Expertly Empowered: Women’s Health Advocacy In Action With Georgie Kovacs Of Fempower Health

 

Making expert information accessible is crucial for empowering women to take charge of their health, creating a path towards women’s health empowerment. In this episode, Georgie Kovacs fromFempower Health shares the organic evolution of her platform from a fertility-focused app to a comprehensive resource covering various aspects of women’s health. Host Tracy Hazzard guides the discussion as Georgie emphasizes the importance of credibility and navigating the healthcare system, empowering women to advocate for themselves. Georgie’s inspiring journey exemplifies the transformative power of following your gut instinct and becoming a champion for women’s health empowerment.

Watch the episode here

 

Listen to the podcast here

 

Expertly Empowered: Women’s Health Advocacy In Action With Georgie Kovacs Of Fempower Health

I am bringing you another podcaster who has a Fempower Health Podcast. It’s in that genre where it’s focused on women’s interests. We have had quite a few people with podcasts that are focused on women’s needs. I love that because it’s a sign of how much the podcasting listener base is equalizing and growing. If you ask me a decade ago, I would say there aren’t as many podcast listeners that are women. Now, we’ve more than exceeded half of the listenership that is being measured out there.

The Fempower Health Podcast, Georgie Kovacs, is a great show that is tapping right into that and talking straight to women about the different things that they might want to learn about in her health. She’s started the show and has five seasons under her belt, and she’s been focusing on the root cause of things.

Here’s the thing. She’s going to be talking about how she’s shifting things and tightening them up in this episode because she’s learning from her show. This is what I want you all to do, and I want you all to learn from great podcasters like Georgie, but I also want you to learn from your own shows as you’re doing it and start to see what’s working and what’s not working. We’re going to dive deep into that, and I hope you’ll enjoy this show with Georgie Kovacs.

Georgie Kovacs is a seasoned professional with over two decades of healthcare expertise, having made significant contributions at industry giants like Pfizer and Bristol Myers Squibb. With a background spanning healthcare strategy, entrepreneurship and consulting, Georgie’s journey took a personal turn when she faced infertility challenges.

In response, she launched Fempower Health in 2020, a pioneering platform that empowers women with evidence-based insights and support. Collaborating with top experts, Georgie Kovacs is dedicated to redefining the narrative surrounding all women’s health, ensuring every woman has the knowledge and resources to thrive. Let’s read what Georgie Kovacs has to say about Fempower Health and her podcasting journey.

About Fempower Health Podcast Host Georgie Kovacs

The Binge Factor | Georgie Kovacs | Women’s Health EmpowermentGeorgie Kovacs is a seasoned professional with over two decades of healthcare expertise, having made significant contributions at industry giants like Pfizer, Syneos Health, IQVIA, and Bristol-Myers Squibb. With a background spanning healthcare strategy, entrepreneurship, and consulting, Georgie’s journey took a personal turn when she faced infertility challenges. In response, she launched Fempower Health in 2020, a pioneering platform that empowers women with evidence-based insights and support. Collaborating with top experts, Georgie Kovacs is dedicated to redefining the narrative surrounding women’s health, ensuring every woman has the knowledge and resources to thrive.

Follow Georgie Kovacs on Social: LinkedIn | Facebook | Instagram | YouTube | Twitter | TikTok

Georgie, I am so glad to finally get you here. We’ve had a little setback in timing, but you’re finally on my show. The importance of what you bring in Fempower Health is so much a part of what I want to see more of in the podcasting industry. What made you decide to start it as a podcast?

Podcasting And Content Creation

It’s a funny story. I wish it was a way more strategic thing than what it actually was. I’ll go back. Fempower Health was actually going to be focused on fertility and it was going to be an app. The whole goal was to optimize the time for women to get pregnant because I went through a four-year journey and I’m in healthcare. I went to teb doctors before they finally figured out what was going on. I was like, “I’m in healthcare and it took four years and I have a biological clock ticking,” as we all do.

I started researching more and I’m like, “No, we actually have a women’s health problem,” because I felt like I was constantly qualifying. This is not IVF. It’s the root cause of why people aren’t getting pregnant. My startup changed. I was like, “Let me start writing.” We were writing blogs. I hired a woman to help me and then one day, I looked at her and I was like, “Who reads anymore?” We had already recorded these because we would record them, and then she would write blogs from the recording. I was like, “Let’s publish the original recordings and see what happens.” That’s how the podcast was born.

I wish it was like this whole, like, “I did this assessment of the market.” That did not happen. It was truly a gut feeling of let’s talk because I had gone to so many doctors and I live in New York, I had a few experts and then it blossomed from there. The more well-known, the easier it was to get more and more top tier folks. It was truly a gut call.

That’s exactly how it happened to us, too, when we got started. I totally understand that. You like podcasting. I can hear it in the way that you interview. I can hear it in the way that you talk to your guests. You seem to enjoy it.

 

The Binge Factor | Georgie Kovacs | Women’s Health Empowerment

 

I love it. I truly do. It’s funny, I remember when I was a little girl, I think one of the things my dad hoped that I would do is be a journalist. I chuckle. I think about it a lot. I’m like, “I guess I am.”

My dad wanted me to be a writer and I discovered it the same way you did. I was like, “I don’t think anyone but my dad reads these blogs.”

It is wonderful. I truly enjoy doing it because I’m genuinely so curious about what these guests have to say and taking in all the insights and putting the pieces together in my own head about how it all fits together and how women can get the support that they need in our crazy healthcare system.

I think that that’s the interesting thing about Fempower Health. The way that you ask questions are tying your episodes together, which is the binge factor that I found in your show. It ties them to the next episode and to the other things that you’re talking about. This is a continuation of the topic of the area of health that we’re talking about, whether it’s menopause, fertility or any of those areas. You’re continuing that conversation by the way you frame your questions.

Thank you. It’s important. I’ve interviewed on so many different types of guests and different specialties and my background is as a healthcare consultant. As a consultant, the first thing you do is you do your discovery work. You read documents, interview stakeholders, and put themes together. It’s how my brain works. Over the years, I start to see these themes. You’re right, naturally, it’s easy to connect the dots. Imagine, I interview a lot of authors. I read every single one of their books. Right now, I’ve not been interviewing a lot of authors so I get to read my own books. I love their books, but sometimes I don’t necessarily need to know absolutely everything about women’s health.

Just because I have all this stuff in my head, it’s always connecting. I do enjoy helping put the pieces together because also I know people aren’t going to listen to every single episode. I either try to direct them during the interviews or at least take nuggets from previous discussions and weave them in to help people understand that there is a bigger picture because health is not siloed. I think the way our healthcare system is structured is very siloed.

It’s like you are an OB-GYN or a sexual medicine specialist or a primary care doctor or a pelvic floor physical therapist. Even as a consultant, I would joke that you have these different departments that need to work together and they sit next to each other and don’t talk. As consultants, we come in, interview all of them, and figure out, “Hold on a second; this is how it all ties together.” I think that’s where it comes from and also why it’s so important to understand how the pieces fit together.

I think that that’s the role of a podcast host. The role of a podcast host is to be like a cruise director. You’re directing them through that. That’s one of the things I found so brilliant about your model, Georgie, because your website does a great job of guiding people into the areas you need. You have your topic areas so then they can dive in and then they can find the episodes from there. You have sneak previews, like little previews that they can go through that can guide them into the little video clips that then help them decide, “I’d like to hear that whole episode.” You’ve got your episodes themselves, which are all outlined out and in the order of airing. You’ve got it all throughout the site in a nice way. Did that come naturally? I imagine it took a lot of work. It seems like it did.

It’s funny you should ask. In 2023, I did a website overhaul and it’s one of these things where I’ll have these things brewing in my head and then I have my a-ha moment. I had the a-ha moment when I couldn’t take it anymore. With so many different topics being covered, I recognize that this is such a pain for the end user because they get fed what they get fed through Apple Podcasts and Spotify. Even on my website, I did have a couple of topic areas, but then it was the podcast page, so whatever you happen to see, you saw. I had switched over to a tool that allowed me to categorize. That was when the idea started brewing. AI was catching up. It was the right time with all these things coming together and I was like, “It’s time.”

I took all the content and in all these years, I’ve also gathered resources that these experts say people should know about like how to find a doctor, but there are different types of doctors. I have every single resource and podcast episode, you name it. I redid the entire website to organize it across all the different topics. I also did it according to life stage.

Admittedly, teenage years is not an area I specifically cover, but in case moms go on there and they’re wondering, there are some episodes that are relevant for that. More from the I’m a parent or grandparent or whatever of a teenager, they may want to listen to it. That was it. It was more my frustration and stress honestly over how people were experiencing each episode. Spotify, by the way, do playlists. What I had done is I created Spotify playlists for each of my categories, but most of my listeners were from Apple Podcasts. That did never solve the problem.

It doesn’t solve the problem over there. I agree. It’s one of the reasons why when we ended up in reinventing our showcaster with tabs. It was the same reason because we had hit a show with over 600 episodes and so it was overwhelming to try to navigate that. That’s where you were. Five seasons in, you’ve got too much content. It was right at the tipping point. Your website’s frustrating you, the number of topics and then you’ve got enough episodes at that stage that it’s hitting you. I think this is smart model for you to not only create a site where you can navigate all of that but also then narrow down a little. That’s what we talked a little bit before the show started here, that you’re starting to narrow down your topic areas a little more. Tell us why that is.

I have to go with what the listeners want and also where the healthcare market is changing. Remember, when I first started Women’s health was all about fertility. Probably a lot of that is we women were designed to have children and that’s what we’re known for. Quite honestly, when we have challenges where we tend to fight for something for our fertility, there are obviously chronic issues that make it a challenge.

Even sometimes, the healthcare system finally listens when we’re trying to get pregnant. That’s how the women’s health boom started to happen and now it’s the menopause boom. What people have always come to me for is it’s, “I can’t find answers,” because now it’s the chronic conditions and menopause that are hard to get answers to because it’s not an easy solution.

Even menopause, I know that a lot of people are talking about hormone therapies saves everything. I’m not at all minimizing the importance of hormone therapy. I actually went on it and it’s saved my mental health. It’s complex. Chronic pelvic pain is complex. I’m noticing about people who say, “I binged on all these episodes. Now I know how to talk to my doctor,” it’s the complicated health conditions. Even clinicians listen, and they’re like, “I actually came to your site because I know that you don’t mess around with the content.” It’s like an interesting evolution. Maybe it’s overly simplistic.

An anecdotal soundbite, which is a lot of it are out there right now.

It’s hard because there are a handful of us who connect offline and it is hard because this is a world of sound bites and being loud and not all the information that should be out there is put out that way. I fully believed in sticking to my guns. Can I tell you a funny story?

Please.

I had a fan moment so I’m like, “This is worth it,” when I get these either meet people or whatnot. I was at an event and a cocktail reception and I was leaving. It was with women’s health stuff. I was leaving. I went to the elevator, and there was one girl with me. I don’t remember the exact details, but you’ll get the point. I’m talking to her and don’t know if I’d said my name yet, but she’s like, “Hold on a second. Who are you?” I was like, “I’m Georgie Kovacs.” She’s like, “What do you do?” I’m like, “I host a women’s health podcast from Powerhouse.” She goes, “I am your biggest fan. I listen every single day.”

I can’t tell you how many friends I’ve made that way. I love it. It’s so rewarding.

The thing is, I always wondered as a podcaster, how does anyone know you because all they hear is your voice. She heard me talking to her and she was like, “Hold on a second.”

They know. That voice has been in my head. Yeah, that’s exactly it. One of my very best friends, the second podcaster ever came into my network as a client, I met him at an event and I was sitting there in the audience listening and I’m like, “That story sounds familiar and that voice sounds so familiar.” I walked up to him and I and then started talking and then realized, “It is him,” and that’s how we became friends. It’s so great When that happens, doesn’t that fuel you? It makes you so excited for keeping going and doing this again next week?

Absolutely because it is hard. It’s not like it’s a face-to-face interaction. I’m very much like I want to see people’s eyes and read their face. I get to do it with my guests when I’m interviewing them. Once the podcast goes down to the universe, I think that is the biggest challenge for me. I get feedback, and people will say, “Don’t ever stop. This is helping me so much,” and things like that. On the days where it’s hard because there are hard days, that’s what I think about.

Monetization Model

Let’s talk about that don’t ever stop part. We have to find a way to make it part of our business or our monetization model or something like that. What has it become for you to make this viable for you and your business?

I don’t know if people are surprised or they’re like, “Yeah, me too.” I’m finding a lot of that. My vision for the podcast itself has always been my market research to stay up to date on what’s happening in women’s health. Let’s face it, because I cover so many topics, it is hard. It’s hard to market yourself as the place to go to find answers to health questions and be that broad because also, by nature, we are in a society where we want quick fixes. We are in a situation where advertisers want to see the numbers, and it’s hard to grow humongous numbers when you’re broad. I have held off on monetization models because I’ve been testing out what is going to be a direction and how best to monetize based on that. My hypothesis has been using the knowledge from the podcast and then sitting on advisory boards or consulting clients. Now based on where the market is evolving, the skillsets I used as a consultant do apply. That’s going to be one way.

You’re starting at what I call the authority model where you use the podcast to help you get things like speeches and on advisory boards, other things that will make your business money. You then move into the next stage. What exactly is that?

It’s the sponsorships and advertisers. For charging for content, I don’t have an answer quite yet on how I feel about that. I haven’t at this point.

You mean charging to be on your show?

That one I struggle with, to be honest with you. I know that there’s a model for that and we are working on it. I’ve hired a team where we’re working through what the future of Fempower Health is because what’s been clear is that the content is trusted. It’s been such a pleasant surprise that even healthcare providers. I have a friend who’s a nurse practitioner for women’s health, and she says, “I didn’t learn this stuff in school.” She always listens so that she can help her patients. I also interview experts to also talk about what they’re hearing from patients. Sometimes, I interview patients or I bring in the stories of the women that I talk to. Seeing all of this, it’s very clear I’ve built a trusted brand, which has been my number one mission.

I’ve trusted that from there it’ll be easy. In the past, I did have sponsors, but I’ll be honest with you: the amount of effort it took versus the income it generated wasn’t worth it. I’m like, “I’m spread thin.” This was my side gig, not my full-time job. I let things go that weren’t value add and stuck with what I love and have trusted that I will figure it out and will listen to the market and the listeners to better figure out what needs to be done next. Maybe it’s a silly way to look at it, but I was like, “I got to get real. That’s how it is.”

The problem is that it’s a two-pronged approach. You have to have advertising focus like topic areas and all the good things that you need to do on that side, which naturally comes from doing a good podcast. Creating great content, creating a great resource like you have, that comes naturally. However, you have to create a growth strategy for listeners because if you don’t have anyone viewing or listening, then it’s not enough value for you as well. For the advertisers and sponsors you might have. That’s where most podcasters fall apart. They’re great at the content side of things, but the growth of the market side of it, it’s not their forte.

I will say I feel like I’ve done a good job even with the broad content I cover in figuring out how to cover it. It’s been interesting, and I think it’s natural to see what the top content is. For example, I did a series on endometriosis. It was a four-part series. It was interesting even within the series which topics resonated most with listeners. What I will say the hardest formula to understand is that it’s a mix of who your guest is, how often it’s shared, and how effectively your guest is willing to support the fact that they were a guest. That combination, it’s hard to always understand the metrics. I still have to test that part.

Understanding guest impact can be challenging. It's a combination of the guest's profile, sharing frequency, and their willingness to endorse their guest appearance. Share on X

That’s the number one reason right there, Georgie, why I don’t like the model of them paying you to be on your show because then they forgo their responsibility in that sharing because they paid you so they think it’s all on you. You don’t get that cooperative that is necessary to grow the show. That’s interesting because there’s no way for you to do it alone. There are not enough promotion tools. There’s not enough way to get visibility to the audio show. It doesn’t work like that. What you said right there is the reason I would stay away from a guest payment model.

One thing that we are wrestling with honestly is maybe certain types of guests because I do believe that there’s a lot of different types of things that need to be covered to cover the topics well. At the end of the day, I do think there’s certain audience where they should pay, but I also think they have a desire to promote. I think that combination would probably be a pay-to-play. We’ll see. We’re doing a lot of research to figure it out, but I’m hoping that there’s a hybrid.

I think that there should be. We always talk about the four types of guests on our show, our sister show, Feed Your Brand. We always talk about the four types of guests, but that four types of guests could change based on stage of podcast you have. They’re different if you are a startup podcast than you are if you are a seasoned podcast looking to monetize. They shift over time as well. Figuring out what those are for you is critically important and you’re at that stage.

Being Repetitive And Other Challenges

Some of the answers might simply be you don’t change the way you do your four. If you’re going to do a paid one, it’s a bonus. It’s an add-on. It’s not taking the place of something else because you still need the engine to continue to work. What are some of the other challenges? We talked a little bit before that it feels sometimes repetitive to you to talk about the same stuff again and again. How do you get through that? How do you navigate that?

I guess I’ll add context for those who weren’t privy to our earlier conversation. As a healthcare consultant, I go in, and what I love about it is that you go in, and there’s a business problem to solve. You interview a bunch of people, you read documents, you assess things, you work with the team, you analyze, you figure out what the problem is and then you move on to the next project and then you’re done. It’s a different client, a different problem. Sometimes it’s the same client, different problem, whatever. It’s like in and out, constant change and your growth as a consultant is fast.

I remember early in my career, I thought I wanted to be a marketer and then I went into marketing and I lasted I think a year and a half because after you do your whole brand strategy, after you launch your product, you’re doing the same thing every single month. I couldn’t take it. I was like, “Once I’ve done it, I’m done.” I was irritated. I worked with the Chapstick marketing team, and they have IRI data. It’s like the Nielsen IRI data. I still remember what it was called.

They would send it to me and it would be showing us the sales for Blistex, Chapstick and Bert’s Bees. I’m like, “We are competing with anything that touches a woman’s lips. How am I supposed to analyze this data and give you any information on how we make business decisions because it makes absolutely no sense?” I was irritated, so then I tuned out. I learned not to be a marketer.

I’m laughing because you and I are like sister souls here, and I cannot stand to do the same thing twice. I never gave the same speech twice, which drives everybody crazy because they want to put me on tour and I’m like, “I can’t do it. I will never give the same one twice. Not going to happen.” I totally relate.

It’s funny you say this because you know Taylor Swift did like a million tours and I actually think a lot about her and I’m like, “How do you still like look like you’re enjoying the song because you sing it over and over again and you’re always touring and always recording?”

It’s interesting. My kids are very big fans. We’re Taylor Swifties here, but I heard an interview with Billy Joel. He said that it’s the audience exchange. It’s the energy exchange that makes it happen. That’s why he’s so willing to sing same songs every night because that audience exchange, he’s like, “It’s adrenaline.’ I thought, “That’s so interesting.”

He told this funny story about how he doesn’t sell the front row for lots of money because the people who pay a lot of money have no energy. It’s this awful feeling like, “I paid all this. Okay, give me a good show.” They stare him down, and he says, “I can’t stand it,” so he stops selling it. They would go find fans way up in the nosebleed seats and bring them down to the front and they were so excited to be there. It changed the dynamic of the energy. I was like, “That’s what we’re missing on our show.” Why we have to keep great guests like you on. That’s it is for me. If I got a great guest, I’ve got my energy going.

The way I come up with topics then is where I’m honestly trying to figure out continued audience engagement because nowadays, our audience have so much noise. There are newsletters, social media and then 10,000 different types of things are trying to get their attention. I find it’s hard to pick the topics. I actually have decided I’m going to rely on the team I’m working with where we’re figuring out the future of Fempower Health and also working on how to talk to more women to understand their struggles because if I understand the struggles then I’m like, “I had no idea that was a thing,” and then I’m like, “Let me do a topic on it.” Since reading all the books and talking to so many guests, I’ve lost sight of what else people need to know.

Until I understand their personal experiences, it’s difficult. I have said, “That’s not my specialty,” and I know that I can cover the topic well and I know what I need to know to cover it in the right way. Sometimes I forget what people need to hear. I also need the reminder that, because even if I covered an episode two years ago, things have changed since then. I could either re-interview the guest or have a different guest. There are things I’m realizing, but again, because I’ve covered so many topics, my brain has been spread so thin that it’s hard to keep track of it all. I think focus and digging my heels in to being excellent at less things is going to help solve all of these dynamics we’ve been discussing

The Binge Factor | Georgie Kovacs | Women’s Health Empowerment
Women’s Health Empowerment: Focusing and digging your heels into being excellent at fewer things will help solve all of these dynamics.

 

I was so glad when you told me that earlier that you were looking at focusing, because there’s always this hesitation when I interview someone on my show here. It’s like, “Are they going to be open to an idea?” I can see the eventual problem you’re going to hit. The problem is with the broad topic area, it gave you a strong foundation. It was good at the beginning, but if you don’t start to narrow in your monetization options get smaller, your ability to get people to navigate your site and your system, it gets harder and more complex.

I saw that and I was so excited that you were saying that. I think the two areas that you’ve picked, menopause and chronic pelvic pain, those are huge areas right now. It is the trend of what’s going on in terms of where the money is in the listenership. If you’re thinking about that, those of us in headed into menopause are in that world where we have money to spend. The sponsorships and the all the things that could open up for you are much bigger.

By the way, those updates are not official.

You could make some new. That’ll be okay. This probably won’t come out until well after you’re on your way though so we should be good.

I’m excited because it’s clear that I now have enough years of episodes to see where the trends are but it’s interesting, then I’ll have these nuances. I had Robert Lustig on and he wrote the book Fat Chance and Metabolical. I shifted. In case people don’t know, Google podcast is or is about to be done. Now’s you can incorporate it into YouTube.

It’s done as we record this. They’re gone.

I brought the episodes to YouTube, and the thousands of listeners I got on that episode, I’m like, “Whoa.”

That’s because he already has a good following on YouTube so it tied in well. I think that that’s going to be such a great thing about the YouTube music and YouTube model that is happening with the shift. You tapped into it almost immediately. Lucky you.

Otherwise, it seems like chronic pelvic pain and menopause are that are the top ones. There are others that people like we have not been able to figure out how to bucket it. We’re letting it go and keeping our eyes out.

The Vision As The Ultimate Advocate

It could continue to grow, and then you can add it later if you see that. Let me wrap up here with this idea of, I think that your ultimate goal is to advocate even more. This is prep work. We talked about that earlier as well. This is the prep work for that advocation, but what does that look like? What is that vision of your podcast as the ultimate advocate?

The one thing that is very clear is doctors have limited time. As I saw in Corporate America, they have a pillar that they’re focused on. Since probably the third episode I interviewed someone, it was doctors are the experts in the science. We are the experts on our body. The challenge is that we don’t know what we need to observe about our body. By nature, we are caretakers of others. Typically, women enter the healthcare system and go on to take care of themselves.

When they’re struggling to get pregnant, they want to get birth control, they’re having their baby. Honestly, with menopause, they go in when it’s like really bad symptoms. What I’m hoping to help transform, and I keep thinking about a saying my client said to me, which is meet the women where they’re at.

I now have some ideas about where I’m going to do that. At the end of the day, my dream is you have a doctor’s appointment, and you’ve booked it. You get all this stuff based on a series of things you answer. It’s all the things you need to be monitoring about your body, the things that your doctor would want you to share with them so that you have a faster appointment. If we don’t have a diagnostic, it’s hard to diagnose the chronic condition. Sometimes, there’s a diagnostic and no treatment, but there are specialists. How do we know how to navigate? Sometimes our own doctors don’t tell us because they may not know. There’s a lot of things we don’t fully understand and we’re frustrated with the healthcare system.

The healthcare system so far removed from this idea of getting to know their patients. It takes for so many different reasons. It takes decades. I happen to have three daughters. They each joke with me. They’re actually each a different generation. One’s Gen Z, one’s Gen Next. They’re all in different generations. I have them each too many years apart. Luckily, my doctor, though, when I walk into my gynecologist and go see her, she’s my obstetrician, she’s like, “How are the kids?” She knows, but I’ve been seeing her for twenty years. That only comes over a lot of time and a lot of time something happens and it’s our first visit. There’s no chance.

There’s so many things that are normalized, like period pain is normalized, pain with sex. It’s interesting. A lot of women now come to me because I’m so open on the podcast sometimes I’m like, “I don’t want to listen back. Who knows what I shared?”

I don’t listen back either. I totally relate.

I tell my editor, “If it’s embarrassing, can you delete it?” People now come to me and share their stories but again, it’s important to understand the dynamics. I know we’re in this stage of we want to watch TikTok and Instagram and all these quick ideas, but you have to know the root cause. You have to know how to explain what’s happening, the frequency of it happening, what triggers it, what makes it better. Being able to advocate. There’s a story. I went to my fertility doctor and this was before we had all the apps. I was putting my basal body temperature on a piece of paper and charting it out. I had this whole stack of papers.

The Binge Factor | Georgie Kovacs | Women’s Health Empowerment
Women’s Health Empowerment: We’re in this stage where we want to watch TikTok, Instagram, and all these quick ideas, but you have to know the root cause, how to explain what’s happening, the frequency of it happening, what triggers it, what makes it better, and be able to advocate.

 

I go to him and I’m like, “Can I show you this?” He goes, “I don’t need to see that. I already know what we need to do with you.” I left, but I knew that I had this data about my body. When I saw the doctor’s response, I felt confident enough to say, “Have a nice day. I’m going to a different one.” That’s where I want women to be. We know our bodies so well and we know how to talk about it. If the doctors dismiss us, we go somewhere else. That’s the ultimate vision. The earlier answer I gave you was my consultant process hat on how the user experience should be in our healthcare system. I think with AI and a lot of other things, that will happen over time.

We know our bodies so well, and we know how to talk about it. If the doctors dismiss us, go somewhere else. Share on X

I hope it does. I think that you’re on something. When we have such concerted interest in areas for podcasts, documentaries, and all of these things, it can only serve as a catalyst for change. That is what I wish for your show. That is what I wish for you. Fempower Health, Georgie Kovacs, thank you so much for changing the face of women’s health and podcasting at the same time.

Thank you so much. Thank you for having me on. I appreciate it. You’re clearly doing great work, and you guys are so passionate about helping podcasters do a better job. You clearly know your stuff. Thank you so much for your passion and this was wonderful.

Our Takeaways

I love that Georgie was so blunt and honest about the fact that she was concerned about things being so repetitive to her, hearing the same things again and again, and figuring out how to make things work for herself as well as for her listener base. It’s important that we remember that we have all types of listeners. We have listeners who’ve been binging on us since the beginning, which I hope you’ve been doing. We have those and also those who are brand new to our show. We want them to go back through the rest of our catalog, of course, but first, we have to get them excited with what we’re doing. If we are talking about things like, “I already discussed that,” like it’s me repeating myself. At the same time, I do say that. I do say, “I’m saying this again because it’s worth emphasizing.”

I want to acknowledge that I’ve said it again for those many time audience and for the one time listeners, the first listeners, first time listeners, I’m saying it and they’re hearing this is a critical importance. It’s not a bad thing to say it that way, but it is bad when it starts to affect our energy in the show. When it starts to affect our ability to serve at those multi levels. These are some things that I want you to think about, especially when you’re reading this episode. The thing that I want to take away is how you turn a show into advocacy. How do you advocate for your mission, your message, your community, your niche, and your area? Sometimes we have to handle that at different stages differently.

In the beginning, we’ve got to get our foundation out, then we level up into niching down and narrowing our topic areas because when we narrow our topic areas, we can be much more forceful in those areas and strengthen up those areas so that we get a bigger stronghold. We might get more sponsors that way, but we also can partner up with more organizations and get more reach that way as well. It’s a lot more focused in our efforts in both online digital marketing and messaging and our social media in our community building, in the types of guests we have on. It can be much more focused.

Georgie is going through a critical time period and transition right now in Fempower Health. I’m super excited to see how it works out for her. I’m going to have her back, obviously, when we see what those results are. I love that she said that she wants to meet women where they’re at now. That’s what we’re all trying to do. We’re trying to meet our audience where they’re at right now. Sometimes they’re coming in through those topics and sometimes they’re coming in at those stages. We have to remember that and not keeping everything so generic, advanced, or beginner. That’s one of the big lessons I want you to take away from my conversation with Georgie Kovacs.

As always, you’re going to be able to connect with Georgie anywhere on social media. You’ll be able to connect with her podcast. You’ll be able to do that right at PodcastersUnited.org and you’ll be able to reach out to me as well. Let me know what you liked about the show, what you like, and what type of podcasters you would like to hear more of. Tell me what stage you are at because I’d love to know how I can help you best. Thanks for reading. I truly appreciate you and I will be back with another bingeable podcaster.

 

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Tracy Hazzard

Tracy Hazzard is a former Authority Magazine and Inc. Magazine Columnist on disruptive innovation, and host of 5 top-ranked podcasts including: The Binge Factor and Feed Your Brand–one of CIO’s Top 26 Entrepreneur Podcasts. She is the co-founder of Podetize, the largest podcast post-production company in the U.S. As a content, product, and influence strategist for networks, corporations, marketing agencies, entrepreneurs, publications, speakers, authors & experts, Tracy influences and casts branded content with $2 Billion worth of innovation around the world. Her marketing methods and AI-integrated platform, provides businesses of all sizes a system to spread their authentic voices from video to podcast to blog, growing an engaged audience and growing valuable digital authority.
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