From Casual Viewer To Die-Hard Fan: Free YouTube Engagement Secrets (LIVE With Fran Asaro!)

Hey YouTube newbies! Want to turn those casual viewers into cheering fans? This episode is all about unlocking YouTube’s secret weapons: info cards and end screens!  YouTube mentor and specialist Fran Asaro shows us how to leverage these features and hitting that “next video” button. Plus, there’s some insider info on becoming a YouTube Partner (think fancy new features!). Join us and get ready to turn your channel into a binge-fest!

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From Casual Viewer To Die-Hard Fan: Free YouTube Engagement Secrets (LIVE With Fran Asaro!)

In this episode, we’re going to talk about from Casual Viewer to Diehard Fan: YouTube Engagement Secrets with our special guest. Tracy, do you want to introduce her?

Fran Asaro is back, and I’m so excited to have Fran back from Thrive Anyway. I love the name of her program, and the most important part is we have these fabulous connections and partners that we use here. If you’ve followed Feed Brand for a while here or you are new to it, what you’re going to notice is we don’t have guests that often. We have coaching crashers and partners who come on with us, and Fran Asaro is one of them.

She is just brilliant and I’m so glad to not have to be our YouTube expert here because it’s like another full-time job. Luckily, it’s Fran’s job. Fran has the program, Thrive Anyway. She also has Senior Tuber. She’s got her own little group. She specializes in speaking to those who might not be in the know of exactly how all this tech works. They know what they want. We want to get our voices and messages out. We want to share all of that.

We don’t always know the best way to hack the algorithm and do all of these things. We keep bringing her back here to talk about special things. In this episode, we’re going to talk about some of those things that get you YouTube listened to and viewed because it’s both in the podcast and video world all the way through. It connects up to the rest of your channel, gets them to move through, and it gets them to hopefully come back to your site so we’ve got Fran Asaro here. Fran, welcome back.

 

Feed Your Brand | Fran Asaro | YouTube Engagement

 

Thank you so much and welcome back to you. I missed you. We communicated but I thought you were going to be gone even longer. I’m glad you’re back soon.

Video Podcasting Boom

Fran, we’ve talked in the meantime about even deepening our partnership, which I’m so grateful for because there’s so much going on in podcasting now. Tom, you read this article that we both somewhat disagreed on where it was saying that video podcasting was the thing. Was it The New York Times?

Yeah, it was The New York Times. There are some very interesting things this article said that I completely disagree with because they don’t tell you this, but they were talking about the top 10th of 1% of podcasts in existence and not the masses of independent podcasts when they were talking about that.

The article was basically saying that video podcast is the thing. It’s where all the money’s being made and where everything’s going on but the reality is that while we absolutely agree and I think you do too Fran. Video is where a lot is going on, in podcasting, it’s not that big. It’s working for those who had it before. If you take a look at Joe Rogan, he had 11 million viewers and 2.2 million of those were podcast listeners.

The majority of it was viewers, but they were viewers before he ever went on Spotify because he was back on YouTube in the earlier days when it was working for him. For those of us who are joining that video movement now, it’s not working at that kind of pace as it is for the elite 1% but it is working. What I find that for us podcasters is working, Fran, is this idea of them getting video shorts and some of these little things that are tapping into the view of it, diving into our library of videos, and getting into the long tail. That’s what we’re talking about now how to do that. Are you seeing more and more people joining your group, joining YouTube, and adding videos to their portfolio of things that they do?

 

 

I see a big turnover in the past few months. A lot of people are joining. I think we doubled our subscribers on our Facebook page, especially in the age group I’m trying to reach with the Senior Tubers, but any age. I’m getting people at any age who don’t know what to do and they’re tired of watching other people thrive on YouTube. It’s a few things that once you know them makes it so much easier.

It’s like you got to be in the know and that’s the problem with all of these technologies.

I want to share briefly because you mentioned The New York Times article. I do want to share it. It’s from April 26th, 2024. The title is With YouTube Booming, Podcast Creators Get Camera-Ready. What they’re saying is the majority of podcasts are launching with video on day one. I don’t disagree with that. I do think that’s very true. I do think YouTube is booming, no question and we are experiencing about 75% of our podcasters that we support are launching with video or have added video.

If they were a long-time podcast and already exist, then that’s why we’re talking about YouTube now because it is so important. There are many things that our readers and our whole podcast community need to know about YouTube. That’s why we have Fran here. However, there’s one thing I have to mention because you brought up The New York Times article, Tracy, and this is what I completely disagree with. They are saying that YouTube is now the top platform for podcast consumption in the United States overtaking both Apple Podcasts and Spotify according to a survey published last fall. That is garbage.

As I mentioned, it’s true for the Joe Rogans of the world, but they already had a larger video audience before they added their podcast audience. It’s different in the model.

Not only that. When you dig into the survey they’re talking about that was published last fall, what it talks about is they were only surveying a very small number of podcasts like ten. Also, they were all top podcasts and nationally known celebrities.

TV, movies, and music celebrities.

For their shows, they’re viewed more on YouTube than anything else but for the record, in the podcast ecosystem, I want everyone to understand because we see thousands of shows analytics hosted on Podetize and on other platforms. Apple Podcasts is still the dominant listening app for the majority of them and literally at least 50% to 90% of listens happening through YouTube. Spotify is always usually a single-digit percentage of their listenership. The highest I’ve ever seen it is 13%. Most podcaster’s YouTube channels are not where their largest audience is.

However, there’s a reason for that and that’s why we have Fran on.

There’s a reason for that and we would like to change that because a lot of people prefer to watch videos than listen to audio. We want to make sure the video is the best it can be. This is not an anti-video message. Please don’t misunderstand me. We embrace YouTube. YouTube has embraced podcasting and we all want to go in that direction. The rant is over. Thank you.

You Gotta Work It

Let’s get to Fran because this is what I want to have as a present and the understanding here is that YouTube isn’t going to just work because you put your stuff on YouTube. You got to work it.

My new term is slapping a video up with nothing to follow it.

You got to work it and it’s a different level of work. Honestly, I’m excited about it because when we put out a podcast and that’s why podcasts, we literally slap it into our RSS feed, and then you can’t do anything. There’s literally nothing you can do except promote on social or do the things that you would normally do to promote any part of your business, but you can’t do anything within the platforms themselves. However, on YouTube, we can.

Let’s talk about some of those things, Fran. I identified end screens and info cards as two significant ones but there’s also linking to the longer video or linking to other videos within that so they are connecting up to those things. Those are some of the most significant things you can get people to do what I’m most interested in, which is getting them to binge on my content.

Info Cards

Yes, exactly but I like to call what YouTube gives us for free real estate. They give us an opportunity to promote ourselves in so many areas and we’re either not utilizing it or we’re duplicating content because we don’t realize what we’re doing. With what you said, the info cards and the end screens are some of that free real estate that’s going to take your people to a bingeable opportunity and that’s what we want. We want people to binge on our content.

YouTube gives us free real estate. They give us an opportunity to promote ourselves in so many areas, but we're either not utilizing it or duplicating content because we don't realize what we're doing. Share on X

We’ve put our video up there. We normally title them. We do a few little things and put a little description in, but there are other tools. Let’s talk about what are some of those other tools and why are they so important, Fran.

With the end screen and the cards, in case you haven’t noticed out there when you’re watching a video and you see a little black banner pop up that’s very inconspicuous, that’s called an info card. In that info card, you strategically include a video, a playlist, or a link that you want people to go to. You can sometimes see people say, “If you want to learn more about what we’re talking about here,” they point to that link and there’s another video that could take them there. Now, you know they’re going to go there. They’re interested.

That’s a step further. For those of you out there, starting baby steps here, that’s what Fran and I are all about. We were like, “Let’s do one thing at a time,” and one of the things is first off try and use the info cards and use them at a timely point in your video. If we were going to link to How to Create a Playlist from your Podcast on YouTube, that would be great. The info card should come up above my head at that moment in time with the link to that other video. Make it timely as to what you’re saying and things. Start there and then the next step is to point because you know you’re saying it but also, you got to know which corner to point to and I am terrible at it because I always point to the wrong one.

I was thinking about it because when I’m talking about Feed Your Brand and when I have this background, I have to make sure I use my left hand to do it. When we are sitting and looking at the perspective of seeing yourself, if you’re not thinking about that, you would naturally put your right hand and be pointing on the wrong side.

I’m a right-hander and I always do it. It’s usually on the left. I got to remember it’s where my microphone is but that’s what you’re talking about. You’re talking about putting these info cards in but they need to go in a place where you’re going to take action on them because that’s more useful.

Yes. Before we go there, that’s important. If you can preplan your video so that you are going to announce that card, that’s great. What about those of you who’ve been putting up videos for years, you can still use those cards. They just won’t be you announcing them but there’s a way that you could customize those cards to be inviting.

For instance, if they’re coming in on a video three years after you started the channel, you might say, “Get to know us,” or, “Welcome to,” “Learn more about us,” and send them to your welcome video so they know more about you. That’s one thing I always put into my info cards. You want to make sure that you know you’re not too far behind. You could still add them.

We can add them after the fact and it doesn’t change anything so I don’t just have to put those info cards in at the time that I loaded my video the first time.

Correct. Also, if you have any kind of um, events or specials, you can add those there. They call them teasers. You change the teaser so it doesn’t say the name of the video. Instead, it’ll say what you want them to do, “Click here for our next guest,” or whatever you want to say. “For our next drawing or our next giveaway,” whatever you want to ask them to come and click on.

That’s a great tool and a great tip. Are there any things that you want to share with us about when you put them in, where you do them, and how much can you do? Tell us some of the details.

I think you read my mind. The first thing is that you can have five info cards and you want to make sure that your first info card does not come before 30 seconds in your video because your first 30 seconds is what ranks you as a view if they stay on for the first 30 seconds. The first thing I do is put one on in 35 seconds. Also, I don’t care how long your video is, but if you’re not getting views to the end, you can tell through your analytics, don’t put your cards throughout that video.

Feed Your Brand | Fran Asaro | YouTube Engagement
YouTube Engagement: The first 30 seconds are what count as a view. This means viewers need to watch for at least 30 seconds.

 

Put them in the first few minutes, ten minutes at the most, and get them going every 30 seconds or every 1 minute, whatever you want to do, and keep it so they’re going to see them all. When they click on it, all the videos that you have are all the playlists that you have are going to come stacked so they’ll get to see all the other things that you put in there even if they don’t see them pop up.

When they click on that link, if you’re saying, “Go to our podcast playlist,” and you’ve given the link in there, when they click on it, that’s what they’re going to see as dropping down from that link. That’s fantastic.

It’ll drop down. You have a little 30-character headway. You can say, “Learn this and learn more,” whatever you want to say but it’ll also open up the link to that video and an image. If you have other info cards, those are going to show up too beneath it. You asked about some limitations. If you are not a YouTube partner, you cannot use the link feature until you are, and that link is great if you have events coming up and products you want to sell to take people to your website. You cannot use those until you become a YouTube partner.

Let me clarify that. You’re saying you can use a link to another video within the things. You can put videos but you can’t link outside of your YouTube.

Correct. You can put a link to your video, a link to somebody else’s channel or video, or a link to a playlist. You can do several things, just not the link outside of YouTube. Remember YouTube’s trying to keep you there anyway so if you do have that and you can use it because you’re a partner, you still don’t want to overuse it because then they think you’re taking them off the platform.

Perks Of Being A YouTube Partner

I’m sure a lot of people reading this are thinking, “You have to be a YouTube partner to do that.” I think they might be wondering, “What does it take to become a YouTube partner?”

Some people get overwhelmed by this, but it doesn’t have to be this astronomical. It takes 1,000 subscribers and 4,000 watch time hours for every rolling twelve months, which equates to about 333 watch time hours per month, but not exactly because it’ll carry over. Once you become a YouTube partner, you have a lot of advantages, not just the link. There’ll be so many other things. What you do is there are certain strategies you can have that would have that happen faster than others.

Once you become a YouTube partner, you have a lot of advantages, not just the link but so many other things. Share on X

We’ve talked about this in the past, but we’re going to talk about it again in the future. In this episode, we’re going to stay focused on our info cards and our promo tools that almost everybody has access to without being a YouTube partner. However, we’re going to keep deepening this over time. That’s why we keep inviting Fran back because we want you to understand what it takes to get to a level of YouTube partnership. It is so critically important because that’s when you’re going to get into the viewership level you need for your podcast to work on YouTube.

I always tell people you could start making money on YouTube now without being a YouTube partner, but the perks that you get as a partner are amazing. You could have memberships and you could have your merchandise right there on your page or your channel, but definitely, you could start making money now with what you have.

Also, aren’t the criteria to become a YouTube partner the same as what you need to be able to make money through YouTube ads through your videos?

Yep, exactly that. You’ll get notified when you reach the criteria and then you’ll have an invitation to join the program and to join AdSense.

End Screen

Let’s go beyond info cards. What’s an end screen?

The end screens are great. If you don’t put up an end screen, that lets YouTube put up whatever they want after your video is over. What do you want people to do after your video? That’s what you get to decide if you utilize end screens. What happens is you have a choice of up to four elements and those four elements are going to be viewable anywhere depending on how you set it between 5 seconds and 20 seconds at the last portion of the video.

Feed Your Brand | Fran Asaro | YouTube Engagement
YouTube Engagement: If you don’t put up an end screen, that lets YouTube put up whatever they want after your video is over.

 

Twenty seconds before is when you could have one pop up and one of those elements can but doesn’t have to be a subscribe option. Sometimes you’ll see people’s faces or a circle, that’s a subscribe element. You could put up videos and the more strategically you put it up, the better people will take action. If your video was about one thing and you have some videos that elaborate or a playlist that will elaborate, that’s probably the next video you could use.

You can do the same thing on the end screen. You can subscribe, you can have a playlist, or you can have the next video. Are there any other options?

You could have a link but you can’t until you’re a YouTube partner.

You still can’t link out. It’s the same kind of model as the info cards when you’re a non-partner or not yet a partner.

Some of the things to know about that is where you place them and the time you place them in the last twenty seconds is very important because you might be covering any of your calls to action or the other person who’s speaking. You want to play position them and then play the video to test it to make sure they didn’t cover anything. That’s one way of doing it or not putting as many elements up.

Most people use Canva these days. If you go into Canva, you can build your own template for your end screen where it gives you blanks for where you can put your videos and you’re subscribed so it’s leaving squares in a circle. You can have them customize where they’re animated, tell people what you want them to do next, and add that to your video at the end before you upload it to YouTube.

You put it in your final bumper. For all of you who are Podetize clients who are a member of our community or anyone who reaches out to us, we have the template already all lined out for you. We have our usable area and it outlines like, “If you put one of the end cards here, it goes here on the right, it goes here on the left.”

It gives you the spaces to leave so that you put your text or anything that you want to do or where you might put arrows and animations. It shows you exactly the space you have left to do that. We already have that done for you. We have that at PodcastersUnited.org and you’ll be able to access this. It is also in our tip library and resource library on Podcasters United. We want to make sure everybody has that.

Typically, Fran, when we do it for our done-for-you clients, we put it in so that it’s the last 25 seconds of any bumper that they do. If you’re doing your outro music and your outro voice, the voiceover is going but we hit that end screen at that moment in time so that it’ll be there if they want to do a full twenty second. That’s what we do and usually, we’ll do a quick little five-second animation of their logo going in and out and then it blanks out and leaves the space.

You just might want to check so that it’s not blank squares and a blank circle for too long.

We don’t leave and that’s one of the things we recommend. Don’t put the squares but you leave the blank space. You might have your “Subscribe to The Binge Factor” and it has little arrows and everything Also, it’s above where those other spaces go so that’s still there animating on the screen.

It’s showing up but it’s not showing up as empty squares for five seconds.

No. We don’t want to do that. Don’t put an outline around the space because what if they change their size? You’re then stuck.

Some people who are going to make their own need to know that. Don’t put it in for more than 20 or 25 seconds for you and make sure you leave room for changing things up later on because you can change end screens anytime. If you have new updated information, a new welcome video, or a new link that you can send links, you can change that anytime.

Feed Your Brand | Fran Asaro | YouTube Engagement
YouTube Engagement: You can change end screens at any time, allowing you to update with new information, a welcome video, or a new link.

 

That’s my favorite part about this tool Fran, because this is one of those tools. Both the info cards and these end screens are that they are not locked. You can do them and change them in the future. Now, if you were doing a promo for a video that you’ve got for a book that is coming out and the book comes out, if you’re a partner, you could do the external link to the book page. Also, you could put them side by side. I love the model that YouTube has created. It creates a dynamic promotion for whatever’s relevant now.

Tubebuddy

One of my favorite features, which was gone for a while, and whoever’s heard me here before, you knows I use TubeBuddy. It’s my best friend on YouTube. TubeBuddy has a feature. When you’re doing your end screens and your cards, you can save it. If you say, “I like this. I don’t want to have to keep doing this at every video I upload.” They now have a template capability. You say, “I like this.” You save it and you name it. You can have a few of them. You say, “This one I’ll use for all of my videos about my events,” or, “This one, I’ll use for all my interviews or podcasts.” You just click on it and they go right into the right spot and the right timing.

YouTube Shorts

Let’s talk a little bit about YouTube Shorts. YouTube Shorts doesn’t quite work the same way in terms of end screens, info cards, and stuff like that but it does have a link to the longer video. If you’ve got a little clip excerpt from this show, we could link to the full-length video. Is there anything else available in the YouTube Shorts we can do?

First of all, most people are using OpusClip or whatever they use to make shorts. When they do, they could use that to go to any video. It can go to any long-form video and they usually use the long form because Shorts are good for getting you subscribers and people showing up views but the long form is where the money is. That’s where you’re going to make your money. You want to bring them there. You want to make sure it’s very strategic.

They have to highlight what your video is about and entice them like a trailer. The more the better. I also use clips. I don’t know if anybody knows about clips. They’re free and you can take clips of a portion of a video up to a minute and send it to somebody and it could be a part of your long-form video that you want to share with them. If they like it, the only option they have is to go to a long-form video. There’s nothing else for them to do. It’s a good feature too.

What Fran’s referring to is that if you’re in any video and you’re watching any video, you can take a clip from any section. If I was like, “Tom, this is so cool. You should listen to this piece of what somebody said. It’s a great piece of advice.” You can clip that, share it with them, and then when they get it, it sends them right back to the full-length video. The clip is highlighted when they get into it so they could go straight to the clip or they could watch the whole thing.

The clip is a separate entity until they click on “See the full video.” It shows up as just 60 seconds or 40 seconds and then nothing else to do but to share it. It’s good for posting on social media. As you said, if you see Tom and you want to share a piece of it to remember, put it a little library of these clips because you get to save the link and you get to use it for wherever you want or other social media.

This is also a tip if you’re having trouble with your guests sharing your video. You had a guest on the show and they were great and they didn’t share on social like they should. I found this as a way to get them to do it because you’re doing the work for them. You clip the piece that you want them to share. Typically, we do it.

We send them the video clips so that it’s easy for them, but they don’t always do it because then they have to upload it. However, if you share a clip, tag them in it and say, “This is where you were brilliant,” like you said. This was such a great tip. You said, “Very often they’ll re-share that,” and that is an easier way to get that momentum going.

It sounds like video Ego Bait™, Tracy.

That’s right. That’s exactly what it is.

We’ve talked about these clips that you can do through YouTube and while that’s very convenient and we’re hearing about some great features of it, YouTube doesn’t have any AI that’s suggesting the clips yet. You have to go and choose the beginning and end of the clip yourself, right?

Correct. I hear that it’s been around before Shorts, but I didn’t know about it till after Shorts, so I can’t tell you exactly, but I think it’s a great feature.

I’ve been using it for a while. What I’m waiting for, and I think they’re going to do next, is that you’ll be able to take the clip and make it a Short.

That would be great.

It’s coming. That is what I hear, but I haven’t seen it happen yet. You could just clip the clip. It’s going to put OpusClip and some of those companies out of business because you’ll just go into YouTube, its AI will suggest up the sections, and then you go and clip it and say, “Make it a YouTube Short,” and it’s done.

It certainly could hurt those companies like Opus. Although you wonder, is YouTube going to make it easy for you to download those clips from YouTube and use them on social media? I don’t know. YouTube, other than letting you share any long-form video, I guess that they let you share shorts the same way on social media.

Who does YouTube? OpusCIip?

No, YouTube.

You just have to copy the URL and drop it somewhere. It doesn’t work as well.

I think that it’s a great feature and I hope YouTube keeps expanding it and making it so that AI helps select clips but then how else can you use them? Are they going to limit it and only want you to use them within YouTube?

That’s why I’m surprised I haven’t done it so far because that would keep you on YouTube. If it was so much easier to put it into YouTube Short, why would I even bother to use TikTok? That I think should be their thinking but we’ll see what happens. Fran, are there any other ways that you can cross-promote between Shorts and your long-form video?

Keep Sharing

A lot of people don’t use all the Shorts they can get. They’re sharing 1 or 2. I suggest that you use as many as you can and don’t forget to use them over again. Some people use them once and the amount of people who get to see that short is a fraction of the amount of people that you’re exposed to that you have access to. Share it again in a month, and share it again whenever you can.

Most people aren’t going to see it, but use those Shorts beyond YouTube. Put them on TikTok, put them on Instagram, or put them as your stories and your reels. Now, those will not be Shorts from YouTube. Those will be the ones that you save to your desktop. You’ll have to make anything that has a link to YouTube you should share on any platform that will accept a link but if it doesn’t accept a link, then use that same Short but save it to your desktop. This is where people get a little confused. You know where your platforms are. That’s where OpusClip comes in because you could share on all the platforms you want to share it on right from there. It doesn’t matter.

I think this is important for everyone to remember. I’ve been doing social media from our podcast for a long time and it has been the thing that we don’t seem to understand that we think because we shared it on our Instagram, it’s there. However, the reality is it lasted about two hours. In TikTok, it lasted about 30 minutes. It’s not there for anyone who’s getting fees and who’s getting served up things. It’s not repetitive. It is on LinkedIn though. I do not recommend resharing the same thing on LinkedIn. I do not recommend doing that on Pinterest. Those are the two places I wouldn’t reshare that often.

With Pinterest, you can move it around though.

You can. You can take what it already is and move it to another board. You can move it. You can repromote it and you can do something with it but do not upload it more than once. It doesn’t work in Pinterest and it’s there within your boards. With LinkedIn, once a month. If you reshare something more than once a month, that’s too often. Now, you can share a different clip. That’s the great part about it. If you have ten different Shorts from your video, you have ten different ones to share. You don’t need to keep sharing the same one again and again.

Create Playlists

Here’s a tip that you can use and I’ve been trying to find out what the best way is. What do you do with all those Shorts after you’re up there? You end up with thousands of Shorts and how will people binge-watch those Shorts? What you could do is I started creating playlists for a Short about a particular long-form video. I create that playlist. This is all in the test. I haven’t perfected it yet, but I created a section on my channel page for shorts that go to long-form videos. I also have a link to that playlist and I put that link in the long-form video description.

I have a question about that, Fran, because we were looking at YouTube in the context of considering a customer, a podcaster’s website who wanted to have a playlist of their podcast episode videos, the YouTube podcasts playlist and you can do that. You can create a playlist of those long-form videos and put them on a webpage. Your latest video would always appear there first and then it’ll keep going back through the others. We wondered if there was something similar for Shorts that you could put a playlist of Shorts and embedded on your website and we didn’t see that you could do that. This playlist you’re talking about of Shorts, is that only able to be used on YouTube?

No. It’s because I have playlists that are mix and match. I put some long and Shorts in them. Once they’re in that playlist, that playlist can be embedded on your website.

We must have missed how to do this, Fran.

I did some experimenting after we saw that. It doesn’t look like a regular YouTube Shorts playlist. It’s not a vertical. It has big black bars out to the side. It puts it into a regular YouTube playlist. You can create a regular YouTube playlist of any set of videos. Let’s say we said, “We’re going to put all of our Fran Asaro clips and videos all together into one big playlist and we have a Fran Asaro playlist. That way, we could embed it at the bottom of our blog and say, “If you want to binge-watch everything that Fran has to say, go here.”

It’s an entire playlist of everything. You could group them by topics and other things like that. You can do it, but it looks awful is all I’m saying because it has the big black bars out to the side and it’s a wide video format. You want to put the long video at the front of your playlist so it doesn’t look so bad when you put it on the blog.

That’s what I did. It’s a great idea but Tom, I could see that something they should adopt later on is make a playlist for Shorts.

Make a Shorts playlist that’s nice, vertical, and pretty.

It’s because what we do on a lot of client blog posts is we’ll take their video Shorts from the episode and they’re put onto YouTube. A lot of times, they’ll put them in YouTube on YouTube Shorts and then we can embed just one Short and it is the vertical. It doesn’t have all the other things but it seems like a miss on the playlist feature. It’d be great to have a playlist of only Shorts that would be vertical. Imagine having a blog and you have text and it wraps around that tall format video. It’s like you wrap around an image on a magazine page, which is how we like to do our blog posts. It’d be nice if you could do that and not have to take that huge amount of real estate.

I’m very sure they’ll come up with that soon.

Create Sections On Your Channel

I’m going to go play now. You’ve been working on it Tracy, and I’m going to go work on it but while we’re talking about playlists, can I throw in something I’ve been sharing with people because it came to me after many years or however long YouTube’s been out? These sections you have on your channel, you could maximize your time there.

One of the things is to create those sections any way you want and one is you could put a playlist of all the podcasts you’ve ever been on. You can’t use somebody else’s material, but you could put it there. They’ll still get the benefit if they hit on it, but everybody’s going to see everything you’ve ever said if you want it there, which is a great thing to share.

We do this all the time. You’re getting interviewed or whatever that might be. We put them on the channel at the bottom. It’s like, “Hear more from Tracy, hear more from Tom, or hear more from Fran,” and you could put all the groupings of all of those things in the playlist. We do have an entire section on ours that way. We recommend this because it’s a great way for somebody who’s thinking about hiring you to hear you on somebody else’s show and not just all your own content.

We also do this with just your podcasts with the audio if you’ve been a guest on other podcasts. In our ShowCastR player for people posted on Podetize, you can create a playlist that is embeddable on your website or just one tab within the player of your show that has all your guest interviews so that people can hear you on other shows. That keeps people on your website. You could do this with a playlist of their videos from YouTube too. As you said, Fran, not only leave it in the user channel, but you can embed that on your website too.

On your About page, your media page, or whatever. Also, because you have them grouped into a playlist, you can get them to go from one to the other, which is so much better, Fran because otherwise YouTube will decide what it serves up next.

You do get to sort it. The other thing that I was saying that I just thought of is if you have a lot of things that you offer and you think that you could possibly be overwhelming your viewers on your channel, create a section that says, “If you don’t know where to go, start here,’ and then you put the videos in the order that you want them to learn. It could be one playlist of course, but it might not be. You can just start a section that way and let it be like a whole map of you unfolding so they get to know you.

Feed Your Brand | Fran Asaro | YouTube Engagement
YouTube Engagement: If you have a lot of offerings and know you might overwhelm viewers, add a “Start Here” section with videos in your preferred learning order.

 

I love that, Fran. We suggest this to our podcasters too having a playlist of their podcast audio. Again, you have that window player that has every episode you ever published, and the latest one’s always at the top, but at Podetize, you can have a tab in that player that is your new listener start here playlist. Maybe these are your core twelve episodes. People find the show, they listen to the latest one, and they like it but if you curate for them a list of, “These are the most important episodes. If you want to get caught up on this show that has over 300 episodes, start with these twelve and then jump forward.”

Also, I recommend this to someone who has a podcast style or a video style where maybe you’re doing interviews and you’re also doing lessons. You could pull out your lessons into your own playlist because that’s if I want to learn from you, I want to go straight through them. The interviews interjected in them are fine from a listening experience on a podcast, but maybe not so fine if I want to sit there and binge-learn something. You can create that section and tab both on your podcast and you can also do it in your playlist. It’s such a great idea.

Get creative. I know I have my Senior Tubers, anybody who joins my membership, I have a whole section of all their channels so people could come and see what they do. Other senior Tubers could go and visit some of their colleagues and see what their channel is. They can support them on their channel. You can put your clients on there. It’s their channels. You won’t be putting their website, but anybody who means something to you, you can create a whole section on the channel. It’s so customizable.

You could do all your guests.

Yes. All your guests would be great.

I used to have a playlist. I had a hard time keeping it up personally because it needed to come from me but I had where I was picking my favorite episode from the podcast and put it into a playlist. I would have all the channels of all my guests at the bottom of The Binge Factor and then I would have a playlist that was just one episode from each of their channels that I thought was some of their best. However, it got to be a little complex because it felt personal to me. It needed to be my personal curation.

You can curate, which is great but when you’re doing a playlist, for those of you who don’t know, playlists can be customizable and you could have them sorted by oldest to newest and vice versa. You could put them in the most popular. All your most popular podcasts or whatever you want in that playlist could come up first or you can move them where you want to manually. It’s up to you. I recommend you put them in the order you want, because if you have something that has 30 videos in it if that’s set up wrong and they’re showing the last video first, you can put it in the order that you want it.

There are so many great tools that give you lots of flexibility here on YouTube to be able to promote your other stuff and to be able to so many get people to flow through and navigate. It’s because the best thing we can do on YouTube is to get them to go down our YouTube hole and not what YouTube decides to keep serving them up. If we can use all the tools to make that happen, we’re going to be better off.

I say we’re a microcosm of exactly what YouTube’s doing. They’re trying to keep you on the channel so they make money and they want you to be doing the same thing. You keep people on your channel so that you could be making money for you and for YouTube. You just gave me an idea though. I think I’m going to make a list of all the free real estate on our channel and remind people to go ahead and use their free real estate. Where are you not utilizing it?

YouTube wants to keep you on the channel. They want you to do the same thing so you keep people on your channel. That way, you can make money for yourself and YouTube. Share on X

What parts aren’t you using on YouTube? There are so many things and so much fun. As always, on PodcastersUnited.org there are lots of Fran’s tips in our tip library. Sometimes we take things she says here and we break it out because we gave you a lot of information, and Fran and I are very accused of fire hosing all of you of but we’ve dialed it in. You’ll have individual tips there. You’ll have ways to navigate that. You can go and find all of Fran’s episodes every time she’s been on the show and link to her because she gives us fabulous links into her community. She does these beautiful YouTube audits, which are so valuable. Make sure you go join Fran and her community Thrive Anyway.

Thank you for having me here. I love it. I love the way we dance together. Hopefully, we haven’t exhausted anybody, but I am used to people having the deer in the headlights look afterward but guess what? Next week, you’ll say, “Isn’t that what we just learned,” and you’ll start getting the bug of what it’s like to optimize your channel. Thank you both and everybody.

 

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Fran Asaro

Fran is the President of Thrive Anyway and Founder of The Senior Tuber Community where she mentors mature people to become YouTube Creators. While her focus is on helping mature individuals, she happily works with people of all ages and promises not to check I.D. As a YouTube Partner, Fran specializes in teaching others to optimize and monetize their YouTube Channels, allowing them to reach a larger audience and build a loyal following. Learn more about Fran at https://www.thriveanyway.com.
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