Podcast Scheduling Simplified: The Art Of Customizing Booking Calendars

If your podcast production feels all over the place, then perhaps you need to look closely at your podcast scheduling. Once you get this simplified, everything else becomes easier. In this episode, Tom Hazzard and Tracy Hazzard dive deep into the art of podcast scheduling, simplifying the process and streamlining the booking calendar. They outline an eight-step process, emphasizing the significance of a customized booking calendar and tailored invitations. Covering legal considerations with release language and the necessity of ensuring guest rights to images, they offer insights into notification strategies, including pre-appointment reminders and personalized follow-up emails. Tracy and Tom also highlight the value of call-to-action prompts and the delicate balance of soliciting guest engagement without being overly demanding, ultimately guiding podcasters toward a seamless scheduling experience that enhances professionalism and fosters positive guest experiences.

Watch the episode here

 

Listen to the podcast here

 

Podcast Scheduling Simplified: The Art Of Customizing Booking Calendars

When we booked this topic, there was going to be a lack of show up because our clients already do it. We’re going to have this lack of show-up on the topic. The livestream community has not heard this yet. We do have a lot of do-it-yourselfers on our platform. It was good for us to step in and say, “If you haven’t done this, this is time to do it. That’s what we’re going to talk about. We’re going to talk about the scheduling part of podcasting because if you get this simplified, everything else works. Your production and guest invitations are easier. Everything is easier. We have it down to a science.

I was speaking with some new Podetize customers who are starting to go through the process of launching a show. This is one of the things we talked about. For anybody who’s in that stage, especially with your first podcast, this is critical for you. We’ll use this as a resource for all new podcasters going forward.

We are talking about Podcast Scheduling Simplified: The Art of Customized Booking Calendars. I love that title because psychology is involved in it. There’s a finesse to your brand and styling that you bring to it. You have to bring yourself to it. There are a lot of technical and organizational skills that it taps into. It energizes every part of my brain, but for some of you, you’re sitting there going, “No.” That’s you, Tom.

I don’t think that’s me. It’s not, “Oh no.”

You know somebody else is going to take care of this for you.

My brain is more on the creative visionary side and less on the logistics, process, and systems side. I will admit that. However, I do appreciate good processes and systems. While it is a challenge for people who think the way I do to do this themselves, it’s a one-time pain that you need to get through because once this is set up, it is a wonderful thing, and it makes a podcaster’s life so much easier.

We look at this as an eight-step process. That’s where people go, “Oh gosh.” When we send out our PDF, which will be available in the blog post for this episode and is available to anyone who’s here on Zoom with us, we have this eight-step process that we go through. Not all of it is complicated. A lot of it is simply copy and paste. We have this set up because we want to have a thorough follow-through process from beginning to end. We want you to be, as a host, the most professional person that any guest has ever spoken to before.

If you don’t have guests on your show, this doesn’t apply to you because it doesn’t work like that. You’re not booking anyone into any calendar. If you’ve got guests on your show even one time a month or more, you need to have this process be professional. It is the number one thing I hear from guests who say, “I didn’t go on that show. Was it a good show? Their booking calendar was all over the place. I didn’t think I was even booking a real appointment with someone. It looked like a sales call instead of a podcast interview. I bailed out. I don’t want to be in somebody’s funnel.” A lot of you are following into, “I’m going to use my regular old calendar.” It doesn’t always work. It makes your guests, especially the premium guests you’re looking to have, worry about working with you and coming on your show.

There is such a wide variety of booking systems and processes that exist all the way from the ultra-simple, which isn’t a system. It’s like you said, Tracy. People book on a normal calendar to be incredibly detailed. Some people mail special gift packs to their guests as a thank you. There’s a wide spectrum of ultra simple to ultra complex, but it is your first opportunity to help treat your guest in a certain way. If you think about it and put an effort into planning, it does your credit and makes your life easier.

What we want to stress here is getting this down and getting it all set and reviewed once a year. That’s my recommendation. I set a review once a year on it. I don’t do more. I scan it to make sure I still have the right links. I’m still saying the right thing. My show hasn’t shifted. You want to make sure those things are good, but you can set and forget it.

 

Feed Your Brand | Podcast Scheduling

 

When you’ve set this up, you are setting the tone for everything you’re going to do, you’re making your life easier all along the way, and you’re showing your guests that you are all into this podcasting thing. You are going to promote them. You’re going to be professional when you show up on that call with them.

If you are using a guesting strategy to get more on your show, get more listeners by having your guests promote you. If you’re using your guest to get more referrals to new clients or you’re using your guest as your potential new clients, any one of those things means that you need to excel at this part of podcasting.

That’s why we set this up. Why should you reinvent the wheel when we’ve done it hundreds of times again? We’ve left room for that art you want to create in there, that tone you want to add, those special a-ha moments and wows like the box that Tom was talking about sending a gift to someone. You can add these things in there, like capturing their address, phone number, or whatever you want that we may not have already selected here. There’s room for all of those things. If you want to add your own personal touch to this, you can.

Double Check The Release Template

Let’s talk about what these things are. We want to make sure that we have an invitation, but we also have to do so prior to that, and we have a couple of legal things in order. You all work on your release language because you’re going to have them on your show. You have to have your photo, image, video, and audio release that allows you to use it. If they’re not going to agree to that, you can’t use the interview. We have to have that done first. The first thing we address in our setup is how we do it, which is to double-check this release template and make sure we’re doing it.

If you are doing a complex show, and you have HIPAA regulations, SPIN regulations, FINRA regulations, and any of those things that are complex, you may want this to be separated form. This is why I put this upfront. You may need a more significant release that they have to click through and sign. It can’t happen in the calendar with a little checkbox and acceptance. If you are in a regulated industry, get a lawyer to help you with this release. Make sure you’re covering your basis. I have seen it before. It can be an issue.

I want to say this for the vast majority of podcasters out there. I am not a lawyer. I’m not offering legal advice. For the vast majority of podcasts, a simple checkbox saying, “Guest, do you agree to be recorded and published as a podcast?” You might want to add a video on YouTube if you’re doing that like a lot of podcasters are. That simple checkbox is enough that they have to take action to check to say, “Yes, I know I’m being recorded. It’s okay.” That will cover what you wanna do for most of you.

In our particular case, we’re giving you our language. We’re giving you basic language. We tell you that you need to consult an attorney, but we give you some language about how you might do it in a calendar program. Most calendar programs look funny because you’ve got four check boxes that you need to use.

The reason for that is a lot of the calendar programs have a character limit on anything you can add to the calendar form, especially Calendly or any of those free ones that you might be using. They have restrictions on the length of what you can put in there. We pulled it out. If you happen to have one of these fantastic mail programs that make it easy, and you could put a whole paragraph in it, you feel free to lump it into one.

That’s one of the things. We have it if you want to put it on your website or Zoom. Zoom has a disclaimer section. We have that language for you to customize and copy and paste. When we show it to you in our form, we give it this yellow highlight that says to fill your name in here. Please don’t copy and paste the whole thing and forget to customize it. I’ve seen it happen before, which is why I don’t put our name in it anymore. I’ve seen that happen accidentally.

We’re happy to provide you with support and make recommendations. Please go to school on us and use this copy to make sure you make it yours.

 

 

You make it your name on it or your show name, not mine. You don’t want mine. You don’t want a generic blank. Make sure you do those things on that. The reason we start with this release form, which seems technical, is that you may need to get an advisor in there. We want to get it out of the way before you start going in and setting up your calendar. Step one is to set up a calendar program. Make sure you have it ready to go. Step two is to make that release happen.

We go through that in this document that we are going to give you. Make sure that you’ve set up your calendar program, picked where you’re going to go, set that up, and made sure everything you have in place is there. You’re going to put a description in. You’re going to put a location in. You can use the dynamic zoom if you’ve got that all integrated. You can keep a room.

I use a forwarding URL. I recommend this. I have TheBingeFactor.com/Zoom. You can have TheBingeFactor.com/interview. You can have that and make sure that you’ve got this forwarding to the exact Zoom link you want to use as long as you use a consistent Zoom link every time. If you set up a meeting that is dynamic and rotating, you have to use the automation in Zoom or in your calendar program.

The integration with Zoom for any podcaster is decided. I’ve been doing this long enough now. I’m going to keep doing it for the foreseeable future. I highly recommend you create a unique Zoom link for every podcast meeting. It helps keep things more organized with the recordings and labeled properly. You never run the risk of somebody crashing your interview using the same Zoom link because you gave it to them. Somebody whom you’re supposed to meet with tomorrow accidentally clicks it to join, which is never a good thing to happen.

I disagree with you. I have it the opposite. I know people who like it the way that you do, but I have the opposite. The reason I have it the opposite is because it makes it easier for me to be sure where I’m sending them if they get confused at the last minute. By having a forwarding URL that’s always going to the same place all the time, I have a special room set up. It’s highly unlikely for somebody to pop in. It’s not my general meeting room where I normally have impromptu meetings or your personal ID in Zoom. I don’t keep it there. It has its own space.

The reason I also do that is to make sure that I don’t have to reset any Zoom settings. I don’t have to check them because once I’ve set them there, they stay set there for that meeting room again. This is why I’ve done that. I keep it in its own space. You can set up multiple meeting rooms or recurring meeting rooms. You can set up a webinar space if you’ve got a webinar license for your Zoom or for whatever type of recording program.

If you’re using any of those recording programs, they set up independent links every single time. For people who do that, if you do not have the integration set, you have to send a separate email or update the calendar links with the unique Riverside or Zencastr link to get them into that room. That’s another reason I don’t do this. I want this to be as simple and easy as possible and get correct any problems that I might have.

That’s why I don’t do what you say, Tom, but I do understand it. On the production side of things, the organization of those Zoom folders with the actual name from the interview and everything in it is much easier. I do agree on that side of it, but I make separate recordings. It’s not that much more difficult for me to do my intro outro, close, and rename the folder when I upload it because I’m going to do those separately at a different time.

I don’t think this is a case of I’m right, and you’re wrong or vice versa. There are different ways to do it. As the podcaster out there reading, you need to decide which way you prefer to do it. There are pros and cons to each. We’ve shared a couple of them, and that’s great. It’s one way or the other, but please record because you have to bring your message to the world.

Invitee Questions 

The next part of setting up your calendar is in the form of questions. Invitee questions are what they call in Calendly. Name, email, phone number, website, bio, and social links. I prefer the things that you know you’re going to need on the other side. It’s the things that you’re going to need to do a good job of promoting them on social media, preparing a blog post, and tagging them on YouTube. Whatever it might be that you need, ask for it specifically. Be specific about it.

Feed Your Brand | Podcast Scheduling
Podcast Scheduling: Create a unique Zoom link for every podcast meeting. It helps keep things so much more organized with the recordings.

 

I do get a phone number because if there’s a problem, you want to pick up the phone and say, “Why aren’t you here? We’re waiting for you. The bio is important to me because I need it to prepare for the interview with them. I want to make sure I’m reviewing all of that. I also ask for additional candid or speaking photos. I made sure that they were letting me know that they had rights to those photos. Be careful here.

That’s important. We need to refer people to different episodes about the copyright of images and things that we’ve talked about because there are good reasons why you said that, Tracy. You need to trust that your guests have the right to the images they give you. You need to make sure that you have asked them, and they acknowledge they have the rights to the images because this is one that’ll come back and bite you in the rear at some point or potentially could if they don’t have the rights. The bigger point that you’re making, Tracy, is to get all of this information from your guest at the time they’re booking the meeting so you don’t have to chase them down for this stuff later.

Follow-Up Notifications 

The next big area is going to be all about the follow-up notifications, such as saying, “You booked.” Here are the different types of follow-up emails and all the different things that you could do. What we’ve given you in it is the invitation level, which could go pre-calendar. It’s telling people like, “Here’s how you book.” If you’ve got somebody to agree, you send them this email, or you send them this message with the link in it that says, “Here, go here and book.”

You do have to have that invitation level, but the follow-up emails say, “I booked as a guest.” You want to send them a seven-day warning and a 24-hour warning. You decide when you want to give them notifications. I’ve made some recommendations for what we do, but it’s not set in stone. If you have an industry where people bail on you a lot, make sure you send up more information. There’s no reason not to.

The first one is like, “You’ve confirmed you’re on the show. I’m looking forward to interviewing you. Here’s the booking calendar. Go to it.” You want that same thing as a response to, “You booked, great. This is all the information on it.” You could use the standard stuff that’s already in Calendly. You could customize it and change a sentence here and there, but you can edit what’s already there. It’s also editing what it looks like on the calendar. You can edit what it appears like when it drops into my calendar as a guest. The same way that you edit a notification email.

You can do either thing. Use the calendar tools that are there because they’re 90% there. Why reinvent something? The only thing you want to know is something special. You might want to let them know they’re going to be on video. These might be things that you want to remind them of so that they get their hair done.

Whatever it is that you need to know, remind them that they should be wearing earbuds or something like that. Whatever it is that’s important to you, you can add those things here. We’ve made some suggestions in our form for you. When you are done with that personalized calendar, invite the personalized, “Thanks for booking.”

You will want a prep email because a lot of you are booking far out. If you’re booking a month out and you’re not booking the same week for something, it is important that you have a reminder email and put some prep tips in there. We recommend talking about the video, headset, getting a good mic, and your location. We even mentioned that. If you have any questions about how they might use Zoom and if there are any of those things we recommend to them, you should put them here.

The other thing is, in case they haven’t connected with you on social media yet, a week before your interview is a great time to do that. If they connect up with you, you can go into it. They friended you on Facebook. You can go, thank them, and say, “I can’t wait for our interview this week.” You’re letting your whole entire community know that it is coming up. It’s a great time for you to remind them. Put all your social media links in there and push them a little bit to tag you, to friend you, and to follow you on the different platforms.

Make sure that they’ve checked out the show. I send them the show name. I ask them to rate and review. They don’t have to, but listening, rating, and reviewing would be a good idea. You don’t have to make it mandatory or anything like that. I have been a guest on shows where they were like, “Send me an email back confirming you did that. Show me a picture, or I’m not having you on my show.” I find that a little pushy and obnoxious because it’s not always the right show. Just for them to be a guest doesn’t make them the right person to listen to my show.

When you've set your booking calendar up, you are setting the tone for everything you're going to do and you're making your life easier all along the way. Share on X

It may not always be in line for you to do that. Sometimes, it will be. My guests are on The Binge Factor. They’re podcasters. I’d love for them to listen. You could recommend an episode that they listen to. If you’ve got one that’s basic 101 about your show, this is a great place for you to do it. It reminds them to prepare for the interview with you.

The system to automatically email your upcoming guest a week before or whatever timeframe you feel is appropriate does two things. It’s not only you that can give them this prep information. You can set it to reconfirm. They are going to say, “Yes, I’m aware of the appointment. I’m going to be there.” It makes them more accountable for the appointment they booked, especially if you booked it a month or more in advance.

I like that feature because I’d rather they told me ahead of time, “My schedule has changed. I can’t make it.” They reschedule and book. It moves it off your calendar for that day. You don’t show up. It’s good that you got the phone number, Tracy. You can call them up and say, “Are you still joining me?” You want to be able to do that if you need it, but it’s better to not need it and have them rebook further in advance.

I send three reminder notifications. I sent a seven-day, which is prep tips. I send it for one hour, or sometimes I move it to 30 minutes. It depends on how I feel. If I think guests are failing to show up on time, I’ll move it to 30 minutes. For the most part, one hour’s notice is fine. Mine are different, but you can use the same because repetition is not a bad thing. Prep tip one is seven days. It’s much more lengthy. It’s got all those details I told you about. The 24-hour and the one-hour is saying, “Make sure you know where to go. Don’t forget to have your microphone and headphones set up.” I do the little short reminder.

The guest did add the appointment to their calendar. Their own calendar will alert them, remind them, and give them all the links they need. Not everyone does that. Some people are email people. They’re like, “Let me go to an email. Let me find it. I know I got a reminder.” They’ll find the link there rather than look it up in their calendar. You’re covering your bases.

Call To Action

My guests are my potential clients. I have added a call to action to those reminder emails. I add them below the signature line. They’re not way up at the top. I don’t make them pushy. I don’t put them in the middle, but I put them below my signature. This is also another way for you to ask them to do something for you if you want them to rate and review or if you don’t have that directive where you’re trying to get them to become your clients.

I have some simple calls to action that we do, like, “Pay it forward. Do you know any other podcasts that can benefit from exposure to The Binge Factor? Refer them to be my guest. Do you want to thank me back for this interview? If you had a great experience on my show, the best way you can pay it forward is to subscribe, rate, review, and share the show.” You could have things like that at the bottom of it. Reminds them that you’re doing them a great favor by having them on your show and they should want to reciprocate.

Even if they don’t do it and if they’ve scanned through this and saw that, they’ll come after they have a great experience with you. A lot of times, they’ll do that. I get a thank you from someone. It’s like, “I had a great time on our interview. Thank you so much. I subscribed, rated, and reviewed for you. Thank you for that.”

You will get feedback on this. That call to action is worth having. Make it compelling, in line, and relevant to your guests. Not to what you necessarily need, but something they’re willing to do and likely to do that fits it. If I’m never going to listen to your show, the last thing I want to do is subscribe to it. It’s not in line. Because I’m a guest on it, it doesn’t mean I’m a subscriber of it. Make sure that you keep it relevant to what you believe that those guests will do for you. Test out some. I rotate mine and try different ones. Each one of those different reminders has a different call to action at the bottom because I test and see which one they’re going to respond to.

I know some hosts require guests to subscribe and review. I don’t like it. I mean it. It’s not always a fit or appropriate. I don’t think it is going to help you long-term if they’re not enforcing it. Making the request, do that. The ones that require it make me feel like, “I don’t know that I want to be a guest on this show.”

Feed Your Brand | Podcast Scheduling
Podcast Scheduling: The call to action is worth having. Just make it very compelling and in line and relevant to your guests.

 

The other thing that I want to say is that the form we have is lengthy enough. There are ten questions in there. One of them is your name email. They each take a question. They’re easy. They’re not hard. There is like, “Give us your bio and photos.” I’ve had people who are like, “Tell me what I should ask you. Fill out this major form.” It’s twelve questions long.” I can tell you that is the number one way to never get a premium guest on your show.

I wouldn’t consider myself a premium guest on a show, but I would never do that. I’m not going to do your work for you to tell you what to ask me.

It’s not a bad thing if you need an optional. Why are you guesting? What can I do for you to support you the most? What is the biggest call to action you need to get out and the biggest message you want to share? You could ask that, but leave it optional. That’s my recommendation. Don’t make it a required field.

They can think that through and say, “I’m marketing my new book. Here’s the book title.” You have it in writing, and they didn’t forget to give it to you. Here’s the affiliate link if you want it. You could always do that, but keep it optional. That’s one of the things. We are giving them the gift of promotion, but it doesn’t mean they get to sell on it. I want to be aware ahead of time that is what they’re pushing.

That’s why we recommend editing every podcast. In case they oversell on your show, that’s my choice. I can cut that out. I don’t mind sharing what you have to offer in the right context but live in the podcast or the video may not be how I want to do it. I may have some information in the blog post on my website for that episode.

Prep Tips

In those lengthy prep tips that I talked about, the one that I sent seven days before the podcast interview, I have at the bottom, “What happens after we record? What happens when it’s published?” I give them an idea of how far out my publications are. You may not be able to do that if you’re not consistent. I’m usually 6 to 8 weeks out, but maybe you are not. Maybe yours fluctuates with that. One time, you’re one month away, and the next, you’re six months booked out. Don’t put that in there if it’s not for you and you’re not consistent about that.

I tell them what to expect. On the day that it goes live, you’re going to get an email from my team. It’s going to have this and this in it. It’s going to have a graphic for you. It’s going to have a video show. Whatever it is that you’re going to provide them, you’re setting that up ahead of time. The reason I put that at the bottom of the prep tips for a long time is that when you read that, it’s a two-and-a-half pager if looked at it on paper. It’s a long email.

I take that same section and use it again in my thank you to remind them what happened. I used to get this. It’s like, “When is this going to be published?” Especially publicists who have sent me guests will send me twenty emails after the fact, and it used to drive me crazy. What I do is force the publicist to be copied on all the reminder emails. They’re like an invite into the calendar so that they know it’s coming.

I always make the guest. Whoever books the appointment, make sure that they put their email addresses in there. I need them anyway because when I send all the publication information, I want to send it to the publicist. You don’t want to send it to your guest. When you have that level, make sure you’ve got space for extra or add a guest and email address. Make sure that you opt for that in your form.

I use this in the thank you side of things. One hour after my interview with them, they get a thank you that says, “Thank you for being on the show. I enjoyed my time with you. Here are some things to remember about what’s going to happen when this is published. In case you’ve forgotten, it copies that section straight off the prep tips and modernizes it to say after we interviewed.” It cuts down a lot on the email back and forth, as well as a lot of the questions. I rarely get them now because I added that to my thank you.

When you set your calendar up, you'll be surprised at how much excitement and energy your guests have. Share on X

That’s automated. Thank you is not something you have to do. It’s timed to go out a certain period of time after the appointment.

Reschedules And Cancellations

There is a glitch in some of the calendar programs. Suppose someone doesn’t properly reschedule an appointment. In other words, they didn’t hit the reschedule link in the calendar booking to reschedule the time. If you go and you move the appointment yourself, those automation timings don’t fix.

It would potentially send a thank you email even before you conduct the interview.

What I do is if I’m going to reschedule for someone because they said, “I have a conflict. I got sick. I can’t speak.” It’s happened to me all the time. I go into the calendar button, click the reschedule for them, and reschedule it for whatever date we agreed to. All the notifications move.

That’s a great tip, Tracy, that a lot of people would overlook. Not for podcast appointments and appointments, but for other business appointments, I’ll grab that appointment on the calendar and drag it to the new day and time. It moves it and updates them if they’ve accepted the appointment, “It’s moved.” It makes them accept it again. That doesn’t reset the automated email. That is a great tip.

It depends on the calendar program and the type of calendar entry you put in some of those programs. That’s why I am to be safe. I’ve had this happen before. They’re like, “Why are you thanking me?” Because it sounds friendly, they don’t always realize it’s an automation. What will happen is when you make the appointment later, you won’t get the thank you because it has already been sent. That’s where it’s more unfortunate than accidentally getting them an extra one.

Periodically Check Your Calendar

If they cancel soon and the appointment has already started, you can’t always reschedule it. In that case, I tell them, “Ignore the one hour. I’m going to book you a whole new appointment.” That’s what I do. I’m on my past the 3,000th interview of all times with all the podcasts and all the appointments I’ve had interviewing people for my articles. I’m well past that. I haven’t even kept counts in the last several months.

Once you get that many, I don’t think it matters. It’s not like you’re wearing a badge on your shirt that says, “3,000 plus interview club.” You’ve done it a lot, which is the point.

It means that everything that can happen did happen to me at some point. Let’s learn from that. These things that repeat are the ones that I pay attention to. I try to incorporate it. We update this calendar planning program. We update it once a year. We update it if something massive changes in the calendar programs that we recommend. We updated if something changed in the podcast eco space or if we are now doing video and we weren’t doing video before.

The last thing I want to leave you with is to set yourself a periodic reminder to check it. I have this document. It’s all written out in our program, like a Google doc where we have a paper doc. It has a to-do list that’s set one year from the time I review it. I automatically set that to-do reminder one year later. It’s another way to be organized to make sure you keep these things updated before somebody goes, “This doesn’t work anymore.”

Feed Your Brand | Podcast Scheduling
Podcast Scheduling: Set yourself a periodic reminder to check your calendar or planning program.

 

This episode is jam-packed with value. There’s even more because we have been looking through the PDF that we created.

I found a couple of mistakes. There are a couple of things that need to be updated. We have to update it before we load it up. 

We’ll have a chance to do that. Tracy, where can everybody get that PDF?

It’s on PodcastersUnited.org. There are a whole couple of tip sections in our tip library for setting up the calendars and other areas like that. You can go to the tip library. When this is published in Feed Your Brand, it will also be there. You’ll be able to access it from both places. We will update it. It’ll have the latest PDF when you download it.

Everyone check that out. That’s a wrap for this episode, don’t you think, Tracy?

I get jazzed by someone who’s such a pro at podcasting. I look forward to being on their show. When you set this up, you’ll be surprised at how much excitement and energy your guests have when they arrive. They feel like everything went right up to that point. You’re going to deliver a great interview, and if you were asking them to work with you in some capacity, whether it’s as referring another guest, they are going to be more eager to do that. Setting up this professional tone now is going to save you and make everything you do and every guest appointment you have more effective.

Thanks for reading, everybody. We’ll see you next time on Feed Your Brand.

 

Important Links

Picture of Tracy Hazzard and Tom Hazzard

Tracy Hazzard and Tom Hazzard

As podcasting and monetization marketing experts, husband and wife team, Tom Hazzard and Tracy Hazzard help major publications, sports stars, and entrepreneurial influencers broadcast their original messages. A highly successful inventor and product designer, Tom has been rethinking brand innovation to build in authority and high-converting revenue streams. Tracy brings an insider media/promotion perspective as a former Columnist for Inc. Magazine, contributor to BuzzFeed and international speaker. Together, they are the blog writers and podcast co-hosts for Feed Your Brand and The Binge Factor. They provide businesses of all sizes actionable tactics and strategies to spread marketing messages, grow valuable audiences, and retain valuable platform authority without a lot of time, cost or effort.
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