content creation

Increase Your Visibility And Create A More Authoritative Podcast With Alastair McDermott of The Recognized Authority

Expertise is not the same as authority. The difference is having that visibility and recognition in your target market. In this episode, Tracy Hazzard chats with Alastair McDermott about how you can increase your visibility to create a more authoritative podcast. Alastair is a marketing coach, consultant, and podcast host for The Recognized Authority. He also created a nine-episode series called The Specialization Podcast, where he shares tips and insights to help clients niche down their business. He explains how niching down and publishing content are key drivers for becoming a recognized authority in your industry. Tune in to learn the ways to achieve that status with implementable tips.

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How To Strategically Analyze Your Podcast Metrics That Helps Elevate Your Show With Marion Abrams Of Grounded Content Podcast (Podfaded)

What are the podcast metrics you have to consider when putting out your first episode? Marion Abrams joins us today to share her experience in boosting podcast shows. Marion is a podcasting producer, coach, and consultant with deep experience in podcasting and content creation. She built Spartan’s podcast from an audience of 0 to over 35 million views and downloads and has worked on a range of projects. Marion is currently the host of her own podcast show, Grounded Content, where she explores what works, what drives customer actions, and where the lines are between persuasion and manipulation. Listen in as Marion and Tracy Hazzard discuss how you can strategically analyze your podcast metrics so you can elevate your show.

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Advice on How to Make a Pain Point First Podcast Sales Model Profit with Tara Newman of the Bold Money Revolution Podcast

Putting the pain point first of a prospective customer isn’t always something we do, but it’s crucial to success. What do we need to do in focusing on the customer’s pain points? We find out in this episode as Tracy Hazzard interviews business strategist and coach, Tara Newman. Tara discusses the creation of her podcast and how focusing on her listener’s pain point has helped build profits while providing value to her listeners and customers. Listen in to learn more on creating content that focuses on customer needs.

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Podfading? Make Time To Affirm Your Purpose And Change Your Pace Just Like Brodie Welch Of A Healthy Curiosity Podcast (Podfaded)

With a lot of podcast shows today, especially during this time of everything virtual, many of them undergo the process of podfading. Some may not be that visible as usual, while others are now completely gone without any update. Tracy Hazzard sits down with Brodie Welch of A Healthy Curiosity Podcast to discuss the right way to podfading without coming as a failure or leaving your followers hanging. Brodie shares how she took a breather from managing her podcast after releasing more than 200 episodes, and now goes according to her own pace and got rid of unnecessary pressure. She also talks about her challenges finding the right guests, how she works with monetization, and balancing her podcasting career with the busy life of a licensed acupuncturist.

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Podcasting In The Virtual Summit Space With Dr. Mark T. Wade (Podfaded)

Sometimes, it pays off to be clear about what niche you are serving in your podcast. Dr. Mark T. Wade, founder and CEO of Virtual Summits, is pretty straightforward about it: his podcast is about virtual summits, so he names it the Virtual Summits Podcast. The podcast features strategy sessions and interviews with summit hosts, summit coaches, and other people in the virtual summit space. Recently celebrating its 150th episode and first anniversary, the show is going strong, and Dr. Mark is consistently besting himself as a host. Have a listen as Tracy Hazzard sits with him to get into what makes his podcast binge-worthy.

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Podcasting Your Funny Marriage: Creating Content Using Your Personal Life With Jessie Artigue (Podfaded)

Using your personal life in producing content is far from revolutionary, but it can be difficult. There are so many things to consider: your family, friends, work, among a host of other things. Besides being a style expert with experience in fashion, beauty and lifestyle, Jessie Artigue co-hosts the podcast Marriage Is Funny to help encourage modern couples across the world. Pulling on her experience with her podcast together with Tracy Hazzard, Jessie guides you towards finding your sweet spot in terms of mining your personal life as material for the content you create. Let the content you create reflect the real you.

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