Take Notes And Retain Your Favorite Ideas In The Podcast The Smart Way With Mark Herschberg

Ever had that moment where you could use a tip or are reminded of a good quote you read or heard somewhere but can’t seem to place where you heard it or which book it was from? We spend a lot of time finding good content, and they would serve us better if we remember them when we need them. But now, we can. With Brain Bump! Creator, Mark Herschberg, talks about the app’s features that allows creators to highlight key points of their podcast or book and have users digitally mark their favorite quotes and be able to retain ideas. So tune in and learn how you can get more out of a read or podcast and not have your precious time and takeaways go to waste.

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Take Notes And Retain Your Favorite Ideas In The Podcast The Smart Way With Mark Herschberg

I am bringing you an interview on the show, which is a little unusual. We don’t normally do a lot of interviews over here on the show. We do them on The Binge Factor all the time. That’s what The Binge Factor is all about, successful interviews with podcasters. I’ve had this guest over at The Binge Factor before. In fact, I was his 99th guest interview. He had been guesting on shows. Since then, he’s done about 300 interviews.

He’s certainly a seasoned expert at being a part of the interview. The reason I’m bringing him over here on the show and creating this crossover episode, if you will is that I want to introduce you to something that Mark Herschberg, our guest, has introduced, and it’s called the Brain Bump app. I wanted to give you some exposure to that and have some understanding of what he’s created, why he’s done it, and what that is all about.

Let me tell you a little bit about Mark because you may not have listened to the Binge Factor episode yet. Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and the creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the undergraduate practice opportunities program dubbed MIT’s career success accelerator, where he teaches annually.

At MIT, he received a BS in Physics, a BS in Electrical Engineering and Computer Science, and a Master’s in Engineering and Electrical Engineering and Computer Science focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many nonprofits, serving on the board of Plant A Million Corals. He’s one of the top-ranked ballroom dancers in the country and now lives in New York City, where he’s known for social gatherings, including his annual Halloween party as well as his diverse cufflink collection.

As you could see, he’s such an interesting person. He makes a great interview, and that’s something that I hope you enjoy along the way. Mark and I have known each other a bit of time as we’ve explored various things, and he’s going to talk about PodMatch and some other apps and things that he has been using to successfully guests. He’s going to give you some insights into that.

Most importantly, I want you to pay attention to how he’s talking about his creation, the Brain Bump app, and why he created it. It might be something that might be a tool for you because it helps to pull out amazing quotes and inspirational messages from any content podcasts included. Let’s hear from Mark, and I will talk to you on the other side.

Mark, I’m so glad to catch up with you again. Now you have over 300 episodes under your belt as a guest, and you are on my show again. I love that. It is easy to talk to a pro but you’ve got some cool learnings and things that you have developed because of all this guesting and how hard it is to market a book. Tell me a little bit about your journey of the book into the app.

Thank you for having me back. It is a pleasure to be here. I had such fun on our last episode, which was my 99th. I have been pretty busy since then. When I created the book, I was having a conversation with my neighbor, who’s a marketer and she said, “You should build an app to know.” “What should the app do to?” “I don’t know. Build an app.” “Great. Not helpful,” but it did get me thinking. I thought about, “What would an app do.” The early apps for books were simply taking the PDF and wrapping it as an app, and putting it online. No one wants that. We have Kindles, so we don’t need that. I started to think, what might be useful? What would you need the app to do? I have a background not only as an author but I’m a CTO.

I’m a Chief Technology Officer, so I built software. I have worked in education, having taught at MIT for many years, and have worked in digital media. I started thinking about all these different aspects and experiences. When you put it all together, there’s an interesting opportunity that has not been identified and addressed yet.

As a reader, a podcast listener or anyone who consumes non-fiction content, you read a book like mine and say, “This is great. Many good tips. I love this,” then you forget them because we are busy. As soon as you are done with the book, you move on. You do something else. That podcast episode you heard weeks ago was on something but I don’t know if I remember what the key point was.

Sometimes I remember the story but that’s about it. I usually can’t even identify the guest’s name or anything like that at that point. It’s too far gone.

That, by the way, is why people use stories because stories help make them more memorable. Now, this isn’t good for the reader or the listener because I put all this time into listening or reading and forgot most of it. That’s not very efficient. I wish I could read and remember it. From the content creator standpoint, we want people to remember it, first and foremost, because we put it out there to help people. I did all this work to help you.

FYB 178 | Retain Podcast Ideas


That’s a shame if it’s not. Also, many people who write business books or podcasts are building a brand. They are putting it out because they want to build that brand recognition and drive people to know their brand better and get additional services. If they forgot about your book or podcast, that’s not helping you either. How do we help people remember?

There is a well-known technique. We’ve all heard of it, spaced repetition. If you don’t know the words, you know what it means. That was your teacher saying, “Before the test, open your book once or twice between now and then, and review it or look back over your notes. Don’t look at once, and then hope you remember all the tests. Over a space period, repeat the content. Look at your notes.” One way we’ve all done this is as flashcards. That’s how you memorize your time’s tables.

I have been in that. We are doing that now.

I still remember back in fourth grade doing it. I loved it. It was fun but still, flashcards we did in school. No one is doing it now. Some people might take notes on their books. That’s rare but even the ones who do, if you ask them, they never look at the notes. They take the notes.

I’m a journaler. I have journals with me all the time but because I moved to the Kindle, when I read books. You have been on 300 episodes but I read about 300 books a year. It’s a lot of books that I’m consuming. I stopped caring because now I could read later into the evening when Tom falls asleep and would be reading my book but there’s no way I could have the light on to journal. I discovered this issue of that. I love the features of my Kindle of the highlighting and notes but they are cumbersome to type in there. Highlights, at least. What I loved was that they compiled them.

That’s what I think is unique about where you are going with this. That helps me, and I do refer to it because it’s so searchable where my notes were, flip through the journal and try and remember where I wrote it down. Luckily, I have one of those memories because I wrote it down. I do remember better than if I didn’t write it down at all but I still have to find it. Where this way, you are searching through it. I’m so interested in the idea of that sensory side of things not occurring for you but you still need a recall place. How did you resolve that?


Most people, when they take notes, they don’t go back and look. You are one of the exceptions, and it’s got a little easier. We can at least do a search when the notes are digital but still, we would like a way to make them more accessible. Here’s the other thing. Flashcard apps have existed. You could put them into your flashcard app, and no one wants to sit there and open a flashcard app. We said, “This is what’s missing.” I thought someone must have built this, so I looked for software to do this for my book, and what didn’t exist.

We filed a patent on this and now built Brain Bump. One of the key things it does is it takes the content, takes those highlights, and does a passive push to you. For example, if you got promoted to be a new manager and you’ve got a 3:00 meeting with your team. You are going to set a notification at 2:55. As you’ve got your phone, it’s going to give you one of those push notifications that has a tip from, say, a management book or a management podcast to go, “That’s a good tip.”

I’m going to open my meeting with that.

Swipe and done. Swipe it away. It took you two seconds. The key was no one wanted to open their apps. Getting these passive pushes, you go, “Good tip each day.” By getting it over and over at a time you set, it helps you retain it. It’s like the flashcards happen automatically. Now, there are other modes too. You can say, “I’m about to walk into a networking event. Let me pull up those networking tips because I need them all now.” You can use it in the active seeking method as well but the passive push method is the thing that has not existed on the market.

I love that idea of it reminding you and being there. It’s something that we’ve talked about in podcast because we do video memes, clips, audiograms, and little short sound bites. We do tweetables on our blogs but it’s all coming from there. Some of them are so profound and amazing, and yet they are not being captured anywhere. No one is sitting there writing them down because when you are listening to a podcast, it’s even more passive than the book. You are not going to be highlighting. That’s such an interesting concept that you’ve got here that needed to have a solution.

What comes down to is a larger change that we are going to see across all content. Historically, we have delivered content in a linear format. The book, start to finish. Podcast, you don’t start a podcast at a random spot in the middle. You might miss something. You got to go start to finish. Even TVs and movies, a lot of video games have some type of episodic theme to them, there is an order. There’s a sequence.


In fact, the information, the when and where we need it, is often non-linear. Tomorrow at 4:57 PM, I might need a tip from page 302 of my book or I might need something that was in minute seventeen of a podcast I heard weeks ago. I don’t know when and where I will need it. Having it constrained into these linear formats isn’t very useful.

No, it’s not. You are right about that. I had this great mentor who used to say, “You are at a lecture. You are reading a book. You are doing these things. It’s like you’re getting a whole bunch of sand in your hand, and you want to shake it out until you get to the diamonds that relate to you.” That’s what you are going to then take a grip on. Even still, we all have to develop techniques for figuring out how to hold onto those diamonds, whether it’s a notebook or improving our memories, which some of us could use. There has not been a system or assistance in helping to do that. That’s what Brain Bump is.

That’s a reflection of the technology we’ve had. With a book, where you have to bind the pages in some order, you have to pick up the order. Normally, page 3 comes after page 2. On the VHS tapes that we had growing up, I have to start at the beginning and scroll through to get to the end. Now that things are more digital, we can start to access them in a nonlinear fashion but then we still need some type of deeper, better indexing or other ways to pull out the pieces. The way to describe this app is that it’s the first of what will be. I’m sure a series of tools were created by our company and other companies that take the content. Put it in a blender, mix it up, and spit it out in a nonlinear way. This is how we are going to be accessing the content in the future.

My brain works like this. You’ve tapped into something that helps me add organizational searchability but also some shortcuts to it because that’s also important. As the content creator, sometimes you want to make sure your audience doesn’t miss something that’s critical. We have the ability to set some of those things ahead of time and Brain Bump. We are saying, “This is something you want to highlight.” It’s like what we do with a tweetable in our blogs. We are creating something where we are saying, “This is important. This is something you should remember, especially if you are new to this. You may not realize it yet.”

One of our principles in creating a Brain Bump is laziness.

You built in laziness as part of the model.

Brain Bump takes the content highlights and does a passive push to you. Share on X

We want to make it as easy for everyone. There are other apps where you can take notes from books, for example, but that means you, the reader, has to do it or, as you point out for podcast listeners, because Brain Bump supports books, podcasts, blogs, and classes or lectures. That means you, the reader or the listener has to do it. Podcasts made people listen to their cars or while they are at the gym, they are not taking notes.

We have the content creator provide the highlights. This also means as a content creator that it is your content. You control how much, how little you want to put in there. Unlike some of the other apps where people like book summary apps, where it goes, “I’m going to summarize your book whether you like it or not.” No, this is your content you control what and how you put it in there. The user gets to be lazy and say, “Here’s your hundred key points. I like these five. I’m going to favorite those and ignore the rest but I don’t have to record it myself.” You are doing the hard work.

What you are pointing out in the podcast is so difficult. On occasion, I’ve needed to rewrite a client’s intro, for instance. It’s 30 seconds long. Sometimes I might have to replay it while I’m writing down what they are saying about ten times to get it quoted. I’m like, “Now I’m going to edit it. I’m going to rewrite the whole thing,” and we will have it rerecorded. I could go and have it transcribed but that’s so difficult for clients or your listeners to be able to do. It’s difficult. It’s why we have our transcription blogs, though so that they could go and highlight it and copy and paste it from there. Still, it’s an effort. You got to get off of the media you are on, go into something else, and then you will go record.

That’s a lot of work to expect a listener or reader to do by having this all pre-done. It’s so interesting. What if I haven’t read the book yet? Do you think it’s going to lead to more book sales? They are like, “That quote got served up to me, and that sounds interesting.” Are you going to serve up quotes that are similar to this? If I highlighted something or I favorited one of those quotes, and they would say, “Here are five others.”

There are a couple of different ways people can use this, and we will have to see what resonates how much with different audiences. One is certainly once you’ve experienced the content. If you read my book, I recommend getting this content because it’s going to reinforce it. It’s going to help you remember it, and that makes me happy. It means I’m more helpful to you.

If you are not certain about the book yet, you can also download the content and check it out. I would say, “This sounds like great advice.” Reading the book will make it more valuable. I realized there was someone out there who said, “$20 for the book, that’s expensive for me. I can get some of the highlights without it.” I may have lost a sale there but that was a marginal sale. My guess is others will say, “These tips are very valuable. I want to understand the context for them.” Additionally, being top of mind each day that’s going to drive word-of-mouth marketing. That will help as well.

FYB 178 | Retain Podcast Ideas
Retain Podcast Ideas: As a reader, a podcast listener, or anyone who consumes non-fiction content, we get so many good tips and then forget them because we’re busy.


That’s going to help. This is shortsighted, and I hear this from authors a lot, I would say. Podcasters have a little bit more of that freeware version, freeware world is the way podcasting works. They are a little more open to it but I hear it from authors. It’s like, “I don’t want to tell you that because it’s in the book, and you should buy the book.”

The reality is that I probably wouldn’t have bought it anyway. If I were that person who was going to skip, I wouldn’t have bought it. If I did, I wouldn’t have read it, which wouldn’t have benefited you. If I get your quote and then I share that with somebody else, and that person is a reader, now you’ve got a sale. That word of mouth is going to lead to more sales in the long run.

As a podcast guest, that was a conscious choice. Do I only say, “These are the five stories I will tell, and the rest, go by the book?” I thought, “I’m going to talk about anything.” I will give away every and any tip if it comes up in the conversation. If you want to listen to my 300 podcasts instead of buying the book, feel free. That’s a lot of time.

It’s all nonlinear in that particular format, too. It’s not in the order you might need it.

The other ways people will likely engage with the content. You might say, “Here’s a podcast. I’ve heard about this. I can look at the highlights, and that’s a good quote from that podcast. I want to listen to that episode.” We can drive plays. It’s a way for people to explore because how often does someone say, “I might listen to this podcast.” They hit play a podcast they haven’t experienced before. The first couple of minutes might be the introduction, and then there might be a plug for whatever the brand is. They do the warmup.

They are not getting to the real value. After four minutes, they are going, “This is boring,” but by seeing that tip first, by going nonlinear, they will say, “I know there is that diamond in the sand. I’m going to listen to this episode so we can drive plays.” As you suggested, as we get more usage and data, we can start to suggest recommended content, other podcasts, books, and blogs based on what you like.

One of our principles in creating Brain Bump is laziness. Share on X

In other words, maybe it was a quote out of the book but you also then expanded on it and told more stories in another podcast so you could add additional supplemental content in the future. I love that idea. That would be very valuable. It’s getting me thinking as though when you were talking about the lazy model. I’m the person who doesn’t like to relisten to her own show.

I don’t want to go back and listen to it to pick the quotes. I don’t want to go back to my book and reskim it to figure out where the quotes and highlights will be. Is there an easy way to do that? Do you have a recommendation for how someone should do that if they didn’t do it the first time? Now, all creators out there, as you are doing it, make notes.

That, by the way, is something I learned to do with all my podcast episodes as a guest. Right afterward, let me make some notes because when I have to promote this on social media weeks from now, what the heck did we talk about? I have to take those notes now. Unfortunately, going back, I went through my whole book. I went through my whole blog and pulled out the highlights. If you are on Kindle, you can see what are the things people have been highlighting. That might give you an indication. You could look at some things people have tweeted and quote that they’ve used in the past. Unfortunately, there is no easy way. We don’t have artificial intelligence to magically pull out all your good point.

There are some like there’s Jasper.ai and Lately.ai but they are cumbersome because you have to train them for what they are looking for. Anytime they are like, “That looks like a sentence. That sounds like something.” It pulls up almost too much stuff for you to go through at the end of the day. That’s the problem with those AI tools. Unless you are going to train them or unless every book and piece of content is always in the same keyword category, you won’t be able to get it trained well enough.

We have been using it, and it’s taken my team and I about months of training it. Everything that we do is focused on how to podcast, tactics, and stuff like that. We are narrow and tight, and it’s still taken us a long time to get to a place where we can get ten good options and go, “We will pick the five best ones out of that.” Before, it was hundreds of choices, and it was more work than listening to the episode.

This, by the way, is why general artificial intelligence is a long way off. Here’s what you can do with the theme of laziness. To make it easy, you can upload a spreadsheet to the server with your tips. What we recommend you do is go through your backlog of content, your book or your old podcast episodes, and it’s some work to pull out the highlights.

FYB 178 | Retain Podcast Ideas
Retain Podcast Ideas: The problem with those AI tools is that unless you train them or every book or piece of content is always in the same sort of keyword category, you won’t be able to get it trained well enough.


This, you could say, is what interns are for or what’s labor overseas is for, where you can hire them for $15 or $20 an hour. You pull it out and put it into the spreadsheet. Now you can upload that spreadsheet to our server but you also now have a catalog of all the key points. That is your social media for the next couple of months. That is stuff that you can sprinkle into talks that you do. That gives you an idea of maybe blog topics if you have a podcast. Whatever medium you have, you can take these key points. Don’t just use it on our app. Use it elsewhere. Repurpose it. Be lazy. You did the work once. Use it in multiple places.

Use it in a lot of places. If I’m in Brain Bump, and I’ve got the quote already and it’s my own quote, can I share that out on my social media from there?

That will be coming very shortly. Depending on the time that this episode gets released, we should hopefully have that feature because it’s not just your quote. It should be, “I’m listening to your wonderful podcast.” Go, “That’s a brilliant insight. I want to share this because I have friends who like it. It also makes me look cool because it will to go to social media posts.” That’s going to help your content reach more people and help your brand.

This is a tactic we teach our clients here at Podetize. We teach our clients to go to their own blog and click all the tweetables and tweet them. You are making sure that, “Their shares are happening,” but you’re doing it from your own content. This is the lazy way to follow your lazy model. I love this. It’s a lazy way to go, “I don’t even have to create a new post altogether. I can share this straight out of Brain Bump, and I’m done. I’ve done my Instagram. I’ve done my Facebook for the day.”

We will help you with your social media, go reach your content. I love it.

That sounds like fun, Mark. Many great features built in that it’s going to make this so much easier. Now, as you were talking about the content capture and everything, the way that we do it here with our podcasting model is that our editors, as they are going through it, and our transcriptionists, as they are creating the blogs, are pulling those out already. They’ve already got it for our clients. Our clients had it pre-made. All we have to do is take those tweetables and drop them in a spreadsheet for them. It’s done, and they are ready to go. They don’t even have to do that work, which is awesome for them.

Being top of mind each day is going to drive word-of-mouth marketing. Share on X

I was thinking about my book that I’m working on and was like, “How could I do this? I think I could get my editor to do it, so my proofreader could do it for me.” I could review it and pick the ones that I was like, “She’s right. That’s good.” The other problem that I see doing it from myself, from my perspective, where I go wrong is that I’m a lot more in the know than my reader or than my listener. I sometimes forget how profound something might be when you are new to it. Having another pair of eyes on that can be helpful.

To your point, everyone should be taking their podcast and generating that blog post, generating that transcript which you can use a tool like Otter.ai or something else because you are taking your content and repurposing it into another method that has good SEO that’s going to drive traffic. What’s great about services like yours is that you do it for us out of the box.

They go, “Great. It’s done. I get that benefit. It doesn’t cost me any time. I’ve got your wonderful team doing it.” If you’ve done that, if you have your blog, you can quickly skim it and pull things out. You might have prior social media posts where you did that audio clip. That’s probably what you want to put in as a tip. As you know, most importantly, having a different set of eyes is going to give you a different perspective.

Think about who your audience is and get someone who represents that audience. Not your mom. Not you but someone who isn’t an audience to look it over and say, “This is important.” Certainly, as an author, every author should do this. I made sure I had some readers. Not my editor, not my proofreader but content readers who would go through and say, “That was insightful or this is confusing.” I didn’t have bumps along the way.

That’s one of my favorite parts about the Kindle version. I was told by Shane Snow, author of Dream Teams. He said that when the Kindle and the X-ray version came along, and you could see where your readers were highlighting, it was such a great feedback loop for him. Prior to that, you write an article, you write a book, and unless somebody specifically quotes you or came back to you and said something, you have no idea. When you can go through that back end of it and take a look at where everybody is highlighting and have that visual, it starts to give you some a-ha moments as to, “Where have I added most value? Where should I be writing my next book?”

That’s something else that we have in Brain Bump. You will be able to see the content you put on the platform, how people are engaging with it, what content they like, and what they are using, and that’s going to give you insight for future books, podcast episodes, and blog posts.

FYB 178 | Retain Podcast Ideas
Retain Podcast Ideas: If you have a podcast or whatever medium, you can take the key points, use and repurpose them and be lazy. Do the work once and use it in multiple places.


Social media posts. If you didn’t post it the first time this one, you should now add it to your evergreen and post frequently. This is so much. Writing the book is one thing. Going out there and doing all these podcast interviews, you are a pro at that and now developing the app. Which one has been the most challenging for you?

I would say the app has been the most challenging. The book, as we might have talked about in the prior episode, I had been teaching this for many years. I had the content. I had to get it on paper and go through the process. There were some bumps. The podcast, once I figured out how to get on podcasts, it became easy. We gave some of those tips in our prior episode, which people should read.

This one, the challenge, I will simply say as we are trying to get into the App Stores, we are running into the challenge. One of them is pushing back on us and saying, “This doesn’t look interesting to us.” What we are facing even though our market research has said, “These are great features. People like them. They want them.” It’s almost like I’m going around in 1967 saying, “I have this new thing called email. It’s going to let you send these messages electronically from your computer. Do we need that? Is this useful? I don’t get it. This seems weird.”

I don’t think that any of the App Stores should be arbiters of what that tastes in any way, shape or form. When I look at some of the apps on there, I think to myself, “I don’t know who approved that one.” If they are going to be arbitrary about it, that’s shocking. I agree with you. You need to let the audience decide. Like we are letting our readers and our listeners decide what’s a great quote. The App Store should not be the gatekeeper on what works and what doesn’t.

That has been the biggest challenge because it’s completely outside my control for all the layout and proofreading issues I had with the book. I could go in and fix it here. Here, it’s out of my hands.

Frustration, I hear it. You have a background in tech. It’s not like these things happen to you because you are a rookie. These things happen to even the most seasoned pros and the tech hiccups, the compatibilities, the dealing with the bureaucracy of App Stores. All of that is something that you cannot predict.

Having a different set of eyes is going to give you a different perspective. Share on X

We knew we put some time in the schedule because we knew there would be some bumps but it has been bigger. I can tell you because I work in tech. I know other app developers. Every person I know who has tried to get some apps out they have encountered these types of hiccups, and it is very frustrating for all of us.

This is the mistake on the other side of things. It’s like, “I will launch an app, and it will be launched the day after I submit it or I put my podcast and submitted it to Apple, and will be available in 24 hours.” It can be but that doesn’t happen as often as you think. I am so glad you are back and doing more. This is going to give your book even more longevity, which is going to be an interesting case study to take a look at.

As you’ve discovered because when I met you, you had with me 99th interview, and now you’ve done over 300. You’ve got to keep working hard to promote your books. It’s grueling as an author out there. Is there any advice that you can give to authors and podcasters? We have a very similar promotion issue. We are constantly turning out things but we still have to stay in that promotion mode.

That’s one of the other philosophies that goes into the Brain Bump laziness because, “I need to generate new content or people forget about me.” That means go out a podcast, do social media posts, do a blog post, get new things out there or even take old things and put them out there. It’s a lot of work. The great thing about Brain Bump is once you get your content on the server, it’s fire and forget. You never have to log in again as a content creator but you know that each day, a certain number of people will be seeing your content. No one is going to social media and saying, “Let me look at your posts from six months ago.” Unless they are a reporter trying to take up dirt on you, maybe.

Even still, that’s a lot of work. Going back through your feed on Instagram. I do see that happen on occasion but it’s rare.

No one is looking at your old content. People probably aren’t going to your old blog posts. They are probably not listening to that episode you recorded a year ago. With this, because we’ve taken the time and put it all in a non-linear format, each day, they might see an idea that came out of your book from three years ago or an idea that came out of your podcast episode last week. It doesn’t matter. It’s all there happening automatically without any daily effort on your part. It goes back to be lazy and getting your content promoted.

FYB 178 | Retain Podcast Ideas
Retain Podcast Ideas: The order in which you put out your content doesn’t correspond to the order in which the user necessarily wants them. We’ve got to mix it up and make it available how the user wants it.


That’s one of the models. I’m going to end this quote that I cannot remember exactly but I’m sure if it were at Brain Bump, I would have it at reference like this because I would favorite it. It’s basically, “When the student is ready, the teacher comes. The teacher is there.” That idea, that’s what you are putting out there. You are putting into Brain Bump all the teaching. It’s a poll for the student. They are grabbing at it and looking for it when they are ready for that. That’s my ideal. I always am working hard to try to make sure that my clients can be available.

Our podcasts, our blog posts, everything is available in the digital world to be searched at its optimum level and be found when someone is looking for it. It’s because it would be a total shame if someone were looking for it, and your book, your blog, your podcast episode, where it was three years old, even though it was perfectly relevant, doesn’t show up for them. I don’t like the idea of that. It needs to be available when I’m ready looking for it. That’s a great way to keep this Brain Bump model moving, too.

We talked about the linear model in a book but there’s even a linear model in that RSS feed for your podcast or blog. There’s the newest, the oldest, and an order. Again, the order doesn’t correspond to the order in which the user necessarily wants the content. They’ve got to get in that blender. We’ve got to mix it up and make it available in the way that the user wants it.

There are always links from everything so that they can go to consume the full context, find the book, the podcast, will be able to consume the full content at any point from anything that they seek. Correct?

Exactly. There will probably be a few more links available on the Android version than the Apple version because Apple has more restrictions but it’s not just, “Here’s the quote. That’s it.” It’s, “Here’s the quote. Click to go listen to that podcast episode. Click to go to the full blog post. Click to go get more of that content and more from that content creator.”

Mark, it reminded me that I’m going to have to connect you up with my tech team to make sure that we are recording your app as one of the risks. We record all apps but put them into a big category of others on the statistics side. As this grows, we will be able to measure how many podcast episodes are being listened to or being linked to from Brain Bump. We will be able to track that. That’s where that request for it came from.

Think about who your audience is, and get someone who represents that audience to look over your content. Share on X

You will be able to get that even before your tech team does it because the metrics we have on the server will already show you what type of traffic we are driving to you but certainly, go see it on your own platform.

We will see it in both. I love it. That’s so great. At the end of the day, this is what’s so important. Not only do we want to make sure that we are pushing our content out there but we need to be effective in it because it’s a lot of work. We need to decide, “Is this worth it? Is this serving the listener, the reader? Is this serving me too from a time and effort standpoint?”

That is the balance. The app will be free. There are lots of other apps out there where people have to pay a monthly fee. We are making it free. The user says, “I am getting great free value,” but to then have the content in there that makes it valuable to the reader. We have to make sure it’s something for the content creator which is driving traffic to their websites. That’s why we want to be able to measure this because both sides need to get value, the content creators and the content consumers, then everyone wins.

I am looking forward to having all of my stuff in there. I’m going to do the post commentary on this episode. It’s going to come from my experience using it. I’m entering my stuff, and I’m going to give some tips on my side about what I thought about, what I did, and put in there. You will be able to go check that out. I’m also looking at using this because I’m a huge consumer of quotations.

I would love to get podcasters and authors and quote them when I give speeches. It’s going to be great for me to be able to search up and try to find some new things that I’m not going to get because every time you go to Google, you get the same quotes all the time. I am so tired of quoting dead people. It would be nice to quote a few live people doing this now.

As we will be adding new content all the time, there always be new content for you to get and search through.

I can keep it fresh. I love it. Mark, I’m so glad you’ve continued on your development of content, your development of promotion for your book, and been sharing that with our audience but with others in general, with other authors, and other podcasts. You have been so generous with that. I appreciate you for that. I look forward to seeing how Brain Bump grows.

Thank you again for having me on the show. I always love coming here, and I’m looking forward to seeing all your great content from your wonderful podcasters on Brain Bump.

I told you it’s a great interview. He’s a lot of fun. We’ve enjoyed getting to know each other over the years. I recorded this episode and have done everything I can to try to get into the Brain Bump app and use it. We’ve got so much going on here at Podetize that I haven’t been able to do that in the way that I would like to but it’s also not my thing.

It’s geared to authors and content creators who are trying to get people to get inspired by their tips, their messages, and coaches in that sense, and that’s not who I am. It’s not quite a right fit for what I’m trying to do right at this moment in time. I would like to explore it to its full extent and can’t devote the time to it now. I’m going to keep us on the back burner, though.

I have certainly suggested it to a few of my clients already who are in that author inspirational speaker mode who could benefit from having a tool like the Brain Bump app to be able to share as a part of their courses, their programs, their sales of their book. Go check it out. The Brain Bump app is available. I’m not sure if it’s available on Apple yet.

He was having a lot of problems the last I spoke to him because the App Store has been extremely difficult but I know you can go to the Brain Bump app website, so you will be able to connect to that from Podetize’s Feed Your Brand blog. You can do that right on Podetize. Hit in a search bar, search for the Brain Bump app, and it will get you straight to the page all about this information with Mark Herschberg and how to get to the Brain Bump app.

I look forward to you exploring it and sharing with me how you’ve done with it. Has it worked for you? What has been happening with it? Share it with me, and I will bring Mark back on. Maybe the three of us can talk about your success with it. I look forward to that. Reach out to us. Thanks, everyone, for reading Feed Your Brand, and we will be back with more coaching like we always do on Feed Your Brand.


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Mark Herschberg

Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, currently serving on the board of Plant A Million Corals. He was one of the top-ranked ballroom dancers in the country and now lives in New York City, where he is known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection.
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