From Theory To Practice: Applying High-Level Business And Life Leadership Strategies To Achieve Your Mission With Francois Lupien Of How To Become More Podcast (Podfaded)

TBF Francois Lupien | How To Become More


Being ordinary won’t drive viewers back to your show. So how can you make your show more “bingeable?” Francois Lupien, the Host of How To Become More Podcast, dives into applying high-level business and life strategies into practice to achieve your mission. Integrating the information created from your thoughts, feelings, and actions is the beginning of your transformation. As Tracy Hazzard says, “We don’t have to be fully optimized and perfect in our podcast because we have to edge more.” So avoid stepping into the trap of perfection and edge more through this episode with Tracy Hazzard and Francois Lupien.

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From Theory To Practice: Applying High-Level Business And Life Leadership Strategies To Achieve Your Mission With Francois Lupien Of How To Become More Podcast

I have Francois Lupien in this episode and we had so much fun getting to know each other. How to become more? One of my favorite things is when I find a guest for my show who has matched the energy and Francois and me, if we live next door, we’d probably drive each other crazy. We’d be such good friends. When we can do that across the distance, across the microphone, it’s completely fun.

I can tell you that I cannot wait to be on his show and we do some more things in the future. When you have something that’s so well matched with passion, energy, excitement, and brain share or mindshare if you want to call it that, whatever it is, I love that type of model and that’s what I’m bringing you here now. Francois Lupien is a dynamic coach, mentor, and speaker whose experiences include successfully working with Tony Robbins, Stephen Covey, and Bob Proctor.

Achieving excellence in everything he puts his mind to, Francois has been a Taekwondo Canadian Champaign, a top real estate agent for years with RE/MAX, and a serial entrepreneur with multiple successful six-figure businesses. His podcast, How To Become More is fascinating. It’s fun and high energy. It’s everything that you would want in a show. You’re going to want to check that out. Let’s hear more from Francois about why he’s doing what he’s doing, how he does it, and how he wants you to become more.

About How To Become More Podcast Host Francois Lupien

TBF Francois Lupien | How To Become MoreFrancois Lupien is a dynamic coach, mentor and speaker whose experience includes successfully working with Tony Robbins, Stephen Covey (7 Habits of Highly Effective People) and as a consultant with Bob Proctor (Movie: The Secret).

Achieving excellence in everything he puts his mind to, Francois has been a Tae Kwon Do Canadian champion, a Top Real Estate agent for 11 years with Remax, and a serial entrepreneur with multiple successful 6-figure businesses.


Follow Francois Lupien on Social: Facebook | LinkedIn | Youtube

Francois, thank you for being here and I’m excited to talk about how to become more because what we like to do is become more bingeable. That’s a strategy. How To Become More, I love that title for your podcast. I know you’ve made some shifts in it, but was that the name from the beginning?

Yes. This is something that we emphasize that people need to become more. I’ll go into something interesting. I believe that too many people tiptoe through life, not wanting to make waves. I’m saying we have to stop this and the best way to do this is for us to become more. Outside circumstances will always be there, but we determine what happens with them. How to become more is the essence of what we do.

It’s how to live up to our full potential. I think that you’re right and from listening to your show, I see that coming across. You call it shining a light on them, but when someone is magnifying some part of what they do and they’re living that to the fullest, you highlight that. You’re demonstrating when they’re living more.

I appreciate you noticing that on my podcast because when I’m with some guests, I always tell them, “You often will bring out nuggets of information that for you are like a Monday morning, but for the audience, it’s not. I raise my hand because I politely want to give you a cue that I want to expand on this and make the light shine more on that experience that you shared with the viewers so that they too can be enlightened and take advantage of the nuggets that the people have dropped. Since they do it every day, they feel it’s like a Monday morning, but it’s not to most people. I like to make that light shine in there.

My job is to highlight your bingeable aspects. What is making your show more bingeable than someone else’s? What’s more in your show? That’s it. You highlight those things that people take for granted but that they’re extremely great at and they don’t realize it. When you highlight that, not only are you shining a light on them, which helps with their goals for coming on your show of wanting to be promoted and wanting to share that, but it helps your audience. It’s because they don’t always know that the tip that they gave on marketing, because I might not be great at marketing, they might not understand that. By you highlighting that, you’re helping and guiding your audience through that as well.


TBF Francois Lupien | How To Become More


It’s very interesting the way that you have dissected what I do with my show. It’s something that I instinctively do and most people, if not 100% of the people that come on the show are heart-centered and service-driven. This is the way that I feel and I want to share from that angle as well. When I speak to people, making other people shine is one of the best things I love to do in life and the How To Become More podcast helps to do that well.

Having an outward focus on your guests and your audience is a heart-centered model for podcasting in general. It’s a giving model.

That model illustrates, “I see life as a wood stove.” You look at the wood stove and it says, “Give me heat.” The wood stove looks at you and says, “No. Give me wood and I’ll give you as much heat as you want.” Therefore, I see my podcast as my way of putting wood in the fire so that it could light up and empower my guests so that their business can take off and they can continue to empower others through the skills that they have developed.

TBF Francois Lupien | How To Become More
How To Become More: Podcasting is a way of putting wood in the fire so that it could light up and empower guests so that their business can take off and they can continue to empower others.


You say something in your description of the show and I feel that this is purposeful. You don’t have a long description so you’re impactful with what you say. My favorite part of what you say here is you say, “Get real and practical insights from top entrepreneurs and influencers. Go beyond theory to make a measurable impact.” Often, there are a lot of podcast shows that are either in that all-tips or all-theory. There’s a nice blend of both in what you do. Is that your way of doing business in general and that’s coming across here or was that a purposeful choice for the podcast itself as different from the rest of your business?

It’s both but to emphasize on the podcast, what I like to talk about is mainly that when people come into the show, I ask them, “What prompted you to become an entrepreneur? What do you like best? What’s your passion for being an entrepreneur?” I then go into some vulnerability and ask them, “Is there anything that happened that almost wanted to make you quit?”

The reason I ask that is twofold. Number 1) I know that they didn’t quit because I’m interviewing them and number 2) they’ve overcome something that could have been life-changing if they have not continued. Also, all entrepreneurs, you, myself and everybody else reading this right now, if we ask them, “How’s business going?” We all go, “Great,” but in reality we know that we are pushing hard, getting extra hours, and doing the extra mile that most people don’t know a lot of things behind the scene.

Sometimes we feel guilty saying, “Am I doing it right? Is this the right thing to do?” When I have my guests and I make them expose this, everybody realizes, “I’m not the only one that puts in the extra hours and struggles, and sometimes I want to quit, but I hang in there.” When they see that the guest has overcome this, when they tell how they have overcome that, I say, “Share what you did. Tell people that are facing struggles.” It now becomes a genuine experience that they say, “I say this because I overcame this and now, I’m changing lives still.” It makes it lively or 100% alive. It’s the raw truth, if I may say.

It’s authentic. We say that a lot in podcasting. That’s a term that has turned out but I like that alive. That makes more sense to me because it’s fluid. It’s moving and growing, which is a little bit different than authentic. Authentic could be like an authentic seal of approval on something and it’s static. What you’re building isn’t static. It might be a different answer now than it will be tomorrow when you ask them again.

Also, the nice part about that portion that I do is I make my guest vulnerable. By doing that, it increases their likeness to the crowd. People say, “He or she is human and approachable.” They can relate to them way more. After I say, “What is it that you’re doing? What’s the next thing on your list? What’s the legacy that you like to leave? What tips can you have for entrepreneurs that are coming up?”

I’m making it a package that makes them shine by making them true and vulnerable, but also triumphant because they have succeeded. Someone that I know a long time ago says, “Everybody is looking for a star to hold onto or where you can hang your hat.” It’s someone that is true, authentic and has some faults. It’s okay to have them, but he overcomes them. How do we overcome? It’s by becoming more. It’s a full circle.



We don’t want to work with perfect people. It feels daunting. That’s probably less likely for someone to decide to make you their coach when they think you’re too perfect. It’s a red flag. You’ve studied with some great people. I know that you’ve done a tribute on your YouTube channel to Bob Proctor who passed away. He is one of the people that I enjoyed meeting the most out of all of the people I’ve talked to or been on stage with.

He’s got an amazing life and story. He’s got amazing stuff that came out of his mouth every time he turned around. I know that you respect Tony Robbins and Stephen Covey. These are some big hitters. It becomes difficult for the new generation and those of us who’ve been around a long time to not lose sight of the power of what they have, but also figure out how to apply that. That’s what you’re seeking as a coach. It’s the application of these things.

You’re touching on my golden things. For those who are not seeing, I’m raising one hand and I’m saying, “Information,” and then I’m raising the other hand to create transformation. Now, I’m pointing to my head, “Needs integration.” Integration kneads through application, repetition, and feelings. Your thoughts, your feelings, and your actions are going to make the information that you integrate create the transformation that you look for. As we do this with guidance and repetition, the transformation will stick. That’s what I’m all about.

TBF Francois Lupien | How To Become More
How To Become More: Your thoughts, feelings, and actions will make the information you integrate to create the transformation you’re looking for. As we do this with guidance and repetition, the transformation will stick.


What I hear is a theme throughout the show as you talk about it is this edging of more. We don’t have to be fully optimized and perfect in our podcast. What I loved about it is that we talked multiple times because there was a technical problem with your show. It would’ve been too easy for me to say, “Francois hasn’t got his act together. There’s something wrong here and I’m not going to have him on my show.”

Instead, you were so coachable. You fixed it and you sent me an email with some other things and references. That, to me, is the sign of someone I want to have on my show because they’re looking at how am I continuously becoming more. That’s what you’re diving in and looking for. What are some ways that you’re looking for improving and becoming more with it as a podcast host?

It’s the feedback from the people to who I talk to. One of my mottos is, “The day you think you know it all is the day you start to fall.” I study personally for myself for 1 hour to 2 hours each and every day in order for me to get better. Also, high-level coaches. Whatever they give me, I dilute and I give back to my audience as well. That’s how I can stay current with the things that are working and make a difference.

The day you think you know it all is the day you start to fall. Click To Tweet

We need to constantly grow. Right back at you, Tracy, you say, “There were some flaws,” but you notice them and you are big enough to say, “There’s something that is wrong.” That means that you are professional in your industry and you want everybody else to shine around you. You have the guts to say it and I’m happy that I was able to handle it. Also, before this show, you talked to me about my mic and the positioning. You are always looking for the edge. You’re always looking to make things become better. You’re living the how to become more yourself and that’s why I believe that we connected so well.

I do, too. I said this because I just got off a coaching call for my entire community. We run a live coaching call every single week for everyone who works with us in some capacity. Every guest who’s ever been on the show is invited to sit down on them as well. You’ll have that invite, but the reality is a very small percentage of people take advantage of it. Yet, if I run the analytics on that, I understand that those people that show up there may not implement every piece of advice and I wouldn’t want them to.

I want them to filter it through their own needs, capabilities, and ways of doing it. If they implement 10% of what I suggest to them, you just made this microphone change, but from now on, in every single episode that you do, you’re going to have a compounding effect of better sound. Who knows what that’s going to lead you to? It might have a high growth curve for you. What we see is someone who participates in coaching in trying to improve themselves and become more is a growth strategy that is magnified.

Talk about growth strategy that magnifies, I have one-on-one coaching. I have group coaching. One of the things that I realize with my group coaching, which goes fantastic, is I’ve started to implement a laser coaching fifteen-minute one-on-one and all my clients decide if they want to have it.

They decide when they want to have it too.

They have a link to my calendar where they can plug in that fifteen-minute per week. The only caveat that I have with this is that when they connect with this and we talk for fifteen minutes if there’s an implementation that I tell them to do, they must implement it before they book their next one so people don’t become dependent on me. I don’t believe in codependency in this. One thing that you mentioned is how we grow. When I did this, all my clients that take advantage of the one-on-one, their results went exponential.

They are taking the time to find out and tweak their things and I’m taking the time to help them do so as well. By the implementation of the group, the reason I like groups is that more people can bring in more thoughts into your world that you’re not seeing. We see with our eyes going forward. We don’t see it in the back of our heads. Others do. If we get their information and input, it’s going to help us. That environment of having something that is very conducive, heart-centered, and service-driven people is fantastic but having also that one-on-one touch has transformed it. I call it my hybrid coaching. I too always look to become more.

I love that model because you’re providing an opportunity for you to access all this great information. It’s a classic story in the entrepreneurial world where you come in and say, “I need months to study your business, but I’m going to give you fifteen minutes of the exact things you should do. Here’s your prescription.”

However, if you spend that time studying it, you know what to access and give them. You know what’s going to make the effect but it’s hard in a group coaching environment to not pick something out of sequence for them. We try to keep in sequence with them, but it’s hard. If they’re not participating, it’s difficult. That’s why you have to get to a higher participation level. You also live stream.

Before we go to the live stream, may I make a little something that’s pretty cool? When you talked about how to become more, and I said that getting the vulnerability of a person that is a guest, one of the things that I’m doing with this, and I highlight it, is that we do not need to be perfect. All entrepreneurs sometimes are their worst enemies saying, “I’m not going to do this one because it’s not perfect yet.” They stop themselves and their worst enemies.

By coming to the show and seeing that they don’t need to be perfect, they’re saying, “I’m giving them permission not to be perfect, to go out there, and my safety valve on this is the following.” Since all my followers are heart-centered and service-driven, you’re not doing anything to hurt people that you come in contact with. Therefore, your heart-centered people will forgive you if you make a mistake and they’ll relate with you even more. I wanted to touch base on this because it’s one of the important parts of the show. Many people want to be perfect before they do anything. Don’t stop it and let it go. Let it flow.

Many people want to be perfect before they do anything. Don't stop it. Let it go. Let it flow. Click To Tweet

This is an interesting thing that I have heard. I had this conversation with another guest on my show. DP Knudten was on my show. His show’s called the Nonfiction Brand. I love DP because he was saying that you earn the right as the podcast host of giving over time because you’re giving with your heart and your content. It’s free to whoever is listening. They are less likely to jump on you for making a politically incorrect move than they are to say, “That didn’t land that well with me. I know your heart is in the right place, but you might want to reconsider how you say that in the future.”

They might be willing to like nudge you and do it nicer than send you hate mail or nasty messages where on Twitter, it gets fed all wrong all the time because the good intention is buried in the system of it. In podcasting, the good intention is coming across or they wouldn’t stick around and listen to your show.

I’m a Canadian gold medal champion in Taekwondo. To achieve this, I went to heavy-duty masters and the last one was a 9th Dan, extra master, grand master. Lee was his name. When they come to you and they correct you on your growth, you don’t go, “I thought it was good.” You be quiet and you listen in. When he’d come to me and says, “This kick is no good,” I would go practice 100 times and I would come back and say, “Is this better, sir?”

He says, “It’s getting better, but do this.” I, as an individual, have grown by going, tweaking from experts, and taking it humbly like a man. Humble yourself because you see my glass here is not full, but if it’s full and you try to pour something and it, it’s going to overflow. However, if I empty it, then there’s room for you to pour more in. Therefore, humility enables us to give room for more information. I try to give this to all my clients to say, “Let’s learn together. It’s okay if we’re not doing it perfectly. How can we improve?” Tony Robbins calls it CANI, Constant And Never-ending Improvement. Do this every day and a small incremental improvement daily will change your life in a year amazingly.

You said you’re a big researcher and that you do a lot of reading and input. That’s also a key to conditioning yourself to be a continual learner. That’s why we’re enjoying each other so much, Francois.

I hated learning in school. My mom is 91 now in 2023 and still alive. I talk to her every day and I tell her. She goes, “You’re studying all the time. You used to hate studying.” Now, I’m doing what I love. I can’t get enough of it and sharing it with others enables it to be integrated more. The thing that I teach people, the more you talk about what you do, the more you help others, but the more you integrate it and then you can say, “Next time I can tweak it this way or that way,” and have more impact on the next time that you deliver that information.

TBF Francois Lupien | How To Become More
How To Become More: The more you talk about what you do, the more you help others.


I had to build into my model away. As you know, because that how we communicated early on is that I purposefully listened to your show. I watch your videos. I check things out about you, not just because I want to do a better job interviewing you. I do want to do that, but that’s not its purpose. Its purpose is also for me to be able to learn something and build research into my process so that it is a practice part of my week. It’s a part of my job. It’s part of the way things happen. Some people look at that as work, but I don’t. It’s the fun part. It does translate into a better result. It’s work, but I don’t think of it like work. I think of it as it’s my fun time to research and learn.

It’s because you’re a true professional. That’s why.

Thank you.

That is exactly what it is because when we are doing what we enjoy, it’s no longer work. We’re having fun. You never work a day in your life when you’re doing what you love and you’re learning from it. It’s this aspect of changing your thoughts and changing your life. That is one of the things that I talk a lot about. If you are looking at something like “I have to do this,” this emotional state is going to drive behavior that is not going to be conducive to success. You’re going to be drained and not like it. Who decides this? You do. You decide how you address something. Instead of saying, “I have to,” say, “I get to do this. I get to learn more. Isn’t that more empowering?” You’re then a nicer person to be around because you’re smiling.

Let’s talk a little bit about that. You started this podcast with another host. That fell apart and you decided to take it over. I’m assuming you fell in love with something about podcasting that you wanted to continue. What was it?

I’m going to throw a curve at you on this one. I am like a dog on the bone. If you give it to me, I’m not letting go.

You didn’t want to let go of the show.

No, and it gave me something. It says, “I don’t think it is going to work for what I’m doing right now.” His career was moving, which is fine. I said, “I’m continuing.” He goes, “Really?” I say, “Yeah.” He says, “What are you going to do?” I say, “Don’t worry about it. I’ll figure it out.” It’s because I felt that for the few people that we talked to, it was making a change in their lives and I like that even though it’s something that is not unique.

You liked the results and the feedback that was happening.

In life, when you add value, you can get money, but you can get psychic money. I’ll explain what psychic money is. It’s not monetary things, but it’s a good feeling. Something that you go to bed at night and you have a smile on your face. You feel good. I get text messages from my client, “That thing you told me changed my life.” I’m so happy when that happens. It turns me on and gives me more fuel to want to share more. Again, this is not a monetary reward, but it’s one that cannot be quantified in dollars and you cannot give a price to it either. It’s priceless. I love that I thrive on this.

One of the questions I ask here frequently is what is the return on investment? What you’re putting in is the intangible return on investment. There’s no money directly involved in that, but there is because if a client is highly satisfied, they’re referring somebody else or they’re sticking working with you even longer. There is a financial return to that but you’re right. It’s like this psychic return. I love that you put it that way.

Money is a secondary thing. If people are chasing money, they’re chasing the wrong thing. Chase adding value to people. Chase that and become better. Become more so that people will want to have more from you and the money will take care of itself. You don’t have to worry about it.

TBF Francois Lupien | How To Become More
How To Become More: Money is a secondary thing. If people are chasing money, they’re chasing the wrong thing. Chase adding value to people. Chase that and become better.


Let’s talk a little bit about the guests that you have on your show. We met through PodMatch and that’s becoming a real common theme right now for us here. How are you trying to decide, “Am I going to have this person on my show or not?” Are you making a criteria list for yourself or is this just an energy feel? What is working for you on that side?

Thank you for asking. When I first started, it was, “Do you want to be on my show? Let’s go.”

That’s the case for a lot of people.

Then I got, “Maybe the quality of this interview was not what I want to deliver to my tribe.” I say, “What mechanism can I put in place in order to stop this from happening?” Therefore, on my podcast page, it says, “Become a Guest.” There’s a button and when you click on that, it sets an appointment before the show with me. I have 10 or 15 questions that I ask the people. I will research them and find out about their social media, where they’re at, what’s going on their website, and different questions that I ask.

I then review this information. We have the conversation and then I can ascertain if it will be a good fit for the tribe to get information from this individual. The short answer is that at first, I was, “Who wants to be?” and now I have some steps that people need to take so I can maintain the high quality of delivering the messages that I have on my podcast for my tribe.

You’ve learned that earlier than a lot of other podcasters, and this is the coaching call that I did before this. I wish podcasters would become more discerning about their guest choices earlier in the model. When we are trying to get to 25 episodes, we need to take what we can get so that we get comfortable. We’re still testing, but after that point is when it tips.

Most people don’t figure that out to 100 to 200 episodes before they realize, “Maybe I should have been more selective about my podcast guests.” You’re figuring it out sooner and you’re shifting it at a great time where it’s going to have the most impact. That’s what I told my clients. From 25 to 100 episodes, it’s where you’ll see the most growth in the listenership of your show.

If you make a change at that stage, that will have a bigger or exponential return. Your choices here are smart, Francois. I look forward to seeing how that’s going to affect the growth change for you because alignment is critically important. I wouldn’t have you on the show if I didn’t think there was alignment. I don’t have to have a call with you. I can tell by checking out your feed, and your show and I have a form that you filled out as well.

It gives me all the tools for me to make my decision because I have indicators already. However, I’m not only a coach. My role is in a different place. I’m running a large corporation that’s technology-based, so it’s a little bit different but when you’re a coach, it’s your integrity that’s on the line so you have to make that work.

Also, I’m a good boy. I’m very loyal. When someone gets into my world, I’m very loyal to them. When people get into my tribe, I’m loyal to them. I want to raise the bar for them all the time. You say I’m a coach, but at first, you take anybody. Now, I don’t take anybody. If I feel that their vibe is not going to be conducive to the rest, I say no even if they are like, “I got the money.” It’s not about the money. It’s bigger than that.

That’s when things start to change. I say that money is like a little bird. If you chase it, you’ll never catch it but if you set some good food that it wants, it’ll come. Make sure that you dress up the plate so that the bird wants to come. This takes effort from self and you have to be selfless, not selfish, in order to continue to serve the people so that they want to come. They feel it’s not about you, it’s about them.

I’ve been studying this stuff for years and as I said, the day you think you know it all is the day you start to fall. I’m learning that nature has got such great teaching lessons that weeds grow fast and they die fast. The oak tree takes a long time, but it’s solid and it’ll be there forever. Which one do you want to be? It’s a decision. I decide to be an oak tree and I want my people to be oak trees as well. I’ll say something that’s pretty cool. It’s a long time since I haven’t said this. I like when you go down the road and there are trees on either side and the trees touch at the top of the road.

It’s always beautiful. I know what you’re talking about.

What I’m saying is that, at first, the trees are looking at one another saying, “Look at this big one on the other side.” They’re separate, but they’re giving themselves a place to grow so that as they grow, they’ll be able to connect later on. Patience has got something that’s amazing. If they’re too close together, they might die but by giving space to one another, they’re able to become beautiful and even connect later on. That’s one thing I want. That’s why how to become more so important. You become more so you can be that tree on the side that’s big and then you’re going to touch others on the other side as well.

That’s what I’m excited to see for you as you continue forward on your podcast. It is to see what you do with that network of guests and your clients and how that builds into a beautiful community. I think you’re on the way to that. I look forward to seeing that for you. We briefly touched on it and my readers would be like, “Tracy, you said live stream and then nothing. You didn’t go follow down that road.” I do want to say this. Have you always been live streaming this or is that a newer model?

I have always live-streamed it. For all you readers that want to have a live stream, let me tell you, you’d better have some material that’s ready on the side because sometimes life happens and people can’t show up. You got to step up to the plate and not just wing things because once again, you need to come as a real servant. You need to have proper materials to help the people. Sometimes it does that and sometimes it does that twice in a row.

You must step up to the plate and not just wing things because you need to come as a real servant. You need to have proper materials to help the people. Click To Tweet

You had to do a solo show. Your most recent one that was published as we’re recording this was a solo show. It was a great show of gratefulness. I don’t think that if I hadn’t already listened to your show, it still would’ve been a great entry point into you and into the show, How To Become More, but you did reveal that. You said, “This happens.” That’s why we’re doing this live. That also forces something that you’re eager to get out, which is that dynamic or aliveness you were talking about and that authenticity. The guest has nowhere to go but there because it’s live. They can’t second guess all of that.

In order to ease the pill, I make them fill out questions beforehand. Why? It’s because when it’s in our heads, it’s all over the place. When we take it from our head, we put it on paper or we write it down, then it’s out of our head. Now we can deal with it because now it’s in front of us. I give them that safety net of expressing themselves first and then when we’re talking, I have two screens and I see their answers. If there’s something that happens, I have a safety net for them, “Do you mean this?” If I ask a question, “How about you tell me it this way?” They say, “Yes,” and they get back into it.

Best Dad Ever, I have six kids. All of them were riding a bicycle, two wheels before they were four years old. I coach and help them. I encourage them. I’m there. I’m running and I’m making it happen. People say, “That can’t be,” and all my kids say, “We did it.” This is because I care about people. The first one is at 3 years old and the other one is before 4.

It’s because they wanted to beat the oldest. A little competition there that played against it and in your favor as a dad. However, you’re right. It’s because the skills are there. They have balance capability, but they don’t necessarily have confidence.

Also, the practice and the belief. That’s one of the things I like about coaching so much. At first, people don’t believe in themselves. I tell them, “Borrow my belief in you because I know that you can do it. If you’re falling, I’ll catch you. I’ll put some posts in order for you to hold on so you can straighten yourself out but it’s you that’s going to develop the strength.”

I like to say that no one can do your pushups for you. You can’t pay someone to do them but once you do the pushups, they’re yours and the strength is yours. No one will take that away. One of the approaches that I have, when I coach, is to help people. I say, “I’ll give you the stamina, and the strength necessary to overcome and make things better.” May I show you this?

TBF Francois Lupien | How To Become More
How To Become More: No one can do your pushups for you. But once you do the pushups, they’re yours and the strength is yours. No one will take that away.


Right now, I’ve got two plastic pots. One is half the size of the other. I tell people, “If you’re making 100,000 a year, which is the small one, and you want to make $200,000 a year, you go and buy this course that tells you about $200,000 a year.” You buy the course and then the course starts to pour its knowledge into you. What’s happening? It’s twice the size of you. It’s going to overflow.

A lot of people say, “It’s the fault of the course. The course is not good.” They say, “Cancel. This is not the scoop.” The reason is you’re too small. Let’s work together and get you to become bigger. As you become more, then you can have more stuff poured into you and you can handle and hold it. This is so powerful of people blaming the outside circumstances of, “I tried Tracy’s thing, but it didn’t work.”

“If she told you to change the mic, did you click the button and change it?” “No, I didn’t.” Now, you’re not getting the results that you want. It’s not her, it’s you. Responsibility is a big thing. I have to learn this lesson in my life in a big way to become responsible and own it. When I did that, my growth became exponential. I teach that to everybody I come in contact with.

The more you’d say, “I’m responsible for this. I created this,” you can do something about it. If you say it’s someone else, you are empowering them and disempowering you. Stop it. Empower yourself by disempowering them. Don’t blame them. Take responsibility and then do something about it. If you don’t know how, a good way is you ask Tracy, “Tracy, how can I do this better?”

One of my favorite things about what you said there is that at the end of the day, no one can record this show for you. Only you can. Only you can bring that through to your audience. Only you can bring through, show, and demonstrate what you are being and how you’re showing up in the world. One of my favorite parts about podcasting is getting to see that insight into it and what I see in your podcast, François, in How To Become More is how you are more.

Thank you. I appreciate that. That’s awesome.

We’re going to end right here, but I want everyone to check out your show, take a listen, and think about who you are being right now.

Thank you so much. I appreciate you.

Francois and I not only had a lot of fun doing this. We had a couple of technical glitches along the way. I don’t always mention that, but one of the things about Francois that I knew was going to make us so well-matched is that he not only says he wants to become more, he has the active mindset to become more. He’s openly coachable. He’s interested in finding out what’s wrong with things and how he can do things differently or better.

It may not always apply. It may be something where he’s going to say, “I have lots of other experiences here and I don’t think that that one resonates with me,” but he’s open to listening. Many entrepreneurs are completely closed off with input. They’re completely uncoachable or they’re overly influenced by their coach. Whatever their coach says they do, even when they don’t understand it, they don’t push up against that and bring themselves to the table.

Those two things, not being coachable or being too manipulated as a coachable client can be extremely difficult in ways in which you’re not going to grow enough through item either model. I love that he lives, eats, and breathes what he’s doing. It’s fascinating to me how he’s built to show what he’s done and how he just dives into everything that he does. As I mentioned early on, his energy is off the chart and everything he does is so from the heart.

I hope you enjoyed this show as much as I did, and I hope you’ll stick with us. Here are some more great bingeable podcasters as we go forward. Also, don’t forget to reach out. Find all the ways you can link to Francois and become more with your show. Tune in to us next week as I bring you another podcaster who’s got a successful show or someone who you could learn from right here on The Binge Factor.


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Tracy Hazzard

Tracy Hazzard is a former Authority Magazine and Inc. Magazine Columnist on disruptive innovation, and host of 5 top-ranked podcasts including: The Binge Factor and Feed Your Brand–one of CIO’s Top 26 Entrepreneur Podcasts. She is the co-founder of Podetize, the largest podcast post-production company in the U.S. As a content, product, and influence strategist for networks, corporations, marketing agencies, entrepreneurs, publications, speakers, authors & experts, Tracy influences and casts branded content with $2 Billion worth of innovation around the world. Her marketing methods and AI-integrated platform, provides businesses of all sizes a system to spread their authentic voices from video to podcast to blog, growing an engaged audience and growing valuable digital authority.
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