on my show, which that’s always super fun, or notes they took for the book. There are two different things that are rewarding to me. One of them was a woman say, “I’ve listened to a bunch of your shows and you have motivated me to become a financially independent woman and start taking steps to shore up my finances and get interested in things like, “How do I pay my bills? How do I think about my 401(k)?” We all go a huge dive into personal finance and we’ll sprinkle in tips here and there. Having a woman write to me and say, “Because of your show, I realized I need to take ownership for myself and also for my family.” That is meaningful to me.

We have some women who share some super personal stories, obstacles that they’ve overcome. I’ve had several women talk about sexual assault and unfortunately this is something many women are still dealing with and coping with. I’ve had women say, “Thank you for sharing these stories. I’m going to reach out or I have reached out therapist so I can talk about these issues and get healing in my own life.” When you hear stories like that, I feel like we’re making a difference. I feel like we’re connecting with people and letting people know that they’re not alone. There are other women out there who have been through what they’ve been through and they’ve lived to tell. They’ve come out on the other side.

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Secrets of Wealthy Women


I’m so glad that you’re seeing the impact that you’re having. Because so often there are many of us listeners behind the scenes of until we accidentally bump into you outside of bathroom at an event, we don’t get a chance to say, “I love your show and you are having an impact.” Before we go, I want to give you an opportunity is to let us know if there’s anything else that you have in terms of aspiring words, tips for other podcasters, people who are trying to get their voice out there. What else would you like to say to them?

I would say great job doing what you’re doing and keep at it. There’s going to be times that you’re like, “This is so much work. This is so tiring.” You’ll have these moments where a listener reaches out and says, “You helped me. You made me think about something in a different way.” Guests will say, “Those are good questions. No one’s ever asked me that.” These are little rewards that keep you going and help you take it to the next level. There are always more guests to be had and more people to connect with. Keep at it and you will have those ups and downs. As long as you focus on the positive and those results that you can get by helping other people and have that be your motivation. How can I help and empower someone? What motivates me? That motivation for good is what’s going to carry you through the ebbs and flows.

Are you going to shift your show at all in the coming year? You’re getting close to 100 episodes. Do you have a special episode planned?

Thank you for noticing. We should do something.

You should celebrate that.

We totally should. You gave me something to think about for sure.

I look forward to hearing what’s going to happen then.

Focus on the positive and the results that you get by helping other people; that is what's going to carry you through the ebbs and flows. Click To Tweet

We’ll credit you for that great idea.

Veronica Dagher, Secrets of Wealthy Women, what day does it go live?

We are publishing on Wednesdays now and so you can go to to get that free, to get that episode on Wednesdays. It also drops on Apple Podcasts, Google, Stitcher, Spotify and your iHeartRadio, your favorite podcast providers.

Thank you so much. I appreciate it. Thank you for being a center of influence to me as well.

Thank you so much, Tracy. I appreciate it. I appreciate the great work you’re doing.

I had such a great time talking with Veronica Dagher. She’s got an amazing show, Secrets of Wealthy Women. It is one of the shows that I’ve subscribed to and I have a hard time keeping up with all the podcasts that I want to listen to. We have so many clients here and it’s hard to keep up with it, but hers is one that I don’t miss. It’s got such powerful women and such great stories and they’re not the surface stories that you read about on social media. I like to hear this in-depth view of how did they get where they are. She has a great variety, not just celebrities, but also businesswomen in different industries. I love to hear that because that started keeping me new viewpoints things that I didn’t know, who used to do things that I would’ve never thought to become successful. To move forward to sharing those Secrets of Wealthy Women. It airs on Wednesdays. It’s in the Wall Street Journal Channel. Be sure to check out the show and be sure to take to heart some of her tips. She’s got some valuable viewpoint as broadcaster before she came into podcasting. If anyone has anyone else you think we should be interviewing, I’d love to hear from you. Please send a message to us. You can do that by social media @FeedYourBrand or you can do that via the website,

Important Links:

About Veronica Dagher

FYB COI 21 | Secrets Of Wealthy WomenVeronica Dagher is an award-winning senior wealth management reporter for the Wall Street Journal. She is the co-creator, host and co-producer of the top-rated podcast the Wall Street Journal’s “Secrets of Wealthy Women” ( where she interviews some of the most well-known women in the world including Ayesha Curry, Maria Sharapova and Rebecca Minkoff. She is the author of the WSJ ebook, Resilience, How 20 Ambitious Women Used Obstacles to Fuel Their Success.

She co-produces and hosts videos for and WSJ’s Snapchat channel. She’s a regular guest on the Fox Business Network, Yahoo! Finance and other national media where she speaks about women, personal finance, markets and the economy. She is a frequent panel moderator, keynoter and MC across the U.S. She received her M.B.A. from Fordham University and is a volunteer anti-human trafficking educator for LifeWay Network.


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Tracy Hazzard

Tracy Hazzard

Tracy Hazzard is a former Authority Magazine and Inc. Magazine Columnist on disruptive innovation, and host of 5 top-ranked podcasts including: The Binge Factor and Feed Your Brand–one of CIO’s Top 26 Entrepreneur Podcasts. She is the co-founder of Podetize, the largest podcast post-production company in the U.S. As a content, product, and influence strategist for networks, corporations, marketing agencies, entrepreneurs, publications, speakers, authors & experts, Tracy influences and casts branded content with $2 Billion worth of innovation around the world. Her marketing methods and AI-integrated platform, provides businesses of all sizes a system to spread their authentic voices from video to podcast to blog, growing an engaged audience and growing valuable digital authority.
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