Scaling Your Business Rapidly With Chris Reynolds


The Business Method is a podcast that focuses on helping entrepreneurs scale their businesses in life using research-driven and high-performance techniques. In this episode, Chris Reynolds, the Founder of The Business Method and Get Shit Done Live, talks about his podcasting journey and how he’s helping aspiring entrepreneurs take their business to the next level. Chris shares his podcasting journey and provides creative and effective ways to increase your listeners and efficiently grow your business. Don’t miss this episode to learn more how you can grow your business rapidly.

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Scaling Your Business Rapidly With Chris Reynolds

I’ve got a great podcaster for you. He is based in Thailand most of the year and traveling the rest. He is Chris Reynolds of The Business Method Podcast. I love his show. I love what he’s about there. He’s been interviewing top influencers and he has a business focus to it. He asks questions in a great way on the show. He’s not just running through this like, “Let’s get to know this influencer. Let’s get to know this person,” when he does interviews. He has a business-minded questioning process and I appreciate that because it helps to get to some things that you don’t hear on every show. Even if you’ve heard his guest before, I recommend you tune in to The Business Method Podcast and his interview because he always gets at it a little bit more intimate and deeper level.

Chris Reynolds is the Founder of The Business Method and Get Shit Done Live. The Business Method helps entrepreneurs grow their businesses rapidly using high-performance productivity techniques. Chris has been an entrepreneur since 2007 and he left the USA in 2011 to travel the world while growing the business. Over the years, he has created business accelerators while interviewing over 300 successful entrepreneurs on The Business Method Podcast. This includes people like Steven Kotler, author of Bold and Abundance, Jim Rogers, former partner of George Soros, John Lee Dumas, number one business podcaster, Casey Fenton, Founder of CouchSurfing and Ron Lynch, the marketing mind that took GoPro from $600,000 to $600 million. Chris focuses on helping entrepreneurs scale their businesses in life using research-driven and high-performance techniques. I’m glad I could bring him here to you and talk a little bit more about that middle section in between podcasting and how you benefit from podcasting or how you monetize it in your own business. Let’s talk to Chris.

Chris, how are you?

I’m fantastic. Thank you for asking.

Thank you so much for joining me. I’m excited to talk to you because you probably talk to as many influencers as I have. You’ve been on a new bend in your show. You have a new series about interviewing 100 influencers. How many are you at this point?

We’re over 50 but we had a lot of influencers on the other podcast series that we did too.

You put out the summary episodes, which I enjoyed because you talked about what you’ve learned so far. Your learnings and my learnings are aligning up well. You’re starting to get at that stage where there’s this sign that influencer marketing might be in decline.

I compare it a lot to the used-car salesman. There’s a place for the used-car salesman back in the day, but the stereotypical negative persona in many influencers are getting that because of sloppy influence and Fireside Festival is a perfect example of that.

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Chris Reynolds

You call it sloppy influencing and I agree with you. Its focus is wrong. They’re seeking dollars and they’re not seeking service.

As much as any of us are money-driven, we have to focus on adding value to be a great business and to make a lot of money. If we’re not adding an incredible amount of value, then eventually that business or service will fade out. That’s what we see with influencers.

It’s ironic that the series is the Center of Influence, but what we see though is we’re moving to a stage of authority influencers. They need to be deep authorities and experts in their niche. They need to be able to talk about it for hundreds of episodes on end. They need to be passionate about it and excited about it. It isn’t like, “Let’s interview anyone, let’s affiliate and sell anything.” It doesn’t work like that.

There will always be the few that can make that happen, but reputation is everything in business. Once you soil your reputation as an entrepreneur and influencer, that can go far. It destroys whatever business, image and profile that you built so you’re absolutely right.

You’ve been through a couple of iterations on your podcast which is typical to someone who’s committed to podcasting though. There’s this stage of people who quit. I call them the podfaders who quit under 25 episodes. They were not serious about it and they were not invested in podcasting. They didn’t know what they were getting into. If you get to 100 episodes and you start shifting or you quit for a little while and then restart a different show, it shows that it wasn’t quite right for you and you figured out a new formula. That’s what you’ve done.

I started the podcast just as testimonials for people that were coming to our business accelerators. I wanted people to get inside of those business accelerators that we had so they knew what it was like. I ran out of testimonials and I was like, “These stories that we’re having at dinner are as powerful.” We’re talking at lunch or dinner about content marketing, copywriting or Facebook ads and it’s extremely valuable for people. I decided to do 100 episodes in 100 days with six-figure entrepreneurs and higher. That was fun and I enjoyed it a lot. I did 100 episodes of seven-figure location independent entrepreneurs because that’s on the move too. This digital nomad location-independent thing is gaining more popularity. What’s great is there are a lot of people out there that are no longer just backpackers with the laptop making $1,000 to $2,000 a month traveling the world. There are people that are traveling the world consistently, building seven-figure solid businesses. We did 100 of those interviews and now we’re doing 100 major influencers. I need to have these changes and series because of my entrepreneurial ADD. It’s important to focus on one thing. If I focus on one thing for too long, I burn out so I’ve got to have that little diversity to keep me going.

Once you soil your reputation as an entrepreneur and influencer, that will go far. Click To Tweet

We’re in such a different world. I’d like that you call it The Business Method because we’re not just focusing on influence for influence’s sake, you’re focusing on how that becomes a business. That’s what we’re looking at here. Often we get into these trendy ways to make money, “I’m going to burn through Facebook ads. I’m going to become a podcaster. I’m going to do these things because this is the trendy thing to do and everybody’s doing it. I’ll burn it through until Instagram TV takes off or whatever the next thing is.” That’s not a sustainable business.

It’s not. There’s an art to the creativity of what legitimate influencers are doing to create a solid foundation in whatever innovation that they’re working at. Laird Hamilton, for example. He’s the biggest name for big wave pro surfing and rode the biggest waves, the most impossible waves ever. He’s not an entrepreneur. He’s an innovator in the surf industry, windsurfing and foil surfing world. Because of his name, the risk that he took and the things that he did, he now has awesome and amazing multiple businesses under that image. People have done that in the past but with social media and the internet, the way that it is now, they couldn’t do it as powerfully or easily as we can these days. This is why many people are jumping on the bandwagon of influencers because they see people like Laird Hamilton. Whether sports stars, movie stars, musicians or whatever it may be, other innovators that are creative types that get this following and then they make a lot of money from the businesses behind that. Even YouTubers are great examples of this. What it comes down to is they put the time and work in this image and then set up a team to create a great and sustainable business.

That’s the key, that team and then building that into a sustainable business. What we find is the “been there done that once.” That’s what I call coaches and gurus that had been there and done that once like, “I sold $1 million on Amazon. I’m going to teach a course on this.” Three years later, the formulas don’t work anymore. That’s not an okay model to me but that’s what we see a lot of. We’re talking about somebody who is an evident expert in what he does. Lending that and then building a business off of that is very legitimate and a great way to use influence. I call it an authority because they’re building that off of the authority of their expertise. It’s the old school celebrity model which the influencers adopted early on where you’re a used-car salesman and you’re like, “I can hack anything because I have this million followers,” but that only lasts so long. It requires something deeper now.

A lot of people are jumping from thing to thing. Maybe back in the day, they could do black hat SEO and then maybe they could get their Instagram profile up big if they were early adopters. If they’re jumping from thing to thing, they’re not building a sustainable business. They’re going from thing to thing or business model to business model to try to make a quick buck. All of a sudden, they’re onto the next thing and you see that quite often in the entrepreneurial world. You’re not going to build long-term, great reputation, sustainable business, and passive income if you don’t sit there and do the work that you need.

Let’s talk about your business method. For you, it’s not just a podcast. It is a business. What is your monetization model? How is your business developed out of this?

We use the podcast as a marketing funnel and it brings people to our events and services that we do. The majority of our events and services are all around helping entrepreneurs grow. We have courses and we have a live event that’s why I’m down in Thailand. We do coaching as well. We focus on those three things and we help people become more productive and more focused. We help and teach them about high-performance productivity, growing their businesses, changing their mindset, and helping them understand the flow states of the neurochemistry or neuroscience of productivity and what’s working. It’s great because neuroscience is on the cusp of understanding flow states and productivity more every single day.

It’s fun to teach entrepreneurs these little tricks, little hacks, little tools, and little methods that they can use that have a significant impact on their lives. We have an event every fall down in Thailand during October and November. It’s called Get Shit Done Live and it’s ten days. We have entrepreneurs from all around the world come. We sit there and we do check-in sessions. We have accountability groups and small groups. We work together to build business together. It’s incredible because people get out of their normal workspace to come down to work on one major project for ten days. They can pump out much work in such a little time because they’re focused and they’re in a good environment to do that.

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The Business Method

What I like about that is you’re in some ways adopting a Sprint model, but outside of a big corporation where most entrepreneurs cannot do that on their own. They don’t have the community around them. They don’t have the other team members that what makes Sprint successful. You’re providing that environment in there. It’s not like an incubator either, you’re not only focusing on one profile of the company that you’re going to build. How did that come out? How did you decide that the podcasting model was the way to be your lead generator?

I was enjoying it and it was working. I tried it out and we started getting traffic from it. We got a lot of great feedback from it. We got a lot of collaborators and great minds on the podcast and it started working. I put it towards creating a business model under that.

What have been some interesting or funny things that happened to you since you started podcasting?

Here’s a good story. Being a location independent entrepreneur, quite often, we’re in different cities. My girlfriend has an actual legitimate business and co-working space in Rio de Janeiro. One day, the co-working space was completely full. It was loud and packed. I had scheduled a podcast interview with the cofounder of Squatty Potty, Bobby Edwards. This was one of my first 100 podcasts. I still had wet feet and I was going by the flight in my pants. I didn’t know if this was going to be a real thing or not. There’s an alley beside her co-working space and I know the Wi-Fi reaches to the alley. I was like, “I’ll do this interview outside because I have nowhere else to do it. The co-working space is loud right now.” I was stressed out and this was the biggest person that I’ve ever had on the show. I was shocked actually that we even got him on the show. We got online and Bobby had left an interview on The View. I’m like, “This guy was on national television with millions of people watching it and now he’s on my podcast.” I’m at an alley in Brazil recording this thing. I have my microphone there and church bells in the background. I’m trying to mute as best as possible. Bobby was an amazing human being and it turned out to be one of my favorite shows. It was a great interview. He ended up singing on the microphone some song. He’s a good person and a humble guy. I don’t think he knew I was in the alley. I never told him but that was when I was like, “This is a real-life thing.”

“I’m going to have to treat a little bit more professional so I don’t feel so stressed.” You headed up to 500 episodes, right?

I’m at 300 episodes but it says 420. We started the episode at 100. My mom always told me to start invoices at 1,000.

If you are jumping from thing to thing, you are not building a sustainable business. Click To Tweet

You did that with your podcasts. I was curious about that because I was looking for your first 100 episodes. That’s what most podcasters, especially new podcasters, don’t realize is that iTunes will drop you off after 300. You’ve got this volume issue that you have to deal with. I figured you had a back volume somewhere. I’m looking for it and I can’t find it. That’s why I had to ask. I like that you started at 101.

We’re at 325. Somewhere around there.

Have you come to a better system like that? Do you feel like it’s cranking or it’s rocking? “I’m on a path. I know what I’m doing.” Do things still go wrong?

It’s both. I’m on a better system and things are rocking, but things still go wrong. It’s with business and life. Our outreach is great because we’ve had many amazing people that want to come to the show. I’ve got a lot of people on the show that I never even dreamed that I could have even a year ago. We’ve got great people editing the podcast, taking care of the back end, doing the promotions in social media. That’s awesome. Things happen every once in a while because I’m a traveler. I admire you because you’re more station and you have a podcasting studio. Every new city that I go to, I’ve got to find a new place to make sure we’ve had great Wi-Fi and a good podcasting area. We did two big interviews. I was working out of my apartment and I was like, “These are too big to have any mistakes.” I had to go find a place to rent for the day. It’s different with this lifestyle because we are traveling so much, but it comes with the territory because there are a lot of benefits to it as well.

As you may realize from having booked on my show, that it took you so long to get on my show. The real reason for that is because I restrict it to only the times when I am in my office for podcasting. I book them up on the day when I am in my office. It’s because I don’t like that model where you’re like, “Where am I going to interview?” Typically, when I am on the road, I’m speaking or I’m in the midst of the conference, so finding a quiet corner and finding a place never works out. I’ve had some horrible experiences. That’s why I do my schedule this way because I’m like, “I want to be the professional on the other side.” I get that what you’re doing is challenging.

It can be and then you end up in an alley in Brazil doing a podcast.

FYB COI 24 | Business Method Podcast
Business Method Podcast: It’s fun to teach entrepreneurs these little tricks, little hacks, little tools, and little methods that they can use that have a significant impact on their lives.


That’s why we invented our new product, our self-recording microphone for being on the road so that we can record anywhere with no equipment, just the microphone. We launched it in pre-order. I’m excited about it. It came out of a bad interview with Gary Vee. I was backstage at an event and they were running the interview gauntlet if you’ve ever done that. You get three minutes between each person and it’s a nightmare because there’s always noise around you. It’s hard. I had a zoom device and two XLR cables with two microphones in them. The equipment is everywhere and I was like, “I can’t hold this stuff.” She gets hand and it’s dark backstage. I set the zoom device on the floor gently. He walks up and I shake his hand. I hand him a microphone and we start going. It is an incredible three minutes. His people are trying to get us off because Common is warming up on stage. There’s this background noise. It’s bad music because he’s warming up. The whole thing is getting anxious for everybody else but the interview is going well. I don’t even remember what I asked.

That’s how in the zone it was. Have you ever done that? When you’re done and you’re like, “That was so good.” You listen back and you’re like, “Did I ask that? Good for me.” That’s what it was like. When he gets down, he goes, “Great questions.” He shakes my hand and walks away. I’m thinking, “Gary Vee told me, ‘Great questions.’” I’m excited. I pick up my zoom device and its battery dead. Those devices don’t give you any warning. There are no flashing lights. They just go blank. That’s what happened. I didn’t get one single question. I picked up the phone and I screamed at my partner who is my husband and start yelling at him that this is ridiculous. I feel like a bag lady. I’ve got all this equipment and it’s not working. I’m like, “This is never going to happen again. I’m not doing any more of these lives.” Which is why my schedule looks the way it looks. A couple of weeks later, he shows me this drawing of this new microphone. I was like, “That’s brilliant. Let’s do that.” That’s how it happened, but we come from 25 years of doing product design. Don’t think the invention went just like that. We came out of 25 years of knowing what we’re doing and having factories we know can make it happen. Still, these kinds of things happen. The challenge by your environment with podcasting, you’ve got to figure it out.

I’m going to check out that microphone because it sounds like something that we could use.

How has your position as a podcaster though helped improve your authority? Are you getting more speaking engagements? What’s happened with that influence and authority for you?

It’s helped incredibly. I get hit up to speak at conferences quite often because of the people that I surrounded myself with. It started when I interviewed the second series of 100 seven-figure location-independent entrepreneurs. All these conferences, they wanted to get a panel of seven-figure entrepreneurs or wanted to cross-promote. They started reaching out to me and I would get more speaking gigs and more opportunities to work with people. It was great and 2019 has been chaotic especially since April. I’m doing around two speaking gigs a month which isn’t a lot for a lot of people, but as you travel, it’s quite often.

It can be a lot when you’re traveling from other places in the world.

Productivity is directly connected to people's life purpose. Click To Tweet

It continues to grow and people want to do more interviews talking about the influencers, influencer marketing or seven-figure location-independent businesses. It’s a podcast and this comes from Yaro Starak. I interviewed him. If you know him, he’s an old-school podcaster and entrepreneur. He said that podcasting is the best networking hack you’ll ever find and I completely agree with them.

I agree too because I like that face-to-face. I like networking. I love that but that’s not possible with the schedules and being able to run a business and do all of that. To be able to cram that in a way that you used to be able to go to an event and have 1,000 people. It doesn’t work like that anymore. You’re right. It’s absolutely a great hack. Normally, I’d be asking people about what’s your advice for starting a podcast and all that, but I want to focus on a little different section with you because you’ve dialed that part in. That’s a missing link for many startup podcasters. You’ve dialed in that you’ve got your podcast going. It’s got a great audience and your cranking with that. How did you go with getting that funneling into getting people to show up at your events? That part of the traditional funnel, how did you make that work?

It’s a couple of ways. One is through warm network and then also through growing a podcast. They worked hand-in-hand together. People saw me as The Business Method podcaster who is interviewing all these amazing people, creating a lot of content and pushing out a lot of content that can help them grow their business. I would get more speaking gigs, more interviews, more opportunities to work with higher-level entrepreneurs. They would go back and forth. They would refer their friends to the podcast. People listened to the podcast would check out other interviews that I had done or other opportunities that I had put out there.

The funnel started to grow and then we put things in the funnel that would start to bring income. This is where a lot of podcasters think about doing a podcast, putting advertisements and having passive income. There’s a huge opportunity for podcasters out there to create their own types of events, services or products just like you are doing that support the podcasting world or people that are coming onto the show and their networks. You can sell your own stuff. I had been doing events before. I had some business accelerators that I ran around the world. I put it under the brand of what we were doing with The Business Method Podcast. It all came hand-in-hand. We would promote it on the podcast. We do informal commercials after the guest’s intro and tell them about our event that’s coming up. We have it all set up. We have a landing page. We have a payment page where they can go through, they can check out if they want to come to the event, hit the buy button, buy their ticket and the rest is history.

I think you’re being a little bit modest. There’s something that every podcaster had. It’s what we call the bingeable feature. Something that makes you bingeable and makes people consume all of your content or not miss your show. Even if they’re not going back from the beginning of listening to everything, they don’t miss your show. For you, the interesting part about The Business Method Podcast and the product that comes out of it or the events is it’s unusual. It’s not the typical, “Let’s follow this formula,” and you’re going to just do your leads in this way. It’s more customized version that taps into what we’re not doing and what we are doing well. You’re getting both at the same time and you’re saying, “We’re going to put those pieces together. We’re going to figure that out for you and with you.” It’s not a “one size fits all” approach.

That came from listening to the audience and asking them what they wanted. We talked about pain points that people need, things that when they wake up in the morning, the fears that they have, the desires that they want. It always revolves around health, relationships, money and career. People want to figure out how to be more productive, how to be more effective, how they can scale their business faster, how they can be better at work, and how they can be better human beings. Productivity is directly connected to people’s life purpose. If they can connect to that and understand how they can fulfill their purpose in a more effective way, that’s valuable. We noticed that people are saying this phrase over and over like, “I want to figure out how to get crap done. Where can I go to get crap done?” Let’s make a place where you can go to get crap done. We did and it worked and it’s still working.

FYB COI 24 | Business Method Podcast
Business Method Podcast: People want to figure out how to be more productive, how to be more effective, how they can scale their business faster, how they can be better at work, and how they can be better human beings.


Let’s talk about some of the five lessons that we talked about with every podcast influencer I talked to. What are some of the ways you found to book those great guests?

I ask another guest if they have any friends or connections. Everybody comes on the show usually has a couple of people that are in their sphere of influence that they would like to refer to a show. I never put past the power of cold emails or cold outreach because that got us Bobby Edwards, the Founder of Squatty Potty, Laird Hamilton, Josh Muccio who runs the Pitch Podcast and Jim Rogers. There are many people that have been on the show from cold outreach. Whenever I’m low on guests, I look at my top 100 people that I would just dream to have on the podcast. If I don’t know somebody that knows them that could do a mutual intro, then I’ll do cold outreach and it works. I’ve had people do cold outreach for me and it doesn’t work as well.

Isn’t that interesting? You’ve got to do it yourself. I love when I hear a podcaster was doing their own guest outreach because I know that they are more likely to be successful with great guests.

It’s fun too because like Josh Muccio for example. I sent him an Instagram message and I said, “We’re doing a podcast. Would you like to come on the show?” He replied back and he said, “Yeah, but only if I can shoot a podcast in my underwear.” I said, “You’ll be wearing more clothes than I will if you podcasted in your underwear,” and he was like, “Done deal.”

It’s because you sounded fun. That was a litmus test. I derail our five questions slightly here. I love that episode with him. What I thought was interesting about some of the things that he said on the show was there are types of podcasts that people don’t share. That’s a big challenge in the podcasting world. Do you share one when you’re suffering from addiction? You’re not going to share that with your friends. That doesn’t make it a less valuable show, but it makes it harder for that podcaster to grow their show. These are some of the interesting challenges of insider. I thought that was such a great insight that he had there. It’s good for you asking all those important questions that brought through that out.

I forgot half of them.

Here’s the thing along those lines. What are some great ways that you found to increase listeners?

From going to conferences and speaking, it increases listenership. I haven’t done much of this but I’m going to start doing paid ads for a podcast.

Many of the people I’ve interviewed in this series so far are saying that a lot of them are trying them and a lot of them are successful with them.

What are they using that’s working?

It’s sharing out the show in an authentic way. It’s not pushy like, “Listen or watch my show.” It’s like, “Here’s what we’re about.”

What platforms are they’re doing, Facebook?

Instagram is doing well for some that I’ve heard and Facebook is the other. Those two places. I haven’t heard anyone doing it successfully anywhere else.

That’s something that we’re looking to do. When you get influencers on the show, we ask people to share the podcast and we give them a bunch of links. We give them an Instagram audio that they can share on their stories or share on their profiles. That helps a lot. We ask them to share it on their email lists. Sometimes they do, sometimes they can, and sometimes they can’t because it’s not related as much. That helps quite a bit. The biggest thing is asking people to come on the show to share and make it a partnership. There are a lot of people that want to go on a podcast and do one-night stands with the podcast that they’re going on and be done with it. That’s okay if you’re Steven Kotler. You’re a big name and you’ve got so much stuff going on. If you’re not quite as a big name, any time that I go on a show, I do my best to help cross-promote. I know you’re in the same shoes that I’m in. We both want to grow together. There are many people in your network that can benefit from my show and many people in my network that can benefit from your stuff. That helps. I do my best to make it a partnership with the guests in the interviews and in any conferences that I go speak at. It’s about building relationships.

That’s true that I find across the board from the people that I’ve been interviewing in from our own experience. We’ve done well over 1,000 episodes across our four shows ourselves. The bigger the celebrity, a lot of times they don’t share which is such a shame. They have a team so they should share but the PR firms and the people that they hire, their job is to get them the placement not to do any of the follow-ups. There are different people involved and they’re not always copied on or shared with and that’s part of the problem.

If anybody reaches out to us, we have two rules that you have to fulfill. You have to share it with your email list, social media and any other platforms that are relevant, and you have to give us a review on iTunes.

You are challenged by where your location and everything, but how do you produce it in a professional way?

What’s great is technology is getting better. We have a regular ATR2100 Audio-Technica microphone that we’re using.

We’re both rocking the same one.

It’s solid. It’s inexpensive at $60 or $70, something like that. It’s durable and it’s small. We can put it in our suitcases or backpacks. I have two that I travel with me, in case one breaks and then a laptop but hook it up. We do Zoom like you. It’s the exact same setup but it’s easy.

If you keep it simple on the front-end, it’s always going to be better at the back-end. How do you encourage engagement with your audience?

One thing that we’re doing is the wave audios. I don’t know if you’re familiar with that. has these cool audios where you can put the logo of your podcast, have the audio waves playing some audiograms. Those were great. We put them up on Facebook and Instagram Stories. We send them out to the people that come on the show so they can share it with their group. We put it up on our Instagrams and our profiles as well. That’s fun. I’ve been using those quite a bit. We’re doing basic stuff like email lists, social media platforms, call to actions and check out this episode here. For people that come to our events, we give them productivity, focus or flow state podcast interviews that we have done. That’s about it.

What about some ways to monetize?

It depends on your niche. I’m a big fan of doing courses, especially if you’re an expert at it and you’ve got a lot of experience. It adds value. Amy Porterfield did a couple of years of selling one course. She had a podcast and sold one or two courses for four years until she hit over $500,000 in her business. It’s a simple business model. It can be automated and you can make your course better and better over time. Because we have the internet, there’s so much information out there especially if you are specialized and you’re good with the information that you had. If you’re a pro, it’s valuable to people and you can reach places in the world you never even dreamed of. Courses are great. If you’re qualified to do some coaching or people on your team can do some coaching, make sure you’re qualified for that. Live events are great as well. Live events are fun, they solidify your brand and get the opportunity for people to connect with you and meet you in real life.

Any last bits of advice for someone who is thinking about starting a podcast? Anything like, “Ask yourself these questions to make sure you’re right for podcasting.”

I recommend just pre-recording at least ten episodes beforehand and then you get to dabble in what you’re going to play with. You’ll get to understand podcasting, interviewing, what it takes, and the amount of time that it takes to be a podcaster. If you like that and if you think you still want to continue, I recommend pre-recording another 50 episodes minimum and have about 60 in the backlog. You could publish those on your website if you want to. I would not recommend publishing them onto Apple until you’ve got a significant number of pre-recorded episodes.

The reason why is because the way the Apple’s algorithm is working nowadays is if you publish a bunch of episodes upfront, day-to-day, they can push you up into the new and noteworthy and give you a lot of organic traffic. It helps you get more reviews which helps rank you more. If I had to start all over again, that’s what I would do. I didn’t get that opportunity beforehand because I didn’t know when we started a few years ago. That sounds a lot but I have a guy that’s in my podcasting Mastermind. He pre-recorded 60 episodes and did little promotion other than putting them out on Apple Podcast. In eighteen months, he was at 30,000 downloads per episode. It works.

That is the one thing that we find here. Those who launched with 25 episodes or more in the can and launched with that do significantly better in their first eight weeks. That tracks over time as increased organic traffic. They will hit a higher and better place. The ones that continue to do more episodes per week on top of that for at least the first year do better as well. Those two things, they do a big difference but it’s a lot of commitment. Do you have anything else that you’d like to share with us about what’s going on in The Business Method? What can we look forward to in the future?

There will be more great interviews with amazing people. I have an idea about maybe interviewing 100 people that have built billion-dollar companies. That sounds like a juicy one. We had to finish another 50 or so episodes with major influencers. Some great episodes, more products, services, and events to help entrepreneurs grow their business will be coming out in the future. That’s it.

What days of the week do your episodes air?

Wednesdays at 5:00 AM, Eastern Standard Time.

There are new episodes every Wednesday. The Business Method Podcast with Chris Reynolds.

Thanks, Tracy.

I love the Center of Influence episodes that we’re doing. I get to talk to such interesting people like Chris. We’re getting a deeper insight into this business of podcasting. We’re not just talking about the influence of podcasting. We’re talking about how to be an authority and the center of influence. Someone who’s a deep expert, who is using that influence for good. They’re using it to move their business along and to have ripples of success with the people that they’re helping from their podcast. Chris Reynolds is one of them. I highly recommend his podcast, The Business Method. I know you’re going to enjoy it as I enjoyed it as well. The influencers and the people that he interviews are amazing and the insights that they give are valuable. Check that out and check out his programs as well. If you have great podcasters to suggest or you are one of them and you want to be featured on the Center of Influence, then reach out to us on social media @FeedYourBrand or go to and send us a message. I look forward to talking with you as a successful podcaster in the near future. I look forward to bringing you another successful influencer in the podcast industry in the next episode. Thanks, everyone.

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About Chris Reynolds

FYB COI 24 | Business Method PodcastChris Reynolds is the founder of The Business Method and Get Shit Done Live. The Business Method helps entrepreneurs grow their businesses rapidly using high-performance productivity techniques. Chris has been an entrepreneur since 2007, and he left the U.S.A in April of 2011 to travel the world while growing business. Over the years he has created business accelerators while interviewing over 300 successful entrepreneurs on The Business Method Podcast including people like Steven Kotler, author of Bold and Abundance, Jim Rogers, former partner of George Sorors, John Lee Dumas, #1 Business Podcaster, Casey Fenton, founder of Couch Surfing and Ron Lynch the marketing mind that took GoPro from $600k to $600 million. Currently, Chris focuses on helping entrepreneurs scale their businesses and life using research driven high-performance techniques.


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Tracy Hazzard

Tracy Hazzard

Tracy Hazzard is an Authority Magazine columnist, former Inc. Columnist on disruptive innovation, and host of 5 top-ranked podcasts including: The Binge Factor and Feed Your Brand–one of CIO’s Top 26 Entrepreneur Podcasts. She is the co-founder of Podetize, the largest podcast post-production company in the U.S. As a content, product, and influence strategist for networks, corporations, marketing agencies, entrepreneurs, publications, speakers, authors & experts, Tracy influences and casts branded content with $2 Billion worth of innovation around the world. Her marketing methods and AI-integrated platform, provides businesses of all sizes a system to spread their authentic voices from video to podcast to blog, growing an engaged audience and growing valuable digital authority.
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