“How to Become the Center of Influence Through Podcasting Failure” with Sophie Morrison of the Epic/Fail Podcast

“How to Become the Center of Influence Through Podcasting Failure” with Sophie Morrison of the Epic/Fail Podcast

 

As part of my series of interviews about “How to Become the Center of Influence Through Podcasting”, I had the pleasure of interviewing Sophie Morrison. Sophie is a best-selling author, host of Epic/Fail podcast, speaker, and real estate consultant. Her content highlights ways entrepreneurs can leverage their differences and find opportunities in failure. She is the facilitator for Women Leading Women, a group coaching program for women committed to having it all. She recent launched Zero to Platform, a program that helps entrepreneurs zero in on their niche and build a platform around it in 6 weeks.

 

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Check out the full interview in Tracy Hazzard’s Authority Magazine article about Sophie Morrison!

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Podcast Influencer, Sophie Morrison of the Epic/Fail Podcast shares the best ways to:

a. Be respectfully present. Create a follow up plan that is consistent without being irritating.

b. Try a window. The “door” will seldom be open on the first try so get creative in your outreach…and have fun with it! There was a speaker I tried getting in touch with in half a dozen ways with no luck. On attempt #7 over a four month period I decided to switch it up and sent him a custom bobble head of himself with a card. Within hours of the package delivery he called me.

c. The other key to standing out from the masses is to lead from a place of service. Explain how being on your podcast would add value to the guest, personally. It is important to do your homework on what the guest may value first in order to do this step properly.

d. Be organized. Send general questions and a calendar invite to your guests ahead of time. The calendar invite is especially important so that you can make sure you’re on the same page with time commitment. I once forgot to discuss time commitment with a guest and had planned an hour interview with her. However, after about 20 minutes she told me she had a hard stop, which made me realize how unprofessional it was of me to assume she’d just stay and chat as long as my own schedule permitted. Your guests are busy — respect their time!

What makes your podcast binge-listenable? What do you think makes your podcast unique from the others in your category? What do you think is special about you as a host, your guests, or the content itself?

Check out the full interview in Tracy Hazzard’s Authority Magazine article about Sophie Morrison!

Tracy Hazzard

Tracy Hazzard

Tracy Hazzard is an Authority Magazine columnist, former Inc. Columnist on disruptive innovation, and host of 5 top-ranked podcasts including: The Binge Factor and Feed Your Brand–one of CIO’s Top 26 Entrepreneur Podcasts. She is the co-founder of Podetize, the largest podcast post-production company in the U.S. As a content, product, and influence strategist for networks, corporations, marketing agencies, entrepreneurs, publications, speakers, authors & experts, Tracy influences and casts branded content with $2 Billion worth of innovation around the world. Her marketing methods and AI-integrated platform, provides businesses of all sizes a system to spread their authentic voices from video to podcast to blog, growing an engaged audience and growing valuable digital authority.
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