For many of us, we came into the podcasting world as a side hustle. We have our main business, and then we have our podcast either as a supplement to that or as a hobby. Either way, keeping up with these two things on our plate can be quite exhausting. Dr. Will Cole, a leading functional-medicine expert and the host of the GoopFellas and Keto Talk podcasts, shares how he keeps everything balanced. He recalls how he got started in the podcasting world, having been approached by Gwyneth Paltrow to have a spin-off of her Goop podcast. In praise of podcasting, Dr. Cole also talks about how podcasting has impacted not only his business but the entire health industry, and shares some ways to encourage people to listen and to monetize through building their brand.