How An Active Podcast Mission Statement Can Establish A Tribe Vibe Just Like The Co-Hosts Of The Discussion Combustion Podcast, Kevin Batstone And Arthur Rawe

 

Just like anything, a podcast needs a good foundation in order to thrive. An active podcast mission statement is exactly that. Kevin Batstone and Arthur Rawe from the Discussion Combustion Podcast join Tracy Hazzard to talk about their mission statement and its key contribution to surpassing 100 episodes. From just a couple of guys having beers and talking about life to now having guests from all walks of life, it’s their core mission that has helped attract and retain their audience. Get to know how their podcast started and what they’re doing to further grow and monetize their content. Kevin and Arthur also give sneak-peeks into the equipment they use and share how it’s helped elevate the quality of their content.

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How An Active Podcast Mission Statement Can Establish A Tribe Vibe Just Like The Co-Hosts Of The Discussion Combustion Podcast, Kevin Batstone And Arthur Rawe

I’ve got some co-hosts with serious podcasting shops going on here. They have a long-form show, a show that’s well over an hour. Sometimes, well over 100 minutes. They have been killing it and gotten themselves over 100 episodes. I’m excited to get them on the show here to talk about what they are doing. What’s exciting is that they’ve got video format and the audio format going on so they are getting well over the north of 650,000 views. That is an awesome thing to see on the YouTube side of things. You are definitely going to want to check out their show.

We’ve got discussion combustion to talk about. That’s the Discussion Combustion podcast with Kevin Batstone and Arthur Rawe. This show is designed to include anyone and everyone from all walks of life. Kevin and Art host this podcast and new episodes drop weekly. Discussion Combustion’s mission statement is clearly to be critical, loving and accepting, welcoming guests and providing a platform to be heard. They have been doing a fabulous job and they’ve got so many unique things that I can’t wait for you to know about.

You are going to have to check out the show because it’s got a nice format to it. You don’t just want to check out the audio. We are podcasters here. We tend to check out the audio first but you are going to want to check out the video. They’ve got some cool things going on. You are going to want to check out the video from this episode because they show us some of their equipment and things during the episode as well. Let’s have Kevin and Art talk about Discussion Combustion.

About Discussion Combustion Podcast Co-Hosts, Kevin Batstone and Arthur Rawe
TBF 103 | Podcast Mission StatementThis is a show designed to include any and everyone from all walks of life. Kevin Batstone and Arthur Rawe host this podcast, and new episodes drop weekly. Discussion Combustion’s mission statement is clearly to be critical, loving, and accepting. Welcoming guests, and providing a platform to be heard.

 

 

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Kevin, Arthur, let’s have discussion combustion right here on the show. I am looking forward to talking with you guys. I don’t get to talk to two co-hosts as often as I would like so I love that I’ve got a co-host combination going on here.

We are super excited to be in here. It’s always a fun time. We record out a DTC, which is near Denver. We get together weekly. Kevin and I have known each other for over twelve years.

A little bit too long and then having to sit next to each other each week to do podcasting, you’ve got to like that guy. I will tell you that.

We’ve got plenty to talk about. It’s easy having a co-host. That way, you’ve got somebody to lean on in case the guest doesn’t participate or doesn’t schedule correctly.

I have been lucky that my co-host is my husband normally. Not on this show but many of our shows. We have been having discussions. I say that because our children are shocked at the way we have discussions. In our business discussions, we have been having them for over 30 years. When we’ve got to have him on the air, it was awesome. Did you guys already have this debate and interjecting each other? It’s combustion but it’s not heated angrily on your show. It’s an intense discussion. Was that before?

It goes back to when Art and I first met. We had a lot of late nights having good chats, maybe disagreeing about something politically or life in general and giving each other honest advice. It was somewhere around early 2019 when we decided, “This podcast train is moving. Let’s start recording these conversations.” That’s where the idea came about. We shot the pilot and we didn’t know what we are going to call the show yet. We were throwing out names and Art likes to make things rhyme so Discussion Combustion stuck and we ran with it.

It’s got that nice little sound to it, Schoolhouse Rock next.

We both have a little background in music so that’s something that we both partake in and participated in throughout our lives. My motivation for music was always to send a positive untouched message. It’s a pure message from me out to the people. I feel like the podcasting scratches the same itch because you could talk about some real things on here and open up the discussion where it could get ready serious and people spill their guts. Kevin and I have both shared a lot of our personal difficult times and things that we have had to overcome to become successful. That’s a good story to share.

You do some things that are different but you do some similar things, too. Some of the more talk show-style podcasts are highly produced. You guys are independent but there are highly produced shows that have a similar model that you seem to follow. You do live-read of your ads, which is rare with most podcasts. I love that you do that. You also seem to have a little bit of a YouTube-first focus. Am I not wrong about that? Do you love the video a little bit more?

We emphasize it and there was so much build-up. We were 47 episodes in. We always had this goal of starting to film it because when we started early, it was just friends and family sitting in a basement drinking beer and we were having recordings. We started upgrading the mics and taking the equipment more seriously. The people say, “Why not try maybe that Joe Rogan approach and do the YouTube stuff?” We made an announcement early on, “We are going to go video in 2020.” We stuck to it. When we rolled out to YouTube, the trajectory has skyrocketed. We put a bunch of money into the equipment to do it properly. In that aspect, it shined. It was a huge roll the dice in podcasting but it definitely has paid dividends.

I love that that’s a focus for you guys because it’s working for you. Your show is a long format. Here on The Binge Factor, we get a lot of business shows. The more marketing ones, the shorter they are. We don’t get to talk about these long-format shows and what it takes to sustain them. For you, when you set out to do it, did you realize you were going to be doing this style? Was it intentional from the beginning or just that what it morphed into?

We wanted to capture our friendship. That was one of the main things. That way, when you are tuning in, listening in, you feel like you are a part of the crew, the circle and the best friend. That bond is what we want to share with people. It took about maybe three months of doing these audio recordings and we realized, “We are starting to develop a platform. What do we want that to be?” The mission statement was to include anybody and everybody from all walks of life. That way, we are being open-minded and then be critical, accepting and loving.

Focus your podcast show on C-Q-C: Consistency, Quality, Content. Click To Tweet

Those are not the three things I would think you would put together on a typical bro show to categorize you guys. That’s not the typical thing so that’s a flip.

It was important for us because we both come from music and had that idea of creating something that could create a movement, something that’s more powerful than oneself. By stamping it with the strong mission statement and preaching that every week, that has helped us succeed.

When you start to factor in guests, too, that’s where that mission statement started to develop. Arthur and I could sit down and we have done plenty of solos. Our show has a welcoming feel like crack a beer and there are a bunch of guys, gals or whoever is on the show sitting around. Once we started getting some guests in that maybe we were unfamiliar with, that was a transition point, too, where that mission statement applied.

I want to talk about that great guest and all of that when we get to our five things but first, I want to talk about what you guys have touched on here because the audience hasn’t heard your show yet. They don’t know how you have created this DCPC community. You gave it a mission, gave it a brand, use it and reiterate it all the time. You are creating a fan club and a base out there. Based on the way I can see the views on your YouTube, you are authentically getting them. It’s, of course, harder for us on the outside to see how well your show is doing. I know you guys sent me your stats but it’s hard for the outside person to check out a podcast and know it’s doing well. I can see it consistently that your audience is tuning in week after week for your YouTube so they are likely doing that for your podcast. There’s no question in the success built.

It has been a slow growth. We would like to coin a bunch of phrases here. For any podcast that’s getting started, advice that Kevin and I were given in the beginning was, “You don’t go into this expecting to make money. You’ve got to go into it to enjoy your time. You have to do it because you want to do it.” We thoroughly both enjoy showing up on Wednesdays. We have a blast. That being said, to coin another phrase, we do CQC and we feel like that is the recipe to success here. That’s being consistent so show up every single week, consistent drops. We have good quality. That’s good mics, lighting, switchboard and then the content. That’s guests and having a good flowing conversation. If we could do the CQC every week, then we feel like we could have some success.

You are speaking my language. The audience has heard me say consistent, quality, all of these things again and again. That’s what some of the factors you guys have built-in your show and you are doing well. I want to touch on the five things because we are going to get on to some other features and things that you have put into your show that are interesting and everyone is going to find them fascinating in the way that you do them. You talked about using your mission statement to screen your guests and decide, “Are they worth it? Are they the right fit for what we are looking for?” You’ve gotten some unusual ones. I listened to an episode with Aimee Lewis, FOX31, your local news person. She had never done a podcast before but she was an amazingly good guest, which you would know because you have probably seen her on the news and that’s why you invited her. How do you guys go about finding great guests that meet your mission statement?

It changes every week. We have some organic reach. A lot of people will either find us on social media and they will send us an email, “This is what I’ve got going on. Can I come on your show?” Other times like Aimee Lewis, a local news reporter, we wanted to get a local news person on here to pick their brain about what it looks like in our city of Denver. We have built this community here in Denver. We reached out to her organically and she agreed to come on the show. It was her first podcast. We have had a lot of first-timers come to our show. The Denver, Colorado scene is still strictly audio-only. We are trying to brand like that video style that we talked about. It does vary week to week as far as the guest acquisition goes. Some of it is organic reach for us and sometimes, we will send an email out to someone we want to talk to.

Your mission statement is serving you well there because it’s helping you choose the right people for you. That’s the key. Increasing listeners is what every podcaster wants out there. It’s what every YouTuber wants out there, too. We want our viewers and our listeners. What are you doing that is creating this movement, that’s creating more referrals, listeners and subscribers?

It’s a competitive market. There are so many podcasts out there. Early on, we saw it was going to be difficult to obtain a lot of listeners weekly and we just ran with it. When we’ve got our first 1,000 downloads, it was a celebration.

We were stoked. We were like, “What? A thousand people listen to this? Are you kidding me?”

At that moment, we were like, “Let’s not get ahead of ourselves here. Let’s focus on the show. We are never done,” a combination of social media and having the interactions of the show. Having some, I don’t like to use the word high caliber guests but in a way, maybe a guest that has a lot of followers themselves, that’s paid dividends, too. They will share it on their social media and then it comes full circle. A little bit of advertising. We have thrown some pennies at advertising, commercials and stuff like that. All those combined are the recipes for our growth.

TBF 103 | Podcast Mission Statement
Podcast Mission Statement: The mission statement was “to include everybody from all walks of life that way we’re being open-minded, and to be critical, accepting, and loving,”

 

Kevin and I both genuinely want to be ourselves. We don’t try to fake a personality on here. We have talked about some of our struggles in life because that’s important information to put out there. We do our best to be heartfelt and genuinely ourselves. I feel like that also helps the energy out to retaining listenership.

You guys produced a professional show but it’s grown over time from your early ones to now. You were talking about added equipment and added things that you do. What do you do now? What do you think have been some of the keys to producing the show like a pro?

It’s definitely going to come back to the equipment for sure. If you go back and listen to our pilot episode one, it’s absolutely horrible. It was recorded on a cell phone and you can barely hear what was going on. By episode three, one of our friends said, “If you guys are going to do this, you’ve got to at least get a decent mic.” We have a board here that runs our camera switcher. If we are going to describe to the readers here, it’s a channel switcher. You have four HDMI inputs and all the microphones run through there. It’s a simple board that makes our job a little bit easier because we can switch cameras live action. It cuts down the post edit and it looks professional while we are doing it. That piece of equipment there was the game changer to elevate the game of production.

If you are watching my show on video now, what you are seeing happens is that it’s switching. I have a view on Zoom of both Art and Kevin sitting side by side. It looks like your typical Zoom view. Every time one of you speaks, it’s switching automatically for you. You guys aren’t manually hitting the button, right?

It’s a manual switch. We do it on the fly manually.

It’s live-action.

Art, you are sneaking the button over there.

This thing auto equalizes the audio, which helped our post-production. That took off so much time.

What’s the board? Who made it?

Shout out to Roland. Roland equipment is fantastic stuff with some of the best equipment in the podcasting game. I know there are a lot of equipment out there like Roadmaster and stuff like that. Roland has been holding it down for us since we’ve got this board. It makes production a lot easier.

It was worth it.

It’s important to celebrate milestone accomplishments. Click To Tweet

Thank you for revealing those tech secrets you’ve got going on because it does look like magic.

We’ve got soft lights hanging from the ceiling, too. You’ve got to get the lighting right.

I’ve got to figure out my lighting because it was yellow, nasty looking. It looks great at this time of day but I don’t always record at this time of day so I’ve got to figure out a lighting structure that is all day long. You guys have a nice little booth thing going on so you’ve got that control factor. You built this community, you’ve got your DCPC crowd and you’ve got your fans. How are you encouraging engagement with them?

One of the things we do weekly on the show as an example is submissions for word of the week. Once we reveal that, that started to get fun because if you listen to our show enough, I usually read off the word and it sounds like I know what it is but I never know what it is. I get stumped weekly. That gives a little bit of a fun factor like, “Let’s see what million-dollar word we can send in this week.” The Would You Rather Segment is fun, too. We are going to start rolling it out after it airs on our show. We are going to do Instagram polls, social media polls on what the viewers would take in that situation.

We haven’t started that yet so that’s new info.

What is the Would You Rather Segment?

I try to tailor it to who the guest is and whatever their interests are. I will pull one from episode 103. Let’s say, “There’s a space colony that exists on Mars. Would you go on Mars and live in this big space colony or would you stay on Earth?” Would You Rather, is like that.

We are not going to be the solo man on Mars here. We are going to go live with other people. As you are doing it, I’m starting to think, what would my answer be? I might go a ready play or two answers. I will send my consciousness but I will stay on Earth. Who knows? You could get some fun answers. That’s a great idea.

It is fun, too. For example, we had John Reinke from Tiger King, Netflix and he was expecting for it to be strictly that. When we throw Would You Rather scenarios at a guest that is used to being interviewed scripted and structured, when we can get those guests a little bit off-kilter, maybe have a beer and ask them a wild question, we try to capture those fun moments to open up a little bit. That’s a great way to do it.

What it does is encourages that engagement in your audience. “Now that he gave his answer, I want to give mine.” It encourages them to make comments.

One other thing outside of the show is constant promotion and trying to innovate with that. Kevin and I do a bunch of brainstorming conversations throughout the week. It’s putting out little promo clips or we went to a shooting range so it was like DCPC has gone shooting and then Patreon. Also, some freestyle. We do freestyles in here for fun. Sometimes we will record those and then drop a freestyle file. It’s getting people more than just a show. It gives a piece of our friendship as well and we put that out there to try to churn it and get that momentum built.

You guys have some goals for your show. I would imagine you’ve got a mission statement going, you have decided to go all in, you’ve got over 100 episodes. You’ve got some sponsors. Do you have plans for monetization? This isn’t your day job, I’m assuming. What are you going to do with this and then how are you going to monetize the show?

TBF 103 | Podcast Mission Statement
Podcast Mission Statement: You don’t go into podcasting expecting to make money. You’ve got to go into it to enjoy your time. You have to do it because you want to.

 

The name of the game is for this to be our day job. We are definitely headed that way. That’s the plan, the trajectory we will hold through. With the sponsorship acquisition, we landed them early, which was great. They are local Colorado companies, we really support what they do and they support us too. We’ve got fortunate early on in the game to build such a great partnership. It goes a long way in this business with sponsors that you can believe in. On the backside of that, with YouTube monetization, because we have met those requirements, YouTube does give us kickback on the revenue. It’s all calculated on how long that individual viewer watches the show, things of that nature. Other crazy algorithms go into it. We are still trying to get our hands around but that’s where we are at with the monetization piece.

Your live-read ads, which are good, because you guys are putting your own personalities into it, you’ve gotten to know your sponsors so this isn’t just some random thing or you are hawking. You care about your sponsors, too. Do you find that they are doing well, that people are actually clicking through and trying the links? Are they using your code?

We have seen some success and heard of success through our sponsors. It’s like anything else, there are waves. It comes and goes but definitely, DCPC has helped grow the businesses that we are involved with and have spoken to about to sponsor us.

Certainly, people that have been with us for a long time and weekly listeners, are familiar with our sponsors. They hear it every week. They have heard it more than 110 times at this point. It’s old news to them so it’s the newer viewers that we see is where some of the kickback goes to the sponsors, being that one of our sponsors is an outdoor company located here in Colorado doing trail hikes and stuff like that. It’s regionally based, whereas our other sponsorships are nationwide. The newer viewers are where we see a lot of the sponsorship growth at this point because our old viewers, it’s old news to them. They have heard this everywhere.

They have tried it out there. They are good there. Capitalizing on a new user as well. Did you have any idea that you might have binge listeners?

One of our good friends that Kevin met through his day job is Chris and he came on our show once. He’s in his 70s, he’s very religious, not that that’s a bad thing at all. He’s a wonderful human being. His story was interesting because he listened to 1 or 2 and he’s like, “That’s fun. I’m having a good time laughing, watching. It’s good.” What he did is he listened to them back from the most recent to the oldest and then met in the middle.

That’s an interesting way to listen. I love it.

That’s a good example, for sure. We have a lot of people that message us each week and give us their feedback. “This guest was great.” “I laughed at this part.” There are a lot of loyal binge-watchers of our show, which is fun because we would like to do personalized shoutouts during the show, “Thanks for watching. Thanks for submitting.” We try to capture the engagement piece as well and make everyone feel included that’s contributed or is watching our show weekly.

This is at a time where I would psychoanalyze your show and give you a little bit of feedback on what I believe your binge factor is based on listening to thousands of shows. There are not as many that I have listened to in your style but what I can tell from that is that you guys have hit on a formula where unlike a lot of the hosts of those long-form talk shows. The ones over 100 minutes, that’s what we are talking about. The 90-minute shows, that kind of thing. You guys are over an hour pretty consistently but you also don’t watch the clock and that’s important, too.

For those types of long-format shows, typically, it’s either the host harps on the same things again and again. They have such a tight viewpoint on the world or we have heard their story a thousand times before. You guys drip out your story. We get a little piece of Arthur and Kevin. Every week, we get little bits and pieces, little stories of things that we didn’t hear before. We are getting into this long tail-like we are the friend that just joined the group and we want to catch up. That’s why we go back and binge on your show because we want to be in on the new jokes. We want to be where everybody else is and you have given us an opportunity too because you’ve got this great catalog of shows where you have given us little bits and pieces of you all along the way. That’s your binge factor.

Thank you. It’s honorable. It’s a great compliment.

I would agree. That’s good technical analysis coming from a professional like yourself, Tracy. I know you have done this a long time and you know the business. We will take it.

Everybody deserves to give themselves a pat on the back. Click To Tweet

I appreciate that. Your show, where are you going to take it? What’s next for you? Do you want to try some new things? Are you just going to dive in deep and keep going for the next 100?

Kevin and I are ambitious and we created the LLC for Discussion Combustion Production. It’s a tongue twister if you haven’t tried saying it a bunch of times but we do have a couple of podcasts that are interested in jumping on and using our services. We invest the time and money into all the equipment. We would like to use it and help other people be successful too.

Growing the channel along the way a little bit, too. What’s that going to look like? It’s still very new. To answer your question of where we are headed next, that’s going to be it. It’s bringing some other shows under our umbrella and starting the DCPC Productions or the DCPC Studios and the YouTube channel as well. That’s going to be trial and error. We might have to come back and talk about that on your show and we will see how that pans out. As far as our specific Discuss Combustion Podcast goes, you can count on every Thursday, new episodes will be uploaded. We are going to 1,000. Who knows? The sky’s the limit.

We are doing it.

I want to touch on the fact that you celebrated your 100th episode and you had a great celebration. You had a ton of guests in there. I was listening to it thinking, “That was a logistical feat.” You guys said that that’s exactly what it was. It was a lot more than you expected it to be but it was really good that you did that celebration. It was great for your audience and not just the two of you who deserve that. Tell us a little bit about that 100th episode, about your plan for it and how it came off.

We started talking about episode 100 somewhere in the 70s.

Kevin, he was talking about episode 100 in episode 20.

You were planning.

He’s right, I get very excited. I’m like a weasel. I latch on and I want to keep going. One hundred was always like, “I can’t wait.” We were looking at the calendar, “If we do this week and this week, we hit it right, it’s going to be the first weekend of May.” We knew for a long time so we started hyping people up. We had people fly in from New Orleans. We had people around Denver. Our closest friends and family were aware of it. Some couldn’t make it but a lot of them did. It was a logistical nightmare in the sense that obviously, we were coming out of COVID times. We are in a big office building here so we had to reserve the board room for them to sit in until their turn was to be on the show. There were a lot of alcohol consumption. If you haven’t seen that episode, there are a lot of alcohol consumption.

How we organized it was once we had all the confirmed RSVPs, then we made a list of, “We’ve got to do them in twos because we can’t run twelve different guests solo, it’s going to take too long.” We thought about it like, “We will give each pair of people twenty minutes,” and then we wrote down the list. We are like, “These two would go with these two,” and then we just told everybody to show up at a certain time. Everyone was super patient and hung out. They kept cycling through and we had some food in there. It was a good time.

I’m shocked because listening to it, you certainly couldn’t tell that the two that you paired up at any given time didn’t know each other. They seemed like they were a fit. You guys did a great job in planning that.

Podcast Mission Statement: If you’re passionate about it and you have the drive and energy behind that subject, then absolutely go start that podcast.

 

That’s good feedback because we didn’t know how it was going to go, Tracy. It could have gone off the rails. We were prepared for it to go off the rails. We even started at noon because usually, we start late when we record. We can’t be having too much inebriation so let’s dial it back to noon. It started early.

There was still a fit there.

There was still more than enough.

Good for you because so often we don’t celebrate our 100th episode enough. You guys are squeezing in just before I hit my 100th episode because I recorded my 100th as well on this show. The Binge Factor is a spinoff of Feed Your Brand, which had 100 before that but this one, I have just hit 100 on. My team has been planning it. I told them what I wanted and then they have been planning the rest of it for me but I did record it. It’s so interesting because you get into this mode of like, “What are you going to do? How are you going to make it really special? What’s going to be different about it?” I’m not one to celebrate often enough because this is my seventh show. It’s like, “I can hit 100,” but you really should and you guys did that well. Celebrate the next 100th. Don’t forget to keep celebrating them.

It’s important.

I don’t know what we are going to do for the next one just yet, but we will brainstorm that soon.

It will come together in due time but you are right, to piggyback off that, it’s important to celebrate milestone accomplishments, whether that’s 10, 25, 50, 100 episodes, whatever you feel is giving you some value in return and you are like, “I have put a lot of time into this.” It’s worth taking a minute and just reflecting on it.

I always like to go into motivational stuff on DCPC so I’m going to do a little bit of that here. Too often people are so busy, keep moving forward and it’s always the next goal that we forget sometimes to celebrate our successes. To tie that back in, absolutely, celebrate your successes even if it’s small successes throughout your day. Pat yourself on the back. Everybody deserves to give themselves a pat on the back for sure.

I had a coach that once said to me, “Tracy, it is not okay to have your celebration be setting your next goalpost. That’s just not a celebration.” I’m glad you are doing that. Let’s talk about that future goalpost that you have set for yourself. You are going to start this network. Have you thought about it? I’ve got a lot of audiences who are podcast hosts out there. Have you thought about the kind of shows you are looking for to bring under your umbrella?

It’s going to be contingent on what their mission statement is and what they are trying to accomplish. As you know, this is a business where a lot of people want to get into and they want to have a show produced. There’s a huge market for that. It’s dialing it back to, “Do we want to just take any show that we can get our hands on or do we want to focus our attention on the consistent quality content and a strong message?” We don’t want to take on something that maybe we don’t agree with just because it’s going to line the pockets a little bit. We want to take on shows that we can get behind, trust these individuals and build a relationship. We value the relationships here at DCPC.

Just like sponsors, we want to believe in what they do.

Maybe that’s the case, too, because if you’ve got sponsors going on, you need to have some synergy amongst them in some quality requirements, things like that. All the CQCs that you were talking about before, you need to have them because your sponsors are going to expect them from the other shows in your network as well or you are not going to have the ability to monetize all of the networks.

If you put it out there and give it your best, results will come. Don’t get discouraged. Click To Tweet

You hit the nail on the head there.

If you are out there thinking, “I’m a good fit for that,” go listen to the Discussion Combustion show and check out what Art and Kevin are doing there. You will see all the great things that they have combined. If you are interested in starting a new podcast, I would love for the two of you to give them some advice. If they haven’t started yet, what’s your best advice and what they should focus on first?

I would honestly say, do it because you want to because it’s something that’s going to make you feel good. Do something that you are passionate about because, with this podcasting, we have a wonderful opportunity to create a platform on something that we are passionate about. Kevin and I are passionate about our friendship and we are passionate about getting to know people. That’s what our podcast is basically about. It’s just an organic conversation. For anybody new out there, if you are passionate about it and you have the drive and energy behind that subject, then absolutely go start that.

I’m going to echo off that for advice. Once you do release your show, don’t overthink it because that’s one of the most common things. When they first hear their voice back, they see themselves on camera or they maybe see a comment on social media that makes you feel uncomfortable, don’t let that get you discouraged. If you have found your niche-specific thing and whatever it is you want to podcast about, run with it. Go like hell, as we like to say around here and really own it. In due time, if you put it out there and give it your best, results will come and don’t get discouraged.

It’s a long crawl. Don’t expect to come in sprinting as fast as you like. You’ve got to be prepared for the tough weeks. You’ve got to pull and push yourself. To be consistent, the CQC shows up every single week and brings it positive energy, sometimes that’s not easy to do. Be prepared for that long hard road because it’s not easy, especially if you want to be successful. That’s the thing, do it because you are passionate and your passion will create success.

I hope that this is your day job very soon, both of you. You deserve that. I’m looking forward to seeing all the shows that you bring under your network and the guidance that you bring them as well. Good luck with everything in the future. Check back in with me. We definitely need to make that happen here.

For sure.

That sounds fun. I know you are busy with everything that you do over there at The Binge Factor, Tracy, and everything else but maybe we can get you as a guest on Discussion Combustion. Sit down and have a drink.

UNO cards.

I would love that. I’ve got some family in Colorado. I can make it through Denver at some point. I don’t see why not. That would be a lot of fun. I will have to bring my husband with me. We will do a co-host to co-host the show.

We’ve got four mics, four cameras. Let’s go.

The next time you are in Denver, we will schedule that.

TBF 103 | Podcast Mission Statement
Podcast Mission Statement: Take on shows that we can get behind, trust these individuals, and build a relationship.

 

It sounds like a lot of fun. Everyone, Discussion Combustion every Thursday.

We record on Wednesdays at drops on Thursdays.

You guys are fast. You are getting it right out there then.

We grind.

Kevin Batstone, Arthur Rawe, Discussion Combustion. Thank you so much for coming on the show and sharing with us your podcast success.

Thanks so much for having us, Tracy, this is a lot of fun. It’s always fun to have the heat brought at us a little bit, kick our feet back and not have to worry about the hosting bit. It’s a great time. We had a lot of fun.

It’s an absolute pleasure and honor. You have had some great podcasts and awesome guests. We are honored to be part of that league now.

Kevin Batstone and Art Rawe are doing something great. They’ve got a nice rapport with each other. They’ve got totally different personalities going on that’s playing into what’s working for them. They are making it easy for their audience to love them and binge on them. They have got a great format that they are feeling comfortable in and they’ve got big plans. This happens a lot. When I see these talk show-style hosts, I always get like, “Do I want to review them? Do I want to check them out? Do I want to invite them to The Binge Factor? What are we going to learn from them?”

Very typically, they are set up in such a way that they just wing it. They are not scripting their show here but they have revealed they are not winging it. They have a plan, goals, a mission statement. They have things that they are working towards every single week on what they are doing with their show. This is serious for them. This is not a couple of guys in a basement deciding to turn the camera on. It might a bit in its early days but it’s certainly not now and it is worth listening to and learning from.

That’s why they have made it all the way to the show and getting to be featured and getting you to learn all the great tips that they have. I love the tip on the live ad reads. I love the video insights they gave us into the equipment and things that they are using. Definitely check out both the video, the audio and the blog for this episode. You could do that at TheBingeFactor.com as always. Go check out Discussion Combustion and check out the DCPC vibe that they’ve got going on. Don’t forget that I will be back with a totally different style of podcast host. Thanks again for reading, everyone.

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Tracy Hazzard

Tracy Hazzard is a former Authority Magazine and Inc. Magazine Columnist on disruptive innovation, and host of 5 top-ranked podcasts including: The Binge Factor and Feed Your Brand–one of CIO’s Top 26 Entrepreneur Podcasts. She is the co-founder of Podetize, the largest podcast post-production company in the U.S. As a content, product, and influence strategist for networks, corporations, marketing agencies, entrepreneurs, publications, speakers, authors & experts, Tracy influences and casts branded content with $2 Billion worth of innovation around the world. Her marketing methods and AI-integrated platform, provides businesses of all sizes a system to spread their authentic voices from video to podcast to blog, growing an engaged audience and growing valuable digital authority.
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