Pod Fade

Why Value Growth Of Podcast Is Important To Improve Your Marketing Strategies With Hector Santiesteban Of Marketing Your Podcast

Many assume that podcasting is a passive environment, but that is very far from the truth. If you want your show to gain a strong following and become an effective marketing channel, you need to actively work on your value growth. Tracy Hazzard chats with Hector Santiesteban of Marketing Your Podcast to discuss why simply recording and releasing your podcast will not attract listeners. He explains how to level up your marketing strategies by identifying the type of content your audience wants to consume, understanding the value you are delivering, and realizing the large impact of bite-size consistent improvements. Hector also explains how he uses AMA’s and mastermind episodes to make his podcast more engaging, informative, and easier to digest.

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Building An Effective Podcast Model To Attract Binge Listeners And Keep Them Engaged With Michelle Nedelec Of The Business Ownership Podcast

At the end of the day, podcasts hinge on our ability to attract listeners because it is them whose time we are asking. So how do we make it worth their while? How do we attract them to not only listen but binge listen and stay engaged? In this episode, Michelle Nedelec of The Business Ownership Podcast joins Tracy Hazzard to give us the answers. She narrows down on the importance of building an effective podcast model the same way that you would build a business. She dives deep into opening her guest list, creating a platform for her network, asking the right questions, and overcoming pod fade. Not many shows can keep the momentum with their listeners. But that doesn’t mean you have to be one. Tune in to this conversation as Michelle extends her wisdom on scaling your podcast and even your business.

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