It is without a doubt that podcasting has evolved into a preferred medium for relaying niched information to a global audience. In this episode, we talk about how LatinX Podcaster of Café con Pam, Pam Covarrubias, has made her way through fame in their community. Throughout her diverse career, Pam has learned the importance of branding and positioning in an ever-changing market. She shares how she got the Latin community to embrace her show, what drove her to do podcasting, and what kept her going. Establishing core values in delivering her podcasts and sharing these values with listeners made Pam mold her show into something that is sought after. Learn more about her podcasting strategies and why she considers herself as an intuitive brand strategist.