Amplify Your Brand By Amplifying Who You Are With Anika Jackson

Spending top dollar on branding does not guarantee success to any business. Not if you’re focusing on the wrong things. Today’s guest is all about focusing on the fundamentals that really matter and truly move the needle for your business. Anika Jackson is the host of Your Brand Amplified, a podcast where she curates all the advice people need to hear when it comes to building and cultivating their brands. She joins Tracy Hazzard in this episode of Feed Your Brand to offer her thoughts on branding, podcasting, authenticity, and more. Join them in this fun conversation!

Watch the episode here

 

Listen to the podcast here

 

Amplify Your Brand By Amplifying Who You Are With Anika Jackson

I have a marketing professional. She’s not just any professional, she’s a part of the USA Speaker series, so I love that I can talk to someone with a senior communications and marketing background because I’m wanting to hear what works from the past and is continuing to work in the podcasting space and continues to work in the future. These are important things.

I’m excited to have Anika Jackson on. She is a senior communications and marketing professional with over 25 years experience working with diverse brands and clients of all sizes to build local and global interest and create meaningful synergistic relationships between brands and consumers. Besides her role as a Graduate-Level Professor at USC Annenberg and Co-producer and Co-host of the USC MediaSCape Speaker Series and podcast, she is VP of PR at Full Capacity Marketing.

Anika also produces and hosts the Your Brand Amplified podcast and created the Brand Amplifier program for small businesses. Anika’s the bestselling Amazon author in the women’s anthology Business on Purpose Volume 2, and she’s a member of the Intuit Small Business Council and serves on the advisory board for UC Santa Barbara’s Women in Leadership Executive Program.

She contributes her knowledge and thought leadership to benefit multiple local, national and global nonprofits. Anika’s amazing. I had so much fun talking with her and I know you’re going to love this interview, especially because we’re talking about amplifying who you are. We’re talking about the brands that most small to mid-size businesses are. You’re not this giant brand with lots of budget. You’re that one who has to make every dollar you spend in your marketing and brand amplification getting it to work harder for you. Let’s go to Anika Jackson, Your Brand Amplified.

About Your Brand Amplified Host Anika Jackson

The Binge Factor | Anika Jackson | BrandAnika Jackson is a senior communications and marketing professional with over 25 years of experience working with diverse brands and clients to build local and global interest and create meaningful, synergistic relationships between brands and consumers.

Anika produces and hosts the Your Brand Amplified® podcast, a Listen Notes top 0.5% podcast. In addition, she is a graduate level professor at USC Annenberg and co-producer and co-host of the USC MediaSCape speaker series and podcast. Separately, she is VP of PR at Full Capacity Marketing and president of the ISF women’s expo and a board member for the International Soccer Festival. Ms. Jacksonis a bestselling Amazon author in the women’s anthology, Business on Purpose Vol. 2.

She is a member of the Intuit Small Business Council, serves on the advisory board for UC Santa Barbara’s Women in Leadership executive program, and contributes her knowledge and thought leadership for the benefit of multiple local, national, and global nonprofits. Most recently, Anika is pursuing her MBA at Villanova, specializing in AI/ML and Marketing.

Follow Anika Jackson on Social: Facebook | LinkedIn | Instagram | YouTube

Anika, I’m so glad to have you here. Your Brand Amplified. First off, I love brand focus because I think brand gives us a broader look at everything. If we’re building a business, we’re building personal coaching, it’s a brand first model and too few people think of it as a brand. If you’re building a big business, your brand is the thing that usually stands at the end of the day. We should be starting there.

That was the impetus behind Your Brand Amplified. The name was originally a tagline for my PR firm, Annika PR, which is now defunct. I’ve moved on to other things, but I kept Your Brand Amplified because the whole concept was I was having so many clients come to me who said, “I’m ready for PR, I need PR.” I would step back and go, “You have a logo, you have your website, you have your social media, but do you know who your audience is? Have you built your foundation?”

Everything has to be built from that, whether it’s your personal brand, your professional brand and that is a a place I love to focus. Of course, the podcast, you’re not just going to get branding advice. You’ll hear from different entrepreneurs about their brands and how they started their journey because I like to get into that, like the why, the how, what are the things that you had to struggle with that helped you build to where you are that we can all learn from?

I think too many people, and from what I can hear on your podcast, and of course, you know we’ve not worked together on a project or anything like that yet, but the problem that I have had with a lot of branding experts over time is that they do forget the personal nature branding. It becomes over-stylized, over-branded, and overdone and you lose the story in it. I’m very sure, because you’re a podcaster, that that personal touch has come through. Has it changed the advice that you give on the branding side because you’re trying to create this story that is a more long tale?

Absolutely. I used to be a person who’d say, “I need to have another client right now, so sure I’ll add you as a client,” even though maybe they didn’t want to go through the process and they were ready to start. The success doesn’t come as fast or it doesn’t last as long when you start that way. Originally, when I started the podcast, I was like, “I’m going to interview publicists and PR people and I have five questions.” I had this whole concept in my head. When I started doing it, it didn’t feel right. It’s like, “This isn’t authentic. It’s not authentic to who I am and how I like to learn from other people and how I like to have these conversations and build connection.” I knew it wasn’t going to be authentic for my audience either.

 

The Binge Factor | Anika Jackson | Brand

 

Since I’ve changed it to dig in, the audience has grown. I get a lot more brand recognition for my podcast, but also for working as a brand strategist. I think the guests also appreciate it. I have so many guests who come on and say, “Most podcasts only want to talk about this one subject that I say I’m the expert in.” No. We’re going to cover that, but let’s dig deeper. Let’s find out more because why does somebody want to work with you? There are 20 million companies that can do what you do that deliver these results or say they do, but why you? What’s your differentiator?

I’ve also realized that in the course of work, you have to be authentic to your own values and your own brand because if you’re working at a company you don’t feel in tune with, you’re not going to do as good a job. You’re probably going to quit or get fired. A lot of things are going to happen that are not necessarily positive. If we can figure out who we are and work from that and stay in tune with our authenticity and our brand, then life is so much richer and so many more things open up.

If you can figure out who you are and stay in tune with your brand, then life is so much richer and so many more things open up. Share on X

You’re using that broad definition of brand of which I’m so glad because so many people are like, “Brand, it’s your logo and it’s what you say you are. It’s your tagline.” You’re using that broad definition of brand to include the way you show up for everything. The integrity that you provide. That’s why a podcast does have a brand. It is a brand in motion. It’s working.

I’m so glad you use that full-fledged definition of brand because it’s so necessary nowadays. The other part that I think that you’re emphasizing here is that it’s not set in stone. That’s where I think people think, “I spent all this money creating a logo. I spent all this money doing this.” It’s locked in and they don’t think, “This isn’t working for me. Maybe I should change it a little bit.” I used to get my clients to consider because I would design products. Without the brand and the product together, it didn’t work. We had to start somewhere. When they wouldn’t commit to the brand, I couldn’t design the product because I didn’t know who it was for. I said, ‘Let’s have a hypothesis brand.” That’s what I would call it.

I would say, “Here’s your hypothesis brand. This is what we think our audience is going to be. We do this with a podcast.” We think our listeners are going to be PR firms and they’re not. My very first one was a podcast was in 3D printing and it was like, “I think we’re going to have fourteen-year-old boys in the garage. Geeky.” No, they turned out to be retirees in the Midwest. Totally wrong model. We thought that and then we proved it. That’s the hypothesis part. We proved that it was wrong and then we shifted the brand.

It’s an evolving process and I always say your purpose might remain the same. I feel like everything I’ve done in my life has been connected to the same purpose, but the mechanism for presenting it has changed. I’m still who I am as a brand or as a person. When I lived in Houston, I was more involved in philanthropy and I had a radio show that was on Facebook Live instead of a podcast. I did a lot more of that work and fashion and getting people to donate money to charities. When I moved back to LA, I shifted into podcasting and focusing on the work and teaching and small businesses and a whole different side but I was still trying to do the same thing.

I was still trying to propel positive messages out into the world for a different audience. I had to shift. What is my message to these people? Are these the right people that I’m working with? This is something I come across a lot of times. People can be in business for twenty years and realize that the messaging they’re putting out there is not corresponding to the people they want to reach. It might have been 20 years ago, 10 years ago, even a year ago but you have to evolve.

The Binge Factor | Anika Jackson | Brand
Brand: People can be in business for 20 years and realize that the messaging they’re putting out there is not corresponding to the people they want to reach.

 

Podcasting As A Brand Extension

I think that so many people look at their podcast as straight marketing. They look at it as a brand extension. What do you think the differences are between that?

So many. I love that you brought this up because there are people who say, “Use your podcast as a business funnel. Only have your ideal client on as a guest and you can upsell them.” Fantastic. That’s what you’re talking about like it’s a sales funnel. It’s a marketing tool but are you there serving people? The best way to have relationships is to figure out how you’re adding value to somebody else. Hopefully, you can have a deeper relationship and then you want to do business together. You’re not just taking from them because I think if you have, and I do know people, so forgive me if anybody’s reading this.

I do have experience being on podcasts where people are there to upsell you and funnel you into their program. I’ve said no to those offers, but I’ve been a guest. You have to get to know people. That has been the beauty of this for me. I have this whole network. I’m about 266 episodes as of recording this. By the time this comes out, it’ll possibly be closer to 300.

Yeah, because you’re doing one a day so, or five a week. You should be closer.

Not everybody is going to be somebody I connect with, but so many of them are now people that we call on each other. We check in. We refer business to each other. We’re figuring out how we can make each other’s lives better. That is where I find that’s the brand. That’s where you’re forming relationships. You’re being authentic too because I learned something new. I’ve been in branding and marketing for over two decades and I still learn something new when I talk to my guests. It might be a shift in life perspective, it could be a business tool, I don’t know, but that’s also beautiful. I know that if I’m learning something new, I know that my guests, wherever they are in their journeys, are also doing the same.

I heard this term and I was thinking, “This fits you.” You’re a collector. Those of us who are good collectors are also good distributors. We’re good at saying, “You’re the perfect person to talk to this person,” and then magic happens. Being that catalyst, I think, is something that energizes you.

It’s seeing that moment. I had a call right before this interview with 3 women, 2 found out they live in the same city now, which was crazy because one had moved from Colombia. One is helping women with their platform, which is related to podcasting, that they help get people onto the right podcast. They’re building up this women’s initiative throughout South America to provide great jobs for women and train them on their system so they can do done for you services.

I have a nonprofit that works in Ghana, another woman on the call works in Kenya and Tanzania, and another woman on the call is Egyptian American. We’re like, when you get your model and your system down, how can we train women or teens or other people in these other countries to do this work using the beauty of AI and being English speaking and all the things that they need to have, but to provide better outcomes for them. There were all these other tangents we went off because that’s what happens when you put women together.

I’m getting goosebumps because I can’t wait to tell you what I’ve got that would add to that. That’s the beauty of having this synergistic model of it instead of the funnel model. It gets too forced and this synergistic model has a flow to it that makes it fun and makes me want to have a call now with all of us and figure this all out. How can we help each other? What can we do? That’s the real beauty of it.

I think it’s interesting that you started in the publicity world because I think publicity when you started, and when I started it, it was much more transactional. That’s not how publicity works now. If you don’t feel like you found it as a writer, because I wrote a column for Ink magazine for 400 articles worth, if I felt like somebody was pushing someone on me, it would never work. It felt you had to have a relationship that you built up over time. I think the publicist discovered that. As the world shifts out of this, you submit a press release, and somebody will pick it up. It’s not that way anymore.

I started out as a club promoter and promoting DJs and clubs and totally different type of marketing and publicity work. That was in Kansas City. In Chicago, I worked for KVA Marketing doing nightlife promotions and Audi promotions. This was way before computers when I had to call people on the phone or go to a bar to get them to drink Smirnoff or whatever. We were branding and I was the club promoter there.

I didn’t get into the PR side until after I’d moved to LA to work for magazines, then moved to San Francisco to launch magazines in the marketing side and was working with publicists. I was like, “I do this, I just do it differently,” but I want to add that to my toolbox of skills. Those were the days of faxing a press release, calling the newsroom. Is anybody going to take my call? It’s so different from nowadays, where you can push a button, and it gets distributed.

However, because of that, it has less value.

We could go on so many tangents about that, but when people look at where my press release was, they write an article about me. I’m like, “No, that’s completely different.” You have to build relationships. Journalists sometimes will hold onto those pitches for six months until they know, “They like the pitch, but I don’t have space for it. Now I do.” It’s a very different world.

Collaboration Over Competition

It’s the right time in the world for me to pull this one out. That’s a gift. Where in that process did podcasting come in for you? You seem to be right on the edge of all the technology shifts, which I’ve been as well. I can see that path through everything that you’ve done. When did podcasting come into your view and you said, “This is something I want to go for?”

When I moved from Houston to LA, I started over with my career. I left a business in Houston and then of course the pandemic closed that down. It was hard to do the show on Facebook and digital radio.

It wasn’t the same with radio.

It wasn’t the same as being in the same room. One thing that we did was we had different sets for different vignettes of the Facebook part of the show. It was fun. I actually had clients who knew me from then and asked me to post a podcast for their brand. I realized it wasn’t sustainable. I had two different podcasts for two different clients. They didn’t have budgets. I love them both dearly still to this day but I wasn’t paying myself anything. I was doing all the work and I was paying my team to edit them.

My boyfriend is in the film industry and he does editing. That’s his bread and butter. Although, he does all the other things too. He’s like, “Why don’t you have your own podcast? You know how to do this. You love speaking to people. I can start you out with the editing process until you get on your way and hire somebody else.” I was like, “Yeah, why don’t I do that?” That was where it started. It wasn’t consistent at all. This was in 2020 when I started my own podcast. No consistency. I did it and tried to fit it in with my business and everything else. Maybe a year later, I was like, “I see how big this is getting podcasting.”

It’d been around but more people were getting tuned to it. I was like, “I love these conversations I’m having and we’re all stuck at home. This is a great way to meet people and talk to more people and expand my network.” It was more of that and getting to know people and learn this world, and then I started taking it more seriously. Now I have a wait list and I don’t remember, I think I scheduled this months ago with you.

Now it’s in this world of like where I was nominated for podcast awards. I was like, “That’s so cool.” I’m speaking at a conference, Podcast Movement Evolutions. I love this world and I love the people in it. I feel like most of us are there to help support each other and celebrate each other’s wins. Collaboration over competition, as some people say. It’s something I’ve fallen in love with.

The Binge Factor | Anika Jackson | Brand
Brand: Collaboration over competition.

 

That fits your collector collaboration model. I think that many people in the role of branding publicity, I think that’s the frustrating part when we come into a company and we see the connections they’re not making because they have too much of a sales focus or they have too much of a product focus, a tech focus. They aren’t seeing this connection, relationship building the things that could expand them. You’re working to try to provide that and you do a lot of that discussion on your show with the way that you interview. What are you always looking for in that conversation that you are trying to draw out?

This might sound a little like woo-woo but I’m looking for the essence of a person because we all start businesses and we all have ups and downs, but I want to know what drives them and why do they stay in this and why are they so passionate about what they do and what they’re putting into the world? That is where the magic happens. That’s where I get good advice. Frankl, there are guests who come on and want to talk about one thing and that’s it.

I try, and it’s a little harder, and sometimes, it’s not always successful. To the listener, they might love the episode, but that’s what I’m looking for. It’s making that connection, learning who they are as a brand and what their why is because then that’s a person, that’s my person, and that’s somebody I want to refer people to.

That’s somebody I’ll remember and I’ll say, “We haven’t spoken for six months, but let’s get on a call. What are you doing now? How can I help support your business? What do you need from me?” What do you want to give me in return if they offer that? Sometimes, it takes a long time to figure out what that is. It can take a year, a year and a half sometimes. Keeping that connection and knowing that’s a good person. I like what they shared. They’re so in tune with what they have to offer the world because I think we all have something unique. That’s what I’m trying to pull out because that’s what I think is at your essence. It’s your brand.

We all have something unique to offer. That is your essence. That is your brand. Share on X

That’s what I was thinking as you were saying that. It goes back to what you said earlier. You’re always trying to find out where that real uniqueness is. Where is it that you’re different from all the other companies that offer that same thing out there? What is the essence of what makes you, you is the same thing that makes your brand you. That makes that brand special. If you can tell that story, it makes it easier publicity. It makes it easier articles. It makes it easier to market when you get to that. Few people want to go into that. They like, “No, here’s my benefit list. Here’s why you should buy.”

That’s where on certain systems that I have profiles on, I like to go deep. That’s why I want people to listen because sometimes I do still get bad pitches where people are like, “I saw you on this and I think I should be on your podcast.” I’m like, “You didn’t tell me why. You didn’t tell me what resonates with you about the way I interview. Give me more, please.” Now I have a wait list that people can go on and that way, I can look through their information and decide, “Is this somebody for now? Is this somebody for maybe later when I have an open space to fill?” I do like to hear people and give them an opportunity but not everybody’s right for every podcast either.

I was thinking about like a lot of publicists used to offer media training and other things like that. I think the ones who are media trained are the worst. I never want to have them be a guest on my show. It’s not the same. Podcasting isn’t the same. Don’t get me wrong, we want people to be professional. There’s some amount of get a good microphone, be able to like tell a good story but I do not want you to give me sound bites. It doesn’t work here like it does on TV or the radio. It’s not the same thing. It’s so interesting.

You’ve done a lot of work with big brands, but you’ve also done work with and in your heart, it was with small businesses and entrepreneurs. I find that they take a lot of bad advice. They spend too much money in the scope of, it’s not too much money lit up for a brand, but it’s too much money in the scope of what they do usually too early on things. What is it that could shift them out of that? What do you think they should do differently?

What Businesses Can Do Differently

I will say that having had different businesses in my lifetime, I have made a lot of those mistakes as well. I was actually having this call with somebody who’s starting a podcast and they’re good girlfriends of mine. They said, “Here’s a proposal that we got from somebody.” I was like, “You don’t need to spend $10,000 between these four areas to start your podcast. Please don’t.”

I teach grad school at USC. I have amazing students. Let me introduce you to one of my students can help you. They’ve been through my branding process in class. They can help you create your brand, your logo, your colors, but take you through your purpose, vision, mission, values statement, positioning, and personas, and do your social media. Just do that. I told them, “Make sure you have good equipment and just start. That’s what you need to focus on.”

That doesn’t have to cost too much. Do not overspend.

I think that’s where so many people get it wrong. They think they have to spend a lot of money on a flashy website, on all their social media stuff. Start small. Start somewhere. Start where your audience is actually going to live. Have a simple landing page. You can do it yourself or you can find somebody inexpensively. I think people build things and they’re like, “I built it, now everybody’s going to start coming.” It’s like, “No. Now you have to nurture your audience, whether it’s getting on podcasts and doing some paid advertising, organic social media, or other earned media. You have to do a little bit of the mix so that you’re hitting all of the places where your audience is going to find you.

The Binge Factor | Anika Jackson | Brand
Brand: Start small. Start somewhere. Start where your audience is.

 

Invest in that. Invest in the learning. Don’t invest in the big team. Don’t invest in the awesome bells and whistles and spending a lot of money on a launch party because ultimately, it’s not what’s needed. I liken it to like, when I lived in Houston, I had to make sure my hair and makeup were done and wear different clothes and go to all these events and I had a social club. We did a lot of business stuff for the members of the social club and a lot of marketing. We had a retail store attached to it, but you had to get out so that people realized you existed.

I moved back to LA, I am like, “I can just sit at home in Redondo Beach in my sweats and do the work. People will appreciate that I know how to do the work and I don’t have to do that other stuff.” Don’t get me wrong, that stuff is great. I much prefer to be able to sit here and have conversations and do the work. It feels so much more authentic to me. It’s not all those bells and whistles I had to deal with before, but it’s a lot more satisfying and I’m reaching the right people now and the people who are the small businesses and people I can help.

I always think back to like the very first website that we built probably cost us like $50,000. Now if you spend $5,000, I think you’re spending too much or you better be ready to build a website at that point. You better be ready to add a store to it and make sure you’ve got sales for it if you’re going to spend $5,000. It’s so much easier actually. The easier of being able to do it and more cost-effective, there’s also too much noise and too many choices. What are some ways that you filter through that and decide what’s of value and what’s not for yourself and for your clients?

I listened to experts. I interviewed a foremost AI expert for my podcast, Manoj Agarwal. He’s based in Vancouver. He has four patents. The way he talked about AI shifted my perspective as, but also, he said small businesses need to have three tools. ChatGPT, Midjourney and Google Suite. Simplify. Use the ones that are known quantities. Now I have other ideas for AI tools that combine all of those that I work with.

I was going to say, if you’re a podcaster, those would not be my three choices, but I’ve been working in AI since 2018, so I have a little more in depth than that.

If you’re a podcaster, if you’re starting a small business and you need to figure some things out, reach out to one of us because we have some other recommendations we’ll make for you, too. That will be even simpler than having to use all three of those. Figure out what are the most simple systems that I can use? I have also fallen to like, “I need to buy this program and that program.” We all do that because we think somebody else has the answer, but has they been able to repeat their success multiple times in different industries and modalities?

This is the part I want to see repeated success. When you can’t do that, that is not a program I’m ready to dive into. It’s an important advice for podcasters. What takeaways have you done? Almost 300 episodes. That’s amazing. I don’t know if you realize this, but you’re about to hit into the 3%. You’re getting close to the 2%, but you’re at the 3% right now. Less than 3% of podcasters ever hit 300 episodes. That’s a big deal. You should be proud of that progress, especially in such a short time. It’s because you’re doing so many episodes a week right now. That’s helping you. You’re crash-coursing it. What have you learned over this time that is great advice for someone starting out?

First of all, just start. If you have an idea and you want to start, just practice. You get better. You get so much better over time. Now, even the way I’ve seen the progression and the shift from those first few episodes to, “I’m going to do one a week and take it more seriously,” to, “I have so many episodes that I want to get out because I don’t want these people to be waiting six months for their episode to come out.” I’m starting to do more and more a week. The way I interview has changed and it’s morphed.

If you have an idea and you want to start, just practice. You’ll get so much better over time. Share on X

You will continue to get better and better the more you practice, the more you figure out what is your je nais se quois when you’re as a host. I love using simple systems that will help make sure that my podcast is everywhere. That will help me create all the AI stuff and make recommendations for my show notes. They’re not costly. I love a lot of people who do this and I work with a lot of them, but there are a lot of ways that you can reduce the costs of starting your podcast as well and not go out and hire a huge production company right off the bat. Just start and about 70% of podcasters use Zoom. Just use Zoom.

It’s not because podcasters start there. It’s because if you want to get good guests, they’re so comfortable on Zoom nowadays, it’s just easy.

There are things that we do behind the scenes like separating the audio and making sure we’re recording in higher-def video and all those things that we do on our side to make sure that it looks great for you as the guest. Just start. Put your list together. I love a good Google Form so that I have all the information for my guests and I know you have great forms. I think that’s the biggest thing. I think people get scared of starting and they get scared. They get that Imposter Syndrome that what they have to offer is invaluable, but everybody has something to offer and there’s somebody who wants to listen to your podcast right now. They get that information and they don’t have it because you’re not doing it.

What’s next for you? What’s next for Your Brand Amplified?

Many things. I’ve started another podcast for USC Annenberg for the Digital Media Management Master’s program that I teach in. It’s called MediaSCape: Insights from Digital Change Makers. I’m very excited about that. We have a lot of great guests lined up and coming out now that we’ve converted to a podcast from a speaker series.

For Your Brand Amplified, I keep being called the outsourced co-founder by a lot of people. We’ve been talking about collecting people and distributing. I’m creating a resource through Your Brand Amplified to help small businesses and entrepreneurs find the right resources, people who are not going to be crazy expensive, but are great at what they do. I’ll have a lot of those resources on my site by the time this comes out. Go to YourBrandAmplified.com and you can find it.

I also do monthly free webinars on branding and then if you want more, then we can work together in coaching or have an online program that ties into that. Everything’s on YourBrandAmplified.com and those seminars work through what’s your brand blueprint and then a little extra information. I do some case studies to show how we helped elevate people’s brands.

I’m so glad you are out there, Anika. Thank you so much for bringing Your Brand Amplified and your perspective on brand and growth into the entrepreneurship and small business space.

Thank you for having me, Tracy.

I told you that was going to be insightful. She has such great view of what it takes to make your brand be seen. That is so hard, especially when you’re on a limited budget. It’s hard to make it work well for you. There is a lot of prevailing advice out there, especially from marketing professionals. You would’ve thought a USC professor, she’s talking to big brands, but she’s not. She’s talking at a level at which most of your clients you or her students are going to have to deal with. Most of us are dealing with how do we grow into that brand big brand status. There are a lot of paths along the way.

I loved Your Brand Amplified. It’s a great podcast, a great show with lots of resources. She has focused on the things that are worthwhile. When she asks questions of her guests and when she’s giving advice on the show, she’s cognizant of the fact that you might spend too much on bad advice. She’s very careful about what she’s curating for you. That’s why I know you’re going to love the show. It’s definitely worth every podcaster out there. If you’re a podcast host already or you’re thinking a starting one, go listen to Anika Jackson’s Your Brand Amplified because it is very worthwhile show for you personally. I know it was for me.

I love when I can bring more of these types of podcasters where you’re going to get as much out of their podcast, not just from their example and their story, but you’re going to get as much out of their show and subscribing to their show as you are for subscribing to mine and for me giving you an insight into them. I’m so glad I could bring that to you. Anika Jackson, Your Brand Amplified, fantastic podcast host. Fantastic advice on our show. Go listen. Thanks, everyone, for reading. I’ll be back next time with yet another great podcaster.

 

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Tracy Hazzard

Tracy Hazzard is a former Authority Magazine and Inc. Magazine Columnist on disruptive innovation, and host of 5 top-ranked podcasts including: The Binge Factor and Feed Your Brand–one of CIO’s Top 26 Entrepreneur Podcasts. She is the co-founder of Podetize, the largest podcast post-production company in the U.S. As a content, product, and influence strategist for networks, corporations, marketing agencies, entrepreneurs, publications, speakers, authors & experts, Tracy influences and casts branded content with $2 Billion worth of innovation around the world. Her marketing methods and AI-integrated platform, provides businesses of all sizes a system to spread their authentic voices from video to podcast to blog, growing an engaged audience and growing valuable digital authority.
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