The social media code in 2024: master sizing, leverage algorithms, and channel traffic for unstoppable online success! Get ready to up your social media game as Tom Hazzard and Tracy Hazzard discuss the world of social media sizing, breaking down the essential tools and strategies you need to shine in 2024. Together, they reveal an approach to leverage the power of social media for your podcast, one correct size at a time. Discover their proven methods for creating compelling content that drives engagement. Tune in now and get equipped for this new year!
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Complete Guide To Social Media Sizes For 2024
Welcome back to Feed Your Brand. We’re going to talk about our complete guide to social media sizes for 2024. Have you ever wondered, “I’m creating a graphic for my episode, what size does it need to be to go on Instagram, TikTok, or what about YouTube Shorts,” and all these different things? We got you covered.
We have a very large team who is doing this for many clients. We’ve had to both figure out where the cross-section is if this is formatted right for YouTube will it work on LinkedIn? If it’s formatted right for YouTube Shorts, will it work on TikTok and Instagram Reels? Where will it work and where’s the commonality? We’ve had to figure that out for our own team’s purposes so we know how many different sizes to make.
Out there, Canva and some of these tools make it confusing because they offer up like, “Do this for Instagram or Facebook,” and they’re all the same size. They make it seem more complex than it is, but that’s because they found that people were going in and looking for something specific. They were trying to make an Instagram reel or post. They wanted to make it simple for you to find it in their system, but it blew everything up in terms of what you thought you had to have from sizes.
We created this size guide which allows you to go by platform and it shows you the commonality as well. I’m excited about this because we do this every year. At the end of every year, we do a complete reassessment of everything. We do it over the course of the year when we find something has been updated. For instance, YouTube Shorts has a little more definition with all the usable areas. That’s a little bit different than the actual physical piece you make.
We have sizes for the physical space that you have to be. It’s X number of pixels by Y number of pixels. That’s what it is, but that doesn’t mean everything’s visible. Within that space, there is something that covers it. There might be a profile image on a LinkedIn banner or a play bar on YouTube. Those things cover stuff up. Usable area is also something that we have to define so we don’t put text in the wrong space.
That is huge. It’s not just the technical specs which may be accurate but not necessarily practical. I’ve seen this happen a lot where we have this social share asset and we put it up there and then YouTube put something up that’s completely covering some of the important information. What a mistake that would be.
I’m showing you here. We call it the safe zone, that’s a usable area. If you’re watching the video, I’m showing you a segment that we updated in the middle of the year for YouTube Shorts. We don’t normally update these things in the middle of the year unless something significant changes and we will update it throughout the year. When you come back to the 2023 guide, for instance, you’ll be coming back to the most updated version of it.
Heading into the new year which this episode will be airing in the New Year, you’ll be able to get the 2024 version. At the end of every year, we reevaluate all the platforms and take a look and see, “Are there new best practices? Has sizes changed? Have things been updated in a way that even though the size is exactly the same, where they place the profile photo, it covers up something important?” We do that regularly. We do that at the end of every year.
I’m excited about 2024 because we’re going to consolidate our three different guides. We’re going to consolidate the size guide, the posting guide, and our partnership with Angie Lile at Wholistic Media. She has added her social media best practices. We’re going to have a little Wholistic Media sidebar that gives you some tips on posting that you may not have heard about like the best time of day to post, how many times should you be posting, and whether or not there’s a shoppable link available in that type of post, some cool things that she’s helped us add and we’re going to be incorporating that in.
By the time this episode airs in the podcast, that will be all updated. For all of our clients, you’re going to get an email out and it’s going to give you the new link to the new post and you can stop going back to the 2023 version. You go to the new 2024 version and it’ll automatically be in the right place for you to be able to do that.
One thing that I wanted to make you aware of is the idea that these sizes are very hard to find. You have to go into the channel, click on it, and try to update your profile to find out what the sizes are because if you do a Google search or even if you do a help search sometimes within the social platform, 9 times out of 10, it’s out of date.
They don’t get to update their tutorials or the information. The only place that the information is is if I click on the LinkedIn banner for my company page for instance and I click on it to update it, it’ll tell me what size it needs to be. That’s the only place. You’re going to have to go in and go everywhere to figure this out for yourself. You’ll load it in and then you’ll go, “My company logo is being covered up by my head. My profile is not working for me.” That’s why this guide is so valuable.
I’m an example of this and I’m going to embarrass myself slightly, but for the benefit of our audience, my LinkedIn banner is several years old. If you look at it, this is a big empty space right in the center of it. That’s because at that time LinkedIn put your headshot in a circle right there. The banner on my LinkedIn page was made so that it has a half-circle space.
They updated it and moved the headshot over to the left. Now it’s covering up part of the information we were trying to show. Shame on me. I should have updated that by now. Now I’m going to need to and I’ve got a challenge. Any of you want to go check me out, @TomHazzard on LinkedIn, go see if I’ve updated that banner, but if I have, I better by then. My LinkedIn profile is pretty good, but it needs a little updating.  Since I’ve jumped in here for a moment with this comment, I want to let our audience, you definitely are going to want to go look at the video. Tracy shared something about that usable area. What did you call it?
She shared her screen. You can watch this video on PodcastersUnited.org. That’s where our blogs are now. You definitely going to want to go check that out.
This is what I want everybody to be aware of, within PodcastersUnited.org, when you go there, there’s a Tip Library section and in it, you can type in social media science guide or social media banners. You can type that in as a topic. Social media is its own category because we have many topics we cover on that. It’s its own category. You can go and peruse the category. It will always be updated with the latest guide that we have. We will not create one that’s for 2022 or 2023. No, it’s the latest one. If there’s a tip there, it’s updated. It has the latest guide that we have available at this time. You’re still seeing 2023’s guide, although, by the time you get to this episode airing and publishing, you’ll have the 2024 guide as well.
Our team and even you Tracy because this is your particular area of interest, you champion this and help make sure we maintain this on a regular basis, you guys have been working on this for quite a while.
We started doing it in 2020. The 2024 version will be our fourth year doing this. Every year, there’s something new we add to it and learn. In 2023, we added the post guide and we didn’t incorporate it in. We kept the post guides separate. The post guide is cool as well because it has something different in what we do.
We show you what an authority-building post would be like, and where you might want to start out with a compelling statement. You might want to state the introduction of your key points. You might want to have some bullets. You might want to use some emojis. You might want to have hashtags. We show you what the optimum look for that is. This one, in particular, is LinkedIn, but you can do the same style of posting on Facebook.
These are just some of the ways that we show what might be opportunities. We also show you what an episode social share might look like so that you have an understanding of how to share an episode as opposed to how to make the salesy post that you might do for your business in exchange for that. We show you how to promote guests. We’re talking about podcast-specific types of posts, styles, and best practices of things that you might want to do. What I’m excited about is that we’ll be adding in the Wholistic Media, Angie Lile’s guide for this. She’s got some great ideas like adding collaboration into your guest posting.
We’re going to have a little call-out box for what that looks like and how you do it. We’re not being specific about which type of channel you put this in or which platform because you could do this on Facebook, Instagram, or LinkedIn. There are nuances to the amount of texture you’re allowed to do and some amount of length of things, but it gives you a general sense of how to do it and what to do with it. What we wanted to do is give you some best practices.
If you’ve never created a social media post before and you are brand new to it, this is just a starting guide You’re going to learn what your audience responds to and engages with but this gives you a starting guide and some of best practices that those of us who are pros at this utilize and especially Angie and her team. Adding their stuff in here is great like the number of hashtags. It’s important. They have an optimum level that they discovered doing this for some high-profile influencers. We only have anecdotal across 1,000 podcasts so it’s not too anecdotal but across 1,000 podcasts what’s working.
When you were talking there about if you’ve never created a social post before and in my head, I was chuckling thinking, “Is anybody who’s tuning in to this episode never made a social post before?” That’s possible, although it’s probably the very small minority of people that are tuning in to this, but then I realized,” I make all kinds of social posts on my own. We have some done for us.
On my LinkedIn, I don’t think I post anything personally. We have a team that posts on my LinkedIn, I know how to make social posts, but do I know how to make a good one? Do I know what the best practices are or some of the do’s and don’ts?” Coming back to what you shared earlier, that safe zone. Anyone who didn’t see it at the beginning wants to go back because that safe zone is next level. Nobody is telling you that on these platforms. It’s experimental.
This is the thing. We think that the program we’re using to create the clips is going to do it for us whether we’re using Opus Pro, video, or Canva. We’re using any one of these tools and we think that they’re going to do it for us. Their big concern is the overall space. They’re not thinking about, “Did my caption go too low? Did the little animated emoji I put in there being interfered with by the player piece?” They’re not looking at that from that perspective.
This is where it’s important for us if we are creating a thumbnail of some kind that’s going to be shown on our videos or we’re creating something where we want a critical piece of information like our URL to be shown, our podcast watermark or you can do it in a watermark, which I’m going to call like a shadow impression where it looks like it’s a part of the transparent part of the video as opposed to a big cover art piece that is standing out as an icon on our video.
We can decide where those things go, but sometimes the position that we decide to put them in is completely covered up by the likes, shares, and tools that are available on YouTube, which means that the viewers aren’t getting them. That’s why a safe area is important. If you need to put something critically important, it must go in the safe area. It doesn’t mean you can’t use the other space. It doesn’t mean you should block any of it out. A lot of people are putting a lot of over-branding everywhere and it’s all going in the unusable space. It doesn’t make any sense to be doing it.If you need to put something critically important, it must go in the safe area. Click To Tweet
To me, it makes so much sense on the one hand, but I guarantee you, many people who put things out on social media don’t spend an awful lot of time analyzing their own posts or you put up a YouTube Short and post it. Did you watch your own short to see how it appears in context?
The biggest issue here is that they don’t watch it. You don’t watch your own stuff. I don’t like to watch my own videos. I don’t like to hear my own voice. I don’t listen back to my own podcast. We don’t do that enough and because we don’t do that, we don’t get a sense of it. The only thing we notice is like, “That got 300 views. That’s three times more than I got last week.” They get excited about it, but they all don’t know why.
This is as simple as what I could compare this to. I do a lot of direct email marketing to podcasters and do free live sessions to help share things that I think are going to be of interest and importance to them. There are usually 1 or 2 links in every one of those emails. It says simple as, “Did I test those links before I send out the email and make sure they go where I think they’re going to go?” You may have had a typo, copied an email that you used in the past, and not updated the link. It’s 101 type of stuff when you think about it, test your stuff. Podcasters don’t listen to their own shows enough and that’s saying you have to listen to every episode. I don’t want to listen to myself. I don’t like it either.
You do a spot check.
You want to make sure your content is the same, having the same impact and impression you think or hope it will. You have to spot-check. You have to watch an episode once in a while. You have to listen to your pre-recorded intro. I’d recommend you to listen to it five times over and see if you want to blow your brains out before listening to the sixth time or if it’s okay. It’s short and sweet. It does its job. It’s not too long and a hint. It’s a good time of year as we’re talking about the social media guys and having awareness of things that may not be obvious. It’s a good time to take stock in general.
This is important. This is one of the things that we do because we look at this globally across all of our clients and we look at across all of our platforms, the best practices, what we do, and what we’re finding is working that we’ve come up with a pattern recognition that not many people get to see. That’s what Angie has done with hers and Wholistic Media’s guide as well is seeing a very different level of best practices. Our teaming up on this is exciting. I’m looking forward to what that more comprehensive guide looks like in the next few days as we post it out and publish it. We’re all going to be using that.
What I invite you to do is share it with your service providers, virtual assistants, and your team internally use this and make some notes on it for yourself. We’re making generalized recommendations, but that doesn’t mean that’s what you want to do. If you say, “I want my logo to always be in this top left corner no matter what it is,” then you make that as your own guide, add it to it, make a little box, and note it on our guide. It’s a PDF. Go ahead and make comments on it.
Use it and customize it for yourself. Write on it and hand it to your team or whatever you’re comfortable with. Do and use it because it when you use this it is going to make everybody’s job easier and then there will be streamlined communication and you’re not going to be surprised when you accidentally pop on to TikTok and go, “What the heck happened there? How did they get far off track from what you set at the beginning?”
That’s good advice. I tell you to know new podcasters that were supporting when they’re going through the onboarding process or other people on our staff like Melissa will tell them, “Here’s what we recommend. Here’s the good reason why we recommend it.” At the end of the day, it’s their show. They have a business decision to make, “We’re going to give you from our experience and what our recommendation is, but that may not be in alignment with your needs or goals, by all means, deviate,” although it is one of my pet peeves when we get PR people are branding people or customers that have a branding consultant.
The branding consultants want everything to be consistent everywhere. They always want the brand to be dominant to be displayed on every single image everywhere it goes or every video and always in the same way like you said. That’s one of my pet peeves because it ignores the context and what you explained with the safe zone on YouTube is one good example of that, but in branding people, they’re comfortable with consistency, constancy, and everything you’re doing the same everywhere, but to me, that bugs me. I don’t like that because it ignores context.
We want to level up professionalism. Angie and I have had a lot of discussions about this. She’s got these top-profile clients and she wants to get them to make sure they have the best video and sound, but it’s better to have something posted that is authentic and has an important critical message at the right time than it is to make sure you have perfect lighting and to make sure that you have this branding is put in place. If you’re missing your window by saying, “I have to send this to my team and they have to drop it in the template. They need to make sure that the logos are at the right place,” and now you’re three weeks behind the trend that was going on on social media, what’s the point?
If it makes so much more work for yourself, it’s not worth doing. That’s what we come to here. We would much rather let go of that over controlling over branding and have social media be dynamic, on time, and right at the right moment in time because that’s a problem with social media. It’s here today and gone tomorrow. We know that this is the case. Anything on TikTok, if it’s three hours old, it’s old. If it’s twenty minutes old on Twitter or X, it’s gone. Don’t even bother. These are what we have to tap into. That’s why we need something quick, easy, a guide to be able to get us started do what we can but let’s not overthink this.
Let’s post it. If we make a mistake, do better next time because it’s gone. Don’t worry. It’s not there anymore. If it’s a story on Instagram, it’s gone 24 hours later. Don’t worry about it. If it’s on Snapchat, it’s gone. Don’t worry about it. These are not the things we need to get stressed about. Use the tools that we provided here for you and go out there and share your podcast. That’s what we want you to do.
The number one thing that we get asked here at Podetize all the time is, “When are you going to post on social for me?” It’s not going to happen. I’m going to tell you that. We are not in the business of social media. Angie is in the business of social media. If you need somebody to post for you, go see Angie. Please go to Wholistic Media and check them out. The reality is that there’s so much that needs to be done this is some of the new guides that we’re going to be incorporating. Angie is telling you when it’s better for you to post in the app. I’m going to remind you that if your goal is to grow your Instagram, Snapchat, or TikTok, Post in the app. Do it if that’s your goal.Consistency is key. You should have more likelihood for success because you're being more consistent than the next person. Click To Tweet
Post in the app actively organically not using a scheduler. Is that what you’re saying?
Yes, but if it’s the posting and you not posting because you need the scheduler because your time is busy and you’re never going to get around to dropping that post in, use the scheduler. If it’s a difference between you not posting or posting, use the scheduler. It’s so much easier for those of us who are busy and have a lot on our plate or those of us who need to use the team that team is working overnight for us because they’re overseas and we don’t have the ability to be able to schedule in the app where we don’t want to give them access to our Instagram, LinkedIn or to those things, which you shouldn’t they’re in violation of the policies of most of those platforms. Unless that person is in control of your social media all for you, you should be doing that yourself. Be thinking about that.
If your strategy for the next year is for you to grow and blow out your Instagram, you’re going to need to use the in-app tools. It is going to be critically important for you to follow some of these best practices like the influencers do if you want to compete. This is one of the reasons why we put all of these things in here. It’s to make sure that you understand that if this is your strategy when you need to pay attention to this more.
I’m going to say to you my last piece of advice before we stop this episode. It is better to be posting, sharing, and being imperfect than to let the perfection and all of these things that you’re supposed to think about get in your way of posting. These tools are here to make your job easier, to make your sharing easier, and to make your team more optimum to do the best that we can for you to make this simpler, but they are not here for you to agonize over them and get in the way of you sharing your podcast.
It’s better to be doing it, however, you did it rather than to wait until you get it perfect or what you think is perfect. That’s similar advice to what I give a lot of podcasters when I’m doing a podcast power appraisal for their show and they’re not doing any blog posts. They don’t have their own website. There are certain things they’re doing that are truly not recommended in terms of best practices, but they’re recording their message. They’re publishing it to the world as a podcast.
If that’s all you can do step one by all means do it. Keep adding layers upon layers of improvements and probably systems processes, maybe getting some paid support at some point because at some point you don’t have enough bandwidth yourself. Keep publishing consistently and constantly with your podcast. That’s number one for any of us tuning in to this.
I noticed when I was looking over Angie’s notes for what we’re going to add, it’s like every single one, “Consistency is key.” If it’s key and podcasting, it’s key to social media. If you keep consistent in podcasting, you’re going to be consistent in posting on social. You’re creating that model for yourself. You’re creating a system where you should have more likelihood for success because you’re being more consistent than the next person.
I’ve seen it over and over in my career. Those that show up tend to win.
That’s why I’m grateful to the people who show up for our coaching call, on Zoom from our client base and live streams on social media. Thank you all for being here. It makes this easier for us to get excited about what we’re going to talk about next. We’re thinking about what’s coming up because we know you’re going to be there. It’s important to you to take time to do this. If you’re taking your time, we want to respect that and give you the most value we can.
It sounds like a great note to wrap up on. Remember, you are definitely going to want to go to see the blog post for this on PodcastersUnited.org. That’s pretty straightforward. Go there and check it out. It is a relatively new location where we’re putting all this content, but the video and audio are there, as images, and screenshots, check out my LinkedIn banner so you can see what we are talking about earlier as an example of what not to do perfectly honest there. That’s where you can check out everything. Please go check it out especially if you’re listening only.
Thanks everyone for being here. We’ll be back next episode.
- @TomHazzard – LinkedIn
- @Flotus – Instagram
- What Size Do I Need My Social Media Images to be to Share My Podcast?
- Podcast Guest Swapping: Unleash The Power Of Audience Sharing
- All About Social Media Banners For Podcasters
- Tips Podcasters United
- Social Media Post Guide
- Angie Lile
- Feed Your Brand
- What Size Do I Need My Social Media Images to be to Share My Podcast?
- @Flotus post – Instagram
- Podetize Appraisal
- Essential Social Media Size Guide
- All About Social Media Banners for Podcasters
- Best Practices Every Podcaster Should Add To Their Social Media Strategy Revealed With Angie Lile
- Angie Lile – Founder of Wholistic Media Agency
- Schedule a Podcast Power Appraisal with Tom Hazzard