How To Make Your Niche Podcast More Interesting And Engaging With Felipe Engineer-Manriquez Of The EBFC Show

 

Do you think the niche podcast you want to focus on has no value? Think again. Tracy Hazzard introduces Felipe Engineer-Manriquez, a bestselling author, international keynote speaker, and The EBFC Show podcast host.  Felipe shares how it took him five years to believe that there was something valuable to share, show, and tell. Guess what his niche is? Scrum. It’s a management framework that allows people to deliver value reliably and creatively. Like Tracy emphasized a few episodes back, go for the specific niche. The key is to solve real problems, not fake problems. Join in the conversation to learn more tips on making your niche more interesting and engaging.

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How To Make Your Niche Podcast More Interesting And Engaging With Felipe Engineer-Manriquez Of The EBFC Show

I have a podcaster in an interesting and technical area and he’s doing amazingly well. He is Felipe Engineer-Manriquez. I love the name and it is real. I asked him but it is not what he was born with. He changed his name but he’s all about the engineer. You can imagine that this name is getting great play as a podcast host but also probably great publicity as well. While it’s a lot of work to change your name and everything, it’s strategic in his particular case.

He has got The EBFC Show, which stands for The Easier, Better, For Construction. Remember, I said really niche and specific. He loves to talk about construction scrum and scrum in general, which we are going to define because I’m going to leave you hanging until he talks about it. I would rather it came from him because he wrote the literal book on that.

Felipe is a best-selling author, international keynote speaker, The EBFC Show podcast host, and proven construction changemaker from million to billion-dollar size projects and companies worldwide implementing lean and agile practices. He helps people work twice as fast with half the effort, easier, better, and faster. He is a registered scrum trainer and master. He enables change via blogging, coaching, social media, and his book, Construction Scrum.

He is also a Lean Construction Institute Chairman’s Award recipient for his contributions to the industry. I listened to some of his shows. I’m not in the construction business, although I do have a background with family in construction. It’s not like I haven’t heard these terms before. I love that we can geek out together on this. You are going to enjoy the show and getting to know him.

One of the things that I want you to get an understanding of and think about for your purposes and your show is how can I apply what Felipe is teaching and showing us how his show works to my show so I can construct an easier, better show? Felipe, thank you for joining me. We are going to talk about The EBFC Show. I love that it has so much meaning but one of the things that are my favorite is your logo. It looks like a seal of approval. It has this nice look to it. I like that you don’t reveal what it means on your cover art. You would leave it for your description. I think that’s so great. It’s The Easier, Better, For Construction or EBFC.

About The EBFC Show Host Felipe Engineer-Manriquez

TBF 124 | Niche PodcastFelipe Engineer-Manriquez is a best-selling author, international keynote speaker, The EBFC Show podcast host, and proven construction change-maker from million to billion dollar-sized projects and companies worldwide implementing Lean and Agile practices. Engineer-Manriquez helps people work twice as fast with half the effort – easier, better, and faster. Felipe is a Registered Scrum Trainer™ (RST), Registered Scrum Master™ (RSM), and enables change via blogging, coaching, social media, and his book, Construction Scrum. He is also a Lean Construction Institute Chairman’s Award recipient for his contributions to the industry.

Social Media Links: Facebook, Instagram, LinkedIn & YouTube: All social media links: https://thefelipe.bio.link/

It rolls off the tongue. I was telling somebody that I borrowed from a great person that came up with this concept of how to make life better for people. The acronym that they taught was EBFC, Easier, Better, Faster, and Cheaper. Some people don’t like cheaper but I don’t equate the cost of something with the quality of something. Those are two separate things altogether.

I used to work for Herman Miller. You are from the Chicago area. I used to live off the bay there. Herman Miller had a company back then called SQA, Simple, Quick, and Affordable. It was their quick ship program for all their products. Only people in the know in the industry knew what that was. That’s why I love what you’ve done here because when you have something that’s going to resonate with a specific audience, and in your case, you are talking to a detail-oriented construction project management audience here. This thing using acronyms and these things piques your curiosity. That’s what it’s for. I want to know what that means.

We can’t even go a day in the built world and not use at least 35 acronyms in a single day. That was how we roll.

Let nothing slow you down. Click To Tweet

You might as well coin some new ones and make that all about your show. It’s a great strategy but it shows you that you know your audience and who you are going to talk to. What made you decide to start a podcast that was so focused like that?

Thank you, Tracy. I love your last name too, Hazzard.

It’s maybe not so good for construction.

It’s even better for construction. It makes you more methodical like, “There’s danger here, hazard.” I will engineer a solution so that no one gets hurt. That’s my last name. It all works perfectly together. The genesis of the show was the pandemic. I know we can’t stop talking about COVID. Apologies to anybody, I might mention COVID one more time.

In the start, I used to do a lot of speaking engagements and talk about the type of work I do, which is I help companies and project teams deliver their work easier, better, and faster as a side effect. More profitable is a 3rd-degree side effect. When I couldn’t talk anymore, I was getting cabin fever, to say the least. That’s an understatement.

A friend of mine had encouraged me to start my own show and had been telling me for five years. It took me five years to believe that I did have something to share, show and tell. I did it. My first guest was the hardest guest to convince because they were the first ones to come on and do it with me. It was phenomenal. We had a blast. My friends all know this, if you call me, it’s going to be an hour that we are going to talk. That’s going to happen. There are no like, “Real quick calls. No, not here.”

I joke about it all the time. This is such a broken record here that I will say like, “If your show is for marketers, they have the attention span of a gnat. Engineers do not have that short attention span. They have a long one.” Your audience wants a long show.

We have a long show. I spent a lot of time like a good engineer. I am trained as an electrical engineer to let people know. This microphone is enhanced by my hands and my brain. That’s why it sounds so velvety smooth. It’s my design. I talk to people who potentially would listen to the show and I wanted to make sure. I said, “What shows do you listen to?” I didn’t say thinking of me because people will be Midwest nice. Having grown up in the Midwest, there is such a thing as Midwest nice.

TBF 124 | Niche Podcast
Construction Scrum: How to Deliver Projects Easier, Better, and Faster

That politeness can be dangerous, especially when you are going to spend a lot of time and energy creating something. The feedback I got was a long-form show. People said, “You have to talk.” Some other people recommended I try with guests first before maybe going independent. I’ve got so addicted to having guests on that I never wanted to do it alone. I love having guests on. It’s my favorite way. For some shows, I talked to my guests for three hours but we had a rule. It’s 60 minutes or less.

There have been two exceptions and the audience has responded. They come back and listen. We watch the metrics. I nerd and geek out on the analytics with the team. It’s incredible to see that we went from my family listening. One of my son’s friends was my first subscriber ever on YouTube and I knew exactly who it was. They are still subscribed. I was thinking, “I’m doing something right if I’m keeping that first-person still connected and coming back after all this time.” Now we are in over 70 countries worldwide and do live streams now in addition to the regular show that comes out every two weeks. The feedback from the fans has been pleased and more. The answer is yes and yes.

This was great for you. It gave you an opportunity to shift into something that you enjoyed and it comes across in the show. When you listen to Felipe’s show, you are going to hear how much he gets into the conversations with your guests. Shows need to have topics and occasionally you can always drop one in a bonus episode. What I like is that it’s not all your viewpoint. It’s a collaborative conversation between you and your guests.

You are getting that joint perspective view on this aspect of the market, the industry or this topic. I love how you are doing that because that is bringing in a broader perspective where I’m sure you said you were a speaker before. It can feel like a lecture otherwise and not a conversation or sharing of knowledge.

We wanted the show to feel like someone had tapped my phone. That’s the feeling that you would get. That’s what the show tries to go for. We start every show with casual dialogue and some guests, I joke and say, “Can you give me a good hook?” It’s crickets, nothing. They freeze deer in the headlights. For other guests, we find good things to bring people in. We let them know what it’s going to be about. It’s going to be a very easygoing conversation. We are going to get real. You have to be honest to be on my show and speak the truth without getting yourself in trouble. It’s stereotypes that are earned. They are not stereotypes by accident.

I didn’t tell you this before but I’m an engineering construction brat. My father helped build the Alaska pipeline, the Sasol pipeline. It’s oil and gas construction and building. He worked for Fluor Daniel as an executive in the later years. In the early days when we used to go into his office, he was in constant scheduling. Computers were still cards. I remember them doing punch cards and being fascinated by the machines. That’s how I grew up. We grew up sometimes off the job sites all around the world. I know the people.

I bring people from all parts. Sometimes we have tradespeople come on or what the people have commonly known as the subcontractors. To me, they are tradespeople because we are all partnered together. I have had a mental health comedian come on the show, Mr. Frank King, who used to write for Jay Leno. I have had some other people working in the mental health arena and some executives and authors. I have had a slew of authors. I looked back and was like, “How did all these authors break into my show?” It has all been in the guise of serving our audience. Did you know that about 1 in 6 people in the world work in construction?

I didn’t know it was that many.

Solve problems that are real problems, not fake problems. Click To Tweet

It’s a huge number.

You were talking about guests. I want to dive a little bit into the three questions that we ask everyone. Let’s tap into that and start to learn some more. You said your first guest is hard to convince to come on the show. He was great, by the way. I don’t know what he was worried about because he was fantastic but how do you find guests that you are excited to bring on, especially after you have done so many episodes? How do you pick them? How do you get them to come on the show?

The easy thing is I made a list.

It’s such an engineering thing to do.

I went straight engineer like, “Who are the people that would be fascinating to talk to or who’s anyone that I have talked to for more than two hours straight?” I made a list and that is exactly what I did. I worked off the list. I go person by person. We will get people scheduled at pretty much any time. We record all different times of the year and the day. When I used to work full-time, people would accommodate and come on to record. Sometimes we were recording on a Zero Dark Thirty on the weekend. Sometimes it was 9:00 at night.

Some people have even been on shows where they are overseas. We are dealing with a one-day time change. That’s what I do if I can talk to them and I know they have a story to share. Some of the guests, Tracy, I have had to convince that their story is worth sharing. People underestimate how important it is to share your viewpoint and perspective. It has been so valuable.

Some of the shows where I thought, “Maybe this show is not going to do as well.” Some of the others have surprised me where people latch on and find it very valuable. You don’t always know as the guest. I try to follow my intuition a little bit, use some curiosity and make my guests feel as comfortable as possible so that they can gab.

Convincing people to come on is interesting. I’m asking podcasters to be guests on my show. They throw themselves at me but in your industry, I could see how that’s different. It’s like, “Do the people want to hear what I have to say?”

TBF 124 | Niche Podcast
Niche Podcast: The cost of something is not equal to the quality of something. Those are two separate things altogether.

 

That’s the number one thing. People say, “I don’t think anyone wants to hear my story.” I said, “I like to hear your story. Even if it’s just for the two of us, let’s see what happens.” For some guests, I will share the show when it comes back from editing so they can see that the editing team makes miracles happen.

You mentioned that your first viewer was your son’s friend. How was it getting listeners? Are you finding the marketing promotion of your show difficult? Are you finding it easy? What are you finding is working for you?

It has been quite easy. I tend to post on social media habitually and I try to share different insights and things that are going on in my life. Life is pretty interesting in and of itself. That alone brings a lot of people to the show and I feel fortunate to have the growth that the show has had because we haven’t spent any dollars advertising. We did some conference things or promotional gifts but it was our core market.

One of the people was at a conference and one of the speakers is a good friend of mine who is also on the show. Darlene is an architect and was on. She was supposed to be getting people ready to go to the next event. She stopped and did a quick poll, “How many people listen to Felipe’s podcast?” It was 80% of the room. I was like, “The sponsorship didn’t get me anything else.” It’s like, “Thank you, everybody. My gift to all of you for listening and supporting the show.” A lot of it has been word of mouth.

It’s because you are filling a niche where there’s almost nothing in space.

I look to see what type of shows are there. There’s a handful of project management-type shows and construction. PMs for my show but the type of things that they talk about are night and day. It’s not like the type of show that I have. It’s a different podcast. I didn’t listen to a lot of construction shows. I listen more to not crime novel type shows, the super-popular stuff but more of the fringe podcast things to get an idea of what it’s like and how easy it is. I always think about my guests. Every show and the editing team are like, “We get it.” We know who the audience is but I can’t reinforce it enough. Every decision is always made with the audience in mind.

It does show. We always talk about monetization as our third thing. Many people don’t have any monetization model but you’ve got sponsors.

My second show was sponsored.

Make every decision with the audience in mind. Click To Tweet

I saw that early on. You’ve got some sponsors. When you are in a niche area, it makes a lot of sense because they want it to be in front of the people you are talking to. For them, it doesn’t matter. They are smart if they get in early before you grow and the prices go up. It’s smart for them to do that because if it takes off, they are going to be in the right place. That’s what’s going on for you but how has that monetization grown? How has the sponsorship? What do you find is working for you over there?

I was lucky again. My show was coming out. I was on a webinar. One of the people on the webinar with me told everybody, “By the way, Felipe has got a podcast coming out.” I was like, “I haven’t gotten to announce it myself.” They were so excited. The second show was sponsored. I can’t remember exactly when the third sponsor came in but it was shortly thereafter. By the time I got to other people calling me about sponsorships, I had to get serious and make marketing and a media sponsorships plan.

I have some good friends that have way more experience in this area than I do. I’ve got some good mentorship and that made a big difference. If you are listening to me and want to have this voice read your ad, I’m absolutely available for you. If you have a construction audience, talk to me. Send me an email at TheFelipe.bio.link.

I love what you did there. Audience, you have to learn this. What I find is that about 70% of people who claim they would like to have sponsors for their show never ask.

I have approached a couple of companies. I joke all the time on my show like, “Trello, if you are listening, I’m open to receiving a sponsorship from you.” I’m a huge fan of Trello. I have used them since 2015. I would like to do amazing stuff. I even did a show on my live stream where I showed people how to use MURAL, an online whiteboard. I called the MURAL out in the post and I was so excited on LinkedIn. They responded back and were supportive. No money changed hands. It was because it’s a good product and I like it.

I wanted to show people that if you are confined, here’s some help to help you still communicate and collaborate at a high level. Let nothing slow you down. Tracy is absolutely right. If you are thinking about monetizing, even if you don’t have your house in order yet, start talking to somebody and ask. You can figure it out. There are even companies that specialize in podcast sponsorships.

That’s the thing is, though. In the early days, it’s a lot harder to use a company like that when you don’t know what your results are going to be. When you get your second episode and are already getting sponsors, when they see the value of the audience and have been dying to reach and are going to fill that gap, that’s an easy choice for a lot of companies to make and brands to decide to be associated with. I’m shocked Trello hasn’t jumped in yet.

I haven’t even emailed them yet.

TBF 124 | Niche Podcast
Niche Podcast: It took five years to believe that there was something valuable to share, show, and tell.

 

You need to email them because I think they should. This is a podcaster I’ve got to connect you up with. Alicia Butler Pierre has got the Business Infrastructure show. You two are going to have fun talking scrum. I know you are going to have fun doing that but she’s always asking what tools you use because she works it into every episode. When I was on her show, we were talking about ClickUp, which is something that we use in our production process here. We have a whole streamlined, customized program to it. It’s complicated but we talked about so many other things.

She was like, “We need to do a whole segment on that because people want to know about that.” I was like, “We can always come on and do it again but I will do my five-minute worth there.” That’s so interesting to think about bringing in these tools and things that people are using. There’s an opportunity for sponsorship differently.

People think about it. If you use something in the course of your business, it’s even tangentially related to your show. If you know your demographics and you are a good podcast host, you do. It could be an area for improvement. If you are like, “I don’t know who listens to my show,” that’s an easy question to answer.

It may not be easy from day one but it certainly is easy after you get started. You will know quickly. I remember our very first show was on 3D printing years ago. We followed the advice of everyone to do twenty minutes. The first thing we did was get complaints. They are like, “The show needs to be longer. We want more.” We thought were following the model but the audience said otherwise.

You said PMs before. My audience may not because, let’s say, podcasters are not always process-oriented here. We don’t know what Project Managers are. That’s what PM means. It says to me though, that you are the perfect person to ask about workflow. I would love to understand what your workflow as the host is versus the workflow of your team. What is it that you personally do in the planning and processing of the podcast?

The first thing I think about is I work backward. I go all the way back from the first show. I deconstructed a show. As I watched a couple of shows and said, “This I like. This I don’t like. I love this. What elements of that will I take?” I designed my show with elements that I enjoy. It’s starting the show by talking right out the gate and jumping in the middle of the conversation because I don’t know where they were when they were listening.

Some of my listeners don’t know where they are now. That was intentional by design. We work backward from there. To set that up, I’ve got to give my guests a little bit of a skeleton of questions. I said, “These are questions that I may, underline, bold, and italicize, ask you.” Sometimes we don’t ask any of those questions.

I’m glad you don’t follow it like a rule because I could see your guest being so detail-oriented would be like, “I’ve got a script.”

Design your show with elements that you enjoy. Click To Tweet

I had only one guest that has been like that and I won’t even give any hints as to who it is. I will let them be anonymous.

You can tell the difference. Your audience knows.

I deviated from the questions harder and harder. They kept coming back to the script and I was like, “It’s going to be like this. Let’s dance,” so we started dancing.

I was interviewing a bunch of people from Hewlett-Packard and that’s what they wanted was all the questions ahead of time. I kept telling them why I had to refuse to do that. It wasn’t going well with the organization. Finally, the person who was coordinating all these interviews had to step in and send everybody a message saying, “You are going to live with that. This whole thing is edited and you are going to have to live with it.” I was like, “I’m getting nowhere.”

That’s how you deal with engineers. In the early days, I did everything. When I first started, I did all the recordings. I had to teach myself editing. I don’t know how many hours I spent learning how to edit and even making the decision, is it audio and video? Both. I decided to go with both because so much of the communication that we have is non-verbal. I wanted people to have that ability to see the richness of the conversation.

Occasionally, you want to throw something on the screen. That’s rare and happens but we have included some visuals. Not as many as I would like to but I haven’t needed to yet. Solve problems that are real problems, not fake problems. From there, as we grew, we tried to be consistent in the schedule. Looking at the design, I studied in particular what do podcasts that fail have in common? One of the number one things was consistency. Podcasts are not consistent. I did my homework. I engineered this, Tracy.

You and I are a pair because that’s how I engineered our system too. I designed it with this and consistency. It’s one of the problems. You are so right about that.

The show automatically drops. Technologies help me with that but promoting, it’s every other Wednesday. In the in-between weeks, we are not dropping a show. We drop a clip to give people a little nugget or a little bite-size. Some people don’t have a long commute or the time to listen for an hour. We give little value nuggets here and there. We are on TikTok as well, with short nuggets there. We are not as consistent yet on TikTok but we are getting there. We iterate on that and build.

TBF 124 | Niche Podcast
Niche Podcast: People underestimate how important it is to share your viewpoint and perspective.

 

On the other team, I made it clear to the people that helped with the show, “Your role in helping me with this is that this is my expectation. If you have other ideas and you are creative, let’s talk about them. This is what I expect.” I was very clear. I would even say like, “This is an example. Minute 52 to 58. This is a good example of what this should be like.” I made it as easy as possible for people to be successful. The results that I’ve gotten back have been amazing.

You are living in recording, the messaging, that side of things, and no longer in the workflow of how to do that. How do you help your team do that? Did you plan all of that out?

I did. Sometimes experts with a lot of talent have some ways that they operate. I ask questions early on. When I’m picking somebody to join the team and help with the show, I will ask probably way too many questions, probably obnoxious the number of questions I ask. All I’m doing in my mind is I’m creating a scrum board. I’m a scrum practitioner and registered scrum trainer. I love scrum.

My audience probably doesn’t know what that means. Since you are the author and expert here, let’s show the book, Construction Scrum. Let’s tell people what scrum is because I don’t think that everybody, especially my audience, knows what that is.

It’s not an acronym. It is borrowed from the game of Rugby, which for American audiences is like football but much more violent. It’s a management framework that allows people to reliably and creatively deliver value. It sounds too good to be true. It is incredibly easy to do and use. The framework is totally free. If you go to ScrumGuides.org or ConstructionScrum.com, there are tons of free resources there. My book title is also my book website. There are videos, case studies, and examples. I have used them in multiple industries. It’s pretty much used everywhere.

On Twitter, I spent a little bit of time teaching a teacher who teaches seventh-graders the scrum framework. He started using it a school and he started tweeting about it. It blew up on Twitter. Now, I have a whole bunch of teachers following me on Twitter. Scrum has even moved into education. In a nutshell, people, it’s a way for you to make your thinking visible so you can see.

It uses things like sticky notes, which I always have handy. You can also use technology. Tracy was talking about ClickUp or Trello, Jira or Asana. There are more than 50 different software applications to help you make that process with technology. If you are on the go, you have hybrid teams or handing work off to other people, there are so many software solutions available for that. I use a multitude. I use tech and low-tech.

Low-tech always works. You make your thinking visible. Everything starts with a goal. What is the purpose of even having this thing to do? That’s the first question you ask yourself. When you answer that question, that answer becomes your goal, which then becomes a filter for the most powerful word in the human language that all toddlers know across all languages. That word is no. Many people say yes to things and yes to too much. I was guilty of that myself. Before I started using scrum working in the construction industry, I was working seven days a week for a long time unsustainably against my doctor’s recommendations and at a high cost.

TBF 124 | Niche Podcast
Niche Podcast: Scrum is a management framework that allows people to reliably and creatively deliver value.

 

There’s a whole bunch of reasons why stupidity could be one of them arguably, maybe. It depends on what day you asked me but I will answer that. Once I learned this framework, I stopped saying yes to things that didn’t meet the goal. That allowed me to dramatically increase my workflow get into a flow, and do so many things like a podcast, travel internationally, speak at conferences, work a full-time job, have a family that spends time with me, all these great things and have adventures every day.

We have shows like yours. All of this is happening through the scrum framework in my life. I even went to grad school and I used the framework in my management classes when I got my Master’s in Business. It made the work easy because I still had to work 50-plus hours a week. You do school on your OT, your Own Time, people.

You absolutely do. I think now is the perfect time to talk about your Binge Factor. While there are patterns of binge factors. I will see that there’s consistency. Sometimes, it’s about the way they record or their audience focus. There are themes to it overall. The theme that you fit into is the fact that you are so in the know. You have absolute deep knowledge here of where you want to educate your audience and what they are desperately looking for information on. You are in the know on it that you are capable of guiding conversations, bringing the right people on, and leading them through that in a way in which they are entertained, excited, and learn something from that.

It’s so valuable that someone is going to come back again and again, even if you do occasionally repeat them through yourself, which will happen. You are passionate about scrum. You are bound to touch on a theme. I probably said consistent and constant about 10,000 times on this show already. Those happen to us but the audience accepts that because they know how knowledgeable it is that you must be saying this to stress its importance to them. They accept that.

That’s real for me. I was up at 3:00 AM to teach some people about scrum. They were in a different time zone. They realized on the second day that we had been going for two days straight. They are like, “You’ve got up at what time to do this. What can we do for you?” I said, “Ask more questions.”

You do not look like you have been up since 3:00 in the morning.

That’s what scrum does. That’s what I binge on. I live off a scrum. It’s such an enabling framework. I tell people it’s got a handful of rules but it sets you free to do what you want.

Now my audience is going to be thinking, “I’ve got to check this out.” We might now need to write scrum for podcasters. We should totally do that. In a way, we do that with our clients who are working on their strategy piece. They just don’t know that they are doing it. We don’t describe it that way because most of the people who want a podcast are visionaries.

TBF 124 | Niche Podcast
Niche Podcast: Everything starts with a goal. What is the purpose of even having this thing to do? That’s the first question you ask yourself. When you answer that question, that answer becomes your goal.

 

They are people, people. They are speakers. They don’t like to think that they are going through a process. If I told them they were going to go through a process, they wouldn’t show up. They want me to do it. They want us to get it done for them. You have to get information from them somehow. I think we should do that. It’s the hidden art of scrum for podcasting.

Podcasting is twice the talking and half the time working.

It was so much fun talking with you but what I want to get to and say to you is that I am super impressed that you are one of those podcasters who came to podcasting in the middle of the pandemic. Lots of them did but you found your place in it and have kept going because there are so many that started and disappeared. We lost a lot of potentially great podcasts because they didn’t commit to it.

They didn’t figure out where their place was in it. They did it out of need but then didn’t continue figuring out how to make it work in their business and in what they wanted to accomplish. You found a great place for it. It fits your business model, outreach or your authority-building model because I’m sure you are getting better speeches and programs because of it too.

Scrum has taken me overseas multiple times. I’ve gone to Europe because of scrum fully paid. People, scrum doesn’t make sense. It pays. It makes dollars.

What would you want to share from your perspective on how someone can get a show started? What should they concentrate on? Thinking about it from this process and project management perspective, what can you add to that?

The scariest thing for people is your own internal voice. That voice inside your head that says, “You are not good enough. No one is going to listen.” Tell that voice, “Thank you for the information but there is somebody out there.” There are over seven billion people on the planet and somewhere North of half of the population of the world has access to the internet now. Podcasting has a very low barrier to entry. If you’ve got a story to tell, there are going to be thousands, if not millions or a billion people that would benefit from hearing your story and your take on something.

Go out there, people, and share. There are people waiting for your story. You don’t know how you are going to transform someone’s life. Go out there, stop that voice from stopping you and help your fellow human beings. Do it. Make the show. Everything else, you can learn as you go. Your first show can be bad. It’s okay. People forgive that.

TBF 124 | Niche Podcast
Niche Podcast: Scrum sets you free to do what you want.

 

You will have fun and learn as you go. Remember to FAIL is an acronym. It stands for First Attempt In Learning. I fail daily and you can get to this sense and ease. Tracy, you have been an amazing host. It has been so easy to talk to you, so you can get to this place very quickly. Give yourself permission to go and experiment and do it. The worst that can happen is that I will subscribe to your show and put a nice comment on your podcast.

Felipe, thank you so much for being here. Enjoy your show, the EBFC Show. It airs every other Wednesday. People have to check out a different model of a show.

I told you it was going to be geeky and fun, too, at the same time. He’s a great host. He’s talking about what might be a dry and boring subject but in a completely exciting, energized way. That is 90% of the job. He does that last 10% with great systems and processes and everything you would expect from an engineer. Felipe Engineer-Manriquez has an amazing show, The EBFC. You don’t want to miss it.

You want to check it out. You want to find out how, what he’s doing, how it’s working for him, and how you might learn and apply something called scrum to your podcast and see if it can work for you. I’m going to certainly work with Felipe and see if we could make it work for all of you too. That would be fun.

I’m so glad I can bring you such diversity amongst these hosts that I have had on. There are so different from each other, which keeps me energized, excited, learning, and having fun so I can bring you more great tips, great ideas, great shows, and hosts. I do want to learn from you. I would like to know who you would like to have on my show. What podcasts are you following that you would like me to explore and talk about behind the scenes with their host? Thanks, everyone. I will be back next time with another podcaster.

 

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Tracy Hazzard

Tracy Hazzard

Tracy Hazzard is an Authority Magazine columnist, former Inc. Columnist on disruptive innovation, and host of 5 top-ranked podcasts including: The Binge Factor and Feed Your Brand–one of CIO’s Top 26 Entrepreneur Podcasts. She is the co-founder of Podetize, the largest podcast post-production company in the U.S. As a content, product, and influence strategist for networks, corporations, marketing agencies, entrepreneurs, publications, speakers, authors & experts, Tracy influences and casts branded content with $2 Billion worth of innovation around the world. Her marketing methods and AI-integrated platform, provides businesses of all sizes a system to spread their authentic voices from video to podcast to blog, growing an engaged audience and growing valuable digital authority.
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