branding

How To Embrace Radical Responsibility, Empower Your Choices, And Build A Successful Platform With Marsha Vanwynsbergh Of Own Your Choices Own Your Life

Embracing diversity can transform your business network for positive change. When you make genuine connections and offer practical solutions, you can become a powerful influence that motivates and enables your audience to learn, develop, and achieve success. In this episode, we’re joined by Ben Albert, owner of Balbert Marketing LLC. He is also the curator of The “Real Business Connections Network,” where he hosts five podcasts. Ben shares his journey into the podcasting world and how he’s built a diverse network of shows that cater to a wide range of audiences. He discusses the importance of embracing diversity and how it can positively transform your business network. Ben also shares his tips on podcasting strategies, including multi-feed systems and playlisting. As a local entrepreneur in the Rochester region, Ben brings a unique perspective to the table regarding building genuine connections. Tune in for an inspiring conversation on the power of diversity and networking.

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Building A Successful And Stylistic Podcast Show That Attracts Clients With Melissa DiGianfilippo Of Will It Stick? Podcast (Podfaded)

A creative topic deserves a creative podcast just so! And multi-million dollar creative agency owners Melissa DiGianfilippo & Alexis Krisay have absolutely done that in their podcast, Will It Stick?, where they explore the crazy marketing moments in history. In this episode, Melissa joins Tracy Hazzard to tell us how they have built a successful and stylistic podcast, attracting not only customers but also clients. She takes us across the transformation of their branding, the process of choosing brands and reviewing campaigns, and marketing and monetizing their show. Melissa and Tracy then dive into some content strategizing, offering tips on how to make the most of your show—from blog posts to video clips. With the access we now have to the world through social media, creative ways of reaching people are endless! Follow along to this great conversation to learn more about building a show that sticks.

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The Importance Of Finding The Voice For Your Brand In Growing Your Podcast

How does finding your brand’s voice help in growing your podcast? Think about the last time you heard a great piece of music or a powerfully emotive sound effect. Now think about how that made you feel. Chances are, it evoked some strong emotions. That’s the power of sound. Audio branding uses that sound to create an emotional connection with a brand. It’s a powerful tool that can build brand equity, differentiate a brand from its competitors, and create an immersive brand experience. And that is what Jodi Krangle and Tracy Hazzard talk about today. Jodi has been a voice actor since 2007 and has worked with clients from major brands worldwide, including Dell, BBVA & Kraft. Over the years, she’s learned much about sound and how it influences people. Her podcast on this subject is Audio Branding: The Hidden Gem of Marketing. Join Jodi as she talks about the power of sound and the importance of finding the voice for your brand in growing your podcast.

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