Boosting Podcast Visibility With Strategic Guesting For Diverse Voices With Kelly Mosser Of Aligned Success

Podcasting is not a piece of cake. It takes time, effort, and energy to sit down, record, interview, and publish, even more so if you want to achieve certain results. That is why when you feel out of alignment with what you do, it can be so easy to give up. Kelly Mosser, the host of Aligned Success, is a believer of this philosophy, saying that without alignment, it’s going to take ten times more energy to do your show. In this episode, she joins Tracy Hazzard to expand on the value of alignment to boost your podcast’s visibility and more. Narrowing it down to strategic guesting, Kelly discusses how you, as a podcast guest, can get your foot in the door of the shows you want to be in and are in alignment with who you are. Plus, Kelly shares the exciting things she is doing to realign her show and why she’s changing it up.

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Boosting Podcast Visibility With Strategic Guesting For Diverse Voices With Kelly Mosser Of Aligned Success

I’ve got Kelly Mosser on. She’s the Founder of Hell Yes Media, a consultancy that helps bold and badass brands create invisible legacy content through profitable podcast tours and adjacent media. We’re talking podcast publicity. I’m excited to have someone talk about that with you and the idea of guesting, promoting, and using podcasting from the other side, even if you’re not a host yourself.

Kelly and her team are obsessed with helping founders who belong to historically marginalized and underrepresented groups explode their thought leadership and go from hidden gems to booked-out industry experts. Kelly is also the host of the top 1% podcast, Aligned Success Show. She lives in New York City with her husband and rescue dog, Tully.

I am catching Kelly at an interesting place. She’s making some changes to her show. She’s realigning it. We get to talk her through what’s going on in her head and why she’s changing things. The Aligned Success Show is still going to exist, but it’s in a revamp, and so is her brand and Hell Yes Media. This is great. She’s thinking about the ideas of divesting and investing. These are such great concepts.

I want to dive right in and get talking with Kelly about these things because it’s critically important when we’re thinking about whether or not we want to have a podcast or podcast guests, what it’s going to do for us, our brand, and our business. We have to think about some of these core fundamental things about how we want to operate and show up in the world. Let’s talk with Kelly Mosser.

About Aligned Success Show Host Kelly Mosser

TBF Kelly Mosser | Boosting Podcast VisibilityKelly Mosser is the founder of Hell Yes Media, a consultancy that helps bold, badass brands create invincible, legacy content through Profitable Podcast Tours and adjacent media. Kelly and her team are obsessed with helping founders that belong to historically marginalized and underrepresented groups explode their thought leadership and go from “hidden gem” to booked out industry expert. Kelly’s also the host of the top 1% podcast Aligned Success. She lives in New York City with her husband and rescue dog, Tully.

Follow Kelly Mosser on Social: Facebook | Instagram | LinkedIn | YouTube

Aligned Success Show, I love that. Alignment is such a strategic problem for most podcasters. When you decided to first start podcasting, what was that alignment you were looking for?

Alignment expands so far beyond my podcast. Alignment has been a philosophy I’ve been trying to live in every aspect of my business. One example of this is I’ll look at my calendar for the week. I’ll look at what I have coming up and I’ll feel into, “Does this feel good in my body? Am I excited about this thing that’s on my calendar? Does this feel like a drain on my energy?” That’s the approach that I take to business as a whole.

When I was thinking about why I named my podcast Aligned Success and why alignment is such an important part of the business, it’s because I personally started making decisions at the early stages of my business based on what I thought was the right thing to do and made the most sense. I found myself in a position where I wasn’t excited about my day. I wasn’t excited about showing up for my clients. It’s that gut check of not only does this feel like it makes sense for my profit and sustainability, but does it also feel good to me? That’s why alignment is such an important component in everything I do in my business.

I’m going to call it energetic alignment, as you put it there in your vibe. Is this good? Does this feel good? That’s a problem when podcasting and showing up to record our show is not in alignment with our week, energy, and scheduling. It falls apart quickly. That’s the one I see most often happening to podfaded hosts.

Podcasting is the place where you feel it the most because it takes so much energy to sit down and record an interview or a solo episode. It takes energy no matter what. If you’re not excited about it and not in alignment, it’s going to take ten times more energy. You’ll feel that resistance to sitting down. It’s one of those things where your audience is holding you accountable for producing a show every week, but it’s up to you how often you produce, when you produce, and what kinds of episodes you produce.

 

TBF Kelly Mosser | Boosting Podcast Visibility

 

If you’re only accountable to yourself and it feels hard to sit down and record, there’s probably an alignment issue going on somewhere. Maybe where you started is no longer where you feel like you should be going. Maybe there’s a value misalignment somewhere. We’re in a cool position as podcasters because we’ll know quickly if it feels like such a chore to sit down and roadmap an episode or record an episode. It’s hard to miss those cues.

I think of alignment as layers. I think of it as alignment with the guests that I’m going to have on my show. If that feels good and is right for my business, then it’s easy. If the way the show flows is difficult, like if I don’t love being on livestream, one of the decisions I made in this show was not to livestream it because it wasn’t in alignment with the timing, the way I wanted, and the types of guests because you had to make it align with their schedule. That didn’t always work. If you could have layers of alignment, that works well.

I love that you bring that up because it doesn’t have to be all or nothing. It doesn’t mean stop recording your podcast if you feel there’s a little bit of misalignment somewhere. Ask yourself questions. Let’s talk about if you’re feeling resistant to sitting down and recording your podcast. What if you were to change the topic that you were talking about? If you sit and envision a day where you’re recording an episode about a different topic, would you feel as much resistance to sitting down and recording about that topic?

Let’s say that you typically do a lot of guest interviews, and that’s starting to feel draining for you. Imagine a world where you sit down and don’t have to record any guest interviews. You’re doing solo episodes. Does that feel any better? Does it feel any different for you? I love that you’re bringing up this idea that you don’t have to throw the whole thing away if it’s feeling a little bit misaligned. Maybe there’s one variable you can tweak that would bring it right back into alignment.

TBF Kelly Mosser | Boosting Podcast Visibility
Boosting Podcast Visibility: You don’t have to throw the whole thing away if it’s feeling a little bit misaligned. Maybe there’s just one variable you can tweak that would bring it right back into alignment.

 

We don’t often enough get somebody’s outside view. We don’t ask and say, “What do you think? I’m not feeling this in my show. What do you do?” We don’t ask others.

We have the community at our disposal, which is amazing. The podcasting community is the most friendly community I’ve ever been a part of. It’s the most collaborative community, the most open to sharing secrets and do’s and don’ts. You shared with me before we started recording that there’s something going on with my feed that you brought up to me. You shared that out of the goodness of your heart and kindness of wanting me to succeed. You don’t see that in every industry.

I once joined an industry called the contract furniture industry. Someone said, “You’re going to love the people here. The clients pick up the phone and call you.” I was like, “Are you sure? That sounds like the opposite of everything else I’ve experienced.” It was true. When you can find a community that would be like, “We’re competitors. Who cares? I’m going to tell you what I do.” It’s amazing.

The nature of listening to podcasts is that nobody only listens to one podcast. Podcast listeners are hungry and excited to get as much good content as they can. It only benefits a podcaster if you can recommend five other great shows because podcast listeners are going to find the time to listen to great content.

It’s one of those things where rising tides do lift all ships in our space particularly. It’s not like you have to have one business coach. I understand. Maybe there’s a little bit of competition in spaces like that where people do have to choose A or B. When it comes to listening to podcast content, the sky is the limit. People want as much as they can get their hands on as long as it’s good.

Let’s talk a little bit about some changes that are happening on your show. You are realigning your show. I love that’s the model. I happen to hit this point of interviewing you when you’re in an alignment shift as well. You’re doing a little bit of divesting between your personal and business brand, which I think is smart timing for you because you want the business to succeed on its own without you as your team gets larger. You also want the coaching to be an experience for you personally. You have a little bit of the two things going on. What was your thought process in making that hard choice because it’s a difficult choice to make?

You hit the nail on the head where it felt like I still wanted to be the one to coach my clients and support them with their strategy. I can’t possibly manage every step in the process that it takes for our clients and students to be successful anymore by myself. Growing up as a business owner in the online space where the solopreneur model is what I find in my feed is the predominant model. It’s one person, and it’s a personal brand. There’s a business attached to it, but for the most part, you’re hearing from that person every day. They’re the face of all the content. If it’s a service-based business, they’re the person providing the service.

I got so used to that being the norm, and I looked back at my history before I started my own business, which was in the startup world. There are some exceptions that come to mind. I was in the wellness startup world. There’s Tracy Anderson. The brand is about Tracy. She’s the face of the brand. If I were to think about scaling a business to that size and having it still be all about me, and if the business is my name, the thought of that was purely exhausting.

Part of my mission is not just to build a great business that helps a lot of people and supports a lot of great clients. It’s also to create a healthy company and a healthy work environment for my employees. Part of that, in my opinion, is encouraging people to take ownership of the work that they’re doing. A little bit of that gets lost if it’s one person’s name on the door or one person’s name on all the materials, products, and services.

A healthy work environment for employees really encourages them to take ownership of the work that they're doing. Click To Tweet

It felt a little bit disingenuous to say that this business is just me because it’s not. There are a lot of people supporting me and making this happen. That illusion of it’s this one person doing all this great work and taking all the credit and making all the money didn’t feel true for me anymore at all. I made the conscious decision to say, “I’m going to divest my personal brand, The Kelly Mosser.”

Kelly Mosser can talk about whatever she wants. She’s not even limited to talking about topics that are directly related to the products and services that we offer. I’m making a conscious decision to let everything that lives under my personal brand umbrella be free, diverse, and accessible, and then to have our brand with our products and services live under Hell Yes Media.

That’s where we’re targeted and focused on the products and services that we offer. If people want to learn about that, that’s where they should go. It’s been an interesting transition. I’m curious to see whether or not that becomes a little bit of a trend, divesting a little bit of your personal brand from your business because it feels like the opposite is true. I’m excited to see where this goes. It felt like the right thing for me at the time.

I think it’s smart. I’ve launched and advised over 1,000 clients in our community, and we’ve always kept the personal brand separated. It doesn’t mean I’m not the spokesperson on every podcast. Everybody hears that. They have their own life. That means the team can support better underneath it. What I see is that many of my clients, especially the ones with large brand names who are in that stage of legacy, are trying to figure out what they’re going to leave behind, what they’re going to sell off, and how they’re going to do it. They’re at a massive divesting point that’s too late. They don’t have a saleable business. They have a business that has no value without them.

That’s refreshing and reassuring to hear you say that because I don’t think there are a lot of people out there talking about that. I don’t think people are planning their service-based businesses for exit. They’re thinking that this is something they’ll do forever until they get tired and don’t want to do it anymore.

The potential for a business is huge. I don’t think the education is there about what a business can turn into and look like because we’re sold the solopreneur model, “Make six figures. Spend all day on the beach drinking cocktails.” For some people, that’s great if that’s what you want. There are other exit strategies that people aren’t necessarily aware of or considered to be possible for them and their business model.

It’s getting harder. The influencers that I have on my platform who come from Instagram, TikTok, and those kinds of worlds are at a standstill. They are unable to grow their business because the algorithms are starting to hurt them. They haven’t diversified their platforms into other areas fast enough. The influencer strategy model, which is personal brand-oriented, isn’t working in those other platform areas because they’re like, “Help me do this. How do I do that?” They’re topic-based. That’s not the way their content works.

I’m sure many people tuning in to this are feeling a little bit relieved to hear that. Not that we don’t want influencers to succeed. We do, but it’s this idea that having 500,000 followers isn’t the solution to all of your problems. That isn’t necessarily the end-all-be-all solution for your business. There are other operational things and strategic branding things that could do a lot more for you.

TBF Kelly Mosser | Boosting Podcast Visibility
Boosting Podcast Visibility: Maybe having 500,000 followers isn’t the solution to all of your problems. Maybe that isn’t necessarily the end-all be-all solution for your business.

 

I’m hopeful that those influencers are finding the support they need and diversifying their businesses in the way that they need. It’s interesting for people who don’t have an influencer model who maybe wish they did because there is some illusion of immediate success if you have an influencer model. It’s interesting to hear that that might not be as effective as the long-term strategy that we once thought it would be.

This is the data. The numbers behind it show me significantly that it doesn’t work. Unless you come into podcasting with a large platform that is going to launch your show for you, they’re willing to listen to a podcast and not just stay on Instagram, and they’re willing to come over and do that with you, what usually happens is they get crickets out in podcasting. They’re not happy with that, and they quit quickly.

The other problem is they think that their brand, image, and photo on their cover art are going to drive the traffic. It has the opposite effect. What we see more often is when we take a personal brand and take the human off of the podcast cover art, it does better almost instantly in growth than it did when it had its picture on the cover. What does that say? It says it’s all about me and not about the listener. That’s not the way podcast listening works.

Let’s talk about guesting because what I think is wrong with the guesting world is we have many guest companies out there. You’re the opposite of that. You’re strategic about the advice you give your guesting clients and the programs that you have in place. Much of it is like, “Look at me. You should have me. I’m amazing.” Many of us podcast hosts are like, “Nope.” When I get an email that’s all about you, I’m like, “I’m done with it. You’re out of there.”

I want to acknowledge that if that’s how you’ve been approaching and you’re tuning in to this, and you’ve been trying to guest, and that’s how you’ve been approaching it, forgive yourself. There’s no way you would’ve known otherwise. It’s okay. The intuitive thing is, “I should try to make myself sound as impressive as possible. That’s what’s going to be the thing that makes people want to collaborate with me and talk to me on their show.” It’s not.

If you can remove yourself from the center of the narrative, which makes so much sense that you feel that removing your face from your podcast cover art, it’s the same concept. If you remove yourself from the center of the narrative, pitch, and conversation you’re having with the host, and you put the audience and the show in the center, understanding what the audience is probably struggling with right now. Knowing what the audience demographic is and understanding what the show is struggling with now.

You and I both know that all podcasters have the same five challenges that they deal with, which is that the show is not growing as fast as they would like for it to grow. It’s not maybe generating as much cash revenue as they thought it would be funneling into their business. It’s tiring and tough to keep up with the demand for content.

If you can put yourself into the host’s and audience’s shoes and think about what they are struggling with and how you can position yourself as not the greatest thing since sliced bread, but as the solution to those problems, that’s going to be your foot in the door. That gets your pitch to at least get responded to because you’re approaching it with generous energy instead of, “Look at me. I’m great. I deserve a spot on your show.” Podcasters are tired of opening pitches like that where there’s nothing in it for the audience or show. You have the power to change that. Using simple words and language tweaks and changing your energy as you’re crafting an outreach email make all the difference.

With your model, you specifically talk about how it has to be done by you. People want to hire a company, sub this all out, and not do it themselves. It has the opposite effect of working in podcasting.

I’d be curious to hear from you. Do you notice a difference? Do you get a lot of pitches from guest agencies?

Not anymore. It’s because I turn them down so much. They’re so bad.

I think that if you want to do a podcast tour and guest on shows, it makes a lot of sense for you to do that. You have to be willing to invest a little bit of time because it’s about figuring out what works for you, your business model, niche, and goals. If you hand that off to someone right away, they don’t know. They don’t know what conversation you are the most uniquely qualified to have. They’re not going to ask important questions about how your business is set up, what kinds of traffic you want to drive, and who your ideal client is. Most of the time, they’re taking your information and they’re saying,

I’ve got contacts at 50 podcasts. I’m going to try to get you on them.” The strategy piece is missing.

TBF Kelly Mosser | Boosting Podcast Visibility
Boosting Podcast Visibility: If you can put yourself in the host’s and audience’s shoes and think about what they are struggling with and how to position yourself as the solution to those problems, that’s going to be your foot in the door.

 

It’s something that you can, down the road, hand off to a virtual assistant, an operations manager, or a marketing manager. I recommend keeping it in-house because those are the people that have your best interest at heart. If you’re an agent, you’ve got 50 clients on your roster that you have to try to place on different shows, which means that if you’re a client, you’re not always the one who’s getting the opportunity. Sometimes, there are twenty other clients on the roster that they’re trying to place before you.

Doing this yourself, testing things, and figuring out what works. They are not going to test things for you. They are not going to A/B test this topic versus this topic. They’re going to get out there with general broad generic stuff, and it doesn’t have the effect that you think it’s going to have. They’ll charge you $800 a month to do it, which is ridiculous. I don’t think it’s a good use of your time and energy. Doing it yourself, mastering it, and handing it off to someone on your team is going to be a lot more effective and time and cost-efficient.

There’s so much now that we are like, “We paid for that service. They should do it all for us.” Going back to the title of your show and business, the alignment is off. You’re not making that customization to make ourselves fit within that if we’re not participating in the process in some way.

It’s wonderful to hire done-for-you services when you feel good about the quality that you’re going to get, but you’re the only person who’s going to have your best interest at heart 100% of the time and understand the nooks and crannies and ins and outs of your business, offers, and ideal clients 100% of the time.

Ultimately, you're the only person who's going to have your best interest at heart. Click To Tweet

A lot of people treat this as an admin task when it’s an extremely high-value marketing task. It’s an important strategy. If you wouldn’t necessarily hand off writing your emails to someone you’ve never met before, why would you hand this off right away? Alignment, to your point, is important because the person on the receiving end feels that. Whether this comes from an aligned place or not, they can feel it right away.

I’ve responded more often to a quick, little, and short connection point than some lengthy and drawn-out prepared email because there’s a different energy in it. You’re right about that.

The energy of having an assistant or an agent pitch for you gives this detached experience that’s like, “My people are going to reach out for me.” To me, as a host, that makes me feel like, “How is this person going to show up and have a dialogue with me if someone else is handling all of their communications.”

If you’re Oprah, I understand. You can’t be writing all of your own personal emails and marketing emails, but a podcast is supposed to be an intimate and friendly conversation. If that’s not how you’re approaching the beginning stages of the process, how can a host expect you to deliver that value and be vulnerable and open if you are like, “This isn’t important enough for me to personally reach out?” That might be a little bit of a spicy take. I don’t know if everyone is going to agree with me on that, but that’s okay.

Here’s the thing that I like to point out. It’s everybody’s binge factor and the reason that your show is bingeable. This is yours. The fact that you’re willing to give us the hard truth when you’re coaching us, when you are even having a discussion with a guest, and you disagree with them, you’re willing to give that direct answer and point. You’re willing to give us that type of coaching right then and there instead of being nice about it and saying, “Whatever they said, they’re my guest.” You don’t do that. You do guide and are always conscious of the message and coaching that is coming out there across to your audience. It makes me feel like I’m getting an intimate coaching level with you. I don’t want to miss that so I’m going to keep bingeing on your show.

Thank you. I appreciate that. I have been on the receiving end of many experiences where I felt like I was being fed BS or I was being fed what I wanted to hear or what that person wanted to sell me. I don’t like that. It doesn’t feel good on the receiving end because I need help and coaching. We have a huge accessibility problem in the coaching space, no matter what niche you’re in. We’ve created this bizarre elitist structure or hierarchy to who gets access to certain information and who doesn’t. I don’t like that.

I’m fortunate to have a platform where I feel like I can share with people the best that I have because I couldn’t afford coaching when I was starting out. I know everyone beats you over the head with, “You have to invest in yourself if you want to grow.” For many people, that’s not the reality in the first year or two of doing business. I’m not someone who thinks you have to put yourself in a financial hole to receive great advice and information and be successful. That’s something that I care about.

TBF Kelly Mosser | Boosting Podcast Visibility
Boosting Podcast Visibility: You don’t have to put yourself in a financial hole to receive great advice and information and be successful.

 

I want to give the best advice that I can. I don’t know everything. I can mostly only teach you what I’ve done wrong. That’s how I learn everything that I share on my podcast. I feel like I owe it to people to help them save a few steps or a few bucks because god knows, I’ve poured a lot of energy, time, and money into coaching. It’s my duty now to pay it forward. It’s my responsibility.

One of the other things I love about your show, Kelly, is that you are relevant. It doesn’t feel like your topics are canned and came so far like six months ago, and now I’m raising this. It’s relevant at the moment. How are you doing that? Is that conscious? Is it that you’re dealing with lots of issues with your clients and you’re like, “I’m going to do a show on this?” Is it casual?

That’s exactly it. What are my clients asking me about? What have I gone through? I don’t like to teach or share something until I feel like I understand the takeaways. I would never offer you half-baked advice when I’m in the middle of a problem. If I did, I would tell you, “I’m in the middle of this problem. Here’s what I’m trying and testing. Don’t do it and yell at me if it doesn’t work, but here’s what I’m trying to do.”

That has been an easy way for me to create content because there’s always something going on. I’m always being asked questions. I’m always working through a challenge in my own business. I’ll write it down. In July, this is what I’m working on. Hopefully, by August, I can put together an episode about at least how I approach the challenge. Even if I didn’t figure it out 100%, I guarantee I’m going to have at least one win and a mistake to share. The secret that helps me create content is what is going on in my business that I can share. Even if it’s one tiny nugget or something that didn’t work, that’s valuable to know sometimes.

You’ve had a couple of little hiatuses during your podcast, which is common. We see that happen regularly. You seem to be doubling down. You’re going all in. Why is that?

I love podcasting. I reached a point early in the summer where I had a lot going on personally and in my business. When I sat down to record an episode, I felt that resistance. I felt like if I sit down to record an episode, it’s going to be crap. I would rather share nothing than share crap. I’ve been moving through that space of I’m not going to share B-plus episodes. What do I need to do to get myself to be able to share an A-plus episode?

TBF Kelly Mosser | Boosting Podcast Visibility
Boosting Podcast Visibility: I love podcasting, but I would rather share nothing than share crap.

 

For me, that looks like changing the format of some of our shows. We’re going to be moving to live in-person interviews where I feel like I can deeply connect with someone because this face-to-face on-screen is great, but there’s a little extra special element. I live in a city where there are many incredible people that I could sit down with in person and talk to. I’m craving the opportunity to do that. That’s been a little bit of, “Let’s pull back for a moment and lay the groundwork for that so that we can do it right and not just dive into it for the sake of producing an episode every single week.”

My podcast is certainly not going anywhere, but I have had to step back and evaluate who I want to be, where I want the show to go, and put the team, operations, and systems in place to make sure that I can do that at 100%, even if it meant taking a season off, which I’d never dreamt that I would do. I beat myself up over it for a little while. I was like, “If it means that I get to come back stronger and deliver better content, so be it.”

I love that you’re realigning it for success. It’s all keeping with your brand either way. In the general marketplace, there is a lot of economic and business uncertainty. People are rethinking all kinds of things in their business that they’ve never rethought before. The best way for me to describe it is there’s a little panic. Have you seen that too? What is your advice?

I am seeing it too. A lot of it has to do with coming out of the pandemic. For those of us who were in the early stages, or getting traction stages during the pandemic, when people were home with not a lot to do, with a lot of disposable income, they were investing in things like courses and coaching programs. They were sitting down to deal with the family trauma that they had not dealt with. They were sitting down to focus on their fitness or well-being or whatever it was.

It’s not to say that we had it easy, but we had a unique opportunity to get farther faster. Now, it’s normal. We were spoiled for a little while, where if you had any podcast or business online, there was more appetite. People were looking for more of that content and support. Because everyone was home, there was nothing else to do. Now, we’re back to normal. People are making decisions between going on a vacation and investing in a coaching program. They’re getting hit hard with inflation and rising costs of everything.

What I recommend doing is getting clear on what your core competencies are. If you don’t know that, sit down and think about the one thing that I am uniquely qualified to do, and if I had to double down on one thing, what would that be? Not to say that you have to double down on that one thing, but you have to at least be aware of what that is.

Another thing that I’m recommending across the board is to have an easy yes offer, where you can deliver a ton of value without so much risk in terms of the price tag or the time commitment. That is something that I’m seeing work well for people who may be thriving with a six-month coaching package for $10,000. People might not have the appetite or the guts to invest in something like that now whereas maybe they did a few years ago.

Have an easy offer where you can deliver a ton of value without so much risk in terms of the price tag or the time commitment. Click To Tweet

Think about diversifying and what your ideal clients are dealing with right now on a daily basis. Think about what they’re worrying about, not necessarily burn your business to the ground, and only deliver what your ideal client says they want because it might not be what they really want, even if they say it’s what they want. Think about, “Am I serving people where they are now? Are the offers that I have in place perfectly tailor-made for a pandemic in a period of time when everyone was home with nothing to do? Do I have to adapt?” I guarantee you’ve adapted in some way before. You adapted during the pandemic. Sometimes, we need to adapt again.

The challenge of being an entrepreneur is we don’t have the luxury of homeostasis for a decade. It’s going to change all the time. That’s my recommendation to people. Don’t panic, but maybe pivot, evolve, or make some changes. I know that people can do it if you start a business, especially anytime in the last five years. You have guts, grit, and a great head on your shoulders. Use it.

Too often, people forget how they show up in the world. They stop showing up when they panic. That’s a huge problem. Just because you might be realigning your show doesn’t mean you’re not showing up. You’re still guesting, coming on my show, and doing the things so that you can continue to get the word out, keep your business going, and keep you and what you do so well out there.

You don’t have to bring everything to a screeching halt while you’re realigning. It’s what feels good for you to do in little bite-sized pieces and do that.

You don't have to bring everything to a screeching halt while you're realigning. Click To Tweet

Kelly, I am glad you are realigning your show. Aligned Success is such a great show. There’s so much great advice here. The Hell Yes Media is a new brand that you’re building. I can’t wait for everyone to see the success that’s going to come from that divesting that you’re having between making sure that that program has a life of its own.

Thank you so much. I appreciate your kind feedback, support, and guidance.

I loved how frank she was about everything that she’s working on and how things are going, and this elitist attitude that can happen with the guests that you get on your show and how that’s not in keeping with the community and collaboration attitude of most podcasters. Having someone in your corner advising you and the team over at Hell Yes Media and all the things that they do are critically important to giving you a framework for podcasting.

I see a lot of publicity firms who start out in the PR world and do all these things. They want to adapt the practices and say, “What we do for video, TV, and radio is going to translate. We are going to do exactly the same model for podcasting.” It doesn’t work like that. They then give up and say, “There’s something wrong with the podcasting industry,” instead of, “Our model doesn’t work.”

When Kelly comes from the world of podcasting, she understands how to blend those two things to make the model work. She starts to understand how to fit into that model. You’re doing and thinking through your brand in a different way. You are thinking through your authority and expertise. You’re thinking through how you serve the world. Coming from that place first is going to make it easier to get you on all those podcast tour placements that you are looking for, get the host to say hell yes to the guest, and get that alignment for the ultimate goal of what you want to do with it.

If you’re misaligned from the beginning, no amount of paying for publicity is going to make it work for you. If it’s not a match for my show, you shouldn’t come to my show. It’s not going to work out for you. Looking for that alignment is critically important. I love that Kelly and her team spend a lot of time at the beginning of that process, dialing that in and making sure that it works.

She had such great advice for startups. It’s being intentional, being strategic before you record, and being strategic before you even apply to be a guest on a show. Those are the best ways to start anything. Thinking through that strategy piece at the beginning is the biggest takeaway that I hope you got out of Kelly’s talk with us.

Think through how you are going to be strategic about everything that you want to do and play with in the podcasting industry, whether it’s being a host, being a guest, or staying a listener and strategically listening to the right shows that can help you out, which is why you’re going to want to check out the Aligned Success Show with Kelly Mosser. Make sure to binge on her episodes, stay tuned, and subscribe so you can hear where she’s going as she takes her show in a new direction.

I’m so happy to bring you new and interesting podcasters that I can learn from each week. That’s my purpose so I can keep myself energized and learning. I hope that I’m bringing you something of value in that process. I’m sure I am because I have such great guests like Kelly Mosser. I’m always looking for new guests. If you have someone you can suggest, or if you think you should be my new guest, don’t forget to reach out to me anywhere on social media, anywhere on websites, TheBingeFactor.com. You can go and check that out.

I’m realigning my show slightly. This episode is one of the first ones that will be airing in its new place. You can still go to TheBingeFactor.com, but we have aligned ourselves with Podcasters United, a nonprofit that is working towards promoting podcasts and the podcast industry, and we are a founding sponsor of that. I’m excited to be aligning and moving my show over there. While you’ll still be able to get me through TheBingeFactor.com because why not, if it makes it easy for you, you’re going to end up over there at Podcasters United.

Check it out and see what new cool things are going on over there and how they are helping to create better discoverability and promotion of great podcasters and podcast hosts. It’s going to give me some new, wonderful, and amazing guests for my show here, guests that have done 100-plus episodes, have done amazing things, and have been in the industry for a long time. We’re going to have more of those on the show here. Thanks, everyone, for tuning in. I can’t wait to be back with you next episode here on The Binge Factor.

 

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Tracy Hazzard

Tracy Hazzard

Tracy Hazzard is an Authority Magazine columnist, former Inc. Columnist on disruptive innovation, and host of 5 top-ranked podcasts including: The Binge Factor and Feed Your Brand–one of CIO’s Top 26 Entrepreneur Podcasts. She is the co-founder of Podetize, the largest podcast post-production company in the U.S. As a content, product, and influence strategist for networks, corporations, marketing agencies, entrepreneurs, publications, speakers, authors & experts, Tracy influences and casts branded content with $2 Billion worth of innovation around the world. Her marketing methods and AI-integrated platform, provides businesses of all sizes a system to spread their authentic voices from video to podcast to blog, growing an engaged audience and growing valuable digital authority.
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