“How to Become the Center of Influence Through Diving Into Podcasting” with Randy Beard of the Ask The Masters Podcast

“How to Become the Center of Influence Through Diving Into Podcasting” with Randy Beard of the Ask The Masters Podcast

 

part of my series of interviews about “How to Become the Center of Influence Through Podcasting”, I had the pleasure of interviewing Randy Beard. Understanding the impact of video, Randy has spent the last decade mastering video marketing. In 2010, he created Varx1 to enable businesses to ramp-up sales, achieve marketing goals, and overshadow the competition with video. Today, Randy focuses on staying an innovator in his industry and to share what he’s learned along the way. As a leader in construction technology, he also performs as an expert witness in construction defect litigation, utilizing the power of the video to present his observations and emphasize his opinions.

 

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Can you tell us the “backstory” about why or how you got started as a podcaster?

While starting marketing for our clients we found that podcasting gave us a platform where customers could listen while driving or working out . While we were doing video and social media marketing the podcasters are a little bit different crowd. Although we specifically produce podcasts for our clients I’ve also been featured on other podcast platforms such as Todd Hartley’s video marketing.

Can you share a story about the most interesting thing that has happened to you since you started podcasting?

The most interesting story lately happened when I was featured on the 200th episode of Todd Hartley’s video masteries podcast speaking in the studio with Todd Hartley based out of Scottsdale, Arizona. The podcast was highly successful and was just a lot of fun.

Can you share a story about the biggest or funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

The most awkward time was when we video taped our podcast and had an SSD card fail and had to use the audio from the top of the camera. This didn’t make for a very aesthetically appropriate audio track. None-the-less, it was a once-in-a-lifetime chance and we used the audio.

How long have you been podcasting and how many shows have you aired?

We have now produced over 20 podcasts specifically for the swimming pool industry podcast group known as Ask The Masters. Our clients are masters of design in the swimming pool industry and now recognize the value they get from the internet footprint they’ve left with the podcast. It is invaluable.

What are the main takeaways or lessons you want your listeners to walk away with?

As producer of the podcast, what we need to accomplish is to give helpful how-to friendly and non-salesman information that helps better the lives of the individuals who listen to the podcast.

Check out the full interview in Tracy Hazzard’s Authority Magazine article about Randy Beard!

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Podcast Influencer, Randy Beard of the Ask The Masters Podcast shares the best ways to:

1) Book Great Guests. Booking great guests in a niche market is very simple by identifying the leaders who will tell a specific story; an adventurist without being overly salesy. We’ve had no trouble finding guests.

2) Increase Listeners. Increasing listeners has been the primary goal as we follow the analytics and just continue to make our content extremely valuable and useful to our overall listeners.

3) Produce in a Professional Way. Producing the podcast in a professional manner is easy as we have a video studio with plenty of audio gear.

4) Encourage Engagement. After we film every podcast we take short tidbits and push them out on different social media platforms. This gives us endless amounts of assets to fulfill our job as marketing agents.

5) Monetize. We have found the best way to monetize the podcast is to find sponsors for each and every podcast that we have produced. Because of the numbers and the unique listeners we have, the podcasts are so unusual. Our industry has had no issues climbing on board and sponsoring our podcasts. The reason someone should consider starting a podcast is the additional advantage of the internet footprint that podcasts give you. They fulfill different segments and things like social media or video production. They’re meant for people who have time to listen while they drive, workout, or do a medium such as cleaning the house.

What makes your podcast binge-listenable? What do you think makes your podcast unique from the others in your category? What do you think is special about you as a host, your guests, or the content itself?

Check out the full interview in Tracy Hazzard’s Authority Magazine article about Randy Beard!

Picture of Tracy Hazzard

Tracy Hazzard

Tracy Hazzard is a former Authority Magazine and Inc. Magazine Columnist on disruptive innovation, and host of 5 top-ranked podcasts including: The Binge Factor and Feed Your Brand–one of CIO’s Top 26 Entrepreneur Podcasts. She is the co-founder of Podetize, the largest podcast post-production company in the U.S. As a content, product, and influence strategist for networks, corporations, marketing agencies, entrepreneurs, publications, speakers, authors & experts, Tracy influences and casts branded content with $2 Billion worth of innovation around the world. Her marketing methods and AI-integrated platform, provides businesses of all sizes a system to spread their authentic voices from video to podcast to blog, growing an engaged audience and growing valuable digital authority.
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