Seven Minute Marketing: How Short Podcast Episodes Can Attract Binge Listeners With Tom Poland

Podcasts take numerous shapes and forms. While many podcasters record lengthy episodes that they can repurpose in multiple ways, there are also a significant number of listeners out there who prefer shorter episodes. Introducing the charms of short episodes here in the show is someone who takes an unusual approach at formatting his podcast. Together with Tracy Hazzard is Tom Poland, multiple best-selling author and the host of Marketing the Invisible—a show that asks seven questions in seven minutes. Honoring the form, they go through seven questions that take us inside the life and mind of Tom as well as some of the strategies he uses to market and monetize his show. He then discusses the advantages of creating short podcast episodes, emphasizing how it attracts binge listeners. If you’re thinking of doing something short form, tight, intense, and a binge factor way, then allow Tom to tell you in this great conversation.

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