Podcasting Essentials: Essential Skills And Expert Insights From Mark Herschberg

Learn the essential skills for podcasting from expert insights as Tracy Hazzard welcomes back the ever-insightful Mark Herschberg of Brain Bump. As a serial guest on more podcasts than one can count, Mark brings a wealth of knowledge and experience to the table, making this episode a must-listen for anyone interested in the art of podcasting. Mark shares invaluable insights from his new article series, “Podcast Alchemy,” which delves into the intricacies of successful podcast guesting. Tracy and Mark’s conversation flows effortlessly, touching on everything from the nuances of guest-host chemistry to the dos and don’ts of being an effective podcast guest. They dissect common pitfalls, such as shotgun pitching and lackluster bios, while also exploring the various models of podcast monetization. Mark’s candid advice, coupled with Tracy’s astute observations, makes for a truly enlightening discussion that’s bound to resonate with both novice and seasoned podcasters alike. So, tune in to uncover the secrets of podcast alchemy and elevate your podcasting game to new heights!

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Podcasting Essentials: Essential Skills And Expert Insights From Mark Herschberg

I’m excited to have Mark Herschberg back. I think this is his third time on the show. He was my 99th episode and I was his 99th interview. He is a serial guest. He has guested on more shows than anyone I know. He has such great insights into when it works, when it doesn’t work, how to make it work, all of these things. He started a new article series called Podcast Alchemy. I can’t wait to talk with him more about that and get into that. First, in case you didn’t read about Mark the first time, I want to make sure I give you a little bit of background on him. He’s the Creator of Brain Bump, which is a cool app and I’m sure we’re going to talk some about it in the episode there. In fact, I know we will. He’s the author of The Career Toolkit: Essential Skills For Success That No One Taught You.

That is what brought him on my show. That is what got him into podcasting as a guest and a serial guest at that and got him up to 99 interviews that he had done by the time I met him. He has spent his career launching and developing new ventures at startups and Fortune 500s in academia. He’s helped to start MIT’s Career Success Accelerator where he’s taught for over twenty years. He’s a great teacher and a great sharer, and in promoting his book and his app, he’s now appeared on hundreds of podcasts, including over 200 appearances in a single year, covering topics from career to AI to tough links.

It’s a little bit of everything. I always enjoy my conversation with Mark. We always get to catch up and have these fantastic synergies over our thoughts about what’s working, what’s not working in podcast guesting, and what’s working and not working in podcasting in general, and what’s working and not working in tech. I know you’re going to enjoy the insights that are here. Normally on this show, we are promoting a podcaster. Mark is not a podcaster, but he has this great article series that I thought would be very useful to podcasters and that’s why he’s on my show. Let’s read from Mark Herschberg, Founder of Brain Bump.

About Mark Herschberg

The Binge Factor | Mark Herschberg | Podcasting EssentialsMark is the creator of Brain Bump and author of The Career Toolkit, Essential Skills for Success That No One Taught You. Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia. He helped to start MIT’s career success accelerator, where he has taught over over 20 years. In promoting his book and app he’s appeared on hundreds of podcasts including over 200 appearances in a single year covering topics from careers, to AI, to cufflinks.

Follow Mark Herschberg on Social: Facebook | Instagram | LinkedIn

Mark, you’re back here again. It’s been a while between each one of our times and we spend half the call catching up with each other. I’m glad we do that. It’s worth it to me.

I am excited to be here for my threepeat.

This is a first for me, and I think for you as well.

Podcast Alchemy

I don’t normally have people back that often, maybe once or twice. It happens on occasion, but at threepeat, there’s something special going on. What caught my eye was your series on Podcast Alchemy. I love what you’re doing here because it is concentrated in terms of advice on that podcast host and guest blend. It is the alchemy between the two that matters.

There are lot of great content out there on things like how to get your lighting right, how to promote your podcast, and get the right mic. Those are all important, but it’s getting that chemistry between the guest and the host, and getting everything to line up that makes such a great podcast.

 

The Binge Factor | Mark Herschberg | Podcasting Essentials

 

It is my number one pet peeve for all things guesting when people run a shotgun approach when they just hire a company, an assistant, or a bot and say, “Pepper everyone in the finance category, a podcast host,” and you get all kinds of randomness. It needs to be targeted. It needs to be special.

Semi agree. Now, there’s an asterisk there.

I know, after 300+ guest spots, I think you might disagree.

I’m a little on the volume side. I had a long conversation with Dave Jackson of the School of Podcasting about this because he said, “No, you got to be targeted.” You do have to take something of a shotgun approach. You have to go wide because you’re going to get rejected. My hit is probably somewhere around 20%. 1 in 5 will be successful. When I first started as I was figuring it out, it was much lower. That doesn’t mean spam everyone. I’ve got my core message and I will take a few minutes. I’ll look and say, “First, do I think I can add value to this audience? Is it a fit?” not just, “You had this one word.”

I will take my pitch. I might do a small tweak or two, but I’m not writing a custom one each time. In fact, my first started, I would sit there and go, “Hi, Tracy. I looked through your prior episodes and I saw episodes like A, B, C,” and I’ll call out the episodes and I’ll listen to a couple of minutes of each and then I’ll go in and try to do, “Here’s specifically what I think I can do for you.” I am spending a lot of time with little ROI when I move to a good generic, but good clear pitch. I have 2 or 3 pitches depending on what angle I’m going with. I might change a line or two in a fairly standard way that is relevant to you and your audience, but that lets me do it at volume.

You’re still checking out the shows. You’re just not buying a list and then dropping them all in. That’s the approach that I have. I can’t tell you how many hosts who don’t even take guests get emailed.

That’s a pet peeve of mine. With probably about 2,000 pitches, I think twice I did that. Once I was referred in by someone. I assumed and I didn’t pay close enough attention. Not only do they take guests, but there are, for example, lots of podcasts about women in business, wonderful podcasts, “I think I’ve got great things to say, but I might not qualify because I am not a woman in business.” Pay attention to who they’re looking for as a guest.

There’s a model of things you’re going to talk about in the Alchemy Series about host or guest. I’m a fan of host plus guests for hosts I recommend this heavily, but I’m interested to hear what your thoughts are on it.

They do different things. Very early on people would ask me, “You’re going on all these podcasts, why don’t you have a podcast of your own?” Thankfully I have a business background. I’ve been doing lots of tech startups for most of my career. I started to think, “What am I going to get out of this?” Here’s the key thing, guesting and hosting do different things when you are guesting that is very broad, that’s more like PR, “I’m over here. Here’s my message. New audience.” You are doing the quick hits, getting the word out. You are not going to sell a high-end product or service. I am very explicitly not a coach. My book is what got me on this.

Guesting and hosting do different things. Click To Tweet

Let’s give folks a little context. I wrote a book called The Career Toolkit: Essential Skills For Success That No One Taught You based on a class I’ve been teaching at MIT for twenty years. In my day job, I’m a CTO. That’s what I do for money. The book, I put out for fun. Most people with a book like that would be an executive coach. I am not. They would sell coaching services, let’s say for $10,000. You can’t go on a podcast and say, “Hi, I am Mark, I’ve got great advice. Now pay me $10,000.”

No one does that on a dime. No one does that if hearing you once, but I could get them to maybe buy the book. People will buy the book after hearing from you and sign up for your email list. You can get those low-cost things. If you are a host, that’s where you build the trust. If I had a podcast week after week, they’d hear me or great guests I’d bring on someone like you and other people we know and keep saying, “Mark’s podcast keeps adding value to my life.” When it comes time that they say, “I do want to invest in that product or service, who do I trust? That person I’ve been listening to every week.” They can work together as you note. because you can do that first one to get people to your show and then you can build that brand trust.

That is such a good perspective on that mark because I’ve always said that this is the easiest long-tail sale I’ve ever done. I used to do contracts for $120,000 minimum, but I could close them faster because I had a podcast. For the bigger programs, you should be a host. That doesn’t mean that hosts shouldn’t be out there no matter how, what their shows’s about, getting some more listeners, getting some more expansion, and bringing more people into their community. That’s a perfect guesting opportunity for something that’s a little bit more, “Get to know me. Come in. Buy my book. Buy my small course. Join my membership community. Follow me on LinkedIn and start to learn more about me.” That’s a great entry point. Podcasters need that too. They’re missing out by not doing both.

Here’s the pixie dust. Here’s where the Alchemy says 1 plus 1 equals 3. One of the best things and I know you know this, it’s the people you’re going to meet. You mentioned that we were catching up before the show. I have built many great relationships with people like yourself and other people in our field who are probably because you’re going on hopefully relevant shows and not shotgunning a list, you’re meeting people who are in your field or an adjacent field and you’re building that relationship. This is critical. I’m always shocked when we meet a podcaster who says, “Thanks for being on the show. Click done, the Zoom ends.” You have a conversation afterward and you build that relationship. The reason that I’m on a third time is because we didn’t say, “Thanks for having me on, Tracy. I’m done. We got to know each other and we built that relationship.” That is where there’s much value.

I’m glad we’re catching back up. Here are some things. You have guessed on many shows that you have a list of the best and the worst host characteristics or the things that bug you about them. We’re going to talk about the best ones because we want them to concentrate and model on these best ones. If you occasionally mention a couple of the worst ones, that’s okay too, but let’s focus on some of the best hosting experiences you’ve had.

Best Hosting Experiences

A few good things. Give me some information ahead of time. Tell me about your audience now. You might be the parenting podcast. I know it’s not about surfing, but I don’t know, is it parents of younger people or older people? Are you having more single parents? What type of parents you might not know and that’s okay. If you have an arch type, knowing that it’s more parents of toddlers versus parents of teens, that might change the message I’m going to give or the anecdotes I provide. Give me that context.

Giving it ahead of time is smart because then you have time to think of, “Which stories or case studies do I want to talk about?” It gives you a chance to prep.

Speaking of prep, tell me, is it audio or video? I might have seen you on Apple Podcasts. I don’t know if you have a YouTube channel. Do I need to set up lighting and many female guests, hair, and makeup? That takes time and they need to know. I did get tricked once when they said, “No, we’re audio-only.” I thought, “I wear a T-shirt for audio-only.” Readers, I wear French cuff shirts, it’s part of my brand. I’m very dressed up. You’ll see it in my videos. If it’s audio, I’m going to wear a T-shirt. What she did is she took a screenshot and put it out there. I didn’t know she was doing that. It was off-brand for me.

Podcasting Pet Peeves

It’s important to let people know how you’re going to do it. What are some of those things that those pet peeves occur?

The way people read bios I have pulled up a bio for this episode. I have it right here and I’m going to read your bio. I’m going to show you the two ways I see bios done. The first, this is how it should be read. I have not done a lot of doing this over and over. I’m reading this relatively cold, “Tracy Hazzard is a seasoned media expert with over 2,600 interviews from articles and Authority Magazine, Buzzfeed, her Inc. Magazine column, and from her multiple top-ranked videocasts and podcasts like The Binge Factor, The Next Little Thing, and Feed Your Brand, one of CIO’s Top 26 Entrepreneur podcasts.

Now, I’m going to read the second paragraph about how I hear many people do it, “Tracy brings diverse views from what works and what doesn’t work in marketing, branding, and media from thought leaders and industry icons, refining success around the globe.” I’ll stop there because it’ll get painful. People don’t do basic scanning or look through it once or twice and read it as if they know what it is not that each word is a big surprise. It sounds so much more professional.

I like to do mine which not everybody does because sometimes you’re doing it live and you’re going to do it in one single recording. I totally understand that, but I like to do it after because there’ll be something you’ll mention on here and I’ll be like, “I wish I highlighted that when I said it so that I emphasized it because then it would make sense later, and I’d make sure people heard that piece of it.” That’s why I like to do it afterward because it is for that purpose of I scan it and I want to make sure that the important parts come across sometimes you have to cut people’s bios. They’re too long.

Another one is the call to action. Many hosts mean well and say, “Thanks for being on. We’ve got Mark’s website in the show notes. Go check it out.” Thank you, I appreciate that. Remember that many people listen to podcasts when they’re driving, when they’re at the gym, and running. They’re not going to look at the show notes because as soon as they’re out of the car or done with the gym, they’re somewhere else. Saying, “Go to Mark’s website at,” whether you say it or I say it, but even if it’s in the show notes, giving that audio, we’ll catch the people who may not look at the show notes. I know we’d like to think everyone carefully reads the show notes, but they don’t always, even if they do the repetition of that brand or website once audio later in the show notes, it’s helpful. It only takes another fifteen seconds or so. Please make sure what’s in the show notes, whatever that call to action is, it’s in the audio as well.

The Binge Factor | Mark Herschberg | Podcasting Essentials
Podcasting Essentials: We’d like to think everyone carefully reads the show notes, but they don’t always. Make sure that whatever is in that call to action is in the audio as well.

 

I’m going to disagree with you slightly here because we teach our clients not to do that. Not to allow callouts for websites or anything like that. We teach them to send them to one place for it. Usually, it’s their blog, home site, podcast site, or whatever that is. In my case, it’s TheBingeFactor.com. I send everybody there because I want the repetition of where to find the information with my audience because supposedly they’re binge listeners. They’re coming back again and again, and that’s the one thing they have to remember. I’m the resource for that.

That’s why we do it that way. I do agree with you, a lot of times they aren’t making it clear what the call to action is. In other words, if you’d like to find out more information about Mark’s company and his book, the Career Toolkit, you need to go to the blog post for this episode. They’re not making it clear about the compelling reason to go there that’s the call to action missing. They’re like, “Find out more about it.” It’s too casual. It’s not a real reason to go find it that’s the distinction that I like to make. The other thing is that I do think it is much more effective if the host delivers your call to action than if you deliver it.

I agree with that because the host is validating you. I’m going to talk myself up, but when you say it and you are the name they trust and by the way, if you are a guest, be sure to do the same. Be sure to say, “For those of you who are hosts, Tracy has a wonderful service. If you haven’t checked it out, you should. I do believe that and I’m sure you’ve said it.” She’s going to say it, but now I’m saying it. Both parties can validate the other person and add that extra social proof more than you can when you’re each tooting your own horns.

Different Podcasting Models

I think that ties into one of the other things we wanted to talk about here, which was there are different models if you start to understand that I have a show that has a particular model that works, you’ve now seen the pattern of them by being interviewed by many and very many of them are running on a very particular model, which is, “I’m making money off of the sale of my high ticket coaching business. That is my model. I need to continually remind people without being too salesy. That’s why I’m here as a host.” If you understand that you can support that and if your model is some other different model. What are some of the models you’ve seen? What I want to particularly hear are the ones that benefit guests the most.

There are a few different models. The most obvious is the host is selling the host products or services. That’s very clear. Another very obvious is selling advertising. We’ll use that generally, whether you’re running ads or you have sponsorship. You’re monetizing the audience in an indirect way. We do see some hosts will charge guests and we can go down that rabbit hole.

I’m cringing on the other end for those who can’t see me. I hate that one.

I am not a fan of that. I always say when you go and watch the daily show, when you watch these late-night talk shows and we know people go out and they promote their movies or whatever they’re doing, but guess what? Those of us who aren’t movie stars, we’re promoting stuff too and we’re happy to provide you content, but I’m sure those movie stars are not paying the late show to go on it to say, “Please put me on,” because the late show’s saying, “Getting you on helps us good content.”

“We make good advertising dollars when you show up and you’re a good guest.”

If you are charging people, it’s the low-quality people who don’t know much marketing and say, “I guess I have to pay to be on it,” whereas the people, you want the super successful people, the CEOs and business owners, top-selling authors and thought leaders, they’re not going to be paying for it, but they’re the ones with the most value. It’s a win-win when you elevate the standards. There’s another model that most people don’t know and that is selling to the guest. In my prior life, I was CTO at multiple lead generation companies. Here’s how this model works. Let’s suppose I have a company that does database optimization and that’s what my service is. Who am I selling that to? I’m going to look for someone who might be the CIO or VP of information at maybe a midsize company.

If you are charging people to guest, you get low-quality people who don't know much about marketing. Click To Tweet

Big companies, they’ve got all in-house, tiny companies, they don’t have the problems. Let’s say a company maybe that’s 500 to 2000 people in the US and they have some level of it in-house. They’ve got a VP, “Who would purchase this service?” It would be the VP, a director or a CIO. That’s who I want to meet, then what I do is I reach out and I get that person, my target customer onto my podcast. Now it’s very sneaky because I say, “I would love to have you come onto my show and talk about the great work that you’re doing. I’m flattering you. I’m telling you I think you’re awesome. I don’t care what you say. I don’t care if my guests care what you say. In fact, I might have an audience of ten. It doesn’t matter to me. Because what mirrors is you and I have a conversation and we’re going to have multiple conversations.”

One signal for this is you get put in a lead funnel. You’ll start getting the series of drip emails, “I’m going to send you a couple of emails in the next few days telling you how to be a great guest.” They’ll often have little videos because you see a little video of me, the one-minute video, make sure you’re not backlit, make sure you’re using headphones. A couple of little tips each time, then we meet up, we do the podcast and talk about things afterward.

We’ve got the follow-up emails and I do a follow-up meeting. At this point, you and I have been interacting many times and my hope is six months from now when you say, “Our databases are slow. How about Mark? I know this guy. I like this guy. I trust this guy.” The whole thing was selling to you by dangling something that probably this false concept of being in front of my audience when my audience might not even exist.

I have clients who do that. I have clients who build them and we help them orchestrate them and understand what that model should look like for them. I find it works anyway, that if you are truly serving your community and your listener base, the guests that you choose are going to become people who want to do business with you. It will happen naturally without you having to force it through the funnel that funneling process at the end of the day could leave a distaste in their mouth for wanting to work with you. It would’ve been the opposite otherwise. That’s why I’m not a fan of it and anyone who knows it. I can tell you for a fact that I probably closed about 50% of the guests that come on my show to come and bring their show to Podetize.

That doesn’t mean that’s its purpose. It’s certainly not something that happens, it happens naturally because they have such a good time on the show and then they see what we do when we promote their show on the other side of it and they’re like, “What did you do? Can I have an audit? Can get my show appraised?” They ask for it it happens naturally without trying. I’m a bigger fan of that than doing it and that is the primary reason for doing it. The other key is if you get spammed out on LinkedIn because I hear you have 500 employees and I’m sure that’s a problem, we’d love to have you come to talk about it. How many of those do you get? The other issue is if there are too many pre-calls no podcast host who’s worth thirst salt just in general, it has the time for the extra calls. It’s their job to do sales calls or they wouldn’t be taking the extra time for it.

This goes back to that alchemy, that relationship building. I always harp on guests, “Don’t go in trying to sell during the episode. The episodes are about adding value to the audience. If you create value, they’ll start to say, ‘What else might you have?’ and they’ll look at your products and services.” The same thing is true if the host isn’t saying, “How do I sell in whether to the audience or the guest?” but says, “How do I create value?” and going back to when the guest is your customer or a potential customer, “How do I make sure this is a good experience for your guest?” If you do that and you build the relationship, what happens is what you said is that you convert many people. Not because you went out saying, “How do I get in my lead funnel?” but, “How do I create value for them?” “How can you create more value for me? Let’s talk. “

That mutual creation of value is critically important in the scope of things. I was glad that you were very straightforward in your first installment in your Alchemy series about podcast guesting is not going to sell thousands of books. It’s not going to be a windfall. In fact, you even talk about the fact that it’s not going to be a windfall even if you were to going on the Today Show. It’s not always a guarantee of that.

Best ROI

What were some ways or some things that you did that you felt moved the needle the most to keep you going? I mean, 300 interviews to do is a lot. I don’t even know how many more you’ve done since then, but the last time I checked you were at 300. It’s what makes it worth it. What kinds of things did you do when repurposing or what alchemy created the most value for you as a guest for you as an author?

I do note that I’m unique because my whole purpose in podcasting is to help others. I don’t have much to sell. Yes, there is a book and you can buy the book, but no author ever gets rich from selling books. It’s selling the other stuff, which I do not sell. My passion has been helping other people. In fact, a lot of my volunteer work has been in these veins as well, helping people with their professional efficacy. I got ROI knowing I was out there helping people. I got a great return as we talked about building relationships like the one I’m fortunate to have with you, but then you do get what I call lottery tickets. I have gotten some talks, I do professional speaking and generally I wouldn’t recommend podcasting as a way to find your clients, but it can raise your visibility and if you have multiple services, it gets them down the path that may ultimately lead to the high-value talk.

The Binge Factor | Mark Herschberg | Podcasting Essentials
Podcasting Essentials: No author ever gets rich from selling books. It’s selling the other stuff.

 

Once in a while, I did have someone say, “I’d like to talk to you about coming into our organization.” Don’t count on that because the people who hire are few and far between higher speakers for events, few and far between. I don’t think it’s the best ROI, but occasionally that happens. Partnerships may come out of it. I’ve certainly helped, not for myself because I don’t have a lot of revenue and things. I give stuff away, to other people through introductions and creating partnerships and opportunities for others. I could have done that for myself. With the Brain Bump app, it’s a free tool, another thing I give away, I had done it for books, but as I was talking to podcast hosts, someone said, “Can you do it for podcasts?” Why not? It expanded my product line and I suppose if I was selling it, I would now be selling to a bigger market instead of giving it away for free to a bigger market.

Brain Bump

Tell everybody a little bit about what Brain Bump is because it’s fun. As a person who reads a lot of books, and I’ve recorded a lot of podcasts, but I think I’ve read at least three times in books over my lifetime. I’m a bigger reader. I can’t possibly remember where I got the quote from because I read it frequently. Brain Bump is a great repository, but tell them how it works.

That’s one of my prompts. I think I read this thing, I said this somewhere, but I can’t remember. Realistically you forget most of what you read in a book two weeks later. When you listen to a podcast episode, you probably forget 90% of the episode a day later and by next week it is a distant memory. This isn’t good for either party. The audience, the reader, or the listener says, “I invested all this time. I want to remember and retain and use this.” The brand, in this case, the host, the author says, “I care about you learning. That’s why I do this. If you can’t remember the value I create, you are not going to think highly of my brand and come back to me.” It turns out there’s a solution for both sides.

The Brain Bump app and it’s a free app on Android and iPhone. We take the key ideas from books, podcasts, blogs, talks, classes, and different sources. We put those highlights into the app. Think of tip cards, “Here’s what you’d highlight in a book. Here’s that audio clip. It’s all text right now, but here’s that 2 or 3-sentence takeaway.” It goes into the app, it comes with the branding, the source, and it’s hyperlinked to the source and it’s all organized by topic. The app helps people in 1 of 2 ways. In my book, for example, I have networking tips.

“Where do you read it?” “Sitting at home.” “Where do you need it?” “Two months later as you’re at a networking event.” As you’re walking to that event and saying, I can’t remember what I read, you pull up the app, you tap networking as the topic and there are all the tips from the book and the podcast you heard right there in front of you. You flip through it. You might even say maybe you’re on your way to the event. Say, “That’s a good tip from this episode, but I think I get, I want to go further. You click the link and it’s going to take you right to that episode or the blog post so you can read it.”

This is great for podcasters because of your evergreen content. That episode might have been from 2 days ago or 2 years ago. It’s not organized by time but by topic. You’re going to drive traffic to your evergreen content or the app user can use it to get a daily reminder, think like a daily affirmation, but from content that he wants from your podcast or another brand. The whole time, it’s branded. They keep seeing your brand over and over, and it builds that brand trust.

I love the concept of it because, personally, I cannot even remember all the episodes. I’ll be like, “Somebody said this. Which guest was it?” It’s not as easy for us hosts to do it as well. This is a great repository even if you’re only using it for your personal use. I highly recommend you use it as a share tool as well. It’s great. You should go check it out. Mark, I’m glad you have kept up your podcasting. It wasn’t like a one-hot, you launched your book and then it was over. I’m glad you stayed and kept dabbling and keep going in the podcasting arena because you have much value to share.

Thank you. The lesson for authors, podcast guests, and podcast hosts, it’s a marathon, not a sprint. I know authors go on twenty podcasters and think, “Check. Done.” As a host, you can’t say, “20 episodes, why don’t I have 10,000 downloads per episode yet in both cases?” It is a marathon and consistent delivery of value that will build up your credibility and your audience.

It's a marathon, not a sprint. Consistent delivery of value will build up your credibility and your audience. Click To Tweet

It is such a pleasure. Thank you for being here.

There are many different ways Mark and I could have taken this interview. I love his prep work, which I didn’t go into when I was doing my introduction of Mark, but in our prep work, he spends time connecting and talking with his host that he’s going to be on trying to understand the most important value he can bring to the audience. What part of his experience, his expertise, his book, or his app can he bring out and highlight that’s unique to the show? It means that even though he’s been a guest 200+ times in a year and more than that, since then he’s never repeating himself, which I think is an amazing gift to every one of you podcasters out there.

You get a guest who is an absolute pro, and it’s not the same old stuff they did on everyone else’s show. That’s pretty amazing. I’m glad that Mark could come back, talk with me here, and share these ideas with you. I am fascinated by the controversy that’s already been generated by some of the Podcast Alchemy articles. There was the one that came out as I was recording this that was about the idea of the pitching part of the guests. If you’re pitching to be a guest on a podcast and you send out a pitch, should you send out a generic one or should you customize it? The prevailing advice out there from all the guesting podcasts, guesting service companies, and all the experts out there is that everything should be custom. Mark might have found something different in his experience.

It’s definitely worth reading all the connections up to Mark’s great information and the Brain Bump app, which you want to check out if you want to think about how you’re going to dial in and do shared quotes and some other things for your show. This might be a great tool for you to explore using. He’s made it podcaster-friendly. It’s something that you want to check out. Connect to Mark because you should be directly connected with Mark Hershberg everywhere on social media. Thanks, everyone, for reading. I know this was a departure from our normal episode, but I’m glad you were here so that we could talk about this viewpoint of our industry. I’ll be back next episode with another podcaster to talk about their binge factor.

 

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Tracy Hazzard

Tracy Hazzard

Tracy Hazzard is a former Authority Magazine and Inc. Magazine Columnist on disruptive innovation, and host of 5 top-ranked podcasts including: The Binge Factor and Feed Your Brand–one of CIO’s Top 26 Entrepreneur Podcasts. She is the co-founder of Podetize, the largest podcast post-production company in the U.S. As a content, product, and influence strategist for networks, corporations, marketing agencies, entrepreneurs, publications, speakers, authors & experts, Tracy influences and casts branded content with $2 Billion worth of innovation around the world. Her marketing methods and AI-integrated platform, provides businesses of all sizes a system to spread their authentic voices from video to podcast to blog, growing an engaged audience and growing valuable digital authority.
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