How Courage Creates Confidence To Make Things Happen In Your Podcasting Career With Sabrina Victoria Of Her Version Podcast

TBF Sabrina Victoria | Podcasting Career

 

“Nobody can give you self-esteem. You have to create self-esteem, and the only way to do that is to do courageous things.” – Sabrina Victoria.

Tracy Hazzard welcomes Sabrina Victoria of Her Version podcast in today’s episode. Sabrina shares how courage creates confidence to make things happen in your podcasting career. Many people are not humble enough to know that taking advantage of the support system and asking what you already know can help solve what you cannot solve. Tracy also shares her expertise by providing some podcasting tips. Tune in to this insightful episode to gain more wisdom on how to take on the challenges of podcasting and propel yourself forward to success!

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How Courage Creates Confidence To Make Things Happen In Your Podcasting Career With Sabrina Victoria Of Her Version Podcast

In this episode, I’ve got Sabrina Victoria of Her Version podcast. She has over 200 episodes, which makes it exciting. I love to talk to someone who has that. She started on YouTube before she started her podcast. That’s an even different perspective. Her perspective of how she came into podcasting is going to be one of those interesting things that you want to know about. Let’s hear a little bit more about Sabrina. She went from a struggling single mom to escaping a thirteen-year narcissistic abusive relationship.

Sabrina’s tenacity and optimistic spirit have inspired fans worldwide and helped endless amounts of people break through and discover their untapped talents and immense potential. She’s the creator and CEO of Human Better 365, a human transformation company, creator of the Her Version podcast and Founder of Her Nation community. She’s a speaker, an entrepreneur and an author. I am excited to have her on the show. It’s such an interesting perspective to have a show that has shifted over time and gotten tighter in her focus. She’s right here where she wants to be at her version of podcasting. Let’s talk with Sabrina Victoria, the Her Version podcast host.

About Her Version Podcast Host Sabrina Victoria

TBF Sabrina Victoria | Podcasting CareerFrom a struggling single mom, to escaping a 13 year narcissistic abusive relationship, Sabrina’s tenacity and optimistic spirit has inspired fans worldwide and helped endless amounts of people break through and discover their own untapped talents and immense potential. Now, creator and CEO of Human Better 365, a human transformation company, creator of the Her Version Podcast and founder of the Her Nation Community. Speaker, entrepreneur and author.

 

Follow Sabrina Victoria on Social: InstagramLinkedIn | YouTube | Facebook

Sabrina, I’m so glad to have you here. Let’s talk about her version of podcasting. I saw the statistic. I’m super excited about it. Forty-eight percent of podcast listeners are women. We’re getting close to parody.

Are you serious? I didn’t get that.

I saw the statistics. We finally have a larger mass. The consumption of every media type is typically dominated by women. The fact that hasn’t happened as we’re getting to that tipping point in podcasting has shocked me. It hasn’t happened faster.

That’s good for us.

What made you name Her Version?

 

TBF Sabrina Victoria | Podcasting Career

 

I named it Her Version because when I first started my podcast if that’s what you want to call it in the beginning stages, I needed a place for me to tell my story authentically without feeling like I was offending everybody. My whole thought process was, “I’m going to say some stuff. You’re not going to appreciate it but this is my version of my story. If you don’t appreciate my version, then you can very well open up a podcast and tell your version of your story.” It was a way for me in the beginning. I opened this whole thing because I wanted to tell my story and all of the shenanigans that I went through in my life. I wanted a nice, clean and authentic place to put it.

This is the thing. It can be such a vanity piece on podcasting. You’re like, “I’m telling my story here,” but you don’t do it in that way. I’m going to dial straight into your binge factor, which I don’t normally do at the beginning of an episode but I’m going to do it because it is the perfect time to talk about that. The way that you work in bits and pieces of your version of the world or the way you see the world and your story, in general, is so natural.

It ties in with creating this wonderful rapport with your guests in a way that it’s not pushy. There’s a lot of it that’s pushing ego onto people and that is not what your show is about. You’re letting who’s whoever on your show tell her version of the story too. You are in there slipping in your empathy and understanding of that. Your story comes across there as well.

The whole mission of everything that I’m doing is to allow women a stage to be able to tell their stories. One of the biggest a-ha moments that I had during this entire journey I’ve been on is when I was in the thick of it. When I was in the darkness of it, I was thinking to myself, “This is the worst story ever. I have guaranteed the worst story ever. Nobody has gone through anything as bad as I have gone through.”

As I was telling my story, women started to drop into my messages or comments and tell me these crazy stories. I started to open up my eyes. There are true warriors in and among us at the grocery store, Starbucks or McDonald’s with their kids on the playground that have gone through enormous challenges in their life. Nobody knows it.

You’re not alone. That’s what it started to feel for you. Maybe it starts to put things in context for you so that you can move through it in a better way. That’s what your show is about at the end of the day. Why don’t you give us a little bit? Hopefully, our audiences are going to listen to your show and do get your story. Why don’t you tell them a little bit about the brief version of it so that they can understand why this is so important to you?

The whole thing is based on my story. I lost my community very early on in my life. I was raised as Jehovah’s Witness. I got pregnant at twenty with no husband. As a Jehovah’s Witness, when you do a sin like that, you’re cast out or what’s called disfellowshipped. I lost my entire family and community. I had to navigate through this crazy thing like motherhood and then on top of that, the stereotypical no-money motherhood of being a single mom with no child support.

Looking back in hindsight, I started to realize that the thing that I was missing was support, a community and people to be able to ask, “Is this normal?” The mission of pretty much everything surrounding my podcast is a community and building people together. One of the things that I always tell every single one of my guests is unlike every other podcast that I’ve ever been on. I’ve been on many podcasts. You go on the podcast and never hear from the person ever again.

It’s so true. We were talking about that in another interview I did. It was like, “Why are you ghosting them? They took the time to be on your show. What’s wrong with you, host?”

Not only from a marketing standpoint or a financial standpoint but as far as a building community standpoint, you have all these warm connections where you bonded with somebody for sometimes an entire hour of time. It’s a fleeting moment. I don’t do that. Every single one of the women, starting from the very first woman that I ever had on my podcast, is in contact with me and is in our group. They’re in my support groups. They’re building businesses.

In some way or another, I am making connections, getting on the phone and continuing to connect and bring us together as a community, whether it’s podcasting times ten where I have multiple women on screen or in this case audio at one time. I call them impact panels. In April 2023, I have a sixteen-hour podcast that I’m doing straight. I’m bringing on 20 speakers and 100 panelists within a 16-hour time period. These are all women that I have previously interviewed that are coming back together on a more intimate level and diving deep into the topics of females.

I love the way that you do that. Your panels are interesting. This is the thing that I do want to touch. You started on YouTube first before the podcast started. I want to make our audience aware of that and understand that. Often here we’re talking to someone who added YouTube or videos later. They started as podcasts but you’re the opposite of that. Why was YouTube an easier entry for you?

I started on YouTube. The very first tiny business that I started was called PureAspiration.net. It was all health and wellness. I started making little smoothie videos where I would make smoothies with my little Vitamix, salmon recipes or vegan recipes. I’m no longer vegan but that’s where I started. I was a huge fan.

You were comfortable there.

Like many of us entrepreneurs, you try one thing. It doesn’t quite work. It busts. You try another thing. It busts. YouTube was comfortable.

When did that click in your mind, “I should have a podcast too?” What happened in that process?

Other people started calling it a podcast.

A lot of people do use their names interchangeably.

I don’t know who or when or anything but I started calling it a podcast. They were like, “Where do you host your podcast?” I was like, “YouTube.” They’re like, “That’s not a podcast.” I was like, “Excuse me.”

True podcasters don’t think that.

When you’re an entrepreneur, you have to dive into the tech world of how to do all the things. I had no idea how to do it, dive in and do all the research, where to put it and how to host it and get into different places.

Podcasting Career: When you're an entrepreneur, you have to dive into the tech world of how to do all the things. Share on X

What did you find harder in podcasting versus YouTube? I hear a lot of people find YouTube difficult. There are end cards. To them, it’s confounding and different. What did you find challenging on the podcasting side?

Nothing.

The tech was like, “I could do this.”

It is easier than YouTube. I don’t know how most of you do it but the one thing that I appreciated about the podcasts that I have, which I don’t even know if this is correct or not and I might be doing it wrong, is I have the one graphic of my face. I never change out the graphic. Unlike YouTube, you have to have a different graphic for everyone because YouTube pulls a random one.

You don’t put a thumbnail. What Sabrina is referring to is if you don’t pick your thumbnail, YouTube will pick it for you and you will not be happy with that.

It’s always the worst one.

I don’t know how their AI does that but it’s terrible.

That’s one thing that you have to learn when you’re doing YouTube.

You do have that option in podcasting. You can create. We do it for most of our clients on Podetize. We do separate episode art, which is something you can add but you don’t need to. It will default to whatever your cover art is. Honestly, most listeners are listening. They’re not looking so they don’t care. It’s not a necessity. We do it but we more do it now because of listening in cars with players and screens.

My car is gigantic. In a Tesla, they’re big screens. If you play a podcast there, it’s like having album covers that change. It gives it a little more variety and you know you’re on the next episode. That’s why we started doing it. It was in that context. If it was the same all the time sometimes you jump back in the car and be like, “Did I listen to this episode before?” You don’t have that visual cue that tells you otherwise. That’s why we started to encourage our clients. We were making them anyway so it was easy for us to add them into the feed for them but it’s not a necessity.

I do want to chat quickly about it because on this show and Feed Your Brand, the other show that we do that goes hand in hand with this show and the tactics side, I talk about this a lot. I typically don’t want people to have their faces on their cover art and their voices in the intro. You are the right exception. That’s what I want to highlight here because I do say there are exceptions but I don’t always highlight what those exceptions are.

In this case, it’s a perfect exception to highlight as an example. If you view and listen to Sabrina’s show, the Her Version podcast, then you’re going to see Sabrina’s pictures on it. It makes perfect sense because this is about her version of the world, her view of the world and the community that she’s bringing in. Having her picture there makes a lot of sense.

You start your podcast by you making a statement about why this podcast is for the listener, why you’re there and what it’s for. It has the perfect intro. It’s nice and short but it gets to the point. You have professional music that starts after that. It’s the right choice to make and use that in your voice because you’re inviting them into your version of the world.

That’s extremely important that you did that yourself. More often than not, the person who does it is all ego with their pictures on it because they’re like, “It’s all about me,” but this makes sense with your theme with where you’re going and how you’re inviting people in. There’s no ego involved in the rest of your show. It doesn’t exist there. I want people to check that out because it is the true exception to the rule.

Thank you. It’s nice of you.

Did you think about that? Was it like, “This is the way I’m going to do it?”

There wasn’t a whole lot of thought to it. When you said that, I was like, “There is music.”

There’s transition music. It’s nice, upbeat and great.

That’s because, on YouTube, it’s a little video that plays. That whole music is a bunch of faces of all the girls that I interviewed coming on and off the screen.

Check out YouTube so you can see that. That’s so nice because you do have that YouTube view. When you start with those intros to your video, sometimes it doesn’t work as well as it does to have a picture of your face and start right into what they’re getting. On YouTube, that plays better than it does in audio. It works for you in audio but it works well for you in videos. Now that you’ve got this podcast going, you’re over 200 episodes. Congratulations. That’s a big deal here. You’re one of the elite podcasters who have made it over 25 and then 100 from there. You’re in elite territory. Are you enjoying the podcast side of it?

It’s so funny you asked that because when I started, most people start once a week, which is what I did. I went to 2 a week and then 3 a week. At one point on the screen with somebody while I was podcasting, the subject came up and I said, “If I could do podcasting every single day, I would.” They were like, “Why don’t you?” I was like, “It’s a lot of work. There’s a lot of backend stuff that people don’t even recognize that is going on. I can’t.” She said, “You’re so good at it. You should.” That was it. I mulled it over. I was like, “I’m going to do it five days a week. I’m going to try it out because I can always bring it back.” You can always close up your calendar and bring it right back again. I opened up my calendar to five days a week from Monday through Friday. That was a long answer to your question.

This is so great. I had done this where I didn’t publish more than maybe two a week. If I get too many recorded, then I’ll publish two a week. I go in and out from 1 to 2 but I do record a second show. There are always at least two recordings a week that are happening from me. I went to do a report and some things in Zoom. I checked our company statistics because I have the admin view of my entire company. I spent 55,000 minutes on Zoom recording. Probably 80% of that is recording my podcast, recording tips or recording things for clients.

It’s all recording of content in some way, shape or form and wonderful meetings with people too when networking and other things. I did not beat out our sales team. I’m super proud of them because they did 85,000. That’s a sign that it’s going well for you. What have you seen to be one of the greatest returns on investments and benefits toward building a business and a community from podcasting and videocasting?

One of the things which I was talking to you about the last time we spoke came out. I wasn’t trying to do anything with the podcast. I was trying to tell my story. I was in the middle of a healing journey and then I started having fun talking to people but the podcast is at the top of my funnel. For all the entrepreneurs out there who are trying to pull people in toward them, the podcast for me is at the very top of my funnel. From there, after my podcast, I discuss with them different areas within the community that I would love to have them in, depending on the jive of their story, who they are or what they do. They fall into two other buckets and then from those two buckets, they can then fall into my one-on-one coaching.

TBF Sabrina Victoria | Podcasting Career
Podcasting Career: For all the entrepreneurs out there who are trying to pull people in toward them, the podcast is at the very top of my funnel.

 

Are you saying that guests are a part of that, not just the listeners?

Yeah. I am sorry to toot my own horn.

You should. That’s what you’re here for.

As far as networking, collaborating and the community, that is everything that I am. I have a whole cheat sheet list as soon as we’re done with the podcast of all the things that I go down on the list from, “Who do you know? How can I help you? How can we collaborate? Who can we pull together?” By the time we’re done, I have a plethora of contacts. They have a plethora of contacts. That continues to build my network. Even if they don’t necessarily fall into one of my buckets, they have given me 3 to 5 people who could potentially then fall into my buckets. My podcast is everything with my business now. It is the leader.

 

 

That’s fantastic for you. You’ve built it as an integral cog in the system that is your business and you enjoy it, which makes it even easier to keep going. I can see why expanding it though expands the speed of everything for you. It makes complete sense you would want to do more. I can’t see you dialing it back because you can track it on the other side. That’s not going to be helpful to you. This is something that I want to hit home with. Too often the podcast hosts ghost everybody afterward. The content creation was the point for them and everything else is nothing. Besides following up and getting referrals, what else do you do to keep touchpoints going with your guests?

As far as contacts?

How often do you contact them? How do you keep in touch with them? How do you do that follow-up so well?

I have a CRM that pops up and annoys me every single day with all the people that I need to be re-contacting. I also have everybody on an email list as far as automatic emails going out 1 month, 2 months or 3 months after the podcast, pulling them back in, whether it’s regarding coaching, “Reintroduce yourself into the group. Have you jumped into the group lately? We miss you,” or whatever it is. We have a very active Facebook group.

For everybody that is on my podcast, one of the things that they have to do that I continue to bother them until they do it is they have to join my Facebook group. They’re all there. On top of that, I send them quite a few emails over the course of months where I remind people, “We’re growing. Can you please invite a few people?” I don’t even know how long it has been. Over the course of a little over a year. We have over 1,000 members even though I’ve only had 300 to 400 people on the stage on the actual podcast. I’m at 380, 390 or something like that. Let’s say 380.

I’ve turned into 1,000. That’s a great referral base.

That’s all consistency. That’s all me saying, “What can I do for you? This is for you. Can you do this for me?” It’s all very much give and take.

Let’s talk about guests. How do you find the people for being great guests on the show? What is your primary way besides referrals? I hear that you’re doing that.

I don’t do it any other way.

Is that because it didn’t work in the other ways?

The whole thing was built off of comments from my YouTube videos. I go live on Facebook. I stream on StreamYard. I’m sure you know what that is. It goes to a few different places. People are telling me their stories, not trying to be on my podcast. They were saying, “I relate to your story.” I would drop into their direct message and say, “Do you want to be a guest on the show?”

It’s so funny looking back because I saw the first 50 or so women on LinkedIn and Facebook. These people don’t even know me. They have no idea who I am. On Instagram, I would keyword search certain topics or whatever it was. I would drop into people’s DMs, “I know you don’t know me.” I still have so many of them that are so close to me. We joke, “This random chick dropped into my DM asking to be on my podcast.” I’m like, “Who is this chick? What is this podcast?” They were normal.

Early on, that’s a lot of it. They were like, “I don’t even know what a podcast is.”

I have a system. One of the things that I always tell all of the clients that I work with is, “You have to have a system.” My system is this. Once I get off the podcast, do you want to be on another podcast? I’ve been on so many. The first thing I ask is, “Do you want to be on any podcast?” They always say yes. I say, “I will refer you to people. Can you do me a favor and refer me to people? A podcast for a podcast, what else can I do for you?” They usually name something and then feel guilty because I gave them a plethora of contacts. They say, “What can I do for you?” I say, “I would also some guests.” A bunch of email exchanges happened. I keep doing that over and over. It’s the same thing. It’s a process. It’s a sales script.

Podcasting Career: You have to have a system. Share on X

That’s so often what podcasters aren’t good at. Those that I meet are good at the talking part and the relationship part but they’re not good at the follow-up in the system. If you don’t have a system that supports you, it makes it difficult to do that. Your CRM is yelling at you every day because the system is already set up though to alert you to what you need to do. That’s the part that’s usually missing for people. We spend way too much money on our CRMs to not use them to their full advantage.

I’ll even do silly things. The whole thing is based on storytelling. I’ve had people that have deaths in their family or something very tragic on a certain month. I’ll even put that in my CRM, “Make sure you contact this person during this month even if it’s a year out because it came up in the conversation.” That hones in on what the mission is of what I’m trying to do here. I’m trying to pull us together on an empathetic level of rising. I’m very in tune. There are a lot of things that podcasters are missing.

I try so hard to give some candid advice even though they’re not asking but I understand why people stop podcasting after 25 or so episodes because it is a lot of work if you’re not getting anything from it. No offense but a lot of them aren’t doing it right. They’re not using it correctly. It’s on the back burner. I’m here. I’m talking to you. You have my full attention. Nothing is bothering me. They have tons of time to speak to me and they say nothing. They don’t ask for anything or give anything.

TBF Sabrina Victoria | Podcasting Career
Podcasting Career: People stop podcasting after 25 or so episodes because it is a lot of work if you’re not getting anything from it. And that is the case when you are not doing it right.

 

This is what surprises me. What you were saying at the beginning about what you found in the trauma of everything that has happened to you is that you found how important support in the community is and having someone that you can ask questions to, yet they don’t take advantage of that enough. We have a coaching call that we run every single Wednesday here. Our entire client base or anyone who hosts on our platform is invited to it. We livestream it and we still get only a handful of questions. We could answer anything and people don’t ask enough questions. Why do you think that is that we don’t take advantage of the support systems we do have? Is it the fear of asking the wrong questions? What do you think is going on there?

It depends on what field you’re in but I’m assuming if they’re all podcasters, it’s fear. You’re wanting to look like you’re not an idiot. That’s one of the things that I’ve benefited from. It’s funny because my fiancé when we were first dating used to get so mad at me because I ask questions. I’m constantly asking questions. If there is an entrepreneur or somebody who owns a business in the crowd, I am all over them with all the questions. He will afterward ask, “Why are you asking questions when you already know the answer?” I’m like, “They know what they know and I know what I know. They might know something that I don’t know.”

“I might have a perspective that I never heard before.”

I’m constantly inquiring even on topics that I already know about because I’m humble enough and because I know what my goal is and my vision is and I know that the only way I can get to my goal and my vision is if I continue to tweak what’s up here. If you continue to do what you already know and it’s not working, then you need more information. People aren’t necessarily humble enough to recognize that.

TBF Sabrina Victoria | Podcasting Career
Podcasting Career: If you continue to do what you already know, and it’s not working, then you need more information. People aren’t necessarily humble enough to recognize that.

 

I love that you’re doing that. I will normally do this after the interview. This is my process of doing it. I will open up and say, “Where do you need the most support? What can I do for you?” I answer any questions. Normally, I will do this after our interview but because you’re so open to that, I would love to ask that question. How can I support you? What question do you have about what’s next for you and your show?

How can you support me?

I’m going to give you some referrals. That’s going to happen. It’s a given. It’s what I do too but what else do you want to know about the podcasting industry or anything that I can support you in? I have a different view of it.

I was talking to a friend of mine. She also started a podcast because of me. She’s probably six months in and started monetizing, meaning she’s putting commercials on her podcast, which is something that I do not do. You mentioned during our first call that you recommend putting the commercial in the middle. My question is this. What is the difference between a podcast that has commercials and doesn’t have commercials? Does one of the podcasts get more viewership or get more traction than the other?

This is a great question. Monetization is my driver. We have two things that we want. It’s the two ways that things monetize. Discovery monetizes. If someone shares my show with the right person, it’s going to monetize in a much deeper way than it is if I make money off of commercials. It’s going to monetize so much better if I can get someone to refer a show. That matters the most. Referrals are the basis of everything that you do. I want to make sure that it’s truly someone who needs the show that they’re referring to. That’s more powerful at the end of the day.

When they’re feeling sold to or you’re doing this for the monetization or the ad money, which happens a lot on YouTube, you know that they’re creating content to create content because that’s how they’re making their money and it frustrates you, people consciously know when you’re phoning it in like that. When that happens, ad monetization drives you to do content for content’s sake. That’s when it can go terribly wrong.

Controlling those advertisements, making sure they’re relevant to your audience and making sure they’re in the right place where they can benefit the most from them is when it shifts to saying you gave them an opportunity. You didn’t promote them. That’s the different mindset that I look for in it. It comes through to your listener. When I get a show like that, I’m less likely to share it when I see it on that side because podcast listeners are smart, binge listeners, especially.

They know that you won’t stick around because 90% of the shows quit on them. Most of them that have advertisements quit. They know that. When they don’t see the advertisement but they see a promotion to an event you’re running, a promotion for the community that you’re building or a promotion for a class, a workshop or something like that, they don’t see that as a commercial or an ad. They hear that as you offering a connection point. It’s so much more valuable than an advertisement.

Most of the advertising companies that work in the space stream all on the front and the back of everything. You get three minutes of ads before you ever speak. It’s awful and weird. It sets the tone for your podcast of me already being contracted and not even paying attention enough. It harms the listening experience later, which is why I say, “Wait into the middle.”

If I ever put an ad on this show, which I don’t but if I ever did, it would be right after my introduction to you before you started speaking or right after our interview before I recapped. That’s 10 or 5 minutes in. It’s not very far in but it’s far enough to not be attached to no content being delivered yet, That’s how I see it. Monetization can keep the discovery model that is so critically important in the referral model to bring the two things together. That’s a great question.

Thank you.

I’m so glad you asked it because people are like, “What do I have to do to make more money?” That’s a typical question they ask. Do more is my answer, which is terrible.

I don’t know if he has a podcast but I watch him on YouTube. It’s Impact Theory. He has a huge following of millions of people. I follow him on YouTube. He and his wife run a podcast. She runs a female version.

Is that Tom?

Yes.

He does have it in a podcast version.

I only watch him on YouTube. He does this thing where in the middle of the podcast, it will break away to him standing and selling one of his courses. What is your thought process on that versus monetization?

If it’s done right, it’s an opportunity because a lot of times, podcasters get focused on, “I have to create authentic content. I’ve got to stay in the moment of connecting with my guest and this whole thing. That’s my sole role here. Everything else will flow,” but we do sometimes forget to tell our audience that we have things for them. We have support for them.

I do think it’s critically important. If you do it prior to having 25 episodes, you’re doing it too soon because you don’t know enough about your audience. You don’t know enough about how they’re going to receive something. Keep in mind who he’s talking to. He’s talking to a lot of digital marketers and people who are in the industry. If he didn’t do it, they would be more surprised.

Here’s one more question. I run my podcast through StreamYard, which streams live on visual video, Facebook, LinkedIn and Twitter. I’m live. My backend can’t sustain taking that video, downloading it, inserting and then re-uploading it. I would need to run the ad during if I were going to do it. I would have to run the ad during the live podcast and say, “Hang on one second.” I would have a little thing. I would come up with a little script. They would previously know that I was going to insert an ad. I would press a little button on StreamYard and then my little face would pop up. It would cut off and then I would continue with the podcast. How cheesy is that for me as a host to do that to my guest?

You should make sure your guest knows ahead of time that’s how it’s going to happen. This is why we built our system the way we did on the podcasting side because, in podcasting, that would be awful. It’s easy for me to make a throw and then continue our conversation if it’s not inserted or not do the throw at all. This is why I built Podetize the way that I did because on our hosting end, what happens is in the continuity of the podcast, I never have to say it. I need natural breaks in our conversation, which is why there’s a natural break between me introducing you, which is done as a separate segment anyway and then our conversation here. It’s a natural break.

I put on the side of the advertisement or the promotion, “Before we get to the interview, I want to give you this opportunity.” I do my little spiel if I were going to do it. It’s tacked onto the promotion side and inserted by our software later. It has no impact on the recording from the podcasting side at all. That’s the difference. Video is very different because YouTube will stick videos everywhere. If you don’t watch out, that’s how monetization happens on the YouTube side. They stream at the beginning. They can insert them every five minutes. They can do things on it, depending on what you allow. That’s what we would call intrusive but your purpose is to establish a rapport with your guest. I would never do that where I would stop it and let a commercial run. I would edit it later.

We do that. We do edit videos where we will put a promotion in later but the problem with YouTube is that if I put that promotion in and I wanted to change it later if I no longer offer this course or it was timely and a workshop only happened once a year and now it’s the next year, I can’t remove that without breaking all the statistics on my video. In podcasting, our system maintains the statistics. We created a system by which you can change your advertisements and remove them altogether if you want to if they’re not working for you. You can test them.

Your system has a thing where in this podcast that you and I are on, there’s going to be an intro that you record by yourself saying my name because we didn’t do that. You can insert an advertisement before you and I jump on like how we started.

I record in a different way. This is transparency to all of you, audiences out there. I’m transparent about how I do this. I don’t like to create an introduction of you on air because we’re not livestreaming. If I were livestreaming, I would have to do that with you sitting there because there’s no other choice in that. You have to do it that way but I learned something about you in this that might not be in your bio.

I do have that problem.

That is my excitement for wadding it. It happens all the time unless we have enough pre-conversation. I don’t like to have a lot of pre-conversation because then I lose the excitement of talking to you. I like that to happen on air. If some of the best stuff would happen before, that’s not okay for me. That’s why I do that. My team on the backend at Podetize assembles that introduction piece, our interview and the closing piece that I also record after our call here. I’ll stop it and rerecord it.

I usually create enough time to finish that right after our interview here because it’s about a 5 to 10-minute close. It’s not long. It’s easy to do. I do that right at the moment so I feel energized from having talked with you. I can give my closing thoughts. All of that is separated into these three segments. Plus, I have a professional intro and outro that are happening on it as well, which is my voiceover artist.

It’s not my voice like yours. It’s with the music. Our team is going to stitch together the three pieces and fully edit within that but our system will tack on the intro and outro and add in any promotions that I have after the recording. The core recording saved into our hosting platform is my introduction, our interview and my close. Everything else can be switched out in the future.

Let’s say I changed the name of the show. It has happened before. I can change my intro and outro on every episode I ever created. If I change my promo and my ads or I only want to drop in ads for one given month for an opportunity that I have, a book launch or a special workshop that I’m running and I can only run those ads, I can take them out so my show has no ads for the rest of the year.

That’s why I invented this system. That’s why Tom and I did it because we didn’t want old stuff sitting there. My editor who is my son-in-law told me it is going to cost me as much to take out your ad after I edited it because it takes as much time for me to encode this on my computer as when I added it in, to begin with. I was like, “I’m not paying for that.” It’s a necessity he developed. We came up with a system that only works in audio because of how the audio system is so dynamic.

Feeds are updated. YouTube is not dynamic. You have to do a new video. It is difficult. Livestreaming is one thing. I livestream one of my shows so we know how this works. When we livestream that show, the podcast from it is different from the livestream. We take a piece of the livestream and purposefully record our episode so we go, “Welcome to Feed Your Brand.” We start into the episode. Our team knows to cut out everything else in the livestream so the livestream is preserved with it in the middle but the podcast is not the entire livestream. It’s different.

Before we go here, I want to make sure because we did some on-air mentorship. I love that you did that. Thank you for being so open to that. It’s a very different episode because of that. You said to me that you inspired a friend to start a podcast. What inspiration can you leave for our audience who’s still sitting on the fence and haven’t started their show yet?

Do all the things. That’s it. We can do hard things. You’ve done hard things. One of the things that I tell my clients is, “If you’re having a lack of confidence or having a tough time stepping into whatever you want to call it if you want to call that fear or uncertainty, write a list of all of the hard things that you’ve done because there’s a plethora of them. There are so many things that you have done in your life.” Write the entire list and watch your eyes awaken as you start to recognize, “I have done so many difficult things in my life. I have overcome so many struggles and challenges. I have been in the darkness and I have come to the light. This is another one of those things.”

It’s also important to recognize that doing courageous things is what creates confidence. There is nothing else. If you’re lacking in confidence and sitting here being like, “I have low self-esteem,” nobody can give you self-esteem. You have to create self-esteem. The only way to do that is to do courageous things. What will happen is that will create a neural pathway in your mind to recognize, “I can do this,” but you have to first take that step, take whatever that podcasting journey is for you and add that to your list.

Podcasting Career: Nobody can give you self-esteem. You have to create self-esteem. The only way to do that is to do courageous things. Share on X

Sabrina, thank you for bringing Her Version to the world, being courageous yourself and finding and building a new community.

I enjoyed it when she talked about courage and creating confidence. I believe in that. We know we can do something or when we think this through and make a similarity between something we have accomplished before. I do this with my kids. They will be like, “I don’t want to try that. I don’t know if I’m going to like that.” I say, “You do love this food. It has the same texture and feeling. You’re going to find it’s very similar. If you like this one, maybe you will like that one.” This is the thing that we do in our minds. We have to create these similarities to give us confidence and comfort in something.

My very good friend, Aaron Young, did this once. I had been holding back from creating the company that I’m creating because I was daunted by the idea that it might be a billion-dollar company. When I looked at a billion-dollar company, I thought, “Who’s going to let me run that?” Aaron said, “When you were looking at all of your experiences and you totaled that up, does the total of all your experiences total to doing a billion-dollar company?” Not quite but I’ve certainly done $2.5 billion worth of retail products. I haven’t done that but all the products that I designed and built went to build $2.5 billion for other people’s companies. I have what it takes at a base level.

When I looked at it and analyzed it again, I looked at the numbers and said, “My partner and I have done 250 products in a span of about 8 years. At those 250 products that generate $2.5 billion, we’re talking about an average of about $10 million of products. We serial launched $10 million product lines, $10 million companies and $10 million brands one after another for 8 years straight. Looking at that, why can’t I build one single $1 billion company?”

This is what we mean. This is her version that you’re narrowing in. This perspective that Sabrina and her show are getting at is this idea of having courage and comparison. Having that happen helps build confidence, “I can do this.” That’s so great. Find your comparison. Dive right in. Try something. Build your confidence. Find ways to do that like Sabrina has because she has built a fantastic podcast. She has achieved over 200 episodes. She’s feeling confident in what she’s built. It’s translating into the confidence to build a great community. I’ll be back next time with another bingeable episode.

 

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Tracy Hazzard

Tracy Hazzard is a former Authority Magazine and Inc. Magazine Columnist on disruptive innovation, and host of 5 top-ranked podcasts including: The Binge Factor and Feed Your Brand–one of CIO’s Top 26 Entrepreneur Podcasts. She is the co-founder of Podetize, the largest podcast post-production company in the U.S. As a content, product, and influence strategist for networks, corporations, marketing agencies, entrepreneurs, publications, speakers, authors & experts, Tracy influences and casts branded content with $2 Billion worth of innovation around the world. Her marketing methods and AI-integrated platform, provides businesses of all sizes a system to spread their authentic voices from video to podcast to blog, growing an engaged audience and growing valuable digital authority.
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