Are you thinking of starting your own podcast? Tracy Hazzard has Chad McAllister, PhD on today’s show to guide you in your podcasting quest. Chad is the founder of Product Innovation Educators, the host of The Everyday Innovator, and is recognized as a Top 40 Product Management Influencer and a Top 10 Innovation Blogger. Sharing his experiences, he talks about why and how he started podcasting and teaches us how he got the show running through promotion and marketing. He shares some tips on booking great guests, how to encourage engagements, and how to monetize your podcast. Innovating your podcast means being updated, increasing your value to your audience, and delivering an impact that makes your listeners consider your show as bingeable.