Zoom Alternatives: Top Recording Platforms Compared (Pros, Cons & Podetize’s Picks)

Feeling lost in a sea of podcast recording platforms? Don’t worry, you’re not alone. There are a vast number of options available, each with its own strengths and weaknesses. We’ll navigate the pros and cons of different platforms to help you find the perfect fit for your podcasting needs. We’ll also share some expert recommendations to guide your decision. Join Tom Hazzard as he breaks down the options to find your perfect fit!

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Zoom Alternatives: Top Recording Platforms Compared (Pros, Cons & Podetize’s Picks)

In this episode, I’m going through a topic that I have to say is in my wheelhouse of expertise. I geek out sometimes on the tech of podcasting. I’ll try not to take you down too deep a tech rabbit hole. I want to keep it as nontech as I can but inevitably, this topic does require considering technical issues. The topic I’m going to talk about is Zoom Alternatives: Recording Platforms Compared (Pros, Cons & Podetize’s Picks).

For those of you that are new, you may not know. Podetize, in addition to being one of the best podcast hosting platforms in the industry, we are also one of the largest done-for-you production service companies. We get recordings from every week from hundreds and hundreds of podcasters who’ve recorded their episodes. They’re giving them to us to edit, produce audio and video, and make them sound and look their best. We’ve seen it all. We have received recordings from every different software and platform imaginable.

I’m going to share with you some of what I believe are the best ones and also others that even if I don’t think they’re the best, are worth mentioning because they may be a good fit for some people. When I set up talking about pros and cons, there are pros and cons but I also like to think of this a little bit more as there is a software that’s the right fit for you, or a recording device if not software. There are differences and I’ll talk about that.

There is a software or device that is the right fit for you. You may need to test a few out and try them to figure out what is best for you, although I will provide you some, suggestions, and advice here. If you break it down to your needs, maybe the needs of your guests, if you’re doing guest interview podcasts or the needs of your situation, if you’re interviewing people in person or always remotely, when you start looking at all these things, I find that you need to strike the right balance between ease of use for you, the host who’s going to be doing it all the time.

The right software or device is out there for you. You may need to test a few options to find the best fit for you. Click To Tweet

You’re having a guest and maybe a different one every episode but they only do it once. You do it every time. Ease of use for you, considering ease of use for your guests or guests but also quality and cost. Not all of the software has a cost associated with them. Some are free but then the ease of use part might be a little bit of a sacrifice there. Let’s talk about them. I want to go through first some of the most common ones. I don’t mean that to be a negative. Maybe I should say some of the best ones and then some other alternatives to consider.

StreamYard

This is in no particular order, I want you to know. I am not expressing favoritism in the order in which I’m talking about these different software platforms and/or devices. I must start with StreamYard because I hear a lot of people asking me about StreamYard. My feeling on StreamYard is this. It’s if you’re always going to be recording your episodes live.

I am live-streaming this episode as I’m recording it. Those of you reading or watching the video on YouTube a couple of weeks later when it’s published as a podcast are seeing the fully edited, polished, published version but I’m recording it live and streaming it live onto different social platforms. I am not using StreamYard as I’m doing this. I’m using Zoom. I will talk about Zoom Later but Zoom has become a pretty common tool for a lot of people. I want to talk about Zoom alternatives first. I will come back to Zoom a little bit later in this episode.

StreamYard’s particular reason for existing in the first place is to stream live to social media. If that is one of the things that you want to do, stream live with all your episodes or at least the majority of your episodes, then StreamYard might be a good choice for you and you should check it out. I have used it both as a panelist and an attendee. I’ve never had a StreamYard account, I will admit so I haven’t gone through setting it up.

I do find that if you’re doing livestream content and you want to be seeing comments and maybe reacting to them live as you’re recording, which as a podcaster, quite honestly, I don’t recommend because they can distract you and take your derail or train of thought and what you want to be achieving in your podcast, but there are a lot of people that have a live show format and are repurposing that as a podcast. The authenticity of the realness of it is part of what they want to achieve and maybe what part of their audience wants. That’s perfectly fine.

If you do want to see those comments live as you’re recording and streaming, honestly, I think that StreamYard is a very good choice for that. If going live is something you’re going to do occasionally, then you may not want to use StreamYard or not use it all the time. You get into the pros and cons of using more than one software. Are they each paid? You have to pay for both. That may be something you don’t want to do to increase your expenses.

With all of these platforms, I’m not going to go down a very deep technical rabbit hole like this one has a higher quality video than that one. This one has higher-quality audio than that one. I will talk about that generally but I’m not specifically trying to check a bunch of boxes here to say, “This one’s technically better than that one. You should use it.” I’m not approaching it from that deep of an engineering view. It’s more of use cases of overall quality. StreamYard is capable of good, certainly acceptable video quality for the majority of shows.

Zencastr

The major point of StreamYard is going live while you’re doing it. It’s native to the program. It’s what they’ve always done. If that’s what you want to do, then that may be a good one for you. Let’s talk about Zencastr. I have a lot of experience with Zencastr back in my earliest days of podcasting. Zencastr was a brand new software and it was in beta. I was one of the beta users so I have a lot of experience with it, although I will admit that it has come a long way since those days in 2014 when it was pretty glitchy.

The company was transparent about it. I would have an occasional call and/or direct email with one of the founders who was coding it. I’d give him some feedback and report a glitch. They were always working on updates. Zencastr, the company, and the people behind it are great. They have ever greater intention of providing very high-quality recording software. A lot of their tech was built specifically around making it a lot easier to use, not only to get the best quality but also for things like uploading to the cloud when you’re done or downloading the files when you’re done, even doing some processing of them.

Feed Your Brand | Zoom Alternatives
Zoom Alternatives: If you want to see the comments live as you’re recording or streaming, StreamYard is a very good choice.

 

Zencastr has gotten to the point of supporting the video. They record video as well as audio. They keep pushing and they’re trying to be very high-quality. I have no reason to dispute. They are a very high-quality solution. I don’t use it anymore for a couple of reasons. It has to do with ease of use and workflow, not only for me but also for the guests that I would have on the show. Also, the fact that I do occasionally livestream episodes. For certain shows, I livestream all the time, and for other ones, I don’t.

If you want highly technically capable software to use for recording your podcast, Zencastr is one you need to consider and try out for yourself. I don’t use it anymore but that does not mean I’m saying others should not. It’s not the best fit for me but it’s a highly capable and respected company. I like what they’re doing. I certainly hope they succeed. They have a good place in this industry and deserve to be under consideration by all podcasters. That’s how I feel about that.

Riverside.FM

Let’s talk about Riverside.fm. Riverside has a very good reputation and they do a very good job of marketing. They position themselves as the highest quality. That’s the reputation they have from my perspective. Costly, they are a paid platform but I won’t say the most expensive. I don’t know that but they’re certainly among the most expensive. They are pitching very high quality. Your guests log in to their system as if you were getting into a Zoom call or Google Meet. You’re using their service to connect with the guests. They have a link they come into.

Separated audio tracks and high-quality video. That was also, I believe, true of Zencastr. They do similar with that but with Riverside, they’re the ones that are considered top quality. The other tools and software that are out there are all trying to compete with that reputation of being among the best. We support hundreds and hundreds of podcasters every week submitting their recordings to us for done-for-you production. We have a good number of customers doing it in Riverside. I would say maybe about 10% of our customers are in Riverside.

We have as a company experienced some technical problems with the recordings and that can happen with any software. I’ve experienced technical recording problems with Zencastr when I was using them. Also, with Zoom and StreamYard. I’m not trying to say that Riverside is alone in this. As a company, we have experienced some strange ones that have not happened anywhere else.

One of those that concerned me the most bears a little mentioning but every software company I know is working to improve their software. Riverside may very well have addressed this issue. Maybe it doesn’t happen anymore but I am going to mention it. We’ve had customers who conduct their interviews. I’m in Zoom livestreaming this. I’m not talking to anybody. Usually, I’m talking with my cohost, Tracy, who’s not available. We’d be having a discussion and everything’s fine.

Every software company is working to improve its software. Click To Tweet

What I’ve experienced with customers on Riverside is occasionally, they have that session with their guests record that interview and it sounds and looks normal to all of the participants. What I mean by that is they had no indication that anything was wrong with the internet connection and sound and video being streamed in real time. Everything seemed fine to them but when we got the recordings, there were some serious problems. The internet dropouts where parts were missing from one of the participants and also improper speed sync of the video in particular but also the audio.

It was very odd. It was something that could not be fixed. Sometimes if you have time compression in an audio file, you can stretch it out to be what the real time was and fix it. These glitches were things that couldn’t be fixed and our customer was very unhappy when we reported to them, “The video and audio from this one participant is not usable. It doesn’t match the others and we cannot fix it. We can’t make it work. We did some technical research on it on the Riverside site and reached out to support it. Unfortunately, this episode was unusable.”

The customer had a hard time understanding it. They were like, “Wait a second. We had that session and we heard and saw them. It was recording it. Why couldn’t it be wrong?” The interesting thing is the customer never looked at the recordings to check that they were as good as they expected they were because of their experience conducting the episode recording live. They were in disbelief. “What do you mean there’s a problem with it?” We shared it back with them and then they could see too.

That thing was very concerning. I didn’t expect that with what is supposed to be the highest quality of service of a product with Riverside. I know I’m spending a lot of time on this and I am not trying to beat up on Riverside. It is a high-quality tool. A lot of people use it, love it, and swear by it. That’s great. If that’s you, wonderful. If you’re considering software to use, they should be on your list to check out and try. I’m going to keep coming back home to, is the tool for you producing the right quality you need? Is the ease of use of the workflow for you manageable and easy to do? Is the cost acceptable to you?

SquadCast

Let’s talk about another one that’s also very popular in the podcasting world and has been for years, which is SquadCast. SquadCast was developed by podcasters for podcasters. It started as an audio recording platform only. I’ve used it and it was top-notch, a very high-quality audio platform. It also does video. We knew years ago that their plan was always to get audio solid, worked out, and then move into video. They did that and certainly are providing video.

Feed Your Brand | Zoom Alternatives
Zoom Alternatives: SquadCast was developed by podcasters for podcasters.

 

My understanding is the video recordings are very high-quality but you want to come to what you are looking for in a recording software. When you do video, there are some limitations to their system in video because they were not created as a video recording platform first. For instance, one of the limitations is you can only have so many people. It’s either 3 total people or 3 total guests, I forget, on a SquadCast recording. We have some customers who sometimes have between 4 and 6 hosts or participants involved in an episode. That won’t work for them.

SquadCast is a great product. I understand a lot about the people that launched it and they’ve done a very good job with it. Maybe it’s a good fit for you. If you’re always either recording with 1 guest or even if you have a cohost and recording 1 guest or maybe 2, it might work very well for you but there might end up being some situations that are not going to work for you.

Up-And-Coming Platforms

You need to be aware of that going in because, for certain episodes, you might need backup software you’re going to use. Is that something else you’re going to have to pay for? You weigh the option of, “Am I paying for two tools or is there one tool that would do everything for me and I can only pay for one tool?” Think about that. There are some others out there that are new and up-and-coming. There’s one called Iris that is getting a lot of attention that’s worth mentioning. I don’t have experience with that but it’s got an impressive number of people using it. It’s hard.

This is not an episode where I’m reviewing every platform. That’s not my intention or else I would have run down a list and had twenty that I’m going through. This would be a much more technical episode that I’d be recording. At Podetize, I always tell people, “We are a recording platform agnostic.” I have one I use and I’m going to tell you what I use all the time because of my workflow and ease of use for me. I’m going to get to that but this is not about ranking them or making the best.

Offline Recording

Every podcaster needs to investigate and try a lot of these different platforms until you finds the one that works well for you, that is a fit issue, and assess what’s the right fit for you. That’s my overall big message. I want to talk about offline recording though and different ways to record that are not a tool that you would use necessarily to engage with someone remotely. You’d be recording people either in person or only recording yourself.

If you’re doing that, you don’t need an online service to record high-quality audio and video. That can be done right on your local computer or use another device. I’m going to first talk about recording on the computer. What’s free is a tool like Audacity that many of you do-it-yourselfers will use to edit your episodes. It is also a tool you can use to record. You’re not connected necessarily to anybody across the internet, recording yourself or you could be recording more than one person right there with you and have a couple different microphones with the right interface going into your computer. You can do that.

Feed Your Brand | Zoom Alternatives
Zoom Alternatives: Whether you’re recording yourself or others (in person), you don’t need an online service to capture high-quality audio and video. Your local computer or another device might be sufficient.

 

I have used Audacity for a lot of things. I am not a full-time audio editor. I know enough to be dangerous and do a few things when I need to. Audacity is a very good tool but it’s very much a do-it-yourself tool. It’s something you have to spend a lot of time getting used to how to use it to do the different things you need to do. It lets you do an awful lot of things, including recording.

You can do that similarly if you’re on a Mac platform. Audacity is cross-platform but if you’re on a Mac platform, GarageBand is very popular for recording. It allows you to put separate mics into the computer as long as you the enough ports and a user interface. GarageBand will recognize more than one microphone and a lot of the other software I’m talking about won’t. They’ll use the system software or allow only one if you’re using a USB microphone to be connected to them at a time.

In most use cases, that’s plenty but if you’re recording more than one person in person locally and you want a separate mic for each person, which you should for audio quality, a tool like GarageBand and probably even Audacity, I’m going to throw that in the ring here too, will allow you to do that. It accepts multiple mic inputs. I’ve used it.

We did a lot more before the pandemic but we still do some live events where we will do an event podcast recording. You don’t need to connect over the internet to anybody to do that. You just have to have the equipment, use that software, plug-in your microphones, and have two people across the table from each other, whether it’s at a lounge table or sitting at a conference table. We did it always more in a lounge setting where you’re holding your mic right up to your mouth.

GarageBand works great for that. It’s a perfectly good tool because it will record the separated tracks and recognize those multiple mics. That’s using a software. There are multiple software. I’ll tell you, I’ve even used the voice memo app on my iPhone and that’s resident in the Mac iOS on your laptop, too, if you want to do that. If I’ve recorded a solo episode and let’s say I didn’t have a good internet connection, I can use that local software.

There is a similar software on the Mac and Windows that will do that if you’re going to record with video. There are free tools available on your computer. If that’s easiest for you and you don’t want to spend any money, by all means, experiment with them, test them out, and make sure you understand what kind of quality they’re capable of recording. Maybe that’ll work for you. There are some low-cost, inexpensive options that are worth mentioning.

Low-Cost Options For Audio

I want to mention the last option for recording your podcast and this is specifically audio. Let me say most of the time, you’re recording people in person. There are people that we support who are co-hosts and are always in person. They’re either recording episodes alone or two of them in the same room. I used to do that all the time with Tracy on our WTFFF?! 3D Printing Podcast. We were always in the same room together and used sophisticated equipment that nobody needed to buy anymore but large mixing boards to do things.

Back in the day, I’ll give you a little tip. We used to use Skype. We’ve been podcasting that long. Skype was state of the art for remote recording at the time. You know what it was. We even bought a special plug-in because before Microsoft bought Skype, you could do that. They had different utilities or plug-ins that would get into the Skype software. What it did was record the separate audio tracks that we all know are very important and just about every software does for you or at least the good ones. Every person we interviewed had to have a Skype account. You dial them on the phone through Skype. You remember those days. We’ve come a long way in podcasting and technology since then.

We still have a lot of customers who have co-hosts and are together all the time. They may interview someone remotely but they want the recording of the two of them in person to be the best it can be. One of those tools that I want to mention is Zoom, not to be confused with Zoom.us, the online meeting platform. I’m talking about Zoom, the electronic hardware company.

One of the standards for a lot of years has been the Zoom H6 Digital Audio Recorder. There are newer versions too that have different capabilities but in a Zoom H6, you could plug half a dozen separate microphones. We have one show that has six co-hosts at times that are all in the same room. You can all be sitting around the table, each holding your microphone, and recording a separate audio track for each of you. That’s the next level and a very high-quality audio recording for when people are in person. We also use Zoom H6 out at events when we’re recording on location.

Those are things that you can consider in certain situations and you should if you have that use case in that need. If you don’t, then there’s no reason to spend that much money. Zoom H6 is a little less than $400 and then you have to have a separate mic for everybody, whereas if you’re always recording people remotely, your computer and one USB mic for $60 to $80 is all you need high quality-wise.

Microphones

I’m going to put my recommendation for the highest-quality microphone that won’t break the bank, which is a little bonus. I have a whole nother blog post that does take a deep dive into microphones, reviews them technically, and gives you ranks and pricing. There’s one that I provide to my customers when they launch a podcast and what I buy. I’m going to share that with you.

Physical hardware, you can record things without any service. You just buy it once. I used to have a little digital audio recorder by a company called Roland that Tracy and I used for all of our WTFFF?! podcast recordings when we’re in person. We used a mixing board to get those separate tracks but the Zoom H6 does a better job of that. There’s quality cost size if you’re traveling with it. Is it bulky or not? There are a lot of things to consider.

There is a lot of great equipment out there but for most of us podcasters, the equipment we need is very inexpensive and most of us already have the major piece of equipment we need, which is a computer. The microphone that I stock and give to my new podcasters is on Amazon for $59 Prime most of the time. It’s high-quality. I’m using it. It doesn’t take a lot of money to be able to record a podcast. With all these remote recording services, which I love and believe in, if you’re going to podcast seriously, you need to pay for one.

It doesn't take a lot of money to record a podcast with all these remote recording services. Click To Tweet

Zoom

I do use Zoom. I know we’re calling this Zoom Alternatives and I’ve spent the majority of this episode talking about those alternatives. While we are recording platform agnostic, Zoom is my best fit for us for workflow, ease of use, and cost. It’s capable of a full 1080i HD. Most people don’t know that because, in the normal Zoom settings, it says 720i and that’s it.

If you read the fine print on Zoom’s website, they will unlock for you 1080i recordings on a paid account. They don’t tell you that. Probably because if every customer they had did it, it might put a serious strain on their servers. I understand from a technical perspective why they haven’t but all you have to do is reach out to Zoom support, either through chat on their website or through email, and say, “Here’s my name and account. I would like to be able to record in 1080i HD video.” They will enable that feature.

You log into your Zoom account online and set up whatever meeting you have for recording. They’ll give you the 1080i, where you can record your videos. I’ve done it. I’m not using it right this moment. I use it for certain meeting types, especially my webinars. Since the pandemic, a lot of people have scoffed at Zoom. A lot of podcasters are going to say, “Tom, you are nuts. You are wrong. Zoom is crap.” I know they’ll say that and I don’t believe that.

I’ve experienced it. I’ve been using it for a long time. There was a day years ago when Zoom was not what it is now. That’s true. When the pandemic hit, everybody started using remote services like Zoom for meetings. Zoom realized, “We have an opportunity here.” They stepped it up. That’s where they started doing separated audio tracks that are available for both local and cloud recording and then also different capabilities with the video and lots of other features.

I’m not trying to make this an endorsement or an advertisement for Zoom. I’m telling you what I use and what works for us. To me, the biggest reason that I use Zoom is because of the cloud recording. I don’t know of any other software that does this to the extent Zoom does because every podcast I record is also video and it’s put out on YouTube. Honestly, of all of our customers, about 75% of them are also putting out full-length videos of their podcasts in a YouTube podcast playlist.

If you don’t have one of those, you need to go find out about that when you’re putting a video on YouTube and use that. Also, if you’re going to edit your video and you’re doing anything other than livestreaming it and then putting that same livestream up on YouTube, which a lot of people do. That’s wonderful. There’s nothing wrong with that. I’m not putting that down in any way but some of us edit our videos and make them the best that they can be.

We have a team that adds them or we do it for our customers. When you record locally on Zoom, you get whatever you record. I’m in what they call the speaker view. The full frame is me, one person. If Tracy were here with me, we’d be talking back and forth. It would be switching between us. They have a gallery view. That’s when you have more than one person. They’re both side by side. Eventually, with enough people, it looks like The Brady Bunch. I’m dating myself here. If you all remember The Brady Bunch with the nine squares, you can do that in Zoom.

Zoom has stepped up their cloud recording so that when you record in the cloud, and this is only going to be important for those of you who record video and are trying to put a high-quality video, Zoom cloud gives you multiple videos of your meeting. You get the speaker view, gallery view, and shared screen view. If you share your screen at all for anything, you get a separate recording just of those. You then get a recording of the speaker view and gallery view with the shared screens.

As a video editor, you can have these 3, 5, or more different video tracks and switch between them. That makes it much easier to edit and remove things when you can switch between those different views creating a much more dynamic video. That’s part of why I’m a fan of Zoom but also it’s become so common. To me, it’s the Coca-Cola of recording software. Everybody knows and uses it. You click one link and you’re in a meeting. From a guest ease-of-use perspective, you’re there.

Zoom has become so common. It's the Coca-Cola of recording software. Click To Tweet

I will say selfishly as a company, we use Zoom for a whole lot of things. We use Zoom for our phones for the company and our team chat. That’s like Slack. Zoom has a lot of other things that they do. As a company, we’re all into Zoom and it’s easier for us. Since there are no technical drawbacks from my perspective to recording in Zoom, I use it for everything. Do I admit that maybe my audio would be a little higher quality as a WAV file recorded in another software on another device? I’ll admit that. Sure, it might be but it all gets reduced to an MP3 file that’s compressed at the end of the day.

It’s much better to use a high-quality microphone and camera to make that raw recording the best it can be. It can be edited into a professional podcast. That’s my feeling about Zoom to close it up. Zoom alternatives are out there. They are real, depending on your budget. Your technical capabilities or maybe your technical naivete as the case may be, these things are going to determine what you want to use and what you don’t want to use.

Use What Works For You

I’ve shared with you some alternatives, pros and cons, and fit issues to think about. They are for you to take that information, inform yourself, go try some things out, and find what works for you. Here’s my other big message. If you’re using someone else to edit your stuff like audio and video, and you’re not doing it yourself, do not let someone like that dictate what you use.

I’ve heard some podcasters say, “My editor requires I use Riverside or Zencastr.” To me, it’s a bunch of garbage. Any good editor or producer can take all the recordings from any platform and produce the best quality podcast possible from it. You’re always going to have limitations from recordings. You can’t always control your guests’ recording environment. What microphone are they using? Are they even using a good-quality microphone? You’re always going to have things like that.

The host quality should always be the best in my opinion. Listeners will forgive lesser qualities for guests. If it gets too bad, I’ll refuse to record it with them. It’s going to be that distracting and the message of the story is not going to come through. I’m like, “Time out. Let’s do this another day when you can be in a quieter place or maybe have a better microphone.”

I’ve only had to do that 2 or 3 times in 1,500 episodes I’ve recorded. It doesn’t happen that much but you don’t need to use any one particular thing to accommodate someone else. If they’re providing you full service and there’s a workflow thing on their side, that’s something you can consider but from a technical perspective, I wouldn’t let them dictate that to me anyway for what that’s worth.

Not a big plug for Zoom but I’m going live to all the platforms on Zoom like StreamYard does. I can’t see the comments. That’s my con and drawback to doing it. I have an employee monitoring this who can see comments. If there’s a question that comes in from social or posting links up there, I can’t see it. Pros and cons. I am going live to all those places through Zoom.

Zoom doesn’t have the capability itself. I’ve signed up for repurpose. That is something else I’m paying for that integrates in and plugs into Zoom to allow me to go live. StreamYard is all native. It’s all a part of it. That’s a benefit of using theirs. You’re not having to pay for another tool. I’m so entrenched in Zoom. It made sense for me to pay for other additional service that works with Zoom. There you go.

It’s a little bit about Tom’s use case and preferences for recording but they’re all good. I don’t think there are any bad options that I shared with you. They’re all valid. These companies deserve to be out there. They have a reason for being. Some may have introduced new features and become a little more better or desirable than others. Some may get edged out as newer technology takes over and maybe they didn’t keep up. It’s all possible but they’re all good.

My big message regarding your recording software and alternatives to Zoom and there are many is to find what is the best fit for your use case and find that balance. It’s where the three considerations meet quality, ease of use for you and/or your guest or guests, and then cost. You weigh those options, choose what works for you, and go with it. I want you all to record podcasts and put them out there regardless of how you’re doing it much more than I care about the specific tools you’re using to do it. Bring your message to the world. That’s my final message. Thanks so much, everyone. I’ll be back with another great episode. Come back and join me then. Thanks so much.

 

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Tom Hazzard

As a top influence strategist for speakers, authors & experts, Tom Hazzard and helps major publications, sports stars, and entrepreneurial influencers ‘Brandcast’ their original messages via podcasting and videocasting. Tom is a real inventor and successful product designer with over 40 US patents issued and pending. He has been rethinking brand innovation for 30 years. His latest SaaS (Software-as-aService) and MaaS (Marketing-as-a-Service) innovation, Podetize, reinvents podcast hosting, advertising, and brand marketing with an obsessive podcaster-centric focus on solutions to get hosts seen, heard, found, and rewarded in our noisy digital world.
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